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Colby Baskin

Founder & CEO @ Cowtown Logistics | Obsessed with Service, Relationships & Growth | Building a $100M Freight Brokerage
Cowtown Logistics396 comments on other people's posts82 follow suggestions
396 opportunities · external posts only
Colby Baskin commented on this
Post by Jason Rabine
18h ago
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Colby said
My man. Keep cooking!! 💪
Original post
Since joining Welden Logistics, I’ve onboarded more agents in the last nine months than I did the entire time I owned my brokerage. The funny part is, I’m not doing anything differently. As an owner, I never focused heavily on recruiting. My focus was running my book of business, taking care of the company, and letting recruiting happen organically. That’s still exactly how I approach it today. I’m not sure what changed. Maybe it’s the perspective. Maybe it’s the experience. Maybe people just connect differently when you’re no longer sitting in the owner’s chair. Whatever it is, I’ll take it. Sometimes the best growth happens when you’re not chasing it.
Corporate
Onboarding more agents in nine months than during the entire ownership chapter suggests the role context changed more than the recruiting behavior did. Sometimes removing one set of responsibilities creates room for a strength that was already there.
Recruiter
The organic approach is probably part of why it works. People can feel the difference between being chased and having a real conversation with someone who understands the decision.
Fun
Sometimes growth really does happen when you stop chasing it. 👏
Colby Baskin commented on this
Post by Matt Collins
18h ago
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Colby said
Love the goal. Photos look great!
Original post
Work goals are great, but personal goals are important too. In 2022, my wife and I started our quest to visit all 63 National Parks together. So far, we have visited 10. - Glacier NP - Yellowstone NP - Grand Canyon NP - Zion NP - Bryce Canyon NP - Canyonlands NP - Capitol Reef NP - Arches NP - Hawaii Volcanoes NP - Haleakala NP Every park we visit, we strap on our hiking boots and see as much as we can. Our next trip, we are planning to visit the PacNW to check off Olympic, Rainier, North Cascades and Crater Lake. Starting my agency this year has been a blast and the growth is addicting, but I don't want to ever lose sight of my "why." Work hard, but don't forget to get out from behind the screen and…
Corporate
A 63-park goal is a great counterweight to business growth because it creates an intentional reason to leave the screen. Personal goals need calendar space too or work will consume whatever is available.
Recruiter
Ten parks down is already a great shared story. I love having a goal that keeps pulling you and your wife into new places together.
Fun
Ten parks down, 53 adventures to go. 🏔️
Colby Baskin commented on this
Post by Emily Parcell
23h ago
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Colby said
Good stuff. The best lessons come from the things we had to work through ourselves.
Original post
The first time I coached someone through burnout, I realized I was describing my own life. She listed her symptoms like achievements. Eighty-hour weeks. No days off in months. Pride in being the person everyone called when something broke. I nodded because I recognized all of it. Not from a textbook. From my thirties. I had spent 20 years building at that pace. An eight-figure company by 35. Six presidential campaigns before 40. Teams of 10. Teams of 10,000. I was proud of every mile. And I was falling apart during most of them. When I started coaching, I thought I was giving something away. Time. Knowledge. Hard-earned lessons about building without burning out. But something unexpected kept…
Corporate
Burnout can masquerade as performance for a long time because the behaviors are often rewarded before the costs show up. Sustainable success requires separating productive intensity from a system that is consuming the operator.
Recruiter
The hardest lessons are often the ones you recognize while helping someone else. Coaching can give you enough distance to finally name patterns you normalized in yourself.
Fun
The lessons you had to live usually teach the best. 👏
Colby Baskin commented on this
Post by Levi Van Pay
18h ago
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Colby said
Agents get pitched all day, every day. There’s a time to talk business, but you’ll get a lot further by building trust before talking opportunity.
Original post
I was talking to John 🅰️ Rogers last night about agent recruiting. John is taking a bigger role in recruiting so it’s been fun talking to him about it. Something I mentioned to him was what I love about it is it’s a multi-faceted, and extremely competitive space that comprises elements of the tech, back office, credit, etc. but more importantly elements of trust building and relationships. I have landed 5 star agents over the years without pitching them once because i focused on building relationships instead. It’s almost always the ultimate decision maker. If you are good at listening, and making friends, you’ll be better than 90% of agent recruiters out there. Just make one friend a day in this space…
Corporate
Agent recruiting is a trust sale before it is an economics sale. The technology, credit and support matter, but the prospect has to believe the people behind the platform will still be there after the move.
Recruiter
Making one real friend a day is a much healthier recruiting strategy than treating every conversation like a pipeline stage. Trust compounds in ways a pitch never can.
Fun
Trust before opportunity is still the recruiting cheat code. 🤝
Colby Baskin commented on this
Post by Andrew Marsham
23h ago
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Colby said
Being tired all the time makes you worse at everything. Decisions, patience, family, leadership, all of it. You can only push through for so long before your body starts pushing back.
Original post
I've had 4,100+ conversations with executives about their health since 2018. The energy complaint comes up on nearly every call. Wired all morning, crashing by 3pm, running on coffee and willpower by 5. It's affecting your family too. You're running on empty by the time you get home, and they get whatever is left. Here's what I'd tell you about your energy if I wasn't worried about offending you. 1️⃣ You Blame Your Age. It's Your Habits. ↳ Feeling wiped by 3pm isn't your age catching up. It's the inputs from the last 24 hours. 2️⃣ Your Lunch Is Why You Crash At 3pm. ↳ A high-carb, low-protein lunch spikes blood sugar, then drops it hard two hours later. 3️⃣ You Run On 6 Hours And Call It Enough. ↳ Under 7…
Corporate
Chronic fatigue is not a personal inconvenience for an executive; it degrades decision quality, emotional regulation and availability. Sleep, nutrition and caffeine habits become leadership inputs when other people depend on the person’s judgment.
Recruiter
The family piece is what makes this hit. It is easy to spend all the energy at work and assume the people at home will understand getting whatever is left.
Fun
Coffee can’t keep refinancing sleep debt forever. ☕
Colby Baskin commented on this
Post by Dr Erica Kreismann
23h ago
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Colby said
So true. Some of the most capable people keep waiting for a sign, while someone else just goes for it. Confidence does not mean you have every answer. Sometimes it just means you stop making yourself prove the same thing over and over before you take the shot.
Original post
The most talented people aren't always the ones who get the opportunities. They're often the ones still deciding whether they're ready. Meanwhile... Someone else has already applied. Already spoken up. Already pitched the idea. Already asked for the promotion. I've coached brilliant healthcare leaders who could lead entire organisations... yet hesitated to put themselves forward for a role they were more than capable of doing. Not because they lacked ability. Because they believed everyone else knew more than they did. Self-doubt doesn't keep you humble. Sometimes it keeps you hidden. You don't need more qualifications. You don't need another certificate. You don't need permission. Sometimes you simply n…
Corporate
Capability and perceived readiness are not the same thing. When qualified leaders repeatedly delay applying, speaking up or asking for the promotion, hesitation becomes an opportunity cost rather than a sign of humility.
Recruiter
Some of the most capable people keep waiting for one more sign that they are ready. Sometimes the better move is to apply while the self-doubt is still talking and let the opportunity evaluate you.
Fun
Apply before you feel perfectly ready. 👏
Colby Baskin commented on this
Post by Shirley Braun , Ph.D., PCC
23h ago
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Colby said
People assume the argument should win by itself, but that only works when everyone sees the same problem the same way. Most of the time, they don’t. The facts matter, but so does knowing what the other person is worried about.
Original post
The sentence I hear most from functional leaders at scaling companies is some version of this: "I made the strongest argument in the room and still lost." Being right and being influential are different skills, and the gap between them widens as a company grows. At 50 people, the best argument usually wins because everyone in the room shares context. At 300, decisions move through people who do not attend your meetings, weigh risks you never see, and answer to pressures you are not copied on. The quality of your analysis stops being the deciding variable somewhere around the point where the CEO stops knowing everyone's name. Cohen and Bradford spent years studying influence without authority, and their core f…
Corporate
Influence at scale requires understanding the decision system, not just sharpening the argument. Once stakeholders carry different incentives and risks, the strongest case has to be translated into what each person needs to act.
Recruiter
Being right is frustratingly different from being heard. Taking time to understand what the other person is accountable for can change a disagreement into a workable conversation.
Fun
Being right and being persuasive are very different jobs. 🎯
Colby Baskin commented on this
Post by Trisha Tayan
23h ago
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Colby said
This really comes down to being intentional. Be intentional about the role, the language, and the results you’re showing. Make the fit easy to see.
Original post
71.4% of 10,000 resumes fell below the “qualified” screening threshold in a new 2026 analysis. One finding stood out. ➡️ 82% of the below-threshold resumes contained fewer than half of the required keywords from the job they were targeting. That doesn’t automatically mean those candidates lacked the experience. It means the match wasn’t clear enough on the resume. For example: “Worked with leaders across the company” versus “Managed cross-functional stakeholder relationships” The experience may be similar. But the second version gives a screening system much clearer signals about what you actually did. And keywords weren’t the only issue. 34% of the below-threshold resumes had at least one critical…
Corporate
Resume optimization is ultimately an information-retrieval problem. The experience may be strong, but if the role language, keywords and formatting prevent a screening system from recognizing it, the evidence never reaches the reviewer.
Recruiter
Candidates should not have to become SEO experts, but they do need to make the match obvious. Clear role language and clean formatting can keep good experience from getting filtered out before a human sees it.
Fun
Make the fit easy to see. 🎯
Colby Baskin commented on this
Post by Susan Chen
23h ago
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Colby said
Stress is part of the game, but that doesn’t mean you should live like everything is on fire. There’s a difference between pressure that keeps you sharp and anxiety that keeps you trapped.
Original post
Anxiety can make you successful. Until your body collects the debt. I was on the trading floor early. Triple-checking everything. Reviewing every decision. Everyone called it "attention to detail." "Dedication." "High standards." The truth? My fuel was stress chemistry keeping me wired. When you're highly functional and highly anxious, the anxiety becomes your engine. You get rewarded for running on fumes. So you keep going. Until you can't. I work with the ultra-successful, And many are fighting the same, silent battle: Calm on the outside, but racing thoughts on the inside. Appearing unbothered, yet actually exhausted. Praised for high standards, but paralyzed by fear of failure. Anxiety-fueled succes…
Corporate
Anxiety can create short-term performance through vigilance, but it is a poor long-term operating system. The goal is to keep the useful preparation while removing the assumption that every outcome is an emergency.
Recruiter
Pressure can sharpen you; constant threat mode eventually shrinks your world. Learning the difference is a big part of building a career you can actually stay in.
Fun
Pressure can sharpen you. Permanent emergency mode just burns you. 👀
Colby Baskin commented on this
Post by Coach Dave
23h ago
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Colby said
Practical advice. A few rejections is just part of the process, but when they start stacking up, there’s a pattern worth looking at. You have to stop taking every no personally and start looking for the part you can actually fix.
Original post
150 applications and still no offer. That is not a verdict. That is a dataset you have not learned to read yet.   One rejection tells you almost nothing.   It is a single data point, and a single data point is noise.   The budget froze the week you applied. Priorities shifted. An internal candidate appeared. Someone's nephew turned in a resume. The role got filled before anyone opened your application.   None of that is a verdict on your value. You will never even see most of it.   A pattern is a different story.   When rejections start stacking up, stop reading them as verdicts and start reading them as logs. The pattern is the signal, and the signal is useful.   Stacked up, rejections can tell you:   whether…
Corporate
A long rejection streak is data once you stop treating each no as an isolated verdict. Looking for repeated failure points in targeting, resume positioning or interviews turns discouragement into a diagnostic process.
Recruiter
The pattern is where the power is. One no can be random; fifty similar nos may be telling you exactly what to work on next.
Fun
Rejection patterns are data, not identity. 📊
Colby Baskin commented on this
Post by Clif Mathews
23h ago
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Colby said
💯 leadership is how people experience you. You can have the title, the confidence, and the big ideas, but if people feel dismissed around you, none of that carries very far.
Original post
Leadership isn't a performance. It's how people experience you. Thanks to Emma J E. for the visual. Dale Carnegie's How to Win Friends and Influence People was published nearly 90 years ago. Yet the principles behind it are just as relevant for leaders today. Many people think charisma comes from confidence, presence, or being the most impressive person in the room. Carnegie believed something different. He argued that charisma is built by making the person in front of you feel important. Here are the seven principles he shared. 1️⃣ Smile Walk in like you're genuinely pleased to be there. Do it for everyone in the room, not just the person you came to see. 2️⃣ Make People Feel Important People remem…
Corporate
Leadership quality is visible in the behavioral residue it leaves: whether people speak candidly, bring problems early and feel respected after the interaction. Titles and charisma cannot compensate for an environment that teaches people to withdraw.
Recruiter
People remember whether a leader made them feel heard. That experience travels farther through a team than almost any speech about culture.
Fun
How people feel around you is the real leadership review. 👏
Colby Baskin commented on this
Post by Yiorgos Tzirtzilakis
23h ago
✓ Commented
Colby said
Spot on! 💯
Original post
The moment you think you have finished growing is the moment you start losing the people you lead. I have seen it happen more times than I can count. A leader reaches a certain level. Gets comfortable. Stops being curious. Stops questioning their own assumptions. Stops putting themselves in situations where they do not already know the answer. And slowly, without noticing it, they stop growing. The team notices before the leader does. Always. Because you cannot inspire growth in others while standing still yourself. The best leaders I have worked with in 20 years share one thing that has nothing to do with experience or intelligence. They are genuinely, consistently, almost obsessively curious. Not abou…
Corporate
Leadership growth has no finish line because the role keeps changing as the team, market and stakes change. Curiosity is a practical control against becoming overconfident in assumptions that used to work.
Recruiter
The strongest leaders I know are comfortable saying, “I might be missing something.” That kind of curiosity gives the people around them permission to contribute instead of just agree.
Fun
Curiosity is a leadership muscle. Keep using it. 👏
Colby Baskin commented on this
Post by Joy Zarine
23h ago
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Colby said
Agreed. If you need a deck to explain where you’re going, it’s not clear enough yet. Simple does not mean small.
Original post
A river bends constantly and still gets to the sea. It goes around the rock. It cuts a new channel when the old one silts up. It splits, floods, narrows, slows. None of that is failure. It's just how water handles whatever is in front of it. The one thing a river never does is change which ocean it's heading for. I think a lot of us have this the wrong way round. We hold the plan tightly and the destination loosely. The five year plan gets defended long after it stopped making sense. Meanwhile the actual outcome we're chasing has quietly drifted three times in eighteen months, and nobody's said it out loud. Changing route is normal. Changing destination without telling anyone is what wears everyone dow…
Corporate
Strategic clarity is not the same as rigidity. A team can absorb route changes if the destination remains explicit; what creates drag is constant tactical motion without a stable definition of success.
Recruiter
Simple does not mean small. If people can explain where they are headed without a 40-slide deck, they are much more likely to make good decisions when the route changes.
Fun
Keep the destination clear. Let the route bend. 🌊
Colby Baskin commented on this
Post by Suad Fakih
24h ago
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Colby said
Congrats Suad! So happy to see you stepping into this next chapter with so much heart and excitement.
Original post
I've gained a few new followers. So I thought, why not introduce myself to you properly? Hi!! I am Suad.  I'm from Colombia.  I grew up in the tiny and beautiful Caribbean 🏝️ of San Andres (most people would've never guessed) And I absolutely LOVE freedom. So while everyone around me followed a mostly linear career, I just couldn't do it. I was too curious, with too many passions. Instead, I reimagined my career over and over: 💎 Trader 💎 Founder 💎 Investor 💎 Adviser I was very successful at every chapter. I traveled the world.  I won awards.  Sat across the table from the best. BUT there are challenges you cannot predict. Like when I moved to Toronto a few years ago and couldn't land my dream j…
Corporate
Launching a new business after several successful chapters is a good example of career capital compounding. Experience reduces some risk, but the willingness to start again still matters.
Recruiter
There is something energizing about watching someone step into a new chapter with genuine excitement instead of pretending the transition is easy. Congratulations on the launch ahead.
Fun
New-business chapter incoming. Congrats! 🎉
Colby Baskin commented on this
Post by Luís Rodrigues
24h ago
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Colby said
Agentic AI sounds exciting, but it also raises the bar for how clear your process has to be. You can’t delegate messy work to a system and expect clean results.
Original post
Most people hear "AI". And think it's one thing. There are seven layers. Each one wraps around the last, like Russian nesting dolls. Image by my friend Will Stewart, MBA , give him a follow. 𝗖𝗹𝗮𝘀𝘀𝗶𝗰𝗮𝗹 𝗔𝗜 Pure logic. “If this, then that”. Symbolic AI and Expert Systems that follow rigid rules to make decisions. It doesn't learn, it just follows orders. 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 We stopped writing rules and started using math. Algorithms analyze data to find patterns. They classify, predict, and optimize based on history, not hard-coded instructions. 𝗡𝗲𝘂𝗿𝗮𝗹 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀 We built systems inspired by the human brain with nodes and connections. This layer enabled computers to be…
Corporate
Agentic systems make process quality more important because autonomy amplifies whatever instructions and controls already exist. Automating a messy workflow can scale inconsistency faster than it scales value.
Recruiter
The more work you delegate to AI, the clearer you have to be about what good work actually looks like. Messy expectations do not become cleaner just because a system executes them faster.
Fun
Messy process in, messy agentic AI out. 🤖
Colby Baskin commented on this
Post by Christopher Harvey
24h ago
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Colby said
AI is useful, but it should not be the final judge of its own work. That’s like asking the person who made the mistake to grade the mistake. You need something in the process that forces the truth out before the emails go live.
Original post
Our AI models aren’t allowed to say the word "NO" Sounds stupid. But if your lead list came from an AI that's allowed to say yes, you're probably emailing people who don't exist. So here's what happens... You ask it for a title it doesn't actually have, and it just makes one up. Writes something believable, drops it in the row, moves on like nothing happened. Does the same thing with emails and company details. Then you ask it to double check its own work. It tells you you're 100% right, we're good to go. They blend in so well that you don't realize they're fake until after you've already hit send. So we took the word away from it. AI wants to make you happy. Ask it yes or no and it leans yes every time…
Corporate
Self-evaluation is a weak control when the same model is biased toward agreeable answers. Independent validation, hard constraints and deterministic checks are what turn probabilistic output into a dependable workflow.
Recruiter
The ‘no’ rule sounds funny until you realize it forces the system to surface uncertainty instead of politely guessing. Good guardrails make the human reviewer’s job much easier.
Fun
AI definitely should not be grading its own homework. 😂
Colby Baskin commented on this
Post by Sarah Wilson
24h ago
✓ Commented
Colby said
Love this reminder. It takes patience to keep creating when the scoreboard looks quiet. But if the right people are reading and the right conversations are happening, the work is doing its job.
Original post
Sometimes reminders come to us in unexpected ways. My friend Jimmy Lai somehow wrote a book about LinkedIn that reads less like a how-to book and more like an engaging story to enjoy. I took a course last year, on how to be a content creator on LinkedIn and it taught me so much that I still use today. I really enjoy creating content - it has satisfied a sense of creativity that I didn't even know that I had. Admittedly, by vanity metrics standards, my profile does not represent the hard work I put into it and is probably the slowest growing in the entire cohort of that course I was in last year. Jimmy reminds us that it's about the conversations that happen behind the scenes that matter. This is so true…
Corporate
Vanity metrics are a weak proxy for whether content is doing commercial work. If the right people are reading, remembering and starting useful conversations, a slower follower curve can still produce a strong return.
Recruiter
Quiet growth can be frustrating, but behind-the-scenes conversations are often the better signal. The people who actually read your work tend to show up differently when the relationship begins.
Fun
Quiet scoreboards can still hide the right audience. 👀
Colby Baskin commented on this
Post by Lee Ann Chan
24h ago
✓ Commented
Colby said
Good advice. I like the idea of preparing stories. Interviews go better when it feels like a conversation, not a performance.
Original post
Stop rehearsing your interview answers! Seriously. The interviewer can tell. And I don’t mean you shouldn’t prepare. You absolutely should. But there’s a big difference between preparing for an interview and memorizing a script. When you rehearse every answer word-for-word, three things can happen: → You sound robotic. → You panic when they ask the question slightly differently. → You focus so much on saying the “right” thing that you forget to actually have a conversation. Instead, prepare your stories, not your sentences. Know: • The accomplishments you want them to remember • The challenges you’ve overcome • The examples that demonstrate your skills • The mistakes you’ve learned from • The results…
Corporate
Interview preparation works best as a library of evidence, not a memorized script. Knowing the relevant accomplishments, decisions and outcomes gives a candidate enough structure to adapt naturally to the question actually asked.
Recruiter
Preparing stories instead of sentences is such a useful distinction. The candidate can stay present in the conversation instead of mentally searching for the next memorized line.
Fun
Prepare the stories, not the performance. 🎯
Colby Baskin commented on this
Post by Jonathan Whipple
24h ago
✓ Commented
Colby said
💯 A resume should not make the recruiter work hard to figure out why you matter. Make the impact obvious, because nobody is reading it with the same patience you used to write it.
Original post
Your first call shouldn’t rely on luck. Focus on these 5 bullets instead. You did the work. You got the results. But the phone stays quiet. I've read thousands of resumes as a recruiter. The ones that get called first all do the same thing. They prove impact a stranger can see in 5 seconds. Duty words get skimmed. Proof gets remembered. So I rewrote 5 real bullets across 5 careers. Same jobs. Same people. New first impression. Save this for your next resume update. The work already happened. Your bullets just have to catch up. What's the first bullet on your resume right now? 👇 ——— ♻️ Repost for the friend who's qualified but quiet on paper. Follow Jonathan Whipple for recruiting insider framewor…
Corporate
A resume is a five-second decision aid before it is a career autobiography. Impact should be visible without requiring the reader to infer what changed because the candidate was there.
Recruiter
Do not make the recruiter solve the puzzle. Clear outcomes, scope and ownership give a good candidate a much better chance of being understood quickly.
Fun
Five seconds is not much time—make the impact obvious. 🎯
Colby Baskin commented on this
Post by Tash Durkins, CPC
24h ago
✓ Commented
Colby said
A room should not need one person to absorb all the ugly parts so everyone else can call it progress. That is not strength. That is one person paying the emotional bill for everyone else’s lack of control.
Original post
LIE: The best leaders have thick skin. TRUTH: Thick skin is just scar tissue you've rebranded as a strength. Welcome to Truth-Telling Tuesday. On Sunday I told you I tolerated cruel candor on my team because my skin was thick enough to take it. I named what it cost them. I didn't name what it cost me. So let me finish the confession. I spent years in leadership walking into rooms where the temperature dropped the second a decision got hard. Rooms where people said things that would have sent most people home for the day. I didn't flinch. I didn't leave. I sat there and took it, and afterward someone would say, "That's why you're good at this. You can handle anything." And I believed them. I wore tha…
Corporate
Resilience should not become an excuse for dysfunctional environments. A team that depends on one person absorbing repeated harm is externalizing its management failure onto that individual.
Recruiter
Being able to take a hit does not mean people should keep hitting you. Good leadership should reduce unnecessary harm, not celebrate the person who survives the most of it.
Fun
Thick skin should not be the operating model. 👏
Colby Baskin commented on this
Post by Will Stewart, MBA
24h ago
✓ Commented
Colby said
I agree, good work needs receipts, stories, proof, and enough visibility for buyers to actually understand why you’re credible.
Original post
Quick. Who is the "Father of modern TV"? No using ChatGPT, Claude, Google Gemini or Perplexity! I bet you have no idea. But it relates to AEO/GEO, surprisingly. Rigby, Idaho. 1921. A 14 year-old walks behind an old horse in a potato field. He has been out there since before the sun rose. Dust in his teeth. Sweat cutting through the grit on his neck. Leather creaking. He stopped noticing the smell of hot horse hours ago. End of the field. Turn around. Start back. Row beside row beside row until the whole field is covered, one line at a time. Somewhere in there he looks down at what he made and thinks: "You could paint a picture that way." Line by line. Fast enough that the eye never catche…
Corporate
Credibility needs distribution as well as substance. Receipts, case studies and specific stories help a buyer verify why the work matters instead of asking them to accept a generic claim.
Recruiter
Good work that nobody can understand is hard to advocate for. A few concrete stories and proof points make it much easier for other people to carry your reputation into the room.
Fun
Good work still needs proof people can actually see. 👏
Colby Baskin commented on this
Post by Levi Van Pay
2d ago
✓ Commented
Colby said
Such a good point. We have had to fight back a little. But if there’s nothing in writing up front don’t sign anything. It’s easy to have an attorney write a letter back saying we arnt violating anything.
Original post
Last week I talked with more W2 reps than I have ever talked to in a week before. I think that says a lot about the direction agency is moving and why I’m so bullish on the agent model. 📈 One of the conversations I had stuck with me, “Levi I don’t have a non compete or non solicit, but I am nervous because my brokerage said they would do everything in their power to come after me if I leave, and trying to force me to sign a non solicit.” I said something to him that’s about as true as anything I have ever told anyone before.. “You are going to piss off a lot of people when you start doing what’s best for you.” Business is always personal. Don’t let anyone convince you otherwise.
Corporate
Employment restrictions should be evaluated from the actual written agreement, not from verbal pressure after the fact. Clear documentation gives both sides a more defensible basis for understanding what is—and is not—restricted.
Recruiter
Fear gets a lot louder when someone is making vague threats about what might happen if you leave. Getting the actual documents reviewed can turn that anxiety into a much clearer decision.
Fun
If it is not in writing, assume the memory gets fuzzy later. ✍️
Colby Baskin commented on this
Post by Alex Hormozi
2d ago
✓ Commented
Colby said
You gotta do both. Your body is a temple. Treat it well and it will serve you for years. It helps me make money. But to his point there are plenty fit broke people as well.
Original post
Contrary to newsfeed hype. Getting in shape will not make you more money. Believe me, tons of broke fit people. 100 bicep curls will not beat 100 cold emails. If you wanna make more money, spend your time on things that make you more money. - Alex ✊🏽
Corporate
Fitness and income are different objectives, but health can support the energy, durability and focus needed to pursue the second one. The mistake is treating either activity as a substitute for work aimed at the actual goal.
Recruiter
You can care about your health and your earning power without pretending one automatically creates the other. Both deserve time because they serve different parts of your life.
Fun
Biceps and cold emails can coexist. Revolutionary 😂
Colby Baskin commented on this
Post by Seth Bland
2d ago
✓ Commented
Colby said
Congrats! Hope you enjoy it very much.
Original post
Did a little something yesterday… Bought the baddest pickup truck on the market.. GMC Seirra 2500 AT4X AEV Edition.
Corporate
A heavy-duty truck purchase is one of those moments where utility and enthusiasm can genuinely overlap. The AT4X AEV setup is built for someone who plans to use the capability.
Recruiter
That is a serious truck. Congrats—hope you put a lot of good miles on it.
Fun
AT4X AEV is a serious little-something purchase 😂
Colby Baskin commented on this
Post by Andy Kapnick
3d ago
✓ Commented
Colby said
Congrats Andy! So happy your seeing some success! Keep at it.
Original post
April 1st to July 1st completed my 90 days as an authorized agent for Trinity Logistics. I had only one wrote down goal. On board customers and be able to move freight as quickly as we could to turn a steady trickle faucet on. If I achieved that goal during that time frame then it would show me two things. 1. Prove to myself I could do this as an agent in some capacity. 2. That I had a solid foundation to build on and to keep moving forward. Mission accomplished. We started on Wednesday. Thursday we had our first customer. Monday we were picking up our first load. By end of 90 days we had 5 customers with a steady trickle. Building carrier networks on those lanes. Building new carrier relationships and ne…
Corporate
A 90-day goal focused on foundation rather than a flashy revenue number is sensible. Early agency durability comes from customer trust, carrier relationships and a process the operator can keep repeating.
Recruiter
I like the decision to measure the first 90 days by whether there is something solid to build on. Progress feels much more real when you can look back at the starting point.
Fun
Ninety days in and a foundation to build on. 👏
Colby Baskin commented on this
Post by Ryan ®️Suydam
3d ago
✓ Commented
Colby said
Love seeing you keep making outreach fun again. Respect the creativity and the commitment. 🫡
Original post
Agent Suydam says: I’m a simple man with simple birthday wishes. I only want two things: → 1,000 mini trash cans from Dollar Tree Stores. The Sales Rebellion and Dale Dupree have created a national shortage. We keep crumpling letters creating curiosity. We keep filling trash cans that creates office buzz. And Dollar Tree Stores cannot restock fast enough for us Rebels. As you can see, my personal inventory is dangerously low, I only have a couple hundred left. → A Dollar Tree Stores sponsorship for TOTALITY, August 18–20, in Knoxville, Tennessee. Come be our guest. See what happens when old-school prospecting, crumpled letters, tiny trash cans, and a bunch of Rebels collide. And Dollar Tree Stores y…
Corporate
There is a real business lesson behind “We keep filling trash cans.” A little personality can do more for recall than another perfectly polished business post.
Recruiter
A tiny trash can and a crumpled letter are memorable because they look like somebody actually tried. In an inbox full of automated sameness, the human effort becomes part of the message.
Fun
Mini trash cans have officially become a sales channel 😂
Colby Baskin commented on this
Post by Jason Rabine
4d ago
✓ Commented
Colby said
Happy birthday to your mom. Nothing better than having the people you love around the table.
Original post
Today, my mom is 75 years young!! They say behind every great man as an even greater woman, well behind these 3 knuckleheads is the greatest woman of ask time, we call her mom! This is one of my favorite pictures of my mom with my kids. Here’s to many more trips around the sun with you, Lady!
Corporate
Milestones like 75 are a reminder that family time is the scarce asset no career can replenish. The photo matters because it captures the generations around the person, not just the birthday number.
Recruiter
Having the people you love around the table is hard to beat. Happy 75th to your mom and wishing your family many more celebrations together.
Fun
Happy 75th! Here’s to many more trips around the sun. ❤️
Colby Baskin replied to Ryan ®️Suydam’s comment on this
Post by Jacob DeVito
4d ago
✓ Commented
Colby said
That’s pretty wild! But still congrats.
Original post
3 weeks ago I celebrated my 1 year anniversary at TQL, and today I get to celebrate my first commission check. It’s exciting to hit this milestone so early on in my career as a broker, but the jobs not done yet. Just like any other sales job, I’ve had my ups and downs, good weeks and bad weeks; but at the end of the day, it’s about continuing to push through adversity. I look forward to continuing this journey and seeing how far I can go with this.
Corporate
The first commission check after a year is a meaningful transition from ramp time into tangible production. Sales careers are built through enough good and bad weeks to develop a process that survives the variance.
Recruiter
That first commission check hits differently after all the uneven weeks that came before it. Congrats on getting the first one on the board—now you have something real to build from.
Fun
First commission check after a year is a milestone. Congrats. 👏
Colby Baskin commented on this
Post by Tom Delpit
4d ago
✓ Commented
Colby said
Tom is this something I should attend?
Original post
I'm excited to share that I'll be attending the SMU Steel Summit! This event promises to bring together experts and enthusiasts in the steel industry. I can’t wait to learn, connect, and explore new ideas with everyone. Join me for this amazing opportunity to grow and network from August 24 to August 26! Register here https://lnkd.in/gkEKARtb
Corporate
A steel summit can be valuable for anyone whose freight business touches industrial customers because commodity cycles, mill activity and buyer sentiment often become transportation signals before they show up in a load board.
Recruiter
If steel is relevant to the customers or lanes you want to understand, being in that room could be worth it. The best events give you both market context and people to call later.
Fun
Steel Summit sounds like a very on-brand networking trip. 🏗️
Colby Baskin commented on this
Post by Dustin Hauer
4d ago
✓ Commented
Colby said
Agreed. There’s no trust in a story that sounds too perfect. Real work is messier than that.
Original post
Everyone says "just be authentic on LinkedIn." They're wrong about what that means. Authentic doesn't mean raw. It means honest about the gap between what happened and how you described it. You didn't trust your instincts. You made it up as you went and it worked. That distinction matters more than you think. "Trusted my instincts" is a conclusion. "Made it up as I went" is a story. Stories build audiences. Conclusions get scrolled past. The most followed people on LinkedIn aren't the most polished. They're the most willing to say the quiet part out loud. Your mess is your message. Package it that way. --- Each week I break down what's changing, what's being exaggerated, and what actually matters…
Corporate
Perfect narratives reduce credibility because real operating work includes uncertainty, wrong turns and revisions. Specificity about what actually happened is a stronger trust signal than polishing every edge off the story.
Recruiter
‘Made it up as I went’ is often more relatable than a story that pretends every step was planned. People connect with the parts that sound like real life.
Fun
Perfect stories usually feel less believable than messy ones. 👀
Colby Baskin commented on this
Post by John 🅰️ Rogers
4d ago
✓ Commented
Colby said
Solid plate and solid sales mindset, as always. Show up hungry and do the work. 💪
Original post
It’s been a minute since I’ve shared some Waffle House, Inc. thoughts. In every economy, there are winners and losers. Some businesses thrive. Others fold. I’ve spent 32 years in sales and lived through multiple market swings—the good ones, bad ones, and the ones that felt like they would never end, like the great freight recession. I don’t waste time complaining about them. I work harder. Good salespeople don’t wait for the economy to get better. They get better. While others are looking for reasons why it’s tough, the best ones are making calls, tightening their process, sharpening their story, and finding the buyers who still need what they sell. I said this to Zyad McGowan yesterday: Master the…
Corporate
Sales careers reward the ability to keep producing through market cycles. Hunger helps, but the durable advantage is turning effort into a repeatable process rather than relying on any one good economy.
Recruiter
A solid plate and thirty-two years in sales is a pretty good combination 😂. The market changes; the willingness to keep learning and working cannot disappear with it.
Fun
Waffle House and 32 years of sales is a proven content formula 😂
Colby Baskin commented on this
Post by Susan Chen
4d ago
✓ Commented
Colby said
Apps are great for access, but they don’t keep you accountable when life gets busy.
Original post
4 in 5 meditation app users are gone by day 14. A busy mind isn't why they quit. People assume they stop meditation because they can't clear their minds. But learning meditation is rarely the hardest part. What happens after you learn is. The retreat ends. The workshop finishes. The app can't answer your questions. And you're left wondering: "Am I doing this right?" Last week, I hosted 50 meditators in NYC. Some learned with me nine years ago. Some just finished last week. All still practicing. All still growing. How do I know? When I poll my students at 6 weeks, their average consistency score: 92%. Why would this be? Two reasons: 1/ You have me in your corner - for life. When we work together,  I…
Corporate
Access solves the first barrier to a habit; accountability addresses the second. An app can make meditation available, but it cannot automatically protect the practice when a busy calendar starts competing for the time.
Recruiter
Starting is easy when the app is new. Staying consistent when life gets crowded is where having another person in your corner can make a real difference.
Fun
Apps can prompt you. Accountability keeps you there. 🎯
Colby Baskin commented on this
Post by Yiorgos Tzirtzilakis
4d ago
✓ Commented
Colby said
Credit is cheap to give and expensive to hoard. When people feel like their work gets seen they keep showing up with more care, more effort, and more belief in the team.
Original post
Nobody is going to hand you a certificate that says you are a great leader. The people who know it are the ones around you. And they rarely say it out loud. After 20 years in leadership environments I have learned to recognise the signs that someone is operating at a genuinely high level. Most of them have nothing to do with confidence, authority, or results. They are quieter than that. The first sign is that people come to you before they go to the official authority. Not because of your position. Because your judgment has earned their trust without your title having to demand it. The second sign is that your first instinct after a win is to name the people who made it possible. Not to accept the credit…
Corporate
Credit is a low-cost leadership tool with high retention value. Publicly assigning wins to the people who created them reinforces ownership and makes the team more willing to bring the next idea forward.
Recruiter
People notice whether their work gets seen. Leaders who share the credit make it safer for others to keep contributing instead of protecting every win for themselves.
Fun
Credit is free. Hoarding it gets expensive. 👏
Colby Baskin commented on this
Post by Lex Knapp
4d ago
✓ Commented
Colby said
Beautiful tribute. Hope y'all have a great trip!
Original post
Tomorrow marks the start of our 23rd annual family trip to Ocean City, NJ, but the 3rd without my grandmother. It began in 2003 with my dad’s entire side of the family – aunts, uncles, cousins, grandparents. It’s 20+ Knapp’s bringing our loud, Italian personalities to the quaint and quiet Shore town. The sounds of classic rock and sports debates can be heard into the early hours of the morning for all 7 days. A constant fixture for that trip was my grandmother, affectionately known as “Mom-Mom”, sitting in her rocking chair on the porch. Whether it was morning, noon, or night - you could find my grandmother enjoying the sounds of the seagulls and the ocean waves. What she was hoping to find on that deck wa…
Corporate
Traditions survive loss because repetition gives families a structure for carrying memory forward. Returning to the same shore each year lets the trip evolve without pretending the person who is missing was never central to it.
Recruiter
The rocking-chair image says so much. I hope this year’s trip has plenty of the same noise, jokes and ocean time that made those memories special.
Fun
Hope the shore is loud, funny and full of good memories. ❤️
Colby Baskin commented on this
Post by Joy Zarine
4d ago
✓ Commented
Colby said
💯 You don’t become brave by thinking about the scary thing forever.
Original post
I love this diagram... Because yes, I have been there. The first is a flat circle. Letting fear stop us.  Round and round, ending up exactly where you started. The second is a spiral.  Doing it scared. Same fear, but every turn lifts you. They are from Timothy Armoo's What's Stopping You? It is fair to say that I have spent time in both states. The circle is the quiet one. It looks like being thorough. Getting your ducks in a row. Waiting for the right moment. Making sure everything is jussssssst right. Nobody sees you standing still, so nobody stops you. You're moving, so you've got this, right? Right?! Tim gives the example of him feeling terrified to present.  Terrified asking for half a millio…
Corporate
Courage is behavioral, not theoretical. Repeatedly moving toward the uncomfortable action teaches the brain more than endless analysis of whether the fear is justified.
Recruiter
You do not think your way into bravery first. Most of the time you do the scary thing, survive it, and let confidence catch up afterward.
Fun
Courage usually shows up after the scary thing starts. 💪
Colby Baskin commented on this
Post by Luís Rodrigues
4d ago
✓ Commented
Colby said
Autonomy is not impressive by itself. A system that can act, explain, recover, and stay inside clear limits is what actually matters.
Original post
Most people think Agentic AI is just "ChatGPT + tools" They're wrong. This diagram shows the full stack. Five layers. Each one matters. Most breakdowns show up in layers four and five. Not in the models. 𝟭/ 𝗔𝗜 & 𝗠𝗟 (𝗧𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻) This is where data turns into decisions. Classic ML lives here. Supervised. Unsupervised. Reinforcement. 𝟮/ 𝗗𝗲𝗲𝗽 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 (𝗧𝗵𝗲 𝗘𝗻𝗴𝗶𝗻𝗲) Neural nets. Transformers. The heavy machinery. Learns patterns at scale. 𝟯/ 𝗚𝗲𝗻𝗔𝗜 (𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲) LLMs produce the output. RAG brings the missing context. Multimodal models span text, image, audio, video. This is the generation layer. 𝟰/ 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 (𝗧𝗵𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻)…
Corporate
Autonomy without observability and recovery is a liability. An agentic system needs explicit boundaries, explanations and a defined failure path before ‘acts on its own’ becomes a useful product feature.
Recruiter
The interesting question is not whether the system can act alone—it is whether a human can understand and recover from what happens when it gets the decision wrong.
Fun
Autonomy without guardrails is just faster chaos. 🤖
Colby Baskin commented on this
Post by Tash Durkins, CPC
4d ago
✓ Commented
Colby said
Agreed, Less patience for nonsense more energy for what actually matters.
Original post
I turned 52 and something in me just resigned. Not from work. From pretending I have unlimited patience. I used to pride myself on it. Endless grace for people, their quirks, their oopsies, the third wrong coffee order. But somewhere between 51 and now, the reserves dried up. Things I've officially run out of, a Friday list: → Patience for being cc'd on a thread where nobody actually needs me but everybody wants a witness. → Grace for the fifth follow-up on something I already answered. In writing. With a timestamp. → Tolerance for people who say "let's circle back" and never circle back. Follow through or stop volunteering. → Energy for smiling through the meeting where someone repeats your idea loud…
Corporate
Selective patience is a form of resource allocation. Leaders do not have to spend unlimited energy on performative meetings, credit games or threads that do not require their attention.
Recruiter
There is a point where being ‘professional’ stops meaning smiling through every unnecessary thing. Protecting your energy can be a pretty healthy form of maturity.
Fun
Fifty-two sounds like a good age to retire pointless patience. 😂
Colby Baskin commented on this
Post by Sarah Wilson
4d ago
✓ Commented
Colby said
Heroes are great, but repeatable systems are what let the business breathe.
Original post
Every operations team has the same five characters. The Firefighter. The Process Purist. The Data Geek. The Fixer. The Builder. You already know which desks they sit at. You might be one of them. Each one has a superpower. Each one has a blind spot that shows up under pressure. The Firefighter thrives in the crisis. Calm when everything is on fire, first to the problem, last to leave. But ask them to build the system that stops the fire from starting, and it never quite gets done. The Process Purist builds workflows you could frame on a wall. Elegant, documented, airtight. Until the market moves, and the process they love becomes the thing they defend past its usefulness. The Data Geek sees what everyone…
Corporate
Heroics hide process debt. If the same firefighter keeps rescuing the operation, the business is rewarding recovery while leaving the cause of the fire intact.
Recruiter
Teams need the hero in the emergency, but they also need someone who gets curious about why the emergency keeps coming back. Systems give good people room to breathe.
Fun
Heroics are fun until the same fire returns next month. 🔥
Colby Baskin commented on this
Post by Will Stewart, MBA
5d ago
✓ Commented
Colby said
Agreed. AI is too broad of a word now. Without context, it tells you almost nothing about what the product can actually do.
Original post
Most people think AI is one thing. It's not. It's seven layers... each one built inside the last, like Russian nesting dolls. Classical AI is at the core. Rule-based logic from the 1950s. Every layer after it...machine learning, neural networks, deep learning, generative AI, agentic AI... wraps around the one before it. Remove any inner layer and everything above it collapses. This matters because most of what you see marketed as "AI" doesn't tell you which layer it's actually using. A rule-based chatbot and Claude are both called "AI." They are not the same thing. Not even close. Here's the stack: 🔴 Classical AI — Hard-coded rules. No learning. 1950s. 🟠 Machine Learning — Learns patterns from dat…
Corporate
‘AI-powered’ has become too broad to be useful as a product description. Buyers need to know which capabilities are actually present, what decisions the system makes and where human control remains.
Recruiter
Asking ‘which layer?’ is a good way to get past the buzzword quickly. People deserve to understand what the tool actually does before they are asked to trust it.
Fun
“AI-powered” really does need a follow-up question now. 🤖
Colby Baskin commented on this
Post by Jonathan Whipple
4d ago
✓ Commented
Colby said
Agreed, Better structure gets better work.
Original post
Good prompts aren't luck. They're a formula you can steal. Most people type one line into ChatGPT. They get one generic answer back. Nobody taught them how to ask. This formula fixes that: → Pick a role (who ChatGPT acts as) → Pick a task (what it builds) → Picki a format (how it's delivered) Salary Negotiator + Contract Negotiation + Script. That combo alone is worth a coaching session. The sheet below holds 3,000+ more. One for every stage of your job hunt. Save it today. Use it tomorrow morning. ChatGPT rewards people who ask better questions. So does the job market. Which stage of your search gets the formula first? Drop it below. 👇 ——— ♻️ Repost so a job seeker in your feed starts asking bet…
Corporate
Prompt quality improves when the request defines role, task and output because ambiguity is being removed before the model starts reasoning. The same principle applies to delegation with people: better briefs create better first drafts.
Recruiter
I like frameworks like this because they help someone get unstuck without requiring them to become an “AI expert.” A little structure makes the tool much easier to use well.
Fun
Better ask in, better answer out. 👏
Colby Baskin commented on this
Post by Lee Ann Chan
4d ago
✓ Commented
Colby said
Strong candidates make it easy for the room to say yes. They leave with no confusion about the value they bring.
Original post
Wondering what the hiring team says about you right after the interview ends? Not the polished feedback you get in a rejection email (IF you get one at all)! I'm talking about the REAL conversation. The one that happens inside the hiring debrief, when everyone's guard is down and they're being honest with each other about whether you're THE ONE. I've sat in those rooms. And the same 7 lines come up again and again ~ verdicts that decide who moves forward and who doesn't. Things like: "They kept talking, but I still don't know their actual impact." "They'd be amazing... in the right role." "I like them, but I'm not excited." None of these mean you're unqualified. They mean something specific and fixable…
Corporate
Hiring debriefs reward clarity. The strongest candidate leaves the room with a shared understanding of the problems they can solve, the evidence behind that claim and why the fit makes sense now.
Recruiter
You want the hiring team to be able to advocate for you in one clean sentence after you leave. If they are still trying to figure out what your value is, the interview did too much work on the wrong things.
Fun
Make the room’s “yes” easy to explain. 🎯
Colby Baskin commented on this
Post by Cowtown Logistics
5d ago
✓ Commented
Colby said
Broker beats are my favorite
Original post
Weekly BROKER BEATS. Every week we bring the team together to celebrate wins, talk through challenges, and ask one simple question: “How can we get better?” We’ve stayed consistent with this meeting for the last 3 years, and it’s become one of the most valuable parts of our culture. Every session is an opportunity to: ➡️ Share best practices. ➡️ Learn from one another. ➡️ Train on a new topic. ➡️ Do a quick health check on the business. The best teams don’t improve by accident. They improve because they create time to communicate, learn, and hold each other accountable. Culture isn’t built at company events. It’s built in the meetings you refuse to cancel.
Corporate
A three-year recurring meeting can become cultural infrastructure when it consistently surfaces wins, problems and improvement actions. The value comes from refusing to let the feedback loop disappear when the week gets busy.
Recruiter
The meeting itself is simple; the consistency is the hard part. People trust a team rhythm when they know the space to talk and learn will still be there next week.
Fun
Three years of Broker Beats is real cultural consistency. 👏
Colby Baskin commented on this
Post by Emily Parcell
6d ago
✓ Commented
Colby said
Less work is not always the answer. Less of the wrong work is.
Original post
I used to resent my own calendar. Every Monday felt like a wall I had to climb before I had even finished my coffee. I worked 80-hour weeks for more than 20 years. Built an eight-figure company by 35. And somewhere in all that building, I stopped noticing what I had built. Meetings felt like a burden. Emails felt endless. Client calls felt like they were taking from me instead of connecting me to work I had chosen. Then I audited my time. For one full week, I tracked every hour. I logged 44 hours of work. Only 12 were spent with clients. The rest was clutter I had convinced myself was essential. Meetings I didn't need to attend. Emails I didn't need to answer. Tasks I should have delegated years…
Corporate
Calendar resentment is often a portfolio problem rather than a volume problem. Removing low-value obligations can restore energy without requiring someone to abandon ambitious work they still care about.
Recruiter
Less is not automatically better. Sometimes the real relief comes from getting rid of the work that drains you while keeping the work that still feels meaningful.
Fun
Less wrong work sounds much better than simply less work. 🎯
Colby Baskin commented on this
Post by Trisha Tayan
6d ago
✓ Commented
Colby said
Reliability is a strength, but it can become a cage when people keep depending on you and you never set a direction.
Original post
You can explain your entire career in one breath. Fifteen years. Several promotions. A team that depends on you. A salary that took a decade to earn. But ask what you actually want next, and the answer disappears. You might say: A bigger role. More autonomy. Something different. You would mean it. Sort of. Because those are not decisions. They are placeholders. I hear this in many of my first conversations with accomplished women. They have not failed. They have succeeded into a corner. When you cannot name what you want, you cannot filter what gets offered to you. So you take the stretch assignment because it seems sensible. You accept the promotion because someone believes you can do it. Y…
Corporate
Reliability becomes a constraint when it only earns more responsibility without increasing agency. High performers need an explicit direction or they can keep accepting logical next steps that compound into someone else’s career plan.
Recruiter
Being the person everyone can count on is a strength, but it can quietly become a default path. Naming what you actually want next gives you permission to evaluate opportunities instead of automatically accepting them.
Fun
Dependable should not mean directionless. 🎯
Colby Baskin commented on this
Post by Dr Erica Kreismann
6d ago
✓ Commented
Colby said
Burnout is not just personal. When someone is running on empty, it starts leaking into decisions and relationships.
Original post
Stress is normal. Burnout is not inevitable. Here's the difference. Have you noticed what happens when you hold stress in for too long? It doesn't just disappear. It usually gets unloaded onto whoever happens to be standing closest, at exactly the wrong moment. Uncomfortable for them. Regrettable for us, once we've had time to notice. And even without an outburst, without anything you'd call an "explosion," people still feel your tone. Your energy. They register it in a way that has very little to do with the words you're actually using. Self-awareness is what gives you the chance to pause before any of that happens. There's a small opening between the stressful moment and your response. Once you star…
Corporate
Burnout becomes an operating issue once depleted judgment starts affecting decisions, communication and the people around the leader. Prevention is not just wellness; it protects the quality of the system.
Recruiter
Running on empty rarely stays contained to one person. The team feels it in patience, communication and the way everyday problems get handled.
Fun
Burnout leaks into the room long before the calendar admits it. 👀
Colby Baskin commented on this
Post by Susan Chen
6d ago
✓ Commented
Colby said
This is why perspective matters so much. Not because it makes the hard season easy, but it shifts your focus from the pain of a hard season to what you can learn, helping you endure with resilience and purpose.
Original post
You're not stuck. You're just standing too close. "Everything will be okay in the end. If it's not okay, it's not the end." - John Lennon This quote gave me the perspective I needed during one of my darkest moments: Laid off twice in 6 months. Felt like a complete failure. Panicked. The voice in my head saying: "It’s over." Maybe you've felt this way too. When everything narrows. When you can only see the wall. When it feels like everything is crumbling. It can feel like the end. Or it can be the upgrade. The difference between these two outcomes? Perspective. Here's the tricky part: When you're on your knees, perspective doesn't come easy. The weight of the moment makes it hard to see anyth…
Corporate
Distance does not remove the difficulty, but it changes the information available. Perspective helps separate a temporary condition from a permanent conclusion.
Recruiter
Sometimes you need enough distance to see that a hard season is not the whole story. The pain can still be real without becoming your final definition of the moment.
Fun
Sometimes you just need enough distance to see the whole picture. 👏
Colby Baskin commented on this
Post by Guy Massey
6d ago
✓ Commented
Colby said
The future of AI may be digital, but the bottleneck is very physical. Power, cooling, space, and speed are where the real race happens.
Original post
Data centres used to be invisible. Now entire nations depend on them. One man saw the future before most saw the opportunity. Larry Fink, CEO of BlackRock. $11.5 trillion. He's not a tech founder. But his signature moves pension funds like tectonic plates. He has bet $30B+ on AI infrastructure. In his exact words: "𝙏𝙝𝙚 𝙜𝙧𝙚𝙖𝙩𝙚𝙨𝙩 𝙧𝙞𝙨𝙠 𝙞𝙨 𝙞𝙛 𝙬𝙚 𝙙𝙤𝙣'𝙩 𝙞𝙣𝙫𝙚𝙨𝙩." I've spent 20+ years inside hyperscale infrastructure at Google, Microsoft, Meta and others. I've seen data centres go from forgotten back offices to front-page national strategy. And I believe this shows we're still in the early chapters. 𝗧𝗵𝗲𝗻: 𝟮𝟬𝟭𝟲 → Air-cooled server rooms → Megawatts, not gigawatts → Bac…
Corporate
AI demand is ultimately constrained by physical infrastructure. Compute requires power generation, transmission, cooling, land and construction speed; those bottlenecks may shape adoption as much as model capability does.
Recruiter
The “cloud” feels a lot less abstract when you see the power, cooling and construction behind it. There is a huge workforce and infrastructure story underneath every AI headline.
Fun
The cloud has a very physical electric bill. ⚡
Colby Baskin commented on this
Post by Clif Mathews
6d ago
✓ Commented
Colby said
💯 Nobody does their best thinking while running on fumes.
Original post
The modern workday is fighting our biology. Yet we keep treating our bodies like machines. Thanks to Chris Donnelly for this visual! How often have we put off a 10-minute break for the sake of working more? Even when we're exhausted and have been working for hours on end already. If it were anyone on our teams, we'd encourage them to go for a walk. And yet, we don't allow the same amount of grace for ourselves. If you've ever felt like you can't take a moment to breathe, that's often when you need it the most. The science in this image is fascinating. But honestly, you don't need a brain scan to know that going outside makes you feel better. Most of us just don't let ourselves do it without it being f…
Corporate
A ten-minute break can be productive if it restores the attention required for the next hour of decisions. Treating human energy as unlimited capacity is usually the less efficient choice.
Recruiter
We tell teammates to take a break much faster than we give ourselves permission to do it. A short walk can reset more than another ten minutes staring at the screen.
Fun
Nobody does breakthrough thinking on an empty tank. 🌿
Colby Baskin commented on this
Post by Coach Dave
7d ago
✓ Commented
Colby said
Agreed. People overcomplicate this so much. You don’t need a strategy for every message, sometimes you just need to say hello.
Original post
Most people think networking means name tags and forced small talk in a room you can't wait to leave.   It doesn't.   You already network. You just call it something else.   The teammate you helped untangle a brutal bug. The vendor engineer you traded war stories with. The person on another team you ping because they actually know how things work.   That was it. No name tag required.   There is even research on this. Most people find their next role through someone they barely keep up with. Not their closest friends. Someone a little further out. Your inner circle already knows what you know. The good stuff lives one ring past it.   Source: Rajkumar et al., A Causal Test of the Strength of Weak Ties, Science, 2…
Corporate
Weak ties are valuable because they expand the number of networks you can reach without requiring constant maintenance. A simple reconnection often creates more optionality than another formal networking event.
Recruiter
You do not need a networking strategy for every person you have lost touch with. Sometimes “saw this and thought of you—how have you been?” is enough to reopen the relationship.
Fun
Networking can really be as simple as sending the text. 🤝
Colby Baskin commented on this
Post by Joy Zarine
7d ago
✓ Commented
Colby said
Joy keep going. Rooting for you as you build it!
Original post
The safest place for your business idea? Inside your own head. That's all there is. Nothing breaks in there. Nobody asks the awkward question you cannot answer yet. Nobody goes quiet when you explain the pricing. No sniggers or scoffs or eyerolls. So the idea stays protected. Neat. Untouched. Still impressive, when all locked away. A plan without contact with the real world is a beautifully arranged opinion. A mystical being or perhaps a dream-like state. I have sat with founders deep into endless strategy revisions, only to watch the whole thing wobble the moment real customers arrived with real objections. I have also watched founders release something unfinished and learn more in a few days than the…
Corporate
Building 100+ brands gives you pattern recognition, but building your own adds a different kind of risk because the decisions finally belong to you. Getting the idea out of your head is the first real proof point.
Recruiter
It is exciting to watch someone use years of helping other people build as the foundation for their own next chapter. Rooting for the first version, not just the polished one.
Fun
Building from scratch is where the interesting chapters start. 🚀
Colby Baskin commented on this
Post by Suad Fakih
7d ago
✓ Commented
Colby said
Incredible story! This is why hard problems are worth paying attention to. They scare most people off, but they also create the biggest opportunities.
Original post
In 2014, Lisa Su took over a company everyone from Silicon Valley to Wall Street thought was dead. Yet that same company valuation went from ~$2B to $845 BILLION in only 12 years under her leadership (freaking fantastic!!!!) 💎 All bc early in her engineering career, a mentor told her: “Run towards the hardest problems”. Those challenges will teach you what you’re capable of. And let me tell you, she followed this advice to the T… First, she spent 13 years at IBM (when it was one of the world’s undisputed tech giants). 💎 And then, against everyone’s advice, she joined AMD. First as a Senior VP in 2012. Then 2 years later she became COO. And 4 months after that, CEO (pretty crazy!) But the company…
Corporate
Turnarounds create outsized value when the leader can focus the organization on problems other people have already written off. The equity lesson matters because ownership aligns the reward with the value created.
Recruiter
“Run toward the hardest problems” is a powerful career filter. Difficult work scares away a lot of people, which can leave enormous room for the person willing to learn it deeply.
Fun
“Run toward the hardest problems” is a pretty strong operating rule. 💎
Colby Baskin commented on this
Post by Luís Rodrigues
7d ago
✓ Commented
Colby said
Agreed. AI doesn’t fix lazy thinking. Bad inputs create expensive outputs.
Original post
Most people think AI saves time on a task. It doesn't. My friend Clare Kitching drew this and it has been in my head since. 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗔𝗜: think, produce, check. 𝗣𝗼𝗼𝗿 𝘂𝘀𝗲 𝗼𝗳 𝗔𝗜: you rush in. You paste the first answer, then ask for rework and verify. Then someone downstream spends a week unpicking it. 𝗚𝗼𝗼𝗱 𝘂𝘀𝗲 𝗼𝗳 𝗔𝗜: you frame the problem. You start with an excellent frame, the model produces, and you refine. It feels similar, but the output is a lot better. The time used just moves. Workday put numbers on this in January. From 3,200 full-time employees, all active AI users. → 85% save one to seven hours a week → 37% of that goes back out to correcting and rewriting → Only…
Corporate
Time saved at the generation step is not productivity if a large share returns as correction work. Better task framing and review criteria are part of the AI workflow, not overhead around it.
Recruiter
The people getting the most from AI seem to be the ones who know what good looks like before they ask for it. Clear thinking makes the tool easier to trust.
Fun
AI can multiply good thinking or bad thinking. Your call. 🤖
Colby Baskin commented on this
Post by Lee Ann Chan
7d ago
✓ Commented
Colby said
The best interviews go both ways. If the company gets to test fit, the candidate should too.
Original post
"Do you have any questions for me?" It's one of the most important moments in an interview. Yet so many job seekers freeze... or ask questions they found with a quick Google search. The truth is, the questions you ask can reveal far more than the answers you give. That's why I created this cheat sheet with 48 questions every job seeker should ask before accepting an offer. These questions can help you uncover: • What success really looks like • The team's biggest challenges • Whether the culture matches what they're selling • If this role will actually help you grow Remember, you're not just interviewing for the job. You're interviewing the company, too. 📄 Download the free high-resolution PDF here…
Corporate
An offer is a two-sided risk decision. Candidates should test the operating environment, success criteria and manager expectations with the same diligence the company applies to them.
Recruiter
The questions at the end are not filler. They are where a candidate can find out whether the job they are being sold is the job they will actually live.
Fun
Candidates should absolutely interview the company too. 🎯
Colby Baskin commented on this
Post by Tash Durkins, CPC
7d ago
✓ Commented
Colby said
Agreed. Discipline can carry you for a while, but belief is what keeps you from quietly sabotaging your own progress.
Original post
You can't out-strategize a belief you don't actually hold. I watch brilliant leaders build flawless plans, then sabotage them. Because somewhere underneath, they don't believe they're the person who pulls it off. The plan was never the problem. The belief was. I was listening to Oprah's conversation with Shawn Achor about his new book, The Power of Beliefs. His research says what I say in every coaching space: your behavior is downstream of what you believe is possible. Change the belief and the action takes care of itself. Leave the old belief running and you'll white-knuckle new habits until you're too tired to keep pretending. A lack of discipline isn’t keeping you stuck. You're stuck because part of…
Corporate
Belief affects execution because people interpret setbacks through the ceiling they think is possible. Strategy still matters, but a leader who fundamentally expects failure will often make small defensive decisions that undermine the plan.
Recruiter
You can white-knuckle a new habit for a while, but it is hard to sustain behavior that conflicts with how you see yourself. Sometimes the real work is updating that identity before rewriting the plan again.
Fun
A better plan can’t outrun a fixed ceiling. 👏
Colby Baskin commented on this
Post by Will Stewart, MBA
7d ago
✓ Commented
Colby said
Strong take. AI without a quality check is just a faster way to make mistakes at scale.
Original post
Most info on AI is garbage. There, I said it. But we all know it's true. So what do you do about it? You could get better at spotting garbage.  It doesn't scale, because the volume goes up every week and your attention doesn't. Here's what worked for someone else with the same problem. In 1897, a Japanese inventor named Sakichi Toyoda built the country's first self-powered loom. But weaving wasn’t the innovative idea. He built it so the machine stopped itself the moment a thread broke. Before that, a broken thread meant the loom kept running and kept producing damaged cloth until a human noticed. Sometimes for hours. His loom refused to make garbage. In 1929 the British company Platt Brothers paid £10…
Corporate
Scale magnifies both good process and bad output. The Toyota analogy is useful because quality control belongs inside the system, not as an optional cleanup step after volume has already increased.
Recruiter
A faster workflow is not a better workflow if people spend the saved time cleaning up avoidable mistakes. Good guardrails are what make the speed useful.
Fun
Quality control becomes more important as AI output gets cheaper. 👀
Colby Baskin commented on this
Post by Sarah Wilson
7d ago
✓ Commented
Colby said
Meetings should force decisions, remove blockers, or kill confusion. If they don’t do one of those, they’re stealing time from the actual work.
Original post
The meeting about the meeting that could have been an email. We don't start off in this loop of pointless productivity theatre. For what felt like really good business reasons,we added a weekly sync. The sync needed a deck. The deck needed a prep call, So, a meeting to get ready for the meeting. Then someone built a template so the decks would be consistent, and now filling in that template is somebody's actual job. It looks like rigor. It feels like discipline. Watch what it actually rewards, though. The best update. The cleanest slide. The most confident delivery. The best story. The skill you are paying for stops being how the business moves forward and starts being how the business gets present…
Corporate
Meeting load is a symptom when the organization rewards preparation artifacts instead of decisions. The fix is defining what outcome justifies the meeting and eliminating recurring rituals that cannot answer that question.
Recruiter
People usually do not hate meetings; they hate showing up to one where nobody knows what needs to happen. A clear decision or blocker makes the time feel completely different.
Fun
If the meeting cannot move something, it probably should not exist. 😂
Colby Baskin commented on this
Post by Cowtown Logistics
7d ago
✓ Commented
Colby said
That’s fantastic!
Original post
We don’t even have the cords under the TV cleaned up yet… 😅 But one thing we won’t compromise on is training. Today, Raegan Baskin was leading our team through carrier vetting because protecting our customers starts long before a load is ever booked. The office will come together. The furniture will get arranged. The cords will get hidden. But building a team that puts safety, compliance, and customer protection first—that starts on day one. Thank you, Raegan, for everything you do to keep our customers, carriers, and team protected.
Corporate
Training on carrier vetting before the office is even perfectly finished sends the right priority signal. Safety and customer protection belong in the operating culture from day one.
Recruiter
I love that the cords can wait but the training cannot. New team habits get built early, and protecting customers is a strong one to start with.
Fun
Training first, cable management eventually 😂
Colby Baskin commented on this
Post by Jason Rabine
7d ago
✓ Commented
Colby said
💯 The agent model only works when trust goes both ways.
Original post
As an agent recruiter, I hear a lot of stories. Some are about people looking for better opportunities. Others are downright hard to believe. I’ve heard of agents having a slow day or week, only to have parts of their technology access shut off to save the company a few dollars. I’ve heard of agents asking management to absorb a short pay to protect a customer relationship, only for management to contact the customer directly and lose the account. I’ve even heard of agents who built successful books of business, became “too expensive,” and were let go while the company took over the book they spent years building. If even a fraction of these stories are true, our industry can do better. Agents deserve pa…
Corporate
An agent model depends on aligned incentives and protected ownership of the relationship. Cutting tools during a slow week or taking over a book when it becomes expensive destroys the trust required for independent producers to invest long term.
Recruiter
People will take more entrepreneurial risk when they believe the partner behind them will still act like a partner during a slow week or difficult customer situation. Trust has to survive the inconvenient moments.
Fun
Partnership only counts when the pressure shows up. 🤝
Colby Baskin commented on this
Post by Ryan ®️Suydam
7d ago
✓ Commented
Colby said
Love the commitment, creativity and approach!
Original post
Follow this to get meaningful conversations 44% faster. oR Keep doing what everyone (and their cousins) are doing and keep blasting those emails that do not get a response. This was mailed out Thursday and the prospect sent this back to me letting me know I got their attention. There are only 8 tickets left to #TotalityIII. This IS the way! Sales Rebellion
Corporate
Physical outreach earns attention because it breaks the pattern of an inbox everyone else is using. The tactic works when the creativity points back to a real reason for the prospect to respond.
Recruiter
You can tell when somebody actually spent time getting noticed instead of dropping another name into a sequence. That effort alone changes how the first conversation feels.
Fun
A prospect mailing it back is a pretty good signal. 📬
Colby Baskin commented on this
Post by Dustin Hauer
7d ago
✓ Commented
Colby said
Good resource. The problem really is not lack of information anymore, but filtering out the noise and choosing what actually applies to your work.
Original post
Massachusetts Institute of Technology (𝐌𝐈𝐓) 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐭𝐞𝐚𝐜𝐡 𝐲𝐨𝐮 𝐀𝐈 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞. Not with another list of AI tools. With 11 actual courses. I went through MIT's free AI resources and organized them by role. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 1. AI 101 https://lnkd.in/dvdZ_eR7 2. How to AI (Almost) Anything https://lnkd.in/gs4cyk8j 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 & 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐖𝐨𝐫𝐤𝐞𝐫𝐬 3. Understanding the World Through Data https://lnkd.in/dTafndq5 4. Generative Artificial Intelligence in K–12 Education https://lnkd.in/dSb4bHmf 𝐁𝐮𝐢𝐥𝐝𝐞𝐫𝐬 & 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 5. Introduction to Machine Learning https://lnkd.in/gUka5ZVR 6. Artificial Intellige…
Corporate
The AI-learning bottleneck has shifted from access to prioritization. A curated path by role and depth is more valuable than another list of links because professionals can match learning time to the decisions they actually need to make.
Recruiter
Free resources are everywhere now. The useful part is helping someone pick the one course that fits their job and current level instead of opening eleven tabs and finishing none.
Fun
The real skill is choosing what not to learn yet. 😅
Colby Baskin commented on this
Post by Emily Parcell
7d ago
✓ Commented
Colby said
Agreed. Being available doesn’t mean being on call for every problem. Good boundaries protect your time and teach the team to take ownership too.
Original post
Urgency can become a learned response. Not every text needs an immediate reply. Every problem is not a crisis. And treating every request like an emergency is how leaders burn themselves and their teams out. I used to confuse speed with responsibility. If someone messaged, I replied. If something went wrong, I stepped in. If a task appeared, I treated it as mine. It felt productive. Mostly, it kept me in a permanent state of reaction. The leaders who last learn to separate what's urgent from what is simply loud. A few practices help: ✅ Use the Eisenhower Matrix to distinguish urgent work from important work. ✅ Check messages at set points instead of responding all day. ✅ Limit your daily list to t…
Corporate
If every request receives emergency treatment, the team never learns to distinguish consequence from noise. Clear escalation rules protect leadership attention and force more ownership into the system.
Recruiter
Being responsive is different from rescuing everyone immediately. Good boundaries give teammates a chance to solve more before they automatically hand the problem upward.
Fun
Not every loud problem deserves emergency privileges. 🎯
Colby Baskin commented on this
Post by Guy Massey
7d ago
✓ Commented
Colby said
Numbers don't lie. 4 out of the 6 biggest companies being the massive cloud players proves exactly where everything is heading.
Original post
I called it. And 24 hours later, IT HAPPENED! 🎯 Yesterday, I said AWS was going to hit $3T off the back of their latest earnings report. Today ... it's official. (But TBH, I wasn't expecting it to happen this quick!) Amazon is now the 5th company in history to hit $3T: → NVIDIA : $5.01T → Alphabet Inc. : $4.56T → Apple : $4.43T → Microsoft : $3.62T → Amazon : $3.06T 4 of the 6 most valuable companies on Earth are hyperscalers. (You can see why I love working with them) Not AI hype. Not a bubble. Just the market pricing in what people on the ground have known for a while: That the capacity crunch is real and it's still growing. To the doomsdayers calling this a "bubble", the numbers just did the…
Corporate
Four of the six most valuable companies being hyperscalers is a strong signal that compute infrastructure has become core economic infrastructure. The harder question is how durable the growth assumptions remain at those valuations.
Recruiter
Even if people disagree on the word “bubble,” the concentration of value around cloud infrastructure is impossible to ignore. A lot of careers and businesses are going to keep forming around that demand.
Fun
Four of six at the top being hyperscalers says plenty. ☁️
Colby Baskin commented on this
Post by Yiorgos Tzirtzilakis
7d ago
✓ Commented
Colby said
Spot on! Title-driven authority inspires compliance, but presence-driven leadership inspires growth.
Original post
Nobody becomes a leader by deciding to be one. They become one because of what they consistently do when nobody is keeping score. I have worked alongside people with impressive titles who inspired nothing in the people around them. And I have worked alongside people with no title at all who made everyone in the room better just by being in it. The difference was never authority. It was never seniority. It was never even experience. It was what their presence made possible in others. When you are in the room, do people think bigger or play it safer. Do they bring their real ideas or their approved ones. Do they leave the conversation more capable or just more informed. That is the actual measure of leade…
Corporate
Formal authority can mandate behavior, but durable leadership shows up in the capability the team develops without constant supervision. Growth in the people around you is a better measure than title.
Recruiter
The best leaders leave people more confident and capable than they found them. You usually feel their influence long before you care what their title says.
Fun
Leadership is what people experience, not what the org chart says. 👏
Colby Baskin commented on this
Post by Clif Mathews
7d ago
✓ Commented
Colby said
So true. A lot of happiness is not complicated, but we keep pushing it aside like it can wait forever. Work will always ask for more, but the people and moments that keep us grounded need time too.
Original post
We've normalized habits that steal our happiness. Most of us don't even notice it's happening. Andre Heeg, MD - thanks for this image. When we think about what we actually want from life, most of it comes down to one thing: Being happy. We work hard to feel secure, provide for the people we love, and create a good life. And somewhere between our ambitions and achievements, we can lose sight of what we were working toward in the first place. Our careers take center stage. We keep chasing the next milestone. The quieter parts of life slowly get pushed further into the background. Without really noticing, we start choosing what's easiest instead: ❌ Avoid the hard conversation because it can wait. ❌ Skip…
Corporate
Work expands into whatever time remains available, so important relationships rarely protect themselves by accident. Scheduling the life you are supposedly working to create is part of the plan.
Recruiter
The hard part is that work always has another task ready. The people and moments that keep you grounded need intentional time or they become the thing you keep promising to get back to later.
Fun
Happiness gets surprisingly simple when work stops crowding everything out. ❤️
Colby Baskin commented on this
Post by Susan Chen
7d ago
✓ Commented
Colby said
Spot on. Number 5 is a game-changer for me. If I don't own my first 30 minutes, the rest of the day owns me. Learning to spot the 'crispy' phase is the ultimate form of self-care.
Original post
Right before burnout, there's a feeling. I call it 'crispy.' My husband and I developed this code years ago - our early warning system before hitting the wall. One evening, after a full day of teaching, I caught myself racing through dinner prep. I was struggling to answer a simple question, mind already on tomorrow's to-do list. "I'm getting crispy," I said. He smiled knowingly. We abandoned the big dinner plans. Meditated. Made simple soup. In bed by 9:30. Nothing heroic. Simple adjustments. But I woke up feeling like myself again. We all get these warning signals. We just rarely listen to them. I know I didn't. I used to push through these signals. Until my body started keeping score. Now I c…
Corporate
Protecting the first thirty minutes is a small system for preventing the day from becoming entirely reactive. Burnout prevention works better when it starts before the warning signs become a crisis.
Recruiter
That “crispy” phase is such an understandable label. Catching yourself there gives you a much better chance to make a small adjustment instead of waiting for a total shutdown.
Fun
Protecting the first 30 minutes can change the whole day. ⏰
Colby Baskin commented on this
Post by Lex Knapp
7d ago
✓ Commented
Colby said
A family business is never just a business. It’s years of risk, sacrifice, and family pride wrapped into one thing. Helping owners protect that for their kids is meaningful work.
Original post
When I was 3 years old I wore work boots around the house. By the time I was 5, I had spent more time on construction sites than most people do in their entire lives. A suit and brief case weren’t in my childhood dreams. My dream was to take over the family business. I didn’t get the chance. My Dad didn’t handle the finances – he was boots on the ground at the job sites. His partner, who managed the books, was underbidding jobs, writing bad checks, and paving a one-way road to a colossal pile of debt. From that time forward, my dad pushed me away from the industry and wanted me to pursue something different. I never got to take over the family business. Instead, I help owners keep that dream alive f…
Corporate
Succession planning is not only a transaction; it is a continuity problem for identity, employees and family wealth. Personal experience with a lost handoff makes that work especially credible.
Recruiter
Not getting to inherit the business you grew up around is a powerful reason to help other families plan differently. That kind of mission is hard to manufacture.
Fun
Family-business legacy carries way more than a valuation. 👏
Colby Baskin commented on this
Post by Coach Dave
7d ago
✓ Commented
Colby said
Agreed. You can’t judge your progress fairly when you’re comparing the hard part of your journey to the highlight of someone else’s.
Original post
You are not behind. You are comparing your test environment to everyone else's production. Everyone you admire on this feed? They are not showing you the build. They are showing you the release notes. The forty failed deploys. The 2am revert. The branch that never merged. The sprint where nothing shipped. None of that made the post. You scroll for ten minutes and feel it. Someone got promoted. Someone spoke on stage. Someone is thriving. What you never see is the test environment behind it. Every production you are admiring was a mess before it shipped. Nobody pushes broken builds to prod. They clean it up, tag the version, and post the highlight. Of course you feel behind. You are grading your own…
Corporate
Comparisons fail when the inputs are hidden. Someone else’s visible promotion or stage moment says almost nothing about the starting conditions, iterations and failures that produced it.
Recruiter
A lot of career anxiety comes from comparing your messy middle to somebody else’s announcement. You rarely see the drafts behind the polished result.
Fun
Never compare your messy middle to somebody else’s launch photo. 🎯
Colby Baskin commented on this
Post by Joy Zarine
7d ago
✓ Commented
Colby said
Awesome! Excited to see where it takes you
Original post
I have been on one side of the SEIS table around ten times. Reading the deck. Getting the gut check. Deciding whether the team stacked up. Was it worth the punt? Writing the cheque. SEIS = Seed Enterprise Investment Scheme. The government gives investors tax relief for backing companies at their riskiest stage, which makes the investments pretty palatable. Sitting on the other side is going to be a whole new ball game. But according to my friend Steven Bartlett (not actually my friend yet), growth happens when you start doing things you're not qualified to do. I've just finished one of the Female Founders Rise summer school webinars, this one on funding legals and SEIS with Sam Simpson... and it was b…
Corporate
Moving from evaluating deals to operating inside the process creates a different kind of learning. Pairing your perspective with someone who has 35+ SEIS/EIS investments is a strong way to shorten the curve.
Recruiter
Doing something you are not qualified for is a lot less scary when you are willing to learn beside someone who has already done it dozens of times. Excited to see what this opens up.
Fun
Starting before you feel qualified is usually where growth lives. 🚀
Colby Baskin commented on this
Post by Luís Rodrigues
7d ago
✓ Commented
Colby said
Building AI is a lot like building any real business. What customers see is only a small part of what keeps everything running.
Original post
Most AI builders stop at the waterline. Pick a model. Ship the demo. It works in the demo. Then real users show up and it falls apart. Nine layers hold up an agentic system. Most teams ship three. 01 → 𝗠𝗼𝗱𝗲𝗹𝘀 Does the reasoning. The only layer anyone argues about. 02 → 𝗜𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 & 𝗥𝗼𝘂𝘁𝗶𝗻𝗴 Runs the weights, picks the provider. Where your latency and your bill get decided. 03 → 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 Decides what happens next. Routes queries, chains steps, runs agents. 04 → 𝗥𝗲𝘁𝗿𝗶𝗲𝘃𝗮𝗹 Embed, rerank, store, fetch. Speed and scale live here. 05 → 𝗧𝗼𝗼𝗹𝘀 & 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 Lets the model act on the world. Without tools you have a chatbot. 06 → 𝗜𝗻𝗴𝗲𝘀𝘁𝗶�…
Corporate
Production AI systems fail in the layers demos hide: routing, retrieval, tool integration, data ingestion, state and guardrails. Model choice matters, but reliability is an end-to-end systems problem.
Recruiter
The flashy demo is usually the smallest part of the job. Teams making AI useful every day are doing a lot of unglamorous work underneath it.
Fun
The demo is the tip of a very expensive iceberg. 🧊
Colby Baskin commented on this
Post by Suad Fakih
7d ago
✓ Commented
Colby said
Awesome!
Original post
Every day, we're being sold the dream of living longer. But what’s actually getting money and attention in female longevity? The more I talk with investors and founders in the space, the more I can sense the FRUSTRATION. Many of the shiny solutions for women DON’T take our NEEDS and BODIES into consideration. Look at what is usually the most visible: - GLP-1 gummies - Wearables - Supplements  - Peptides And let's be honest… We can’t tell what actually works or what was built with us truly in mind. 💎 Deep down, we crave FUNDAMENTAL solutions like: → nutrition → community → mental health → sleep → stress reduction → hormonones 💎 FORTUNATELY, women are finally building it: 💮 Joanna Strober created M…
Corporate
Female longevity is becoming both a health category and a capital-allocation story. With women controlling $31.8 trillion in consumer spending and a growing share of global wealth, the products earning attention here will not stay niche for long.
Recruiter
There are so many women building in health categories that were underfunded or ignored for years. Giving those founders visibility matters because the people closest to the problem often see the opportunity first.
Fun
Female longevity is finally getting the capital conversation it deserves. 👏
Colby Baskin commented on this
Post by Tash Durkins, CPC
7d ago
✓ Commented
Colby said
Agreed. We are often our own worst bosses, judging ourselves by impossible standards. We need people who can see us clearly when we’re too hard on ourselves.
Original post
LIE: Knowing yourself is an internal job. TRUTH: You cannot see yourself clearly from inside your own head. Welcome to Truth-Telling Tuesday. A few years ago, a colleague I deeply respected said something I wasn't ready to hear. I'd just finished leading a team through a brutal reorganization. The kind where every decision costs something and nobody walks away feeling like they won. I was exhausted and already cataloging everything I should have done differently. She looked at me and said, "You know what I watched you do in there? You held the line when everyone else wanted to cave. And you're sitting here acting like you failed." I didn't know what to do with that. Because the story I'd been telling…
Corporate
Self-awareness has an external-data problem: leaders cannot observe their own impact from the same vantage point as everyone around them. Trusted people who can reflect behavior back without agenda are an important part of good judgment.
Recruiter
We can be unbelievably harsh narrators of our own performance. Having a few people who know you well enough to say “that is not what I saw” can change how you lead and how you see yourself.
Fun
Sometimes the clearest mirror is another person who knows you well. 🪞
Colby Baskin commented on this
Post by Jimi Gibson
8d ago
✓ Commented
Colby said
AI makes output easy but it won’t magically find the thing your customer actually cares about.
Original post
The question isn't "Will AI change marketing?" It's: "Are you evolving, or just watching?" The 2026 AMA State of Marketing Careers Report just dropped, and the numbers don't panic. They point. Here's what they say: The World Economic Forum expects a net gain. +7% global job growth between 2025 and 2030. But 39% of worker skills are on track to be obsolete in that same window. And marketing sits closer to the blast radius than most. One study clocked 50% productivity gains from AI in marketing output. Read that again. The work isn't disappearing. The people who only do the work might. My take: the future marketer isn't the one who can run the tools. Everyone will run the tools. The winner is the…
Corporate
AI can increase marketing output, but output is not the same as market understanding. The durable advantage is still knowing which customer problem matters, what evidence earns trust and where human judgment changes the decision.
Recruiter
The tool can help someone make ten versions faster, but it cannot rescue a message that misses what the customer actually cares about. That part still comes from listening well.
Fun
AI scales output. It does not choose the right problem for you. 🎯
Colby Baskin commented on this
Post by Will Stewart, MBA
8d ago
✓ Commented
Colby said
AI does not need to be impressive all the time. Sometimes it just needs to catch the thing you were too busy to catch.
Original post
I violated one of my most SACRED vows recently. I did not collect money owed to me 6 weeks after it was due. No, I'm serious. It’s sacred, and I broke it. The worst part was my team didn’t know because I took ownership of accounts receivable. It was for a brand deal I'd delivered, posted, and forgotten about. Some clients are good about paying, and others are not. Every owner reading this has one of these sitting somewhere. Last Sunday night, after the twins finally went to sleep, I sat on my couch with eleven tabs open, trying to reconstruct what June owed me. That was my month end. Archaeology. Then it hit me. I hadn’t been paid yet. I am not sure how I missed it but I did and that is what irke…
Corporate
Accounts receivable is a good automation target because the work is repetitive but the consequence of missing it is real cash. A system that reliably flags overdue obligations can create more value than a much flashier AI feature.
Recruiter
I like AI most in situations like this: not replacing a relationship, just noticing the thing a busy owner forgot before six weeks turns into six months.
Fun
AI that remembers who owes you money? Useful immediately. 💸
Colby Baskin commented on this
Post by Guy Massey
8d ago
✓ Commented
Colby said
I don’t think the AI boom is slowing down anytime soon. If Amazon is raising the budget mid-year, they clearly see a lot more demand ahead.
Original post
Amazon just showed why the AI boom is nowhere near over. AWS posted its fastest growth since 2021. Q2 2026 revenue: $42.2bn. Wall Street expected $40.54bn. That's a 36.7% year-on-year growth. Amazon shares jumped 14% overnight. The bubble crowd went very quiet this week. I was at MWC Barcelona earlier this year. Speaking with AWS clients, the self-belief was palpable. These numbers prove that confidence wasn't misplaced. 𝗧𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 → Amazon total revenue: $200.61bn, up 20% → AWS operating income: $16.62bn → 36.8% operating margin → AI division: $25bn+ annual run rate → Chips business: also $25bn+ run rate → Capex revised UP from $200bn to $220bn That last line is worth reading twice. They…
Corporate
Raising capex mid-year while the cloud business is accelerating is a stronger demand signal than rhetoric alone. The risk is whether infrastructure spending can keep converting into durable utilization and margin over the asset life.
Recruiter
You do not increase a $200B plan to $220B halfway through the year unless the demand picture is giving you confidence. The physical buildout behind AI still has a long runway.
Fun
A $20B mid-year budget bump is not a subtle signal. 👀
Colby Baskin commented on this
Post by Trisha Tayan
8d ago
✓ Commented
Colby said
Reliable people can make a leader’s job easier, but that should never become the reason they get held in place.
Original post
Some of the most reliable people at work are quietly getting stuck. Monday, 9:03 am. You are already in your third meeting of the day. By 9:15, someone will ask you a question they could have answered by reading the notes. You will answer anyway. You are the person who remembers what happened three weeks ago. The person new hires get sent to because you are patient and actually explain things. The person your manager messages first when a project starts wobbling. You solve problems before most people even know they exist. And somehow, you have been in the same role for three years. Meanwhile, people you trained are being promoted around you. So you tell yourself to keep working. Take the extra proje…
Corporate
Reliability can become a career trap when the organization optimizes around keeping a strong performer in the role that makes everyone else comfortable. Leaders need a path for recognizing transferable value, not just current usefulness.
Recruiter
The person everyone depends on is often the person nobody wants to move. Good managers have to be willing to lose a little convenience so a reliable teammate can actually grow.
Fun
Reliable should not become another word for permanently overlooked. 👀
Colby Baskin commented on this
Post by Susan Chen
8d ago
✓ Commented
Colby said
Powerful post. People often chase success, wealth, and recognition, treating a calm emotional state as a default background condition rather than an active blessing.
Original post
An executive asked about my mind before meditation. I told her what I don't usually share: I told her the truth: "My mind felt hellish. It did not feel like a good place to be." Honestly, it was the first time I was so candid about my own experience. 12 years ago, at the height of my career, I was having so many stressful thoughts that they kept me up all night. It didn't matter if it was a big thing or a small thing, the mind NEVER stopped. And every morning I woke up thinking, "I didn't sleep at all. All the worries are still here." Maybe you've felt the same. Feeling the overwhelm of your own thoughts. Like you need a vacation from your own mind. People don't talk enough about how exhausting it is…
Corporate
External success can coexist with an internally expensive operating state. If the mind is consuming enormous energy just to maintain performance, wealth and recognition are weak substitutes for calm and clarity.
Recruiter
It is easy to treat peace of mind like the default and chase everything else as the achievement. You notice how valuable calm is pretty quickly once your own thoughts stop feeling like a good place to live.
Fun
A calm mind is an asset people rarely count. ❤️
Colby Baskin commented on this
Post by Clif Mathews
9d ago
✓ Commented
Colby said
Spot on. It’s okay to outgrow the goals that used to drive you. That does not make you ungrateful, it means your priorities have changed.
Original post
The next promotion may not fix the disconnect. You're allowed to want something more. Most leaders don't talk about this because, from the outside, everything looks fine. We've built impressive careers. We've achieved incredible results. We've proven that we're capable. And yet, something still feels off. That's a difficult feeling to admit because there's nothing obviously wrong. If you've been here, you're not the only one. I've seen plenty of leaders reach this point without knowing how to describe it. The discomfort doesn't make you ungrateful for what you've built. It usually means the things that motivated you before don't carry the same weight anymore. For a long time, chasing the next role, pr…
Corporate
Goals should be allowed to expire when the assumptions behind them change. Continuing to optimize for an old definition of success can create more disconnect than deliberately choosing a new one.
Recruiter
Outgrowing a goal does not erase the work it took to reach it. Sometimes it just means the version of you who set it is not the person making the next decision.
Fun
Outgrowing an old goal can be growth, not failure. 👏
Colby Baskin commented on this
Post by Andrew Marsham
8d ago
✓ Commented
Colby said
Agreed. You don’t need to be Tom Cruise, but you do have to respect the body you’re asking to carry you for decades.
Original post
You watched Tom Cruise in Top Gun 40 years ago. He's 64 now and still doing his own stunts. The average 64 year old is dealing with weight gain, muscle loss, low energy, and a body that feels a decade older than it is. And despite what you might think, aging is not the problem. Neglect is. The average 64 year old man has: • Decades of muscle loss from no strength training • A VO2 max so low he gets out of breath climbing stairs • Growing visceral fat and rising blood pressure • Stiff joints and mobility he assumes is just age • Low energy, poor sleep, and chronic inflammation Your decline doesn't just happen at 64. It starts at 40, picks up speed at 50, and hits you like a truck at 60. Cruise rode a motorc…
Corporate
Long-term performance depends on treating physical capacity as an asset rather than an afterthought. The standard does not need to be movie-stunt fitness; it needs to support the energy and mobility the next several decades will require.
Recruiter
You do not need to train like an action star to take the message seriously. Taking care of the body you want to keep using for work, family and life is a pretty practical goal.
Fun
You do not need Tom Cruise genetics to take longevity seriously 😂
Colby Baskin commented on this
Post by Coach Dave
9d ago
✓ Commented
Colby said
This is helpful. Candidates need to remember that asking does not make them difficult. It makes them responsible with their own career.
Original post
You heard the number.   You felt the pause.   And then you said, "That sounds great."   Six months of searching. Five rounds of interviews. A take-home project on a Saturday.   All of it closed in three words.   Here's what those three words actually cost you.   Researchers tracked 3,858 tech job seekers through levels.fyi. The ones who countered averaged 12.45% more. That's roughly $27,000 a year. And every raise after that gets calculated off the bigger number. https://lnkd.in/gHq6k3kB   So why does almost nobody counter?   One fear. That asking makes the offer disappear.   Seven studies. 3,338 people. Candidates wildly overestimated the chance that negotiating would blow up the deal. Hiring managers said pul…
Corporate
Negotiation is part of offer diligence, not an act of disloyalty. Candidates should understand the economics, scope and tradeoffs before committing rather than letting fear of losing the offer suppress reasonable questions.
Recruiter
Asking clearly for what you need is not being difficult. A job is a big decision, and candidates deserve to understand what is actually negotiable before they say yes.
Fun
Negotiating an offer is part of taking your career seriously. 🎯
Colby Baskin commented on this
Post by Suad Fakih
9d ago
✓ Commented
Colby said
Great reminder that wealth is not built one way. Different paths, different pressure, same level of resilience.
Original post
I keep seeing 5 patterns in how women are building serious wealth in Latin America right now. Having spent years working with builders and investors in the region, I can tell you that almost no one is tracking how women are creating wealth in LatAm. 💎 So here are 5 archetypes of women driving this change: 1./ The Actress: acting made her famous she took ownership instead of a salary  then she spotted a gap and built a business 2./ The Fashion Designer: creative talent and good taste made her stand out  she built a brand with solid business fundamentals until she grew the business globally 3. Tech Founder: she saw a financial system that kept too many people out so she built the challenger bank, powered by…
Corporate
The five wealth-building archetypes are a useful reminder that capital formation does not follow one playbook. Different markets, constraints and starting points reward different combinations of ownership, timing and resilience.
Recruiter
I like seeing the different paths side by side because it breaks the idea that there is one “right” way to build wealth. The pressure looks different in each story, but the persistence is familiar.
Fun
Five different wealth paths, same requirement: resilience. 💎
Colby Baskin commented on this
Post by Luís Rodrigues
9d ago
✓ Commented
Colby said
Agreed. AI is only as good as the instructions you give it.
Original post
Most people open Claude Code and start typing. That's the trap. They ignore the .claude/ folder. They keep it blank. So Claude never improvises and burns tokens. I wasted days on this. Claude kept “fixing” my error handling with console.log. And it steamrolled my project layout. The .claude/ folder is your command center. It tells the model how to operate inside your repo Configure it once. 𝗖𝗟𝗔𝗨𝗗𝗘.𝗺𝗱 Your foundation. Capture build steps, architecture calls, and coding standards. It’s loaded into every session. Keep it sharp. Under 200 lines. 𝘀𝗲𝘁𝘁𝗶𝗻𝗴𝘀.𝗷𝘀𝗼𝗻 Access and guardrails. Prevent dangerous shell commands. Shield your .env files. 𝗿𝘂𝗹𝗲𝘀/ When CLAUDE.md starts bloating, spl…
Corporate
Repository-level instructions are valuable because they convert repeated prompting into operating constraints. Tight scopes, explicit tools and a short rules file reduce improvisation and make agent behavior easier to review.
Recruiter
The difference between “use AI on this repo” and giving it clear boundaries is huge. A little upfront structure saves a lot of back-and-forth when the work gets more complex.
Fun
Good AI starts with better instructions, not more prompting. 🤖
Colby Baskin commented on this
Post by Lee Ann Chan
9d ago
✓ Commented
Colby said
So true. A lot of talented people have great experience, but their profile doesn’t always show the full value behind it.
Original post
If a hiring manager looked at your LinkedIn profile for 10 seconds, would they know exactly why they should talk to you? For many talented professionals, the answer is harder to find than it should be. In today's job market, your experience alone doesn't tell your full story. The way you position your expertise, communicate your strengths, and showcase your impact can determine whether you get overlooked or invited into the conversation. That's why I'm joining The Master Connector Show live on Wednesday, August 5 at 1:00 PM ET for a conversation about "Stand Out Above the Noise." 🔗 Register here: https://lnkd.in/g7at3tjC We'll be discussing: • How to build a professional brand that makes you memorable.…
Corporate
A LinkedIn profile is a positioning asset, not a chronological archive. If a hiring manager cannot identify the candidate’s value proposition quickly, strong experience can still be hidden behind weak framing.
Recruiter
A lot of talented people have the experience; they just have not translated it into a story another person can understand in ten seconds. Clarity is what helps the right opportunity recognize them.
Fun
Ten seconds is not much time to communicate a career story. 👀
Colby Baskin commented on this
Post by Jonathan Whipple
9d ago
✓ Commented
Colby said
This is why candidates need to ask better follow-up questions. A good interview should leave you with clarity, not a weird feeling you talk yourself out of because you want the job.
Original post
You won't hear "we underpay." You'll hear "salary is competitive." It's not just salary. You won't hear "we'll burn you out." You'll hear "we wear a lot of hats here." Companies don't lie in interviews. But they don't tell the truth either. They speak in code. Polite phrases that sound normal until you accept the offer. I built this for every candidate who walked out of a "great interview" and into a job that fell apart by month three. → Hear what they say. → Decode what they mean. → Ask the question that forces the truth out. 10 phrases. Mapped by round. Plus an escalation rule for when you've heard too many. Save it before your next interview. A red flag at hello is a fire by month three…
Corporate
Candidate diligence should test the claims made during the interview. Follow-up questions about compensation, turnover, decision rights and success measures can surface contradictions before a polished process becomes a poor job decision.
Recruiter
That weird feeling after an interview is worth investigating, not talking yourself out of. Better follow-up questions can turn a vague concern into the clarity you need to make a good career choice.
Fun
A “great interview” should not require ignoring your gut. 🎯
Colby Baskin commented on this
Post by Tash Durkins, CPC
9d ago
✓ Commented
Colby said
Life is too short to keep shrinking yourself to fit in. Playing small robs you, and the world, of your true potential and unique gifts.
Original post
She danced on Bourbon Street like nobody in that crowd had an opinion about her. No hesitation. Just her, fully in it, at 9:35 PM on a Sunday. And I thought about how much energy I've spent doing the exact opposite. Editing myself before I even open my mouth. Shrinking before anyone asked me to. Adjusting my volume, my directness, my presence like there was a dial I was supposed to keep low. I've walked into rooms already apologizing for who I am before anyone in that room had a problem with it. And that's the part that got me about that woman on Bourbon Street. Chances are she didn't have it all figured out. She just wasn't editing herself in real time. Not recklessness. Permission. Permission to s…
Corporate
Self-editing has an opportunity cost. When capable people continually reduce their voice or presence to avoid hypothetical judgment, the organization loses access to the perspective it hired them for in the first place.
Recruiter
The exhausting part is shrinking before anyone even asks you to. Showing up at your natural volume can feel risky, but it also gives people a chance to know what you actually bring.
Fun
Bourbon Street confidence is a pretty good antidote to shrinking. 💃
Colby Baskin commented on this
Post by Sarah Wilson
9d ago
✓ Commented
Colby said
Good point. A system can be switched over in a weekend, but people need more than a deadline to feel settled.
Original post
July has been a consolidation wave. CMA CGM buying FedEx Supply Chain for 1.4 billion, the 1.65 billion Giant Eagle deal, and plenty of mid-market shakeups underneath the headlines. I have spent real time inside the part of a merger everyone talks about in meetings. How fast can we merge the systems? That question gets a countdown, a project plan, and a room full of people watching the date. What I learned is that the systems were never the hard part. The technical integration is visible, so it gets all the attention. The human integration is invisible, so it gets none. People are grieving the company they used to work for, while being asked to deliver in the one that replaced it. Nobody put that on the…
Corporate
M&A integration plans often over-index on technical cutover because systems have visible milestones. Retention, trust and identity are harder to measure, but they determine whether the combined organization actually realizes the expected value.
Recruiter
People can learn a new system in a weekend. Feeling secure in a new company takes longer. Giving employees room to understand what they are losing and what comes next should be part of the integration plan too.
Fun
Systems migrate faster than people do. 🤝
Colby Baskin commented on this
Post by Will Stewart, MBA
9d ago
✓ Commented
Colby said
Love this AI resource list. Not overwhelming, just enough structure to help someone pick a lane and start.
Original post
If you want to learn AI without wasting time, choose based on how much time you actually have and how deep you want to go. I mapped the best free courses from the major companies and top schools into a simple matrix: 1–2 hours for a fast start. 3–5 hours for a real foundation. 6–10 hours for stronger fluency. 10+ hours for deep study. Beginner 1–2 hrs: Google AI Essentials — https://grow.google/ai 3–5 hrs: AI Fluency: Framework & Foundations — https://lnkd.in/esk4uSK4 6–10 hrs: IBM SkillsBuild: Artificial Intelligence — https://lnkd.in/dKMYH_fk 10+ hrs: AI 101 (MIT) — https://lnkd.in/d2QZ4mJ8 Intermediate 1–2 hrs: Claude 101 — https://lnkd.in/e7Tcv2uN 3–5 hrs: Introduction to Generative AI — https://lnkd.in/…
Corporate
Learning plans work when they make the tradeoff explicit between time and depth. A two-hour overview and a ten-hour technical course solve different problems; putting them on one map helps people choose deliberately.
Recruiter
This is much easier to act on than a giant “best AI courses” dump. Pick the time you actually have, choose the depth you need and start there.
Fun
Finally, an AI list that needs no extra course 😂
Colby Baskin commented on this
Post by Jimi Gibson
9d ago
✓ Commented
Colby said
I like this take. Visibility is not about ego anymore, it’s about making sure your work has enough signals for people and tools to actually find you.
Original post
ChatGPT does not rank you. It repeats you. 👇 Do these 5 things. It does not judge your work. It has never even seen your work. It repeats what the web already says about you. Right now that is nothing. So fix it: 1️⃣ Get named on sources that are not yours. Your website does not count. You wrote it. Get on podcasts, articles, and directories. Every outside mention is a vote. 2️⃣ Say the same thing everywhere. One name. One category. One description. ChatGPT connects the dots by repetition. Give it seven bios and it connects nothing. 3️⃣ Be the person, not the logo. AI trusts named humans over faceless brands. Your logo is not an expert. You are. 4️⃣ Write in liftable lines. Say clear, quotable th…
Corporate
Discoverability is increasingly a data-quality problem. Consistent names, categories and third-party references create a stronger entity signal for both humans and retrieval systems than self-published claims alone.
Recruiter
Visibility feels less like self-promotion when you think of it as leaving enough evidence for the right people to understand what you do. Consistency helps both humans and tools connect the dots.
Fun
Be findable before you need to be found. 🔎
Colby Baskin commented on this
Post by Ryan ®️Suydam
9d ago
✓ Commented
Colby said
Congrats, brother. You’ve always found ways to build bigger and pour into people. Keep crushing it! 💪
Original post
28 years in the game. $110,000,000 in total career sales. The industry measures success in volume. I measure it in freedom and people. The problem with logistics is the churn. Agents work until they burn out. They have no path to leadership. They have no legacy. At RKC Logistics, we are flipping the script. I am investing my career experience into building sub-agents and leaders. We focus on the core pillars: → No Rotating Reps. → Real-time Visibility. → Zero Tolerance for scams. By investing in people, we ensure our clients get the same dedicated expert every single time. It is not just about moving freight today. It is about building a system that outlasts the individual. We are looking for lead…
Corporate
$110 million in career sales is notable, but defining the outcome in freedom and people changes the scorecard. Building client continuity through invested, dedicated experts is a much more durable operating model than chasing volume alone.
Recruiter
The numbers are huge, but I like that the story comes back to freedom and people. A long career means more when the people around you are growing with it.
Fun
$110M in sales and still measuring success in people. Respect. 👏
Colby Baskin commented on this
Post by Jason Rabine
10d ago
✓ Commented
Colby said
30k+ units is crazy impressive. That garage is about to be every collector’s dream.
Original post
They say Saturdays are for the boys… I say Saturdays are for the toys!!! 🏎️ The garage will be a full hot wheels retail space be eod! 👊👊 30k+ units in our collection🤷‍♂️🤷‍♂️ If you collect, HMU
Corporate
A 30,000-piece collection turns a hobby into a real inventory and display problem. Converting the garage into a dedicated retail-style space sounds like the right infrastructure for that scale.
Recruiter
Thirty thousand Hot Wheels is not a collection anymore, it is a museum 😂 That garage is going to be unreal.
Fun
30,000 Hot Wheels is no longer a collection—it is inventory 😂
Colby Baskin commented on this
Post by Ryan ®️Suydam
10d ago
✓ Commented
Colby said
Keep sending the letters!
Original post
Earlier this week a LinkedIn Lurker who is a competitor messaged me sarcastically telling me I better get to sending more crumpled letters. Well….. Here you go. If you know, then you know how I have been going at whatever it takes to get this appointment. Threw in a personal note of thanks to a big decision maker giving us 15 minutes of his time today talking about his LTL. Personal touches are part of our game that raises curiosity. Gets appointments. Builds trust. Closes business.
Corporate
Physical outreach works when the novelty is attached to relevance. A crumpled letter by itself is a gimmick; a personal note after a 15-minute conversation turns it into evidence that the seller paid attention.
Recruiter
Keep sending them. Most inboxes look identical, so a thoughtful physical touch can earn a second look—especially when it references a real conversation.
Fun
Crumpled letters stay undefeated 📬
Colby Baskin commented on this
Post by Matt Dahl
10d ago
✓ Commented
Colby said
That's incredible! Nothing better than seeing hard work and courage pay off in a big way.
Original post
This is still one my favorite stories in recruiting. No customers. Young family. Wife and kids at home. 300k+ a year job at large w2. Left it all to start as agents almost 2 years ago. This month they are at 222k in profit with tomorrow still left ( healthy margins too). First time they’ve broke that. Not many people are willing to take this bet but definitely paid off here. Can you also believe there are a lot of agent programs that would have passed on this becusse of no book of busines😂. Sellers sell, and pressure can always create the best results.
Corporate
Leaving a $300K+ role with no inherited book is a high-risk decision, but $222K monthly profit two years later shows why evaluating only current revenue can miss sales capability. Past book size is one signal, not the entire underwriting model for talent.
Recruiter
This is why “no book, no chance” can be such a shortsighted recruiting rule. Proven sellers may not bring customers on day one, but they can bring the ability to create them.
Fun
That is one heck of a bet paying off. 📈
Colby Baskin commented on this
Post by Levi Van Pay
11d ago
✓ Commented
Colby said
Thanks, Levi Van Pay I really appreciate the kind words. There are a lot of great people and great programs in this industry, and I’m just trying to contribute where I can. Appreciate you and sharing the post, and I’m looking forward to watching Select continue to grow. Wishing you nothing but success! Consistency is key on this platform and your doing the same. It has paid some big dividends. Love the linked in!
Original post
Last week Colby Baskin had a really cool post about “freight agent programs every freight agent should know”. According to Steve Monson there are over 150 agent programs, so it’s always worth a deep dive into names you maybe never heard of, well beyond this list, if in the market. When I joined Select Transport Partners it was still very young, and something I told Christopher Cobb is my game plan was to help propel the company into the top 3 of every agent program discussion. Doesn’t mean we land everyone, but success will follow if we are at that level. Something else I notice about every single one of these programs here, is they have excellent megaphone voices at each one. Consistent posting, consisten…
Corporate
Consistency on LinkedIn compounds because it builds familiarity before a business conversation ever starts. In a crowded brokerage market, sustained visibility from credible operators can become a meaningful distribution advantage.
Recruiter
The part worth copying is the consistency, not somebody else’s personality. Showing up regularly with a real point of view gives people a reason to remember you before they ever need something.
Fun
Consistency really is a growth channel when a person owns it. 📈
Colby Baskin commented on this
Post by PRAX Performance
11d ago
✓ Commented
Colby said
How fun!! Who is this most interesting guy in the world?
Original post
Original post text unavailable in source export.
Corporate
The curiosity hook did its job. A little mystery can earn more attention than over-explaining the reveal upfront.
Recruiter
Now I want the reveal too. Curiosity is a pretty natural way to pull people into a conversation without forcing it.
Fun
Mystery-video energy: now I need to know who this guy is 😂
Colby Baskin commented on this
Post by Will Hopkins
11d ago
✓ Commented
Colby said
Powerful truth 🔥
Original post
Unsolocited advice/take, that literally nobody asked for: Life is meant to be lived with a certain amount of ~edge~ The "safe" path is usually the most dangerous, you do not avoid risk.... You simply defer risk. Same safe opinions in the same safe meetings. A year of it. Five years. A whole career, sometimes. You still ~bet~ your one finite life that the world remaining still long enough for you to remain comfortable. Comfort is dangerous- a paradox telling us that all good is actually quite bad. Choose the version of the day that scares you a bit- That doesn't allow you to sleepwalk with your eyes closed. Push the envelope.... Push it real good...... Reaaaaal good
Corporate
Avoiding every visible risk can create a larger deferred risk: limited growth, limited optionality and decisions made primarily around preserving comfort. The useful question is which risks are intentional and worth carrying.
Recruiter
“Safe” can still be a choice with consequences. Sometimes the bigger risk is realizing years later that you never tested what you were capable of.
Fun
A little edge keeps the safe path from becoming a trap. 🔥
Colby Baskin replied to Travis Dodge’s comment on this
Post by Cowtown Logistics
11d ago
✓ Commented
Colby said
Travis Dodge that’s what I was thinking!
Original post
You know what gets us fired up? Steel. From tanks like these to coils, pipe, and structural steel, this is our wheelhouse. Day in. Day out.
Corporate
Commodity specialization creates operational leverage because equipment knowledge, carrier relationships and shipper language become reusable across every opportunity. Steel is a lane where that repetition can turn into a real moat.
Recruiter
There is something powerful about being able to say, “this is our wheelhouse” and mean it because the team sees the same commodity challenges every day.
Fun
Steel mode: fully activated. 💪
Colby Baskin commented on this
Post by Jonathan Whipple
12d ago
✓ Commented
Colby said
The best interviews don’t feel like a performance. They feel like the person already understands the seat and knows how to help.
Original post
Most interviews aren't won on answers. They're won on three hidden layers. You can know the work cold. Walk in prepared. Land every answer. And still hear nothing back. Here's what's happening on the other side of the table. They've already decided you can do the job. Now they're asking a quieter question. Most candidates never hear it. So they never answer it. Three layers. Three chances to be the obvious hire. Swipe for each one, broken down. Plus the one question that lands all three at once. The picture forms before they decide. Make sure you're in it. When's the last time you walked out feeling like the obvious choice, and still didn't get it? 👇 Tell me below. ——— ♻️ Repost for the friend who…
Corporate
Once baseline capability is established, interview outcomes often turn on perceived fit with the actual seat: judgment, communication and whether the candidate understands the problems they will inherit. Preparation should address those layers, not just rehearse answers.
Recruiter
The best interviews feel less like a quiz and more like two people working through the job together. When you understand the seat well enough to talk about the real problems, the whole conversation changes.
Fun
The best interviews feel more like working sessions than auditions. 👏
Colby Baskin commented on this
Post by James Compton
12d ago
✓ Commented
Colby said
Congrats on an incredible year. Keep going!
Original post
I posted 350 times in 1 year. One idea changed everything. A year ago I had 11,000 followers and no idea what I wanted to be known for. I posted every day to work out what my work actually was. I kept seeing the same pattern. Smart people. Stuck careers. Advice that wasn't working. Eventually I found the language for it. Career Dysmorphia. One year later. ↳ Thirty thousand followers. ↳ Eleven thousand newsletter subscribers ↳ Ninety-six percent posting consistency. ↳ Six hundred and seventeen people through the Dossier. ↳ A growing body of research. ↳ Workshops and podcasts I never imagined doing. The biggest change is that I finally know what I do. 𝗜 𝗵𝗲𝗹𝗽 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗲𝗲 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃…
Corporate
Publishing 350 times in a year creates enough repetitions to discover which ideas actually resonate. The compounding asset is not the post count by itself; it is the feedback loop and audience understanding created by sustained output.
Recruiter
Three hundred fifty posts is a lot of chances to learn what sounds like you, what people respond to and what is worth saying again. Congrats on a big first year.
Fun
350 posts in a year is commitment. Congrats on the milestone. 🎉
Colby Baskin commented on this
Post by Will Stewart, MBA
12d ago
✓ Commented
Colby said
So true. AI advice is everywhere now, but execution is still the missing piece.
Original post
There are 8 types of AI consultant. Seven add to your plate. One clears it. You hired help to get your time back. Instead you got a prompt pack, a tool list, and a 6-week course. Now you have more tabs open, not fewer hours. Here’s the map. Find the one you’ve been paying. 1️⃣ Prompt Peddler: sells you “hacks.” Worthless the day the model updates. 2️⃣ Tool Tourist: 47 new tools a week. You read them. Nothing changes. 3️⃣ Plumber: wires up automations, then vanishes. Tech nobody uses. 4️⃣ Builder: custom dev at dev prices. You’re paying for labor. 5️⃣ Big-4 Transformer: a gorgeous deck that never ships. 6️⃣ Vertical Specialist: deep in one industry. Useful, if you’re in it. 7️⃣ Guru: massive audience, slick…
Corporate
The useful AI consultant should be measured by operational load removed, not artifacts delivered. Prompt libraries, tool lists and strategy decks can all become new work if nobody owns implementation through adoption and outcome.
Recruiter
People usually hire help because they are already overloaded. Giving them another course or dashboard to manage misses the point; the best support leaves their week simpler than it found it.
Fun
Fewer tabs, fewer chores, more actual outcomes. 👏
Colby Baskin commented on this
Post by Lee Ann Chan
12d ago
✓ Commented
Colby said
Great advice, Keep improving the parts you can, keep having real conversations, and don’t spend all your energy trying to read the silence.
Original post
Job searching can feel like a rollercoaster of things outside your control ~ the ghosting, the "we went with another candidate," the algorithms deciding whether your resume even gets seen. Here's your reminder: let go of what you can't control. Focus on what you can. You can't control: ❌ How many other applicants you're up against ❌ Whether a recruiter responds ❌ Company hiring freezes or budget cuts You can control: ✅ How polished your resume and LinkedIn profile are ✅ How many meaningful applications you send each week ✅ How well you prepare for the interviews you do land ✅ How you show up and network with intention Progress in a job search isn't always visible day to day, but consistent effort on the t…
Corporate
A job search contains a lot of uncontrollable variance: applicant volume, timing, internal candidates and silence. Focusing on the controllables—positioning, conversations, preparation and follow-through—is a much better allocation of energy.
Recruiter
The silence is the hardest part because it invites you to invent explanations. Keep improving what you can control and keep talking to real people instead of letting an algorithm become the judge of your value.
Fun
Job-search silence is brutal. Control what you actually can. 👏
Colby Baskin commented on this
Post by Tash Durkins, CPC
12d ago
✓ Commented
Colby said
Love this direction. Solopreneurs deserve tools that actually support the business, not just give them more things to sort through.
Original post
Most small entrepreneurs and solopreneurs are mistaking "logistics" for "leadership." We spend 40% of our energy on the manual operations of running a business: procurement, research, vendor coordination. Then we wonder why we're exhausted. The problem isn't a lack of tools but that your tools require you to be the bottleneck. Most AI is a THINKER. It gives you advice. It drafts an email. It creates a to-do list. But it still leaves the execution on your desk. Well guess what? I found something different. Accio Work is a DOER. It's a desktop app built for solopreneurs, powered by Alibaba.com, and it has agency. I've been testing it sourcing promotional items for my business, Fiercely Joyful. I didn't…
Corporate
For a solopreneur, the real leverage is removing the owner from routine coordination work. A sourcing agent is useful when it reduces procurement and research bottlenecks instead of becoming one more dashboard to manage.
Recruiter
Small-business owners already wear enough hats. Tools get interesting when they actually take a recurring job off the owner’s plate instead of creating another thing to supervise.
Fun
Solopreneurs need fewer bottlenecks, not more dashboards. 🎯
Colby Baskin commented on this
Post by Coach Dave
12d ago
✓ Commented
Colby said
Good reminder. The work will still be there, but you’ll handle it a lot better if you give yourself a chance to come back clear.
Original post
It's Friday You've closed tickets, sat through the meetings, put out the fires that showed up uninvited. Before you open your laptop again this weekend, one thing worth remembering. "Almost everything will work again if you unplug it for a few minutes, including you." - Anne Lamott You already know this is true for every system you manage. Reboot. Clear the cache. Let it sit for a second. It's just as true for you. What are you actually going to unplug from this weekend? DM me. I read every message myself, and I'll actually reply.
Corporate
Recovery is part of performance capacity. A short period of genuine disconnection can improve the quality of Monday’s decisions far more than squeezing a few low-value hours out of Friday night or the weekend.
Recruiter
The work is not going anywhere. Giving your brain a real chance to unplug usually means you come back able to see the problems more clearly instead of just carrying them around all weekend.
Fun
Clear the human cache this weekend. 🔌
Colby Baskin commented on this
Post by Hayden Cohen
12d ago
✓ Commented
Colby said
Love this perspective. It’s always good to see strong talent hubs getting recognized beyond the usual stereotypes.
Original post
Most Americans picture Mexico and think beach resorts or border towns. Meanwhile, Guadalajara has spent nearly six decades quietly becoming one of the most important tech cities in the hemisphere. Motorola broke ground there in 1968. IBM followed in 1975 and never left. What started as electronics assembly is now design, engineering, and R&D. The numbers today: → 600+ tech companies, including Intel's chip design center and Oracle's largest development center outside the US → 40% of Mexico's entire IT industry sits in the state of Jalisco → 10,000+ tech graduates per year from schools like Universidad de Guadalajara and Tec de Monterrey → Google, Apple, and Netflix already hire there Here's the part Americ…
Corporate
Guadalajara’s advantage is more than labor cost: decades of electronics and engineering investment created an ecosystem of talent, universities and global employers. Nearshore hiring gets stronger when time-zone alignment sits on top of that technical depth.
Recruiter
It is good to see a market described by the talent actually there instead of the stereotype people carry into it. Same working hours plus a deep engineering base is a meaningful combination.
Fun
Guadalajara deserves way more credit as a tech hub. 🇲🇽
Colby Baskin replied to their own comment on this
Post by Zach Davis
12d ago
✓ Commented
Colby said
Zach Davis good point. Also tech is purchased, leaders are built!
Original post
I get jealous when I see brokers who've been freight agents for 5+ years. Would've appreciated an email, a text, or a carrier pigeon letting me know there was a better option than grinding my life away at a W2 and handing over most of my money. Truth is, I had no idea it was even a thing when I started, and I still talk to brokers every week who have no idea what I mean when I bring up being a freight agent. My top 4 agency choices for brokers looking to join the agency side would be Select, HD, Cowtown, and Ally. SPI gets an honorable mention, but I'm biased. If you sling freight and haven't thought about agency ownership, you owe it to yourself to dig in a bit.
Corporate
Technology can be purchased quickly; leadership capability cannot. An agency platform matters, but the people setting expectations, making decisions and supporting operators determine whether the economics translate into a sustainable business.
Recruiter
The program matters, but so does who picks up the phone when something goes sideways. People evaluating an agency should spend as much time understanding the leaders as they do the split sheet.
Fun
Tech is bought. Leaders are built. 🎯
Colby Baskin commented on this
Post by Zach Davis
12d ago
✓ Commented
Colby said
Thanks for the shout out Zach Davis! I appreciate you thinking of us. There are a lot of great agent programs out there, and every broker deserves to know they have options. Wishing everyone the best in finding the right fit for their goals.
Original post
I get jealous when I see brokers who've been freight agents for 5+ years. Would've appreciated an email, a text, or a carrier pigeon letting me know there was a better option than grinding my life away at a W2 and handing over most of my money. Truth is, I had no idea it was even a thing when I started, and I still talk to brokers every week who have no idea what I mean when I bring up being a freight agent. My top 4 agency choices for brokers looking to join the agency side would be Select, HD, Cowtown, and Ally. SPI gets an honorable mention, but I'm biased. If you sling freight and haven't thought about agency ownership, you owe it to yourself to dig in a bit.
Corporate
The agency model remains under-discovered relative to how materially it can change economics and autonomy for experienced brokers. More transparent comparisons of support, split, risk and operating expectations would help people evaluate the model earlier in their careers.
Recruiter
A lot of brokers simply do not know the agent path exists until someone they trust explains it. Even if it is not right for everyone, knowing the option is there can change how someone thinks about the next few years of their career.
Fun
Carrier pigeon outreach for the agent model might have helped 😂
Colby Baskin commented on this
Post by Levi Van Pay
12d ago
✓ Commented
Colby said
It can make someone financially free!!
Original post
As useless as my college degree (marketing) ended up being in my career field, I think it was still valuable in many ways. Before I joined Select Transport Partners, I met Tom Milosavljevich in Milwaukee Wisconsin for Coffee. I told him one of my goals would be “To put Select in the top three of every agent program conversation” recruitment would follow. Much of the growth came from marketing tactics I learned over the years, as we still do virtually zero advertising to this day at Select. Full on grass roots. That’s special. Zach Davis aka “Big Sassy” is one of the smartest people I have met in this industry and a proverbial “killer” in sales, so when he makes statements like this I think it draws a lot…
Corporate
The financial upside of an agency model can be significant when production, retention and cost discipline are strong. The important distinction is that greater upside comes with greater responsibility for building and sustaining the book.
Recruiter
For the right person, ownership can change the entire ceiling on what their freight career creates for them. The key is understanding that the freedom and upside come with real responsibility too.
Fun
Marketing degree finally cashing a dividend. 📈
Colby Baskin commented on this
Post by Ryan ®️Suydam
12d ago
✓ Commented
Colby said
💯 The best prospects don’t always close on your timeline. Keep showing up the right way, stay useful, and eventually the door can open.
Original post
Patience is a virtue. Patience is something I am working on personally and professionally. In a world of everyone wanting it now with one click, sometimes you have to slow down and trust your process. In sales, some deals close quickly. Others have to marinate over time. We’ve been raising curiosity with a prospect for many months. Yesterday, we got our second face to face meeting. A meeting that is going to give us a shot at some business. As we were walking out of our meeting. I could not help but to notice our process. Sitting in a cubicle. And it made me smile. And say, This IS the way. So the next time you have left your fifth unanswered voicemail with a prospect. Try something rebelliou…
Corporate
Long-cycle sales rewards useful persistence more than pressure. Staying relevant to a prospect’s actual pain points creates a reason to re-engage when timing changes, while repeated “checking in” rarely does.
Recruiter
Some of the best relationships start long before the deal is ready. Keep showing up with something useful and make it easy for the person to come back when the timing finally changes.
Fun
Good prospects are allowed to have their own timeline. 🤝
Colby Baskin commented on this
Post by John 🅰️ Rogers
12d ago
✓ Commented
Colby said
This is the good stuff. The agent world needs more people willing to pour into agents and help them actually win. Keep raising the bar!!
Original post
I was talking to Levi Van Pay this morning about agency recruiting. I want to take recruiting to a whole new level. We all know the ultimate manual in life is the Bible. But when it comes to freight agent recruiting and development, there isn’t one. At least none that I’ve seen. I’m going to change that. I’m building classes and boot camps that actually prepare people for this career, not just get them signed. Two things that come to mind right off the top of my head: 1. How to handle rejection - I’ve been told “no” more times than most people in a 32-year sales career. I know what constant rejection does to your confidence and your day. I also know how to move through it without letting it stop yo…
Corporate
Recruiting quality improves when the program is designed around agent capability after signing, not just acquisition. Training on operations, prospecting and the realities of running an independent book can reduce the gap between recruiting promises and agent outcomes.
Recruiter
Getting someone signed is the easy milestone. Teaching them how to actually live the agent role, handle the weird hours and build a sustainable book is where the support starts to mean something.
Fun
Bacon, eggs, and 2 AM freight support is committed recruiting 😂
Colby Baskin commented on this
Post by Levi Van Pay
12d ago
✓ Commented
Colby said
Levi you’ve done a killer job building Select’s name and showing up for agents the right way. Keep crushing it!
Original post
The other day one of the leadership of a fellow agent program reached out to me with some questions about Select. (Awesome guy, good friend, will not name a name). Simultaneously I was talking to my boy Michael A. Gibbons on the phone and I asked him how do I respond to the question “why do people like Select Transport Partners?” He said, “It’s you. It’s what you’ve done with your network and online to help build the reputation.” That was one of the nicest things I’ve ever been told before. Shout out Big Gibbs. Granted there are about 50 reasons outside of me on why Select is crushing. As Ryan Nolan AKA “The Iron Fist” once told me, it’s lightning in a bottle. Everything at Select is firing on all cyl…
Corporate
A brokerage reputation is built through repeated evidence: how leaders show up publicly, how agents are treated and what the network says when the company is not in the room. Consistent visibility can accelerate that trust, but it has to match the operating experience.
Recruiter
Online presence works best when people can connect it to the way someone actually treats the community. Showing up consistently and being useful gives a network something real to remember.
Fun
Reputation is built in a thousand little public proof points. 👏
Colby Baskin commented on this
Post by James Compton
13d ago
✓ Commented
Colby said
This is the uncomfortable part of growth. Being good in private only gets you so far. At some point, you have to let people see what you can actually do.
Original post
They asked me to step up. I found a hundred reasons not to. Every one of them sounded sensible. "Too busy. Not ready. Not my thing." Looking back, none of them were reasons. They were hiding places. Today's article is about one of the most common career patterns I see. Plenty of of ability. And resisting being seen. When you've finished, find out what is your career pattern 7-mins, 1 personalised report, and a career changing insight. 👉 https://lnkd.in/dB7hw_MU
Corporate
Private competence eventually needs distribution. Career growth often stalls when strong work is invisible to the people allocating bigger opportunities, so demonstrating judgment and results becomes part of the job rather than self-promotion for its own sake.
Recruiter
Being good at the work is not always enough if nobody outside your immediate circle can see it. Stepping forward can feel uncomfortable, but it gives the right people a chance to understand what you can actually do.
Fun
Eventually good private work has to become visible work. 👀
Colby Baskin commented on this
Post by Emily Parcell
13d ago
✓ Commented
Colby said
Capacity is underrated. You can’t keep giving your best to your family or your team if you never protect the energy it takes to give it.
Original post
There is no blue ribbon for Mom of the Year. So I stopped trying to win one. Class party? I send money for cookies. Another sports practice? I drop off. I don't always stay and watch. Not because I don't care. Because caring and overperforming stopped being the same thing to me a long time ago. For years, I treated motherhood like a competition no one had officially announced. Be present for everything. Remember everything. Volunteer for everything. Never look tired. Never let anyone down. The problem is that imaginary competitions still produce real exhaustion. Eventually, I realized my children didn't need a mother performing perfection. They needed one with enough energy left to actually be…
Corporate
Capacity is a finite operating constraint at home and at work. Optimizing for constant availability can reduce the quality of attention everywhere, so protecting energy is not selfish—it is how sustained contribution remains possible.
Recruiter
You can technically be present for everyone and still have nothing left to give. Protecting some energy changes the quality of the time your family and team actually get from you.
Fun
Energy left for the people you love is a real metric. ❤️
Colby Baskin commented on this
Post by Lee Ann Chan
13d ago
✓ Commented
Colby said
Exactly. A hiring manager does not need a long introduction, they need a quick reason to believe you can do the work.
Original post
Why do most cover letters end up in the recruiter’s trash folder? Because it doesn't show the true impact! If you want hiring managers to actually pay attention, you need to turn your cover letter into a POWERHOUSE, results-first showcase. Here is the exact visual "Proof-of-Work" layout that gets noticed: 1️⃣ The Strong Hook: "Digital marketing is about connecting people with ideas in ways that matter." Start with your philosophy, not "I am writing to apply for..." 2️⃣ The Impact Table: Map your core skills directly to real, hard metrics: • Digital Marketing Expertise: 4 years of experience leading multi-channel campaigns across 5 client accounts. • Email Performance: Drove a 51% open rate via list seg…
Corporate
A proof-of-work cover letter reduces cognitive load by mapping capabilities directly to measurable outcomes. Scannable evidence like a 51% open rate or 32% traffic increase is much stronger than making the hiring manager infer impact from generic paragraphs.
Recruiter
Hiring managers should not have to hunt for the reason to interview you. Putting the strongest metrics and relevant wins where they can scan them quickly makes the story much easier to believe.
Fun
Proof of work beats a long cover-letter preamble. 🎯
Colby Baskin commented on this
Post by Tash Durkins, CPC
13d ago
✓ Commented
Colby said
Growth is not a trophy you win once, it’s something you keep practicing in new seasons.
Original post
I thought I'd already done this work. Taking things personally. I spent years on it. Years. Early in my public sector career I recognized it was consuming me. Not just mentally. Physically. A pit sitting right in my belly, heavy, unmovable, staying for days while I worked my way through whatever someone said or thought about me. Eventually I got to the other side of it. I learned to receive feedback and opinions as exactly what they are: data. And data doesn't define me. I'm not the data. It serves to inform me. To elevate me for what's next. That reframe changed everything and I carried it for over two decades. And then guess what showed up a few months ago? The pit. The belly. The taking it pers…
Corporate
Development is iterative, not linear. Old patterns can reappear under new pressure, and the useful measure is whether you recognize and respond to them faster—not whether they disappeared permanently.
Recruiter
It can be frustrating when something you thought you had “fixed” shows up again. That does not erase the growth; sometimes it proves you now have better tools for meeting the same pattern in a new season.
Fun
Growth has an annoying habit of assigning rematches. 😂
Colby Baskin commented on this
Post by Jonathan Whipple
13d ago
✓ Commented
Colby said
I agree. Sometimes. we get so close to our own work that we lose sight of how a stranger reads it.
Original post
You don't need a better resume. You need six small edits. You've been at this for weeks. Maybe months. The experience is real. The work was good. And the inbox still stays quiet. So you start to wonder if you're good enough. But you are. The resume just isn't showing it. Most of what you actually did is buried under what you were assigned to do. The proof is in there. Yet it's hiding behind tasks, dates, and duties nobody reads twice. That's easy to fix. Six small edits that pull your value up to the surface, where someone scanning in seconds can finally see it. I put all six on one sheet. Thirty minutes, start to finish. Save it for the next job you actually want. You were never the underdog.…
Corporate
Resume reviews benefit from an outside-reader test because candidates naturally overvalue task descriptions they already understand. Small edits that surface outcomes, scope and decision-making can change how quickly a stranger sees the value.
Recruiter
We know the backstory behind every bullet on our own resume, so it is easy to miss what a stranger cannot infer. Fresh eyes can reveal where the strongest work is hiding behind ordinary wording.
Fun
Six small edits can reveal a lot of buried value. ✍️
Colby Baskin commented on this
Post by Coach Dave
13d ago
✓ Commented
Colby said
This is a better way to look at the waiting season.
Original post
The question isn't the trap. Your answer is. "So, what have you been doing since your last role?" Most people hear it as an accusation. It isn't. It's an open mic. And the only variable is what you did with the time before the interview. Here's the move we’re not taught in school. Don't wait for the interview to figure out your answer. Write the answer first. Then go live it. Think of it like a changelog. Between releases, the work doesn't stop. You just decide what ends up in the notes. Ask yourself now: Six months from now, in an interview, what do I want to be able to say I did? Build your days backward from that answer. Here are the 7 things that turn a gap into a story you're proud of. 1. A real sc…
Corporate
A career gap can produce evidence of initiative, learning and contribution when it is treated as a period to use intentionally rather than a blank to defend. The story should focus on choices and outcomes, not apologize for elapsed time.
Recruiter
The waiting season feels different when you stop treating it like dead time. Learning, helping someone else or building something small gives you real material to talk about when the next conversation comes.
Fun
A career gap can still have movement, contribution, and a story. 👏
Colby Baskin commented on this
Post by Will Stewart, MBA
13d ago
✓ Commented
Colby said
There is nothing better than that feeling of relief when a tool just works exactly when you need it to. Congrats on your killer webinar!
Original post
I made five promises out loud on a live AEO webinar last Thursday. By 3pm, every one of them was kept. I never wrote a single one down. Ran my weekly webinar at noon. When you're solo, presenting, running a live demo, and reading the chat at the same time, taking notes is not one of your options. I even said it on air: "I wish I had an assistant." I never got the assistant. Turns out what I actually needed was a notepad that writes itself. Granola transcribed the entire call into clean notes while I performed it. Every promise I made out loud. The outline I told one attendee I'd send her. The slides I promised the room. Even a task I assigned MYSELF mid-show and had completely forgotten by lunch. After…
Corporate
A workflow earns trust when it closes the loop from promise to execution. Using meeting notes to verify commitments and file the work the same day is a practical example of AI supporting accountability rather than just content generation.
Recruiter
There is a special kind of relief when the tool helps you remember and finish the things you said you would do. Keeping five live promises by 3 p.m. is a pretty good demo of useful automation.
Fun
Five promises kept by 3 PM is a satisfying workflow. ✅
Colby Baskin commented on this
Post by Timothy Dooner
13d ago
✓ Commented
Colby said
Looks like Cowtown Logistics on a Friday afternoon!! LOL
Original post
Good morning
Corporate
Friday-afternoon energy is apparently a universal operating condition. The trick is knowing which work truly needs another hour and which can wait until everyone has a functioning brain again.
Recruiter
That Friday-afternoon look is undefeated 😂
Fun
Friday-afternoon freight-office energy is easy to recognize 😂
Colby Baskin commented on this
Post by Joy Zarine
14d ago
✓ Commented
Colby said
A brand doesn’t need to be loud for the sake of it, but it does need enough point of view for people to know who it’s for.
Original post
The worst place your brand can end up is in Vanilla Land. Not hated. Not loved. Just there... In the valley of Yawnsville. Yikes. Steven Bartlett wrote a line about this, and I love it... Make people feel something, either way. Either way is the part that makes us all a little uncomfortable. Because we are trained to smooth the edges off. Soften the opinion. Broaden the appeal. Make everyone love you! Right? Right?! Make sure nobody could possibly object... and what we end up with is a brand nobody objects to, and nobody remembers. We've all seen it before. A founder shares their new messaging and asks what I think. It reads well. It is clear. It is professional. Very... nice. Yet, it could belo…
Corporate
Distinctive brands make deliberate tradeoffs. Trying to remove every possible objection often removes the point of view that helps the right customer recognize relevance in the first place.
Recruiter
A brand does not need to shout, but people should be able to tell what it believes and who it is for. “Nobody dislikes it” is not much of a positioning strategy.
Fun
Vanilla Land is safe, quiet, and very forgettable. 🍦
Colby Baskin commented on this
Post by Paul Estrada
13d ago
✓ Commented
Colby said
Paul Estrada I'm updating my LinkedIn to 'Freight Fairy' immediately. lol
Original post
The freight industry has an identity crisis. Somewhere along the way, "broker" became a dirty word. So we started inventing new ones: Asset-light provider, non-asset carrier, capacity provider, etc. Different names. Same business. I've never understood the need to hide it. A broker isn't valuable because they own trucks. A broker is valuable because they create capacity where it otherwise wouldn't exist. They build carrier relationships. They develop density in key markets. They know which carriers perform, which don't, and how to keep freight moving when the market gets tight. That's not something to apologize for or mask. In fact, the best brokers don't spend time trying to convince shippers they're som…
Corporate
The brokerage category does not need a euphemism; it needs a clearer value proposition. Capacity creation, market density, carrier judgment and exception management are legitimate operating capabilities when they are done well.
Recruiter
Trying to hide the word “broker” makes the conversation harder than it needs to be. Better to be clear about the role and show why a strong broker adds value beyond posting a load.
Fun
Freight Fairy has excellent rebrand potential 😂
Colby Baskin commented on this
Post by Clif Mathews
14d ago
✓ Commented
Colby said
Kindness costs nothing, but changes everything.
Original post
You can be exceptional at your job and still be a terrible leader. Kindness is what earns your team's trust. Huge thanks to Alvin Huang for this image. Senior leadership has a way of filling every hour with something urgent. When that's the norm, the smaller, human moments tend to get squeezed out. But great team members gravitate toward the leaders who treat them like people rather than cogs. And it starts with everyday kindness. The small actions in between back-to-back meetings or deadlines are often what team members remember most. They're a reminder that we're all humans first. Here are 11 ways to bring more of that back into our workdays: 1️⃣ Compliment a teammate's effort, even when it's not pe…
Corporate
Kindness is operationally relevant because trust affects how quickly problems surface and how willing people are to contribute beyond the minimum. Small respectful behaviors create the conditions for honest communication.
Recruiter
People often remember the two-minute human moment more than the polished leadership speech. Asking how someone is doing and actually listening costs almost nothing.
Fun
Small kindness, outsized impact. ❤️
Colby Baskin commented on this
Post by Stephanie Hills, Ph.D.
14d ago
✓ Commented
Colby said
powerful stuff. You don’t have to be early to be right on time. Some dreams make more sense when you’ve lived enough life to know why they matter.
Original post
Age didn’t slow me down. It finally set me free. At 56, I relaunched my business. Not despite my age, but because of it. My path wasn’t linear: ⏰ At 26, earned my Ph.D. ⏰ At 35, became a Fortune 500 Tech Executive. ⏰ At 52, I launched my first business. ⏰ After becoming a F500 tech exec again, I launch the right business. Each chapter broke me open in different ways. And at 56, after decades of achievement, I finally realized I didn’t need to compare myself to anyone. That clarity became my turning point, the moment I chose to follow my own path and build something that felt fully mine. Today at 61, I’m living proof that reinvention works, helping others navigate leadership and career transitions. The…
Corporate
Experience can improve entrepreneurial judgment because later-stage founders often know their own strengths, constraints and definition of success more clearly. Timing is not only about age; it is about when insight and conviction finally align.
Recruiter
There is no universal clock for reinvention. Sometimes the dream gets clearer after enough career chapters teach you what you actually want to build.
Fun
Right on time beats “early” every time. 👏
Colby Baskin commented on this
Post by Cicely Simpson
14d ago
✓ Commented
Colby said
Culture is not what gets written in the handbook. It’s what gets repeated, rewarded, and tolerated when the pressure is on.
Original post
Your culture already has an author. The question is whether it's you. The strongest teams build a high-performing culture the same way they build everything else that matters: Deliberately and purposefully. Here's how you can too 👇 1️⃣ Keeper, Carrier, Creator Every person on your team, including the leaders, falls into one of 3 roles. 👉 Keeper: Uphold the standard, even when no one is watching. 👉 Carrier: Pass the standard to the people around them. 👉 Creator: Shape what the standard becomes next, through the decisions they make under pressure. 2️⃣ The Trust Triangle (h/t Frances Frei, Harvard) Trust is built on 3 things.  Are you genuine? Do your decisions make sense? Do people believe you care…
Corporate
Culture is the accumulated result of operating decisions under pressure. What leaders reward, ignore and repeat teaches the organization more reliably than any values statement.
Recruiter
People learn the culture by watching what happens when something is hard: who gets protected, what gets rewarded and what behavior nobody challenges. That is the handbook everyone actually reads.
Fun
Pressure is where the real culture handbook gets written. 🎯
Colby Baskin commented on this
Post by Trisha Tayan
14d ago
✓ Commented
Colby said
Good reminder. The best opportunities are not always posted neatly online, and the right person thinking of you at the right time can change everything.
Original post
White-collar hiring has shrunk for 31 months straight. So if you've felt stuck because "there's nowhere to go right now," you're reading the market correctly. That doesn't mean there's no way out. It means the way out probably isn't refreshing job boards. Here's what stuck actually feels like right now: You update the resume again. You apply to twelve jobs on a Tuesday. You hear back from zero. You start wondering if it's you. It's not you. KPMG's analysis of January 2026 JOLTS data showed job openings in professional and business services fell below one million for the first time since April 2020. Finance, professional services, tech, all three sectors are still losing jobs today, not just holding st…
Corporate
In a contracting white-collar market, opportunity discovery shifts toward relationships because many roles are filled or shaped before they become public postings. Being known by a small number of relevant people can outperform broad application volume.
Recruiter
When openings are scarce, the person who already knows your work can matter more than another hundred applications. A few genuine relationships can put you in the conversation before the job ever gets posted.
Fun
Five people knowing your value can beat 50 applications. 🤝
Colby Baskin commented on this
Post by Dr Erica Kreismann
14d ago
✓ Commented
Colby said
Being respected and being trusted matters. A team may follow confidence, but they open up to honesty.
Original post
The best leaders don't have all the answers. I learned this the hard way. When I first began leading teams in Emergency Medicine, I made sure I always projected certainty and kept any doubts to myself. It was partly a survival instinct that led to this behavior. But if I'm being honest, the other factor was simply wanting to be respected and to make positive, impactful decisions. And that's what I thought it looked like. My team did respect me, but they didn't trust me enough to bring me their real problems. There was a lack of authenticity in my leadership style that I wasn’t aware of at the time. Looking back, it’s clear to me that I’d become the kind of leader I would never want to work for. If I…
Corporate
Projecting certainty can preserve authority in the short term, but it can also suppress the information leaders most need. Calibrated honesty about uncertainty makes it easier for teams to surface risks before they become expensive.
Recruiter
People do not need a leader who pretends to know everything. Saying “I’m not sure—tell me what you’re seeing” can be exactly what makes a teammate comfortable bringing the real problem forward.
Fun
Certainty earns attention. Honesty earns trust. 👏
Colby Baskin commented on this
Post by Katheline Jean-Pierre MSc
14d ago
✓ Commented
Colby said
This is so real. AI can be useful, but some days it feels like you spend more time correcting the tone than getting the actual work done.
Original post
When all you want is water. Here's how it feels like to interact with AI nowadays. By the fifth clarification, I was no longer placing an order. I was writing a legally binding specification for hydration. This is why prompting sometimes feels less like talking to an assistant and more like negotiating with a very confident genie who has read every word except the important one. I drew this cartoon after realizing that the future of work may involve saying: “𝒀𝒆𝒔, 𝒕𝒆𝒄𝒉𝒏𝒊𝒄𝒂𝒍𝒍𝒚 𝒄𝒐𝒓𝒓𝒆𝒄𝒕, 𝒃𝒖𝒕 𝒂𝒃𝒔𝒐𝒍𝒖𝒕𝒆𝒍𝒚 𝒏𝒐𝒕,” several times before lunch. What is the simplest request AI has managed to turn into a 𝒇𝒖𝒍𝒍 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 for you? #AgenticAI #HumanAgentOrchestrator #AIAssis…
Corporate
AI friction often comes from specification overhead. If a simple task requires repeated correction, the productivity gain disappears into prompting, review and tone repair—an important cost to include when evaluating the workflow.
Recruiter
Some days the tool saves twenty minutes; other days you spend twenty minutes explaining that “water” still means water 😅 Human review is part of the real time calculation.
Fun
“Technically correct, absolutely not” is the AI motto 😂
Colby Baskin commented on this
Post by Andrew Marsham
14d ago
✓ Commented
Colby said
I like that this keeps it practical.
Original post
The fat around your organs is slowly killing you. Visceral fat wraps around your heart, liver, and other organs. It's directly linked to heart disease, diabetes, and cancer. These are not 7 “magic foods” that if you consume them will somehow torch fat, but they are backed by real studies on reducing harmful visceral fat: If you reduce visceral fat, you help lose that stubborn tyre around your waist. ↳ Plain Greek yogurt - high protein, proven to cut visceral fat ↳ Blueberries - improve insulin sensitivity (key for fat loss) ↳ Fatty fish (salmon, sardines) - omega-3s directly target organ fat ↳ Whole grains - 12-week trial beat refined wheat for fat loss ↳ Beans and lentils - randomized trials show waist red…
Corporate
The useful part of this list is that it avoids the “magic food” framing and gives people practical substitutions they can actually repeat. Sustainable nutrition usually comes from a system of better default choices, not one heroic ingredient.
Recruiter
I like that this stays practical instead of promising one food will fix everything. A few repeatable swaps are much easier to live with than another extreme plan.
Fun
Practical beats “magic food” every time. 🥗
Colby Baskin commented on this
Post by Tash Durkins, CPC
14d ago
✓ Commented
Colby said
Awesome use case.
Original post
Viktor took 5 minutes to build what used to cost me up to six hours: a full year of highly targeted speaking leads. No bureau. No guesswork. Just six hours of my life back. (If you want your six hours back, try it now: https://lnkd.in/eT-eXgwJ) I've been a compensated keynote speaker for years, without representation, always did it myself. I stopped applying to "we'll cover your registration" gigs a while back. The tradeoff was hours of manual research, hunting down corporate meetings and retreats worth pitching. I almost skipped testing viktor.com on this. Every AI research tool I've tried hands you a list you still have to verify. Thing is... Viktor's not a tool. He's the researcher I never had to hi…
Corporate
A five-minute research workflow that returns qualified speaking opportunities, decision-maker contacts and a calendar is valuable because it replaces a complete business process, not just one search step.
Recruiter
Automation feels valuable when the time comes back in a way you can actually notice. Six hours of prospect research becoming five minutes changes what a solo operator can spend energy on.
Fun
Five minutes for a year of leads is a serious time refund. ⏱️
Colby Baskin commented on this
Post by Luís Rodrigues
14d ago
✓ Commented
Colby said
Better voice tools are great, but not if they create a data problem for the business.
Original post
Most AI voice tools have the same problem. You upload the audio. It leaves. For a podcast? Fine. For customer calls? That's a different conversation. I work in financial services. The Central Bank requires customer and transaction data to stay inside the UAE. That's why I like seeing more open-weight voice models. Fish Audio publishes its weights on Hugging Face, so you can run the model on your own infrastructure instead of relying on a third-party API. No external network calls. No customer audio leaving your infrastructure. The surprising part is that you no longer have to sacrifice quality. Fish Audio S2.1 achieved the lowest word error rate on Seed-TTS Eval. Even outperforming several closed-source…
Corporate
For regulated customer audio, model quality is only one procurement criterion. Data residency, network path and infrastructure control can be non-negotiable, which makes open-weight deployment strategically different from a hosted API.
Recruiter
The “where does the audio go?” question matters a lot more when the conversation contains regulated customer data. A slightly better demo is not worth creating a compliance problem.
Fun
Voice quality is great. Data staying put is better. 🔒
Colby Baskin commented on this
Post by Jimmy Lai
14d ago
✓ Commented
Colby said
Tradeoff is real. Being your own boss is not just freedom. It’s responsibility with no one else to pass the hard parts to.
Original post
"You're so lucky you get to be your own boss." Nobody calls it lucky when you're the last one awake deciding which bill gets paid first. People say it because a job with a ceiling still feels safer than one with no floor. You don't correct them. You just nod, finish your coffee, and go solve the next thing nobody trained you for.
Corporate
Entrepreneurship converts organizational dependence into personal accountability. The upside is control, but the downside is that cash flow, prioritization and difficult tradeoffs no longer have an escalation path.
Recruiter
“Be your own boss” sounds glamorous until you realize the boss is also accounts payable, problem solver and the person awake when nobody else can make the decision.
Fun
Freedom comes with the 2 a.m. decisions too. 😅
Colby Baskin commented on this
Post by Hayden Cohen
14d ago
✓ Commented
Colby said
Same workday is such a practical advantage. It makes remote hiring feel less remote.
Original post
I'm surprised to see this. But I shouldn't be. Our 2026 midyear placement report came in. Brazil has claimed the top spot as our number one talent destination. For years, the answer to "where do companies hire the most LatAm talent" moved slowly. Argentina held it for a long stretch. Then Colombia became the preference for hiring managers. In the first half of 2026, Brazil passed them both. More than one in five professionals we placed in the first half of 2026 were based in Brazil. Up from roughly one in six the half before. Colombia moved to second, Argentina to third. Two things sit behind it: → Scale. Brazil's labor force is roughly 108 million people. No other country in the region is close. → Time…
Corporate
Nearshore hiring becomes materially easier when time-zone alignment removes the coordination tax of asynchronous work. Colombia and Brazil can offer geographic distribution without giving up the shared workday many operating teams still need.
Recruiter
Remote feels a lot less remote when everyone is awake for the same meetings, handoffs and quick questions. That shared workday is an underrated advantage for teams hiring across borders.
Fun
Same-time-zone hiring removes a lot of invisible friction. 🌎
Colby Baskin commented on this
Post by Suad Fakih
14d ago
✓ Commented
Colby said
This is such a smart way to look at wealth. The goal should not only be to get paid well, but to own pieces of things that can grow while you keep building.
Original post
Her family couldn't afford a tennis academy. Yet at 15, she still beat Venus Williams in the first round of Wimbledon. Today, Coco Gauff is the HIGHEST-PAID female athlete on the planet. And at 22, she’s a BUSINESSWOMAN and INVESTOR. To me, she’s def not waiting to 'make it ' to start building and owning. 💎 We call this mindset in investment: long-term thinking. BUT before, let me quickly share her backstory... Gauff grew up in Delray Beach, Florida. Her parents gave up their own careers so she could play. They couldn't afford an elite academy, so at 10 she moved to France on a scholarship. By 14, she was the top-ranked junior in the world.  A year later, she defeated her hero, Venus Williams, in…
Corporate
Income creates cash flow; ownership creates participation in future enterprise value. The strongest wealth-building strategies often combine the two so current earning power can fund assets that continue compounding.
Recruiter
Getting paid well matters, but owning a piece of what you help build changes the long-term equation. I like seeing more examples of women thinking beyond income toward equity and ownership.
Fun
Getting paid is good. Owning upside changes the game. 💎
Colby Baskin commented on this
Post by Lex Knapp
14d ago
✓ Commented
Colby said
Good stuff!
Original post
I told the owner of a $4M restaurant to “shut up”. Not actually, but I did say “I am going to ask your son a series of questions, and I don’t want you to answer a single one of them”. “Who is the CPA of the business?” “Who is the estate attorney?” “What bank is the line of credit with?” “What is the value of the business?” “What funds the buyout when you take over?” The answer to all 5 questions was the same: “I don’t know”. This was after the father (owner) told me his son is going to take over if anything happens to him. So, yes, I (politely) tell my clients to keep their mouths shut from time-to-time. It's not a huge deal if your successor goes 0 for 5 on these questions today. But th…
Corporate
Succession readiness is measurable when the next leader can answer the critical operating questions without the owner supplying the context. Gaps today are coachable; dependence at the moment of transition is the real risk.
Recruiter
Those five questions are a great test because they show whether the next generation is actually carrying the business knowledge or just standing close to someone who does. Better to find the gaps while there is still time to teach.
Fun
Succession gets real when the current owner stops answering. 🎯
Colby Baskin commented on this
Post by Justin R.
14d ago
✓ Commented
Colby said
There’s a big difference between having rules and having standards. Rules sit in a folder. Standards show up even when its inconvenient.
Original post
Every framework survives approval.   Most die at the first exception. That's not a regulatory compliance problem. It's a programme governance problem every financial services firm has somewhere, whether the org chart admits it or not. Picture the intersection everyone approved on paper. Clean lines, working lights, clear right of way.  Now picture the same intersection on a busy Tuesday. Cars ignore the light because everyone else already has. Governance doesn't fail because nobody wrote the policy.   It fails because nobody built in what happens when someone breaks it. An AI tool ships without sign-off. A vendor gets onboarded around the gate. A risk sits in the log, fully documented, going nowhere.…
Corporate
Governance is proven at the exception, not the policy launch. If controls can be bypassed without consequence, the organization has documentation—not a standard. Enforcement metrics are often more revealing than policy counts.
Recruiter
The real culture around a rule shows up when following it is inconvenient. If everyone quietly routes around the process under pressure, the written standard never had much power.
Fun
Policies are easy. Exceptions tell the truth. 🎯
Colby Baskin commented on this
Post by Will McTighe
14d ago
✓ Commented
Colby said
I agree, AI is useful, but using the biggest model for every tiny task is just an expensive habit.
Original post
You don't need Claude Fable 5 for 90% of your work. Here's how to use it for the other 10% without running out of money: Most people switched over to Fable 5 the week it launched and never switched back. That was fine while Anthropic was giving it away…unfortunately, we all need to pay now. Almost nothing you do in a day needs the power of Fable 6. Emails, quick questions, cleaning up a draft, Opus and Sonnet can all of it and you won't notice the difference. The 10% that does need it - the deep reasoning, the complex analysis - is worth setting up properly: 1/ Select the model Open a new chat and pick "Fable 5" from the dropdown. Check your plan first, because some have it built in and everyone else is…
Corporate
Model selection is an economic decision. Routing routine work to lower-cost models and reserving premium reasoning for the small percentage of tasks that justify it is basic compute discipline, not a compromise on quality.
Recruiter
Using the biggest model for every task is like hiring the most expensive specialist in the company to answer every email. Matching the tool to the job makes the whole workflow more sustainable.
Fun
Using the biggest model for every task is AI overkill. 😂
Colby Baskin commented on this
Post by Lee Ann Chan
14d ago
✓ Commented
Colby said
Good interview prep is not about sounding perfect. It’s about knowing your stories well enough to connect them back to what the company actually needs.
Original post
Interview prep shouldn't feel like guesswork. I pulled together the 40 questions that show up again and again in job interviews, organized by category so you can actually prepare instead of just panicking the night before. Inside you'll find questions on: ✅ General background & experience ✅ Skills & competencies ✅ Teamwork & communication ✅ Motivation & goals ✅ Company & role understanding ✅ Situational & behavioral scenarios ✅ Closing questions (yes, "do you have questions for us?" is one you need to prep for too) My advice: don't memorize scripted answers. Use these as a framework to build 2-3 strong stories from your own experience that you can flex across multiple questions. The STAR method (Situat…
Corporate
Interview preparation scales better around a small library of adaptable evidence than memorizing forty separate answers. Two or three strong stories tied to business needs give candidates both consistency and flexibility.
Recruiter
You do not need forty perfect scripts. You need a few stories you know well enough to shape around the question while still showing what the company actually needs from the role.
Fun
Know your stories, then connect them to the seat. 🎯
Colby Baskin commented on this
Post by Emily Parcell
15d ago
✓ Commented
Colby said
The plan may change, the timeline may stretch, but that doesn’t mean you stop. Sometimes the win is trusting the work even when the path looks nothing like you expected.
Original post
The first time a client showed me their five-year plan, it was color-coded. Quarterly milestones. Revenue targets. Team growth projections. A clean diagonal line from where they were to where they wanted to be. Six months later, they called me from their car in a parking lot, convinced they were failing. They weren't failing. They were just on the real path. You've probably seen the graphic. One line is straight: Set a goal. Follow the plan. Achieve it. The other is a tangled mess of loops, setbacks and doubling back. The first is what we expect. The second is what progress usually looks like. I've coached leaders for years, and the pattern is nearly always the same. They start out with a linear…
Corporate
Plans are hypotheses about sequence and timing, not contracts with reality. Strong operators preserve the objective while adapting the route, rather than interpreting every deviation from the original timeline as failure.
Recruiter
A five-year plan can be useful without becoming a promise that every quarter will cooperate. Sometimes progress looks messy because you are still moving through real life, not a spreadsheet.
Fun
Progress rarely respects the color-coded five-year plan. 👀
Colby Baskin commented on this
Post by Jimmy Lai
15d ago
✓ Commented
Colby said
This is beautiful. Keep crushing it, brother!
Original post
My wife once asked me what my dream was. I said "$100 million. Like my dad." She didn't even blink. Just said "okay, let's figure it out." Kitti was a nursing student in Canada when I married her at 32. We spent 18 months separated by paperwork and borders. Then once we spent 5 weeks apart just to spend Valentine's Day together. When you find someone who takes your biggest, dumbest dream seriously, you hold on. P.S. We're not at $100 million yet. But she's still not blinking.
Corporate
A large financial goal is one kind of scorecard, but sustained partnership through years of uncertainty is a much stronger operating foundation. The ambition matters differently when someone is willing to keep building beside you.
Recruiter
The $100 million dream is big, but the part that sticks is having someone who kept believing through paperwork, distance and all the years in between. That is a pretty special partnership.
Fun
Paperwork, borders, and a $100M dream. Keep going. ❤️
Colby Baskin commented on this
Post by Kike Agoro
15d ago
✓ Commented
Colby said
Thats impressive!
Original post
8A* and 3As. From a state school. Getting those grades was a huge deal for me. But the truth is, the work I was doing outside of school made the real difference. Looking around, I saw three kinds of children. ↳ The ones forced to study 24/7, no social life, a strict regime. ↳ The naturally gifted ones who never put in the effort, so never got the grades. ↳ The ones who found the balance. Not study, study, study, but a full life alongside it. Guess which group is thriving as adults today? It was the children with the full life. The grades opened the door, the rest of who they were is what carried them through it. That is the whole job for those of us raising the next generation. We are not raising a set o…
Corporate
Strong academic results are more instructive when paired with evidence of self-directed work outside the classroom. Structure can help, but durable performance usually requires initiative that is not imposed by the timetable.
Recruiter
Those grades are impressive, but I like the point about what happened outside school. Learning how to push yourself without somebody scheduling every minute is a skill that keeps paying off.
Fun
Great grades plus a life outside school is the real flex. 👏
Colby Baskin commented on this
Post by Will Stewart, MBA
15d ago
✓ Commented
Colby said
This is where AI should live more often. Not in the shiny demo, but in the boring parts of the business.
Original post
I had a situation every business owner hates…  Our ads started charging us 40% more overnight. Same ads but suddenly every new customer was costing us a lot more money The ad budget was already moved before I finished my coffee. Finding out fast that we were bleeding money used to be impossible in my business. I run EmpowerCore Solutions, an AI implementation practice, plus a products business on the side.  Both run paid ads on Meta and LinkedIn. There is a problem that many businesses with lean teams, like mine, face: The ad spend only gets watched when someone looks at it daily.  A campaign that dies on Friday night burns money until someone gets around to the dashboard. Sometimes that's Monday.  Sometim…
Corporate
Watching ad efficiency is a strong AI use case because speed has direct economic value. Catching a 40% cost increase on Friday rather than at month-end prevents loss without asking the model to make a high-judgment customer decision.
Recruiter
I like AI most when it quietly watches the boring stuff humans forget to check every hour. A fast alert can save money without making the customer experience weird.
Fun
Boring AI that stops money leaks wins. 💸
Colby Baskin commented on this
Post by Eric Woodard
15d ago
✓ Commented
Colby said
I think a lot of us wait for the situation to get unbearable before we give ourselves permission to leave. That’s a rough way to make career decisions.
Original post
There's a very specific kind of tired… 😮‍💨 That comes from staying somewhere you know is not right for you. It's not the kind of tired that goes away. Even after a good night of sleep or a long weekend. It's the kind of tired that sits in your stomach. It wakes up with you. It follows you. And yet, somehow, the most common response to that feeling for most is to just....though it out. 🛡️ Wait it out. ⏳ Hope that something changes on it's own. 🤞 Build up enough emotional armor to get through the day. 🧱 Then go home and accidentally take it out on all the people you love most. 💔 Or maybe sacrifice your health...because after all, the pressure has to go somewhere. ⚠️ Here's the thing about toughing it out…
Corporate
Waiting until a role becomes intolerable removes optionality. Career decisions are usually better when made while the person still has enough energy, confidence and runway to evaluate alternatives deliberately.
Recruiter
You should not have to reach the point of complete exhaustion before a change feels “allowed.” Starting the conversation earlier gives you more choices and a clearer head to make them.
Fun
You should not need a crisis to earn permission to leave. 🎯
Colby Baskin commented on this
Post by Susan Chen
15d ago
✓ Commented
Colby said
I think a lot of us don’t just fear change. We fear losing the identity that came with the old chapter, even when that chapter was no longer good for us.
Original post
Change isn't the enemy. Resisting it is. During the financial crisis, I watched colleagues pack boxes around me. Each time I thought: "Thank God it's not me." Then it was my turn. And then again. Two layoffs in six months. My brain screamed: "You're done. This is the end." I believed the myth most of us believe: Change is bad. Uncertainty means failure. If you don't know what's next, assume the worst. But here's what I didn't understand back then - Change is only ever moving you forward. Not in a woo-woo, toxic positivity way. In a practical, real-world way. When something stops working, it's not punishment - it's redirection. Growth doesn't move backwards. It only builds forward. Those layoffs?…
Corporate
Change threatens more than routine; it can disrupt identity, status and the narrative people use to explain who they are. Leaders underestimate transitions when they address the process change but ignore that psychological loss.
Recruiter
Sometimes the old chapter was not good anymore, but it was familiar and it still told you who you were. Letting go can be hard even when you know the next step is healthier.
Fun
Changing chapters can feel like changing identities. 👀
Colby Baskin commented on this
Post by Sarah Wilson
15d ago
✓ Commented
Colby said
Best subscriber unlocked lol. But kidding aside, David’s switch story is why good operators matter.
Original post
My kid thinks I am famous. And I have to tell you, it feels AWESOME. This weekend he caught me editing for YouTube and could not believe how cool it was that I was actually on the internet. Instant fan. Best subscriber I have ever gotten, and man did I feel special So in his honor, here is the new episode. I sat down with David Carneal, founder of the Digital Efficiency Consulting Group and a workflow consultant with 25 years in operations. We got into perception, why the same boardroom meeting sends everyone home with a different story, and the three realities every business is actually running at once. The part that stuck with me was a story about a single switch. Early in his career, David noticed one in…
Corporate
Small process failures are often valuable because they expose where perception and reality diverge. A single switch can reveal more about an operating system than another abstract discussion if the team follows the failure back to its assumptions.
Recruiter
The kid-subscriber story is great, but the switch is the part I would take back to work. Tiny process moments can tell you a lot about how differently people think the business is actually running.
Fun
Kid-subscriber status is unbeatable 😂
Colby Baskin commented on this
Post by Coach Dave
15d ago
✓ Commented
Colby said
This is why people should keep track of their wins before they need them. It’s hard to answer this well if you’re trying to remember everything under pressure.
Original post
"Why should we hire you over the other candidates?" Your stomach drops. Not because you don't have an answer. Because the honest answer feels like bragging. So you say something safe. "I'm a hard worker." "I'm a team player." The interviewer has heard both, twice today already. Here's a different perspective. You're not being asked to brag. You're being asked to present evidence. And evidence is something IT people already know how to do. You don't ship code without logs. You don't close a ticket without a root cause. You don't tell your manager "it's fixed" without proof. Apply the same standard to yourself. Four things to bring into that answer. Multiple outcomes, not one. Have two or three r…
Corporate
Maintaining an evidence file turns interview differentiation into retrieval instead of memory. Specific wins, scope and outcomes are easier to communicate under pressure when they were captured when they happened.
Recruiter
It is much easier to answer “why you?” when you have been keeping receipts all year. Write the wins down before you need them, especially the ones that felt ordinary at the time.
Fun
Keep the receipts before the interview asks for them. 🧾
Colby Baskin commented on this
Post by Aleks Levko
15d ago
✓ Commented
Colby said
2500 loads a month all on spot. Nothing is the same. Some same pick up. There is a ton of order entry. Our teams still enter most of it. No customers do edi. Let me know if anyone knows a solution with McLeod.
Original post
Question for the up and comers… If you’re around 500+ loads per month, how are you handling incoming orders? Is someone always monitoring an email account or are you using a mix of emails and EDI? Freight brokers AND asset carriers are welcome to respond 😃
Corporate
At 2,500 spot loads a month with high order variability and no customer EDI, manual entry becomes a meaningful capacity constraint. A useful McLeod solution would need to ingest email orders reliably without forcing customers into a new workflow.
Recruiter
That is a real volume problem, especially when every order looks a little different. If the customers are not moving to EDI, the best answer probably has to meet the team in email and push clean data into McLeod from there.
Fun
2,500 spot loads monthly makes order entry a real problem. 🚛
Colby Baskin commented on this
Post by Clif Mathews
15d ago
✓ Commented
Colby said
I’ve never loved the phrase work-life balance either. Some weeks are not balanced at all, and pretending they should be just makes people feel like they’re failing.
Original post
There's a reason "work-life balance" doesn't work. It's looking at the idea all wrong. Balance implies two opposing forces competing for the same space. Work takes away from life, and life takes away from work. With them at odds, we're left feeling unfulfilled on either side. But for a lot of us, especially in senior leadership, it doesn't work that way. We're passionate about what we do. A 50/50 split rarely reflects reality. And when work absorbs everything, the parts of life that sustain us start to disappear without us noticing. There is a version of leadership where neither side has to lose. The more useful idea is integration. Not a perfect split. Not a rigid schedule with work on one side and…
Corporate
A static notion of balance is difficult to apply to roles and lives with uneven seasons. A better operating model is to manage capacity and priorities across a longer horizon rather than expecting equal weight every week.
Recruiter
Some weeks work takes more. Some weeks family does. Calling every uneven week a failure just adds guilt to a season that was never going to be perfectly balanced.
Fun
Some weeks need integration more than perfect “balance.” 🎯
Colby Baskin commented on this
Post by Joy Zarine
15d ago
✓ Commented
Colby said
A brand should not feel like a costume the business puts on. It should feel like the clearest version of what the company already is.
Original post
Everyone wants to own a valuable brand. But let's talk about what it takes. Most founders I work with arrive somewhere in the middle. They have a logo. A website. A decent product and a client list built the hard way. What they do not have is a reason for any of it. So the brand pulls in three directions at once... and every decision comes down to guesswork. Yikes. Six levers move a brand from decoration to commercial asset. They work in order. → Know your why Winning better clients, charging higher fees, and building value that outlasts you are three different goals. Each needs a different strategy. Naming yours first stops the brand pulling three ways. → Own a position Your position is the space you hold…
Corporate
Brand becomes a commercial asset when it clarifies the company’s existing strengths and directs demand toward them. A visual identity layered onto an unresolved business position is decoration, not leverage.
Recruiter
The strongest brands feel recognizable because they are telling the truth about the business more clearly, not inventing a personality to wear in public.
Fun
A valuable brand should feel like the business, not a costume. 👏
Colby Baskin commented on this
Post by Suzanne Morgan, PhD, MBA
16d ago
✓ Commented
Colby said
I’ve never understood using someone’s hard season against them. If they’ve been solid for you, at least give them the respect of a real check-in before making it a performance issue.
Original post
My manager called a meeting.  My sales counterparts had complained about me again. I was going through a divorce. My mind was in a million places and work was not a priority emotionally BUT  I showed up. I attended grand rounds.  I performed the role. In fact, my sales were exceeding quota.   But my heart was exhausted. One thing slipped. I went from visiting our joint accounts every two weeks to once a month. That was it. But to some, that one change was all the ammunition they needed. Instead of them asking, "Are you okay?" They questioned my performance. They reported my shortcomings. They protected themselves. What hurt most was not that they saw me struggling. It was that they chose to use my struggle…
Corporate
A performance issue and a person in a temporary hard season are not automatically the same management problem. Leaders need enough context to distinguish the two before converting distress into formal discipline.
Recruiter
If someone has been solid for years and suddenly changes, curiosity should probably come before correction. One human check-in can tell you things a performance plan never will.
Fun
Hard seasons deserve humanity before another performance plan. ❤️
Colby Baskin commented on this
Post by Shub Faujdar
15d ago
✓ Commented
Colby said
Some people collect contacts. Others build real trust.
Original post
I used to believe my work should speak for itself. Talking about what I do felt cringe. Networking felt even worse. I am an introvert. The idea of walking into a room and working it - collecting business cards, bouncing from person to person, performing enthusiasm for strangers - That was not me. It was never going to be me. Then my business coach asked me one question: "Imagine your best friend is going through the worst moment of her career. She desperately needs someone who does exactly what you do. But she has no idea you exist. What a massive disservice that is - to her." Staying invisible wasn't humility. It was leaving the people who needed me most without a way to find me. But here's what I also had…
Corporate
Network quality is closer to trust density than contact count. Fewer relationships with real context and reciprocity create more durable opportunity than maximizing the number of people collected at an event.
Recruiter
I would rather leave an event with three people I genuinely want to talk to again than thirty names I barely remember. Trust is slower to build, but it is what makes the network useful later.
Fun
Fewer contacts, more actual trust. 🤝
Colby Baskin commented on this
Post by Lisa Ann Edwards
16d ago
✓ Commented
Colby said
Tech teams can pick the tools, but they should not be the only ones deciding how work changes. HR needs to be close enough to ask the questions that make the rollout usable.
Original post
You do not need to become a technologist to lead the people side of AI transformation. But you do need enough AI fluency to get into the conversation. If you work in HR, L&D, OD, talent, or internal coaching, you already understand: Capability, behavior change, learning, leadership, performance and coaching. What’s different now is knowing the AI context beyond prompts and simple agents & chatbots. To lead people through AI transformation, you need to know: Where should AI change the work? What should people still own? Where does human judgment matter? What will managers and employees need to do differently? Those are people and performance questions. And if you can speak credibly about them, you have…
Corporate
AI transformation is partly an organizational-design problem. HR does not need to choose the model, but it should help define which work changes, where judgment remains human and what new capabilities managers need.
Recruiter
The people team should be in the room before the rollout, not after employees are confused by it. Adoption gets easier when someone is thinking about how the work will actually feel day to day.
Fun
Tech picks the tool. People teams help make it usable. 🤝
Colby Baskin commented on this
Post by George Sullivan
16d ago
✓ Commented
Colby said
I’ve always thought this is a better way to run a team. Clear expectations, strong output, then let people have their time back.
Original post
I don’t want my team fake working on a Friday afternoon, just because the calendar says they need to be online. Which is why at The Sole Supplier, if your work is wrapped up by lunch on a Friday, You're not expected to stick around doing Slack theatre or forcing productivity because the clock hasn’t hit 5 yet. Our goal is genuinely brilliant content for our brands and community. So if someone has smashed their work by 2pm, keeping them there until 5 doesn’t make the business better. Let people have their life back a bit. They’ll usually come back better for it.
Corporate
Time-on-screen is a weak proxy for value once expectations and outputs are clear. Keeping someone online after the useful work is done adds presenteeism without improving the business.
Recruiter
If the work is done well at 2 p.m., making somebody pretend to be busy until 5 does not create commitment. Giving the time back can build more trust than another three hours of green status.
Fun
Great output should buy people some of their Friday back. 👏
Colby Baskin commented on this
Post by Trisha Tayan
16d ago
✓ Commented
Colby said
Job searching alone can make even strong people start doubting themselves. Sometimes you don’t need another application, you need one honest conversation with someone who knows the market.
Original post
One good career conversation can do more for your confidence than 20 silent applications. I watched this happen with Maya, someone with fifteen years of experience and a resume that should have been opening doors on its own. She'd been applying for months. Quietly. No one at work knew. She'd hit submit, close the tab, and check her email for two weeks straight. Nothing. Or a rejection landed three weeks later with no reason attached. And slowly, the silence started to feel like an answer. Maybe she'd been out of the market too long. Maybe her experience was too niche. Maybe the company she'd given eight years to was the only place that made sense for someone like her. She never said any of this out lou…
Corporate
A job search is partly an information problem. One informed conversation can recalibrate compensation, positioning and market demand in ways that twenty unanswered applications cannot.
Recruiter
Silence makes people start negotiating against themselves. One honest conversation with someone who understands the market can restore perspective before another application ever goes out.
Fun
One good conversation can interrupt a lot of job-search doubt. 🤝
Colby Baskin commented on this
Post by Cicely Simpson
16d ago
✓ Commented
Colby said
I’ve had to learn that being dependable does not mean being available for every fire. Sometimes the best thing you can do is let someone else own their part.
Original post
Your biggest leadership strength might be your biggest weakness... Mine nearly cost me my team's trust. For a lot of leaders, their biggest strength is reading a room before anyone says a word. You know who is frustrated.  You notice who has gone quiet before anyone else does. You feel the tension between two people before a word is said. So you manage it. You fill the silence.  You take on the extra work. You carry the weight of the room because you know you can. People call you dependable, the one who can always be counted on. And yes, you probably are. But there is a point where responsibility crosses a line. That is the difference between accountability and over-responsibility, a distinction I first…
Corporate
Dependability becomes counterproductive when a leader repeatedly absorbs work that should remain with the team. Protecting response boundaries can strengthen ownership while still preserving support for true escalations.
Recruiter
Being the person who can fix everything feels helpful until everyone learns to wait for you. Sometimes the better support is giving someone enough room to own the problem themselves.
Fun
Dependable does not have to mean permanently on fire. 🔥
Colby Baskin commented on this
Post by Katheline Jean-Pierre MSc
16d ago
✓ Commented
Colby said
The best AI setup should feel less like asking a stranger for help and more like handing work to someone who already knows how you like things done.
Original post
Clone yourself in Claude. It can increase your  productivity. When I started thinking about Claude as a mini “me”, I got so much more out of it. Claude can now write in my voice, follow my rules, and run the tasks over and over again. It’s my clone. At this point, my business wouldn’t run well without it. Here's how I did it: 𝐎𝐧𝐞 𝐜𝐞𝐧𝐭𝐫𝐚𝐥 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐮𝐚𝐥. ↳ Everything lives here:  Your best posts, your rules, your connected apps and your positioning POV. Claude references all of it the moment you ask for something. You're not starting from zero every time. 𝐘𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞 𝐜𝐨𝐦𝐞𝐬 𝐟𝐫𝐨𝐦 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬, 𝐧𝐨𝐭 𝐢𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧𝐬. ↳  I…
Corporate
The highest-value AI setup is persistent context: positioning, examples, rules and connected systems that travel with the work. That turns each task from a fresh briefing into execution against an established operating model.
Recruiter
The magic is not just a better prompt. It is giving the tool enough history and examples that you stop re-explaining how you work every single time.
Fun
The best AI handoff starts with context already loaded. 🤖
Colby Baskin commented on this
Post by Andrew Marsham
16d ago
✓ Commented
Colby said
This is impressive. At 67, getting leaner, stronger, and more confident is not just a body change, it’s a quality-of-life change.
Original post
30lbs of stubborn fat lost. Body fat from 30% to 23.7%. Bone density improved after a DEXA scan showed a problem. Jeffrey is 67 and building the strength to enjoy an active retirement. His wake-up call was a DEXA scan. It showed his bone density was below average for his age. For a man who wants to stay active, mobile, and independent into his retirement, this was a bad sign. His biggest struggle before HPH was structure. He knew he could execute when he had a clear plan. Without one, he'd gradually fall off track and struggle to stay consistent. Here's where he is 9 months in: ↳ Down 30lbs, from 195lbs to 165lbs ↳ Body fat down from 30% to 23.7% ↳ Lean muscle mass up from 125lbs to 130lbs ↳ Bone density…
Corporate
At 67, improved bone density, lean mass and energy are more consequential than the scale alone. The program is working because it supports independence and mobility—the outcomes that determine quality of life later.
Recruiter
The numbers are impressive, but “strong enough to enjoy retirement” is the best metric here. Structure can be incredibly freeing when it removes the daily guesswork.
Fun
Stronger at 67 is a fantastic win. 💪
Colby Baskin commented on this
Post by Dr Erica Kreismann
16d ago
✓ Commented
Colby said
Gratitude is really a perspective reset. It helps you end the day seeing more than just the problems that needed fixing.
Original post
Gratitude isn't about pretending everything is okay. It's about noticing that not everything is wrong. And for women leading in healthcare, that's an important distinction. Some days are relentless. Staffing gaps. Difficult conversations. Competing priorities. Decisions that follow you home. When every day feels like problem-solving, your brain naturally starts looking for the next problem. Gratitude interrupts that cycle. Not by ignoring reality. By helping you notice what is also true. The colleague who stepped in without being asked. The patient who smiled before they left. The team member who grew in confidence. The difficult conversation that went better than expected. Research suggests a regular g…
Corporate
Gratitude is useful because it interrupts a problem-detection bias that can dominate high-responsibility work. Five intentional minutes can widen the day’s evidence beyond whatever still needs fixing.
Recruiter
When your job trains you to look for problems all day, it is easy to carry that lens home. A short gratitude practice can remind you that unfinished problems are not the whole day.
Fun
Gratitude is a useful reminder that not everything is broken. ❤️
Colby Baskin commented on this
Post by Tash Durkins, CPC
16d ago
✓ Commented
Colby said
Congrats Tash Durkins, CPC! Cheering you on as this keeps growing.
Original post
Wow… There are 35,000+ of us here now! First, thank you. 🙏🏼 It touches me that 35,000 people believe in a more honest way to lead. That says something about where we are and where we're willing to go. I don't take it lightly. This space is for the leaders who are tired of pretending. The ones who want to be honest and still be kind. Who want to hold a high standard without turning cold. Who sense that the way they've been leading has a ceiling and are ready for what's next. If that's you, you're in the right place. And here's where we're going: More truth-telling. More tools you can use immediately. More conversations about leading in a way that's honest, human, and built to last. I start…
Corporate
An audience of 35,000 around honest leadership is a signal that people are looking for a model that combines candor with humanity. High standards and kindness are not opposing management styles.
Recruiter
Congratulations on the community. The promise of being honest without becoming cold is one a lot of leaders are clearly hungry for.
Fun
35K is huge. Keep building. 🎉
Colby Baskin commented on this
Post by Emily Little, PhD
16d ago
✓ Commented
Colby said
I agree, parents should not have to get lucky with the right nurse, doctor, or hospital policy to receive something this basic and beneficial.
Original post
Skin-to-skin studies are no longer considered ethical. (Researchers don’t say this lightly.) Scientists are famously cautious. Most papers end with some version of: “More research is needed.” So when the authors of the 2025 Cochrane Review on skin-to-skin contact concluded: “Studies with skin-to-skin contact as the intervention are no longer ethical if compared against a control group that does not receive skin-to-skin contact.” …it should make all of us stop and think. This isn’t the conclusion of one enthusiastic research team. It’s the conclusion of decades of evidence demonstrating that skin-to-skin contact improves outcomes for healthy newborns and their caregivers. And for low birthweight infant…
Corporate
When an intervention has enough evidence that withholding it is no longer considered an ethical control, implementation consistency becomes the issue. Basic care should not depend on which clinician or hospital policy a family happens to encounter.
Recruiter
Parents should not need insider knowledge or luck to receive something this foundational. If the evidence is that established, the experience should be consistent from room to room.
Fun
Basic newborn care should not depend on winning the hospital lottery. 👏
Colby Baskin commented on this
Post by Hayden Cohen
16d ago
✓ Commented
Colby said
Agreed. Service quality has to be part of the cost calculation.
Original post
The cheapest customer service rep on the market is also the one your customers hang up on. That math has finally caught up with people. India and the Philippines: the pricing is genuinely attractive. That part is real. But after years of spam calls out of those regions, American customers pull back from those voices. Maybe unfairly. Doesn't change what happens on the call. Then there's the rest of it. English proficiency varies more than the sales deck admits. Cultural alignment is a real gap. And the time zones are inverted. Picture walking a customer through a billing issue and your agent has to hand off because it's 5AM for them. Or ask what quality of service you're getting from someone working 10PM to…
Corporate
Labor arbitrage only works if the service level survives the move. Customer satisfaction, schedule alignment and communication quality belong in the total-cost model alongside salary savings.
Recruiter
Three people for the cost of one sounds great until the customer experience gets worse. The best nearshore math includes whether the customer actually wants to keep talking to the team.
Fun
Cheap service gets expensive when customers leave. 🎯
Colby Baskin commented on this
Post by Suad Fakih
16d ago
✓ Commented
Colby said
I’ve always believed money confidence is life confidence. Not because money solves everything, but because not understanding it can quietly limit so many choices.
Original post
We all dream about financial freedom. But we NEVER thought it doesn’t start with money, BUT with a decision. Take a look at Meryl Streep and Anne Hathaway's latest interview, where they tell us about the early life decision that made them FINANCIALLY INDEPENDENT✨. They refused to live the financial limitations suffered by the women who came before them (like Meryl’s mother).  💎 And to bulletproof their lives financially, they had to learn to be: ↳ Financial literate: deciding how you save, how you invest, what you own.  So you NEVER again FEAR money. Which ultimately gave them: ↳ Independence: never asking permission, for your children's education, the dress, the trip, or to give back. ↳ Freedom: liv…
Corporate
Financial literacy expands optionality because it improves the quality of decisions around saving, investing, ownership and risk. Money does not solve every constraint, but understanding it reduces avoidable dependence.
Recruiter
Confidence with money changes the choices people feel allowed to consider—career moves, family decisions, giving, even when to say no. That is bigger than knowing how to budget.
Fun
Financial literacy creates options. That matters. 💯
Colby Baskin commented on this
Post by Shirley Braun , Ph.D., PCC
16d ago
✓ Commented
Colby said
💯 This is why the right thinking partner matters. Not someone who just agrees with you, but someone who can make you pause before you make a decision too quickly.
Original post
Leadership is often treated as an individual act. The highest-stakes decisions rarely should be. The value of the right partner is not more advice. It is better thinking: someone who challenges assumptions, surfaces what the organization is not saying, and helps a leader see the system shaping the decision. Leaders do not need someone to think for them. They need someone who partners with them to think further. Who helps you see what you cannot see alone? Follow Shirley Braun , Ph.D., PCC for insights on leadership, decision-making, and organizational complexity.
Corporate
For high-stakes decisions, a strong thinking partner should increase the quality of the reasoning, not simply the amount of advice. Challenging assumptions and surfacing system effects is more valuable than validating the first answer.
Recruiter
The right person is not there to tell you what to do. They are the one who asks the question that makes you stop, look again and notice what you were about to miss.
Fun
A good thinking partner should make your assumptions uncomfortable. 👀
Colby Baskin commented on this
Post by Andrew Marsham
19d ago
✓ Commented
Colby said
The snack part is real. It’s rarely the big meals doing all the damage, it’s the little stuff we barely count.
Original post
My client Josh swore he was barely eating and couldn't shift his stubborn belly fat. I asked him to photograph everything he ate for a week. His meals looked great. But his "few handfuls of chips, nuts and a chocolate bar" were beating a Big Mac for calories every single afternoon (over 600). He didn't stop snacking. He just snacked better and dropped 30lbs in 6 months. Here are the 6 fat loss mistakes causing 95% of your problems: 1️⃣ Consuming Hidden Calories ↳ A few handfuls of chips and some chocolate can beat a Big Mac for calories. ↳ Don't stop snacking. Snack better. Beef jerky and fruit, Greek yogurt, cottage cheese and berries. 2️⃣ Making Meals Harder Than They Need To Be ↳ Packed schedule, no pl…
Corporate
Untracked snacks are a good example of measurement error driving the wrong conclusion. The meals can look disciplined while small, frequent additions quietly change total intake by hundreds of calories.
Recruiter
The handful here and bite there barely feels like eating, which is exactly why it is easy to miss. Taking photos for a week can make those invisible calories very visible.
Fun
The invisible snacks always find a way onto the calorie total 😂
Colby Baskin commented on this
Post by Jimi Gibson
19d ago
✓ Commented
Colby said
Marketing gets a lot easier when you stop trying to sound impressive and just say what problem you solve. If a customer has to work that hard to understand you, they’re gone.
Original post
Your marketing stinks. 🦨 I say this with love. Sort of. And no, it's not the algorithm. Most owners treat marketing like flossing. They know they should. They nod when it comes up. Then they go back to "running the store" and wonder why nobody's buying. 3️⃣ Three reasons your marketing stinks. Pick your favorite. 1️⃣ You don't own a spot in anyone's head. Not in their mind? Not in their cart. Somebody got to your category first. They own the beachfront property. You're renting a storage unit two towns over. Good news: you don't have to beat them. You just have to be first at something else. Move left. Move right. Own a corner nobody's claimed instead of losing a war you already lost. 2️⃣…
Corporate
Clear marketing reduces cognitive load. If the buyer cannot quickly identify the problem, relevance and next step, polished language becomes friction rather than persuasion.
Recruiter
Customers should not need to decode your copy to figure out whether you can help them. Plain language about a real problem usually beats trying to sound clever.
Fun
Clear problem > clever marketing language. Every time. 🎯
Colby Baskin commented on this
Post by Lex Knapp
19d ago
✓ Commented
Colby said
It’s not only the nicer seat or the hotel. Sometimes those spaces create better chances to meet sharp people.
Original post
3 first class flights to Charleston with a 4 night stay in a five-star hotel should be costing me $5,800. Instead, I’m paying $0.00 Some people view debt as a negative. Which, can be the case if you’re maxing out your card on a few pairs of Jordan’s, a new watch, and some Ray Ban’s. I view it as leverage - spending someone else’s money and getting more money back in return. Every item that we would be purchasing anyway: gas, groceries, tolls - it all goes on a high point earning credit card. The card gets paid off in full every single month; it’s non-negotiable. I’d be putting the same out of pocket if I was swiping a debit card. Instead, I’m getting paid for money I’d be spending anyway. That ex…
Corporate
Rewards only create leverage when the underlying spending was already planned and the balance is cleared. The real return is converting unavoidable expenses into travel value without paying interest for the privilege.
Recruiter
The free seat is fun, but the discipline is the whole strategy: normal spending, paid in full, every month. Without that, the points are just expensive decorations.
Fun
Free leg room hits different. ✈️
Colby Baskin commented on this
Post by Tash Durkins, CPC
19d ago
✓ Commented
Colby said
Powerful story. Great reminder that a hard beginning does not mean the rest of your life has to stay small.
Original post
Groceries, or the electric bill. Not both. That was a recurring choice Mom had to make. So if you'd told that kid she'd end up here, she'd have given you a smirk and some side-eye. But guess what? I'm exactly where I'm supposed to be. And I wouldn't have believed that for most of my life. I wouldn't have believed it at 21, when I was evicted because I couldn't make rent. Or when the biggest treat my boyfriend and I could splurge on was one wine cooler we split between us. Or when I couldn't land a decent paying job because I'd dropped out of college with no degree to show for it. But something in me kept moving. While working two jobs, I enrolled in community college. Transferred to George Mason Univ…
Corporate
A difficult starting point is context, not destiny. The meaningful part of this story is the sequence from eviction and impossible tradeoffs to work built around purpose—not an overnight transformation.
Recruiter
Going from choosing between groceries and electricity to doing work you genuinely love is a powerful reminder that a hard chapter does not get to write the ending.
Fun
A hard beginning does not get to write the ending. ❤️
Colby Baskin commented on this
Post by James Compton
19d ago
✓ Commented
Colby said
A heavy workload is one thing. Working under someone who lets sloppy decisions roll downhill is worse because you’re stuck cleaning up problems they never took seriously.
Original post
Some environments drain you slower than others. Not because of the work. Two days ago I told you about a leader who was proud he didn't care about the detail. I've thought about why that one story stuck harder than any workload ever has. Workload is one kind of tired. A weekend can fix that. But the leader not caring? Is a different kind of workload. The kind where you stop believing anyone above you would notice if it broke you. I'm curious how common that actually is. Not the workload version. The other one. One word. What was it like? Drop it below. I'll read every one. (and if you're worried about sharing, I get it you can get my 'deprogramming letters' 5-day series by email and reply privat…
Corporate
Poor management creates a different kind of fatigue than volume: capable people spend energy absorbing ambiguity, correcting preventable mistakes and protecting downstream work from decisions they did not control.
Recruiter
A packed workload can tire you out. Constantly cleaning up avoidable problems from above can make you question the whole environment. Those are very different kinds of tired.
Fun
Bad decisions rolling downhill will exhaust anybody. 👀
Colby Baskin commented on this
Post by Will Stewart, MBA
19d ago
✓ Commented
Colby said
People used to Google you. Now they ask AI to explain you, and the answer may be confident but completely wrong.
Original post
I read strangers' AI fortunes live on a webinar yesterday. They typed their names in the chat. I ran each one through my app that combines ChatGPT, Claude, Google Gemini, and Perplexity while they watched. One woman searched her own name and met a clinical psychologist, a city councilwoman in Canada, and an OB-GYN. Four engines. Not one of them was her. Strangers wearing her name. One man had a whole career, and half the machines had never heard of him. One engine found the real him. One returned nothing at all. One handed back a list of other people. Another woman came back STRONG on every engine, and asked the best question of the day: "what did I do right?" Even me. I searched myself with no context a…
Corporate
AI-mediated reputation is becoming a discovery surface of its own. If multiple models return inconsistent or incorrect descriptions, companies and professionals have a new visibility problem beyond traditional search results.
Recruiter
It is strange to think a buyer may ask an AI who you are before they ever visit your profile. Running your own name through a few models sounds like a pretty useful reputation check now.
Fun
AI search results becoming your reputation is a strange new reality. 🤖
Colby Baskin commented on this
Post by Lee Ann Chan
19d ago
✓ Commented
Colby said
There is a difference between being challenged and being drained dry. A hard job can grow you. A toxic one just keeps taking pieces of you.
Original post
Your body is keeping score of every day you stay. The headaches. The 2am wide-awake staring at the ceiling. The short fuse with people you love. The promotion to yourself that never happens because you're too drained to even think about what's next. That's not "just work stress." That's the real cost of staying somewhere that's slowly draining you, and it doesn't show up on a paycheck, but you feel it everywhere else: → Sleep that never actually rests you → Burnout a weekend can't touch → Health problems creeping in quietly → Relationships running on your leftover energy → Anxiety and mood swings becoming "just how you are now" → Milestones and memories you miss because you were "still at work" → Your own…
Corporate
Challenge can build capability; chronic depletion destroys it. The distinction matters because organizations often normalize physical and psychological warning signs as the price of ambition instead of treating them as operating signals.
Recruiter
A hard role can stretch you and still leave you feeling stronger. A toxic one leaves you too drained to imagine what comes next. Your body usually notices that difference before your career plan does.
Fun
Challenge can build you. Toxicity just drains the account. 🎯
Colby Baskin commented on this
Post by Jonathan Whipple
19d ago
✓ Commented
Colby said
Agreed, Being qualified is only part of it. Same resume, same experience, but way better odds if you show up before the pile gets ridiculous.
Original post
Every job listing feels like a crowded room. But a few have nobody in line yet. You find a job posted three hours ago. Feels fresh. Feels early. So you apply. And you're already the 100th person there. By the time a role shows up in the normal "past 24 hours" search, it's been collecting applications all day. Recruiters open it and the pile is already deep. Early to the crowd isn't early. LinkedIn already built a faster way in. They just never put a button on it. It lives in one number in the job search link. Change it, and see roles posted minutes ago, with nobody else in line. The full swap is in the carousel. Takes about ten seconds. Do it once, save the link, check it with your coffee. Y…
Corporate
Application timing is an underrated variable. When qualifications are comparable, reaching a recruiter before the queue becomes saturated can materially improve the chance that the resume receives meaningful attention.
Recruiter
Same person, same resume, completely different odds depending on whether you arrive at applicant 12 or applicant 112. Speed cannot fix fit, but it can make sure someone actually sees it.
Fun
Being applicant 12 beats being applicant 212. 👀
Colby Baskin commented on this
Post by Coach Dave
19d ago
✓ Commented
Colby said
Age does not make someone less capable of learning. This idea needs to stop holding people back before they even try.
Original post
𝐘𝐨𝐮 𝐰𝐞𝐫𝐞 𝐭𝐨𝐥𝐝 45 𝐢𝐬 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐡𝐢𝐥𝐥 𝐢𝐧 𝐭𝐞𝐜𝐡. Nobody told your brain that. Neuroplasticity is the brain's ability to form new neural connections. Here's what the research actually shows. It doesn't stop at 30. Or 40. Or 50. What slows down is the speed of initial acquisition. What doesn't slow down? Depth. Pattern recognition. Judgment. Neuroimaging research found something counterintuitive. When tasks got harder, older adults showed increased brain network integration. Younger adults showed decreased integration under the same conditions. (Source: https://lnkd.in/g4WpCdeJ) Translation: your brain pulls from more resources when the problem gets complex. It's not falling be…
Corporate
Learning speed may change with age, but accumulated pattern recognition can make new knowledge more useful once it connects to a deep base of experience. Capability is not captured by raw acquisition speed alone.
Recruiter
Starting a new technical skill later in a career is not starting from zero. Years of judgment and context give the new information somewhere meaningful to attach.
Fun
Experience is not obsolete hardware. 🧠
Colby Baskin commented on this
Post by Shirley Braun , Ph.D., PCC
19d ago
✓ Commented
Colby said
Very true. If your whole identity is built on being good, it gets really hard to choose the path that makes you feel like a beginner again.
Original post
The real obstacle to growth is identity. Once leaders are known for being good, they start choosing work that protects that reputation rather than work that expands their range. Every meaningful leap requires a temporary loss of status. Can your identity survive being a beginner again?
Corporate
Expert identity can become a hidden risk control that blocks experimentation. Meaningful growth often requires accepting a temporary decline in competence and status so the person can develop a new range of capability.
Recruiter
It is hard to volunteer for beginner status once people know you as the expert. But the next version of a career usually lives on the other side of being awkward at something again.
Fun
Beginner mode is uncomfortable—and useful. 👏
Colby Baskin commented on this
Post by John 🅰️ Rogers
19d ago
✓ Commented
Colby said
Awesome win. Congrats to you and the team on landing a big one. 👏
Original post
Closed an LTL client doing $500K a month. I want to thank Patrick Brenda, MBA, our LTL Guru, for the data analysis and for being part of the Logistic Dynamics corporate team. Why did they give us the business? Because no one would help them. Why would an LTL carrier teach them how to do it better? They make millions A DAY on LTL assessorials. We will go in and teach them how to ship LTL better to avoid all the assessorial charges LTL carriers charge. Making SOPs and training their staff on how to avoid reweighing and reclassing shipments, to reduce and eventually eliminate those charges. Let me quote the client, “We just want someone to help us and who will pick up the phone.” Guess who always picks…
Corporate
A $500K-per-month LTL win built around responsiveness is a strong reminder that service gaps create sales opportunities. Data analysis gets the solution right; picking up the phone makes the customer willing to trust it.
Recruiter
Huge win. The reason they moved the business says a lot too: somebody finally helped when everyone else made it hard. Responsiveness is still a real differentiator.
Fun
$500K-a-month LTL win because somebody answered the phone. 📞
Colby Baskin commented on this
Post by Will McTighe
19d ago
✓ Commented
Colby said
Good stuff. You don’t need some advanced setup to get better results. Say what’s wrong with the answer and make the tool work harder.
Original post
The biggest Claude mistake is sticking with a workflow that worked six months ago. It slows you down and costs more tokens. 10 of them have simpler replacements now. Here's where to start: 1/ Taking Claude's first draft as final The first output is rarely the best one. Tell it exactly what's off, like "too formal" or "cut this by 30%". The next version gets much closer, and Claude gets smarter on what you want over time. 2/ Prompting without an audience in mind Claude guesses when it doesn't know who will read the output. Spell out who it's for, what format it should be, and what it needs to achieve. 3/ Trusting every answer blindly AI still gets things wrong with total confidence. Ask for sources or ha…
Corporate
Iterating on the answer is often more valuable than escalating the tooling. Giving explicit criticism, assigning a useful analytical role and verifying output can improve quality without an elaborate workflow.
Recruiter
You do not always need a new setup when the answer is weak. Tell the tool what missed, ask it to challenge the work and keep pushing until the output earns your trust.
Fun
Make the AI explain what missed. Simple, useful habit. 🤖
Colby Baskin commented on this
Post by Dr. Angela Kerek MBA
19d ago
✓ Commented
Colby said
For me, the strongest employees are the ones who don’t need a title to set the tone. They just show up well, help the team, and make things easier around them.
Original post
12 clear signs of a high-performing employee. (Learned from 25+ years in ProTennis and BigLaw) Career progression is not tied to your years at a company. Your attitude is worth so much more. In a time when competition is more ruthless than ever. Developing these 12 qualities will make you stand out today: 1. They can lead others and set an example (even without the title) ↳ Clearly behave like a leader even without it being asked of you. 2. They always get things done instead of explaining problems. ↳ When you see a need for solutions, say: Let me take care of it. 3. They are humble and lift others up to model for others. ↳ Be accountable and humble for your wins and losses. 4. They celebrate colleagues…
Corporate
Informal leadership is visible in reduced friction: reliable execution, constructive influence and helping others move faster without requiring positional authority. Those behaviors often predict readiness better than title alone.
Recruiter
The teammates who set the tone without needing credit are easy to recognize. They solve problems, help people and make the whole group work a little better.
Fun
Title or not, the people who set the standard stand out. 👏
Colby Baskin commented on this
Post by Lee Ann Chan
19d ago
✓ Commented
Colby said
Loyalty is great when it’s mutual. But if the company keeps getting your best work while your pay stays frozen, that’s not loyalty anymore. That’s a bad deal.
Original post
You've been at the same company for 3 years. Same title. Same salary band. Same "we'll revisit it next review cycle" conversation. Meanwhile, someone with less experience than you just switched companies and got a 30% raise. It's not fair. But it is predictable. Here's what top earners understand that most employees don't: 1. Loyalty doesn't pay; switching does. The biggest salary jumps almost never come from appraisals. They come from strategic job changes. 2. Your resume isn't the problem. Your positioning is. Your resume gets you the interview. Your skills get you the offer. Most people optimize the wrong one. 3. You don't need 100% of the qualifications. If you check 70% of the boxes, you're q…
Corporate
Loyalty has to be evaluated against market value and growth opportunity. Staying can be rational, but repeated pay compression and static scope should be an explicit tradeoff rather than an unexamined virtue.
Recruiter
Staying somewhere can be a great choice when the relationship keeps giving back. If the role, pay and growth have all been frozen for years, it is fair to ask what the loyalty is actually buying you.
Fun
Loyalty only works when the value flows both ways. 🎯
Colby Baskin commented on this
Post by LK Pryzant
19d ago
✓ Commented
Colby said
I’d rather have a team that makes a few calls I would not have made than a team that is scared to make any call at all. That is how ownership gets built.
Original post
Good leaders make decisions. Great leaders make decision-makers. Micromanagement is expensive. It slows decisions, erodes trust, and drives people crazy. The most effective leaders? They don’t hover. They hand over the keys, with intention. Great leaders empower without disappearing. They steer when needed, then get out of the way. Here are 5 habits of leaders who empower, not micromanage: 1️⃣ They coach instead of control • They help people think for themselves. • They resist the urge to fix. • They know coaching is slower now but compounds over time. 2️⃣ They define the what, not the how • Micromanagers obsess over how. • Empowering leaders clarify what and why. • They set the goal and let the team desi…
Corporate
Delegation requires tolerance for decisions that differ from the leader’s preference without violating the objective. If only one route is considered acceptable, the organization is training compliance rather than judgment.
Recruiter
A team that is never allowed to make a call you would have made differently will eventually stop making calls at all. Ownership needs room for judgment.
Fun
A few imperfect decisions beat a team afraid to decide. 👏
Colby Baskin commented on this
Post by Kinza Azmat
19d ago
✓ Commented
Colby said
Hiring people and still doing all the thinking for them is a rough place to be. At that point, you didn’t build a team. You built a longer to-do list.
Original post
You've built a team. But you're still doing their jobs. Delegation fails because owners have no system for letting go. Every decision routes through them. Every problem lands on their desk. They hired people to free up time and created more work for themselves. A business where every decision depends on the owner is not an asset. Buyers see it immediately. Valuators price it down. Here are 10 ways to delegate without losing control. 1. Match oversight to experience ↳ Assign new tasks with more involvement, not less. ↳ Oversight shrinks as the person proves themselves. 2. Start with investigation ↳ Hand over the research, not the decision. ↳ They gather information, you make the final call. 3. Require…
Corporate
Hiring does not create leverage if every decision still routes through the founder. Decision frameworks, clear thresholds and ownership boundaries are what convert headcount into independent capacity.
Recruiter
If every question still lands back on your desk, the team has not really reduced the load. Giving people a framework for making calls is how the owner finally stops being the answer key.
Fun
If every decision still needs you, that is not leverage. 👀
Colby Baskin commented on this
Post by Emily Parcell
19d ago
✓ Commented
Colby said
There’s a reason people open up more over coffee than on a scheduled Zoom. The screen gets the meeting done, but the table builds the relationship.
Original post
Last Friday, I died a little inside. Our working group had outgrown the table at our usual breakfast spot. So I did what most people would do. I sent a Zoom link. It took four seconds. Problem solved. That's the danger of convenience. It solves the immediate problem so quickly that you barely notice what it replaced. The breakfast meeting was never really about the agenda. It was the 10 minutes before we started. Someone’s child had a soccer tournament. Someone else was dealing with a difficult client and needed to say it out loud. For some of us, it was the only in-person meeting in our entire week. Those moments created something I didn't have a name for until they disappeared. Trust, maybe. Or…
Corporate
Some collaboration value is relational rather than transactional. The ten unstructured minutes over coffee can build context and trust that a perfectly efficient video agenda never creates.
Recruiter
Zoom can finish the agenda. Breakfast is where you learn what people are actually thinking. There is still something about a table and coffee that makes a group more human.
Fun
Coffee tables still beat Zoom for certain conversations. ☕
Colby Baskin commented on this
Post by Betsy Tong
19d ago
✓ Commented
Colby said
Yep, I’d rather be a little slower with judgment in the loop than fast with a model nobody is questioning.
Original post
A tale of two companies. Klarna: Built perfect bots. Lost millions. Ford: Leaned into simulation. Decisions still need people. Most companies trust the model completely. The expensive lesson is discovering when the model is perfect. Klarna launched an AI customer service agent in 2026. They wrote specific rules, what AI can and cannot do. AI did exactly as asked. The problem? Customers don't behave. They figured out the prompts to trigger refunds. The bots gave back $2.3 million. ‼️ Klarna changed its job. Same technology. Different outcome at Ford. Ford automated inspection. Experienced engineers were cut. The process looked clean. The metrics looked fine. Then defects started slipping in. Not the obvio…
Corporate
Automation should move the decision boundary only as far as the model’s failure modes are understood. Refund exploits and missed defects show why human judgment must remain where exceptions carry real financial or safety consequences.
Recruiter
Speed is not helpful if nobody is left asking, “does this result actually make sense?” Experienced people often catch the weird edge cases because they have seen what normal looks like for years.
Fun
Fast is great. Unquestioned is expensive. 🎯
Colby Baskin commented on this
Post by Richard Goold
20d ago
✓ Commented
Colby said
That’s a real measure of character. Not the result, but how much of yourself you can still keep when the result hurts.
Original post
Losing makes most people turn inward. Karolína Muchová did the opposite at Wimbledon. She had just lost in three sets. The winner was her Olympic doubles partner. Her opening line called Nosková her ex-friend. She said it was a joke, kind of. The disappointment was never hidden. Then she started thanking people. She named the ball kids and security. She thanked the staff in the locker room. She thanked the crowd for two weeks. Her voice broke describing her family. She apologised and carried on. Losing usually narrows what people notice. Attention shrinks to the thing lost. She widened instead. Most of us do the opposite. We congratulate the winner and leave. The thank-yous get shorter every time. The sa…
Corporate
Setbacks expose culture and character because there is less incentive to perform generosity when the outcome hurts. Who receives credit and gratitude after a loss can be more revealing than the celebration after a win.
Recruiter
It is easy to thank everyone when the trophy is in your hands. Remembering the team when you are disappointed says much more about the person.
Fun
How you lose says a lot about who you are. 👏
Colby Baskin commented on this
Post by Victoria Effer
20d ago
✓ Commented
Colby said
Spot on! The life you want starts moving when you stop asking for permission to want it.
Original post
Not so friendly reminder:   It’s time to get more aggressive about the life you want.   You’re not stuck, you’re waiting for permission.   Life doesn’t reward people who stay small. It rewards people who finally choose themselves.   And once you do, you’ll realize the life you dreamed of was just waiting for your yes.
Corporate
Ambition often stalls at an internal permission gate long before it meets an external constraint. Naming the desired outcome clearly is what allows decisions, tradeoffs and action to start organizing around it.
Recruiter
Sometimes the first move is simply admitting you want something bigger without apologizing for it. You cannot build toward a life you keep talking yourself out of wanting.
Fun
Sometimes the permission slip really has to come from you. 🎯
Colby Baskin commented on this
Post by Eric Woodard
20d ago
✓ Commented
Colby said
Agreed. Don’t leave the next step floating in the air. Nail it down while the conversation is still happening.
Original post
Meeting your parents at the mall... Before cell phones existed... ...going to the mall with your family was a mission. 🛍️ A real one. You couldn't just text, "Where are you?" 📱 You made a PLAN. "Meet back at the food court. 3pm. Don't be late." 🍕🕒 And if something went wrong? There was always a backup spot. "If we miss each other, go to the entrance by Sears." 📍 Simple. Clear. Everyone knew the deal before anything went sideways. ✅ Nobody wandered around hoping they'd bump into each other. Because that would've been chaos. 😵‍💫 Here's where this gets interesting for you. 👀 Most job seekers treat recruiters like a text message they sent and just...wait. ⏳ No plan. No backup. Just hope. 🤞 A recrui…
Corporate
A follow-up process is stronger when the next contact, timing and fallback are agreed before the conversation ends. That replaces vague goodwill with a simple operating commitment both sides can act on.
Recruiter
“I’ll be in touch” creates way too much unnecessary anxiety in a job search. Agreeing on when, how and what happens if you miss each other gives both sides a much cleaner next step.
Fun
Always establish the Sears entrance. 😂
Colby Baskin commented on this
Post by Will Stewart, MBA
20d ago
✓ Commented
Colby said
This is a great recommendation. Practical AI workshops are needed right now, especially ones taught by people who have actually built with the tools.
Original post
My good friend Luís Rodrigues is hosting an upcoming workshop with Gabriela de Queiroz: "Build Production-Grade Web Apps with CLAUDE, MCP & AI Orchestration," presented by Packt Publishing. Over the past year of knowing Luís, I’ve seen firsthand how sharp he is…not just as an exceptional engineer and business leader, but as a genuinely great person. He and Gabriela have combined deep hands-on expertise in software development, Claude, Model Context Protocol (MCP), and AI orchestration to put together an incredibly practical, high-value workshop. What the session covers: 1️⃣ Hands-on Implementation: Exercises with ready-to-use implementation templates. 2️⃣ Production Workflows: Practical strategies for real-…
Corporate
Production-grade AI needs more than demos; it requires implementation patterns for orchestration, tooling and delivery. Workshops led by practitioners who have built these systems can shorten the gap between experimentation and usable software.
Recruiter
There are plenty of AI talks right now. Hands-on sessions where people actually wire up MCP, orchestration and a working app are much more useful for anyone trying to build for real.
Fun
Production-grade AI taught by real builders is exactly the right format. 👏
Colby Baskin commented on this
Post by Sarah Wilson
20d ago
✓ Commented
Colby said
Pricing should not be tribal knowledge. If the business can’t explain why the number is the number, the customer will eventually start deciding the value for you.
Original post
How did we decide what this price is? Ask it in your next leadership meeting and watch what happens. Sales shifts in their seat. Finance has a different answer. Operations chimes in with a third. Everyone has a stake in pricing. Almost nobody owns it. So it happens by reflex instead. Deal by deal, quote by quote, whoever's closest to the customer makes the call in the moment. Not because anyone's dropping the ball, everyone's holding their own piece and doing right by it. But "it depends" is a risky answer for one of the most consequential numbers in your business. We should be thinking about pricing as a program, not a function. Discounts, volume, shifting COGS, tariffs, differentiation on the shelf a…
Corporate
Pricing is too consequential to live as intuition distributed across departments. Clear ownership, decision logic and documented exceptions make price easier to defend internally and explain externally.
Recruiter
“It depends” can be true, but somebody still needs to explain what it depends on. When the team understands why the number is the number, the customer conversation gets a lot stronger.
Fun
Pricing should be a system, not folklore. 📊
Colby Baskin commented on this
Post by Coach Dave
20d ago
✓ Commented
Colby said
If everything can interrupt you, then nothing is actually prioritized. That is a rough way to live.
Original post
Your brain doesn't know the difference between a Slack ping and a 2am outage. That's the real problem nobody talks about. It's your week to be on-call. The NOC has your number. You signed up for the interruptions. Just not on-call for everything. But nobody told you about the other ones. You left the office at 5. Closed the laptop. Told yourself you were off. Then one notification lit up your phone. Just a quick question. Ninety seconds. No big deal. Except your brain didn't get the memo. It stayed half-awake all night. Waiting for the next ping. I know that feeling all too well. Phone on the nightstand. That little flinch every time it buzzed. Even when it was nothing. Here's what nobody te…
Corporate
Attention architecture matters as much as workload. If every notification can trigger the same response as a production incident, the system has no severity model and the person never fully leaves standby mode.
Recruiter
Being officially on-call is one thing. Feeling psychologically on-call for every Slack message is another. A few hard boundaries can give your brain a much clearer signal about what actually deserves attention.
Fun
Not every ping deserves NOC-level adrenaline. 📵
Colby Baskin commented on this
Post by Susan Chen
20d ago
✓ Commented
Colby said
Good perspective here. Staying busy can make stress easier to ignore. Thats why recovery has to be part of the routine
Original post
Anxiety doesn't disappear. It waits until you're alone. The meetings end. The kids are settled. The inbox goes quiet. And there you are at night, alone with a mind that won't slow down. After years of taking trazodone nightly, a new client stopped me on his way out of day two: "I didn't take trazodone last night. I fell asleep on my own - didn't even think about reaching for it." Two days in. He thought it was magic. I thought so too when I first started. Seven years of my own insomnia disappeared in my first three nights of practice. But there's nothing magical about it - It's science. Anxiety gets worse at night for real, physical reasons. The fatigue that lowers your defenses. The thoughts that get…
Corporate
Stress management works better as routine capacity maintenance than emergency repair. If recovery only starts after the day has accumulated all its load, the system is already operating from a deficit.
Recruiter
Staying busy can hide stress surprisingly well. Building recovery into the day gives it somewhere to go before the quiet moments are the first time you finally feel all of it.
Fun
Recovery works better as a routine than a rescue mission. ❤️
Colby Baskin commented on this
Post by Clif Mathews
21d ago
✓ Commented
Colby said
Truth. Every stage of life asks for something different. Trying to use the same definition of success forever is a good way to end up exhausted and disconnected.
Original post
You're allowed to redefine what success looks like. Most leaders never give themselves permission. Thanks to Felix Bertram for this insight. Many senior leaders reach their 40s or 50s and start asking bigger questions. Questions that have nothing to do with performance or the next promotion. They're about the second half of our careers and whether they still align with our idea of success. We reach this part of life thinking everything should be figured out. But nothing stays fixed. What we wanted in our 20s and 30s isn't always what we want now. Each decade asks something different of us: Your 20s: Explore and Learn ↳ Do things that feel uncomfortable and help you grow. ↳ Choose work that builds real…
Corporate
A fixed definition of success eventually becomes a constraint as health, family, ambition and responsibility change. Recalibrating the scorecard across life stages is more rational than optimizing indefinitely for a goal set decades earlier.
Recruiter
What mattered at 25 does not have to be the thing you chase at 45. Letting success change with your life can be a sign of clarity, not a loss of ambition.
Fun
Success is allowed to change shape as you do. 🎯
Colby Baskin commented on this
Post by Joy Zarine
21d ago
✓ Commented
Colby said
Clear goals, clear owners, clear context. Not exciting, but it works. 💯
Original post
We judge leaders on how they show up in the room. But the success was decided before anyone walked in. The calm leader in a crisis. The team that moves without being chased. The meeting where everyone already knows their part. None of that happens in the moment. It was set up earlier, in the quiet, when nothing was on fire. When things get busy, the prep is the first thing to go. The one-to-one gets moved. The briefing gets rushed. The why behind the work gets skipped, because surely everyone knows it by now. Right? Right? And it all feels fine. Right up until the pressure arrives. Then the team hesitates, because the direction was never clear. People wait to be told, because they never got the co…
Corporate
Execution quality is often decided before the meeting through clear outcomes, ownership and context. When people understand the why as well as the task, judgment can travel without constant leader intervention.
Recruiter
Clear goals and clear owners are not glamorous, but they make a team feel completely different. Context is what lets people move without waiting to be told every next step.
Fun
Clear context travels farther than a task list. 👏
Colby Baskin commented on this
Post by Uma Subramanian
21d ago
✓ Commented
Colby said
Agreed. Excellent work does not always create visibility by itself. At some point, you have to make sure the right people understand the value of the work, not just hope they notice it.
Original post
What if your problem isn't performance? You hit every deadline. Your work ships. Your reviews say "exceeds expectations." You're the one they call when something's on fire. The one who stays late to get it right. The one whose name is on the work everyone depends on. And yet. The promotion goes to someone else. Someone who, if you're honest, doesn't work as hard as you do. The stretch project lands on another desk. The one you were perfect for. Your name doesn't come up in rooms you've earned the right to be in. And you only find out those rooms existed after the decisions were made. So you do what high performers do. You double down. Another certification. Another project. Another late night. You tell y…
Corporate
Performance and visibility solve different career problems. Strong work creates value; intentional communication ensures the people allocating opportunities can recognize the scope and impact of that value.
Recruiter
Doing excellent work matters, but hoping somebody eventually notices is a risky career strategy. The right people need enough context to understand what you are actually contributing.
Fun
Excellent work still needs the right people to see its value. 👀
Colby Baskin commented on this
Post by George Sullivan
21d ago
✓ Commented
Colby said
Well said. Trust is hard to fake, and content works better when it comes from people who actually believe in what they’re building.
Original post
Content is essentially a vehicle for trust, And the people who genuinely care about what they’re creating are the ones who influence the conversation. The Sole Supplier’s marketing team is full of creators who live and breathe this culture, and that shows in the content we put out. The audience feels it, and the brands we work with do too.
Corporate
Trust-oriented content works because the creators possess real context and conviction about the category. That depth produces specificity an outsourced content machine often struggles to imitate.
Recruiter
People can usually tell when the person making the content actually cares about the culture behind it. That genuine interest is hard to manufacture and even harder to fake consistently.
Fun
Belief in the work is hard to fake in content. 🤝
Colby Baskin commented on this
Post by Lisa Ann Edwards
21d ago
✓ Commented
Colby said
I agree with this. The best use of AI is not to skip the hard thinking, but to pressure-test it after the person has formed their own view.
Original post
Coaches: don’t let AI do the thinking for your client. AI can help a client prepare, reflect, organize ideas, and see options faster. That's useful. But if the client asks AI what to think before they have done any thinking themselves, the tool can easily become a substitute for judgment. Here's a better rule: Human first. AI second. Lead the conversation with: _What do you think is happening? _What would you do? _What are you assuming? _What matters most here? Then bring in AI to challenge the thinking, surface gaps, or test alternatives. That keeps the human in the driver’s seat. For coaches, that may become one of the most important skills in AI-enabled coaching: Knowing when AI helps the client think…
Corporate
AI is most valuable as a challenge layer after human judgment has formed: test assumptions, surface omissions and generate alternatives. Using it before the client has a point of view can outsource the very thinking coaching is meant to develop.
Recruiter
I like the sequence here: think first, then use AI to push on the thinking. The tool should help a client see more angles, not become the person making the decision for them.
Fun
AI is a great sparring partner, not a substitute for judgment. 🤖
Colby Baskin commented on this
Post by Clare Kitching
21d ago
✓ Commented
Colby said
Agreed. The longer teams wait, the harder it gets to start. AI is one of those things where the learning curve is part of the advantage.
Original post
Waiting on AI feels free. That's exactly what makes it the an expensive decision. Every quarter you wait on AI, there’s a price. It's not in your FY27 budget, but you'll pay it anyway. BCG estimates £400bn in gains available with today's AI, for the UK alone. Another £500-£600bn from deeper adoption. A day a week in time savings most businesses never convert. Twice the revenue uplift and 40% greater cost reductions, ceded to whoever started first. Total due: a value gap that widens while you wait. I'm not saying you need to go straight to betting big. But I'm encouraging you to make the choice and start your engines. One use case. The tools you already pay for. A clear measure of value in 6 to 12 wee…
Corporate
Delay has a compounding cost when capability improves through use. Teams that begin with bounded AI experiments today accumulate workflow knowledge while teams waiting for certainty are still starting the learning curve later.
Recruiter
The advantage is not just having AI; it is having months of learning what works and what does not. Starting small now can be more valuable than waiting a year for the perfect plan.
Fun
Waiting on AI has a learning-cost meter running too. ⏱️
Colby Baskin commented on this
Post by Cicely Simpson
21d ago
✓ Commented
Colby said
Solid breakdown. The higher you go, the less it’s about proving you belong and the more it’s about helping the room move forward.
Original post
You were promoted because you executed. But nobody tells you how the job changes when you go from a manager to an executive. The skills that got you promoted aren't the skills that make you effective in the new role. And most leaders find that out the hard way, in a meeting where execution wasn't enough. Here's what changes 👇 Managers communicate to inform. Executives communicate to align, decide, and set direction. The role shift comes down to presence, intention, and the ability to lead a conversation instead of just contributing to one. Because at the senior level, communication stops being a skill you improve. Instead, it becomes a system you install. Here are 6 frameworks that build that system, s…
Corporate
Executive contribution shifts from individual execution toward framing, judgment and movement across the room. The ability to redirect a reactive conversation into a useful decision becomes part of the operating role.
Recruiter
At the senior level, people are listening for how you think, not just whether you have the answer. Helping the room get unstuck is a different skill from being the strongest individual executor.
Fun
Executive rooms reward reasoning more than raw execution. 🎯
Colby Baskin commented on this
Post by Katheline Jean-Pierre MSc
21d ago
✓ Commented
Colby said
This is awesome. Congrats on turning LinkedIn into a real revenue stream and helping others see what’s possible too.
Original post
My best month in LinkedIn brand partnerships: $15,000. My worst: $3,500. The wild part is that brands showed up on LinkedIn before I felt ready. At 8,900 followers, I had a brand deal sitting in my DMs. I didn't answer then… I just didn't know what it was. I thought to myself: What do they want exactly? Then i forgot about it. I thought I needed 450,000 followers to be paid for a post like the big creators who can get paid $5K per post.... so I left real money on the table while I waited to feel legitimate. Then a client of mine with 2,000 followers... was offered $900 per sponsored post. Two thousand followers. Nine hundred dollars.... Per post! I then got paid $5,500 for a post. And I don't have…
Corporate
$15,000 in a month from brand partnerships is strong evidence that audience fit and commercial trust can matter more than raw follower count. Waiting for an arbitrary scale threshold can leave real monetization on the table.
Recruiter
I love the reminder that you do not need 450,000 followers before your work has commercial value. The right audience and a trusted point of view can create opportunities much earlier than people think.
Fun
$15K from LinkedIn partnerships without 450K followers is a useful myth-buster. 👏
Colby Baskin commented on this
Post by Dr Erica Kreismann
21d ago
✓ Commented
Colby said
💯 Being welcomed for the version you perform is very different from being accepted as you actually are.
Original post
Fitting in and belonging feel like the same thing. They're actually opposites. But most of us never stop to ask whether fitting in is really what we need. We just keep doing it. It happens in the boardroom, at home, and in every space where we're not quite sure we're welcome. It looks like this: → Ticking everyone else's boxes. → Wondering why it never feels enough.  → Constructing a version of ourselves that feels acceptable. Sound familiar? My new article will help you understand the difference between fitting in and belonging. Grab a coffee and read it now.
Corporate
Fitting in optimizes for acceptance by modifying the self; belonging removes the need for that modification. Organizations should care about the distinction because constant self-editing consumes energy that could be used for contribution.
Recruiter
Being welcomed only after you edit yourself is a very different feeling from knowing you can show up as you are. Belonging should not require a performance first.
Fun
Fitting in and belonging really are not the same thing. ❤️
Colby Baskin commented on this
Post by Tash Durkins, CPC
21d ago
✓ Commented
Colby said
The worst setup is when everyone is involved but nobody is truly responsible. People stay busy, but the outcome still sits there waiting for someone to own it.
Original post
I’ve never met a leader who said they don't value accountability. I've met plenty who couldn't tell me what it actually looks like in their organization. Checking in on deadlines. Following up when something slips. Asking "where are we on this?" in a Monday meeting and calling that rigor. All of that tells you what happened after the fact, and none of it changes what happens next. Most orgs treat accountability like a follow-up issue when it's actually a structural one. A project gets assigned to a team. Three people are "co-owners." Leadership calls it collaboration. Then the project stalls. And suddenly no one is responsible because everyone was. I watched this for years inside government. A delive…
Corporate
Accountability is a design decision before it is a management behavior. A team can collaborate broadly, but one person still needs unmistakable ownership of the outcome, authority to move it and a deadline they cannot diffuse across the group.
Recruiter
“Everyone owns it” sounds collaborative until something stalls. Clear ownership actually makes teamwork easier because people know who is driving and where their contribution fits.
Fun
Three co-owners can equal zero owners fast. 🎯
Colby Baskin commented on this
Post by Andrew Marsham
21d ago
✓ Commented
Colby said
The travel and weekend part is huge. A plan that only works on a perfect weekday is not a real plan.
Original post
Most executives get fat loss wrong. That's why you still have a gut you can't get rid of. The ones who lose stubborn belly fat and keep it off have 4 things figured out: 1/ Their nutrition 2/ Their training 3/ Their daily non-negotiables 4/ A system that survives real life Nail these and 20lbs in 90 days is realistic. Here's the exact plan: 1/ Set your nutrition ↳ Set calories at 12x your bodyweight in lbs. At 200lbs that's 2,400. ↳ Hit 1g protein per lb of ideal bodyweight, eaten first at every meal. ↳ Build every plate: 1 palm protein, 2 fists veg, 1 fist carbs, 1 thumb fats. ↳ Snacks are protein and fibre only. No naked carbs. ↳ Stall for 2 weeks? Drop 200 calories from carbs or fats. Never protein. Get…
Corporate
A sustainable health system has to be designed for variance. Travel, weekends and dinners out are not exceptions to real life; they are part of the operating environment the plan needs to survive.
Recruiter
The perfect Monday-to-Friday routine is not much use if one trip blows it up. The best plan is the one somebody can keep using when life gets inconvenient.
Fun
If the plan can’t survive Saturday, it’s not the plan. 💪
Colby Baskin commented on this
Post by Shirley Braun , Ph.D., PCC
21d ago
✓ Commented
Colby said
You can have the cleanest org chart in the world, but the business runs where decisions actually get made.
Original post
You can learn more about an organization by studying its exceptions than by reading its operating model. - Who gets to bypass the process when speed matters? - Which leader can reopen a decision after the meeting ends? - Whose concerns trigger immediate escalation, and whose concerns remain in the queue? - What happens when two executives believe they own the same call? Formal structures describe how the organization is expected to operate. Exceptions reveal where authority, trust, and influence actually sit. That does not mean exceptions are inherently problematic. Every organization needs judgment, discretion, and the ability to respond to unusual circumstances. The issue is whether exceptions are consciou…
Corporate
Exceptions are valuable diagnostic data because they reveal the organization’s real hierarchy of speed, trust and authority. When an exception repeats often enough, the formal operating model should probably be updated to acknowledge it.
Recruiter
The org chart tells you who is supposed to decide. The exceptions tell you who everybody actually calls when the stakes are high. That gap is worth paying attention to.
Fun
Org charts show theory. Exceptions show the actual power map. 👀
Colby Baskin commented on this
Post by Emily Little, PhD
21d ago
✓ Commented
Colby said
This is powerful. Anything that safely gets babies home sooner and gives parents more time holding them is worth taking seriously.
Original post
The average NICU stay now costs nearly $100,000. What if we could shorten it? Every extra day in the NICU comes with a price. and not just for hospitals. For babies. For families. For healthcare workers trying to stretch already limited resources. Every additional day can mean another night sleeping in a hospital chair. Another missed paycheck. Another sibling cared for by someone else. Another day parents go home with empty arms. For babies, prolonged hospitalization also means more painful procedures, more separation from caregivers, greater exposure to hospital-acquired infections, and more stress during one of the most sensitive periods of brain development. And for health systems, every occupied NICU…
Corporate
A 1.75-day average reduction in NICU stay can carry meaningful clinical, financial and family impact at nearly $100,000 per stay. The value is especially tangible because each saved day also changes when parents can bring a baby home.
Recruiter
Those are not abstract hospital days for a family waiting to go home together. Even a safe reduction of one or two days can mean a lot emotionally and practically.
Fun
1.75 fewer NICU days can mean everything to a family. ❤️
Colby Baskin commented on this
Post by Luís Rodrigues
21d ago
✓ Commented
Colby said
This is where AI gets useful. It is not replacing the sales call, it is helping you follow up with the right context while the conversation is still fresh.
Original post
A follow-up deck used to take me two hours. Now I barely touch it. I used to think a good follow-up deck was about how it looked. I had it backward. I've been using Claap to manage thoughtled. ai sales calls. And here's the new flow: Here's the whole thing, nine steps: 1. Don't start with a blank deck. The call's already in Claap. Objections and pain points, labeled. 2. Connect Claap and Gamma to Claude. Add the MCP endpoint as a custom connector. The tools register themselves. 3. Hand it the contract, not just the ask. Two skills: one for your brand, one for the structure. 4. Point it at the deal. One line: "Build a sales deck for [Company]." It reads every call with them, not just the last. 5. Rea…
Corporate
AI adds value here by converting sales-call context into a faster, more relevant follow-up while preserving human review at the decision points. The gain is not the slide design; it is compressing insight-to-response time.
Recruiter
This is a good use of AI because the relationship still belongs to the seller. The tools simply make it easier to remember the buyer’s actual pain points and respond while the conversation is fresh.
Fun
Two hours back after every call adds up fast. ⏱️
Colby Baskin commented on this
Post by LK Pryzant
22d ago
✓ Commented
Colby said
Listening well takes more discipline than talking. The answer in your head might be right, but you still miss a lot when you rush to prove it.
Original post
Listening looks simple, Doing it well is rare. There’s a difference between listening to understand and listening to respond. Listening to respond means your brain is already building an answer before the other person finishes. You're nodding, but you're composing. Present, but already ahead of them. Many leaders do this without realizing it. It builds over years of being "the person with the answer." Teams pick up on poor listening more than you might realize. That’s when they start editing. They bring the shorter version or the question designed for a quick response. Over time, you stop getting their full thinking. When your team filters what they share, you're making calls with less context. Beca…
Corporate
Listening degrades when response construction begins before the input is complete. Leaders who can suspend the need to solve or prove a point collect better information and create more room for team judgment.
Recruiter
It takes discipline to let somebody finish when you already think you know the answer. A few extra seconds of real listening can reveal the part you would have missed.
Fun
Listening is simple. Waiting to respond is the hard part. 👂
Colby Baskin commented on this
Post by Emily Parcell
22d ago
✓ Commented
Colby said
Our culture praises grit so much that we completely lose our ability to tell the difference between healthy commitment and flat-out stubbornness. Pushing through when something is no longer aligned isn't brave, it's exhausting.
Original post
I was standing in an overgrown garden with a rusty pair of shears, wondering why I still owned an Airbnb I no longer wanted. The Iowa humidity was relentless. My shoulders were aching. The bushes seemed determined to win. And somewhere between hacking away at another branch and questioning my life choices, I realized I wasn't actually fighting the garden. I was fighting my past decisions. I'd poured money into the property. Time. Weekends that could have been spent with my kids. Furniture I'd carefully staged. Photos I'd styled myself. Every time I thought about selling, my brain replayed everything I'd already invested. As though yesterday's effort somehow changed today's reality. It doesn't. Tha…
Corporate
Persistence becomes a liability when it is protecting sunk costs rather than advancing a still-valid objective. Strong decision-making includes recognizing when the assumptions changed enough that stopping is the more disciplined choice.
Recruiter
Grit gets praised so much that quitting anything can feel like failure. Sometimes letting go is what happens when you finally admit the goal no longer fits the life you are building.
Fun
Grit is useful until it becomes refusal to change course. 🎯
Colby Baskin commented on this
Post by Dr. Angela Kerek MBA
21d ago
✓ Commented
Colby said
Having options changes the whole game. You stop confusing commitment with letting a job take over your health, time, and peace.
Original post
At 30 I finally understood the rules of the game. At 40 I understood what playing it costs you. These are the 10 lessons I wish someone had handed me a decade and a half ago. 1️⃣ Your title is borrowed, never owned. The institution can take it back in an afternoon, and one day it will. Build an identity that survives the day the letterhead disappears. 2️⃣ Difficult people don't leave The people who protect their position at your expense do not leave at 40. What changes is you. You stop taking it personally and start deciding how much of your energy they are allowed to have. 3️⃣ Perception of what winning is changes over time You can climb for ten years before you notice you stopped asking whether you want…
Corporate
Optionality is a form of career resilience. Savings, portable skills and an identity that extends beyond a title reduce the cost of saying no when a role begins consuming more health or autonomy than it returns.
Recruiter
Commitment should not mean having no exit. People make much clearer career decisions when they know they could leave the room if the role stopped fitting their life.
Fun
Options change how every hard conversation feels. 🎯
Colby Baskin commented on this
Post by Will McTighe
21d ago
✓ Commented
Colby said
A confusing profile quietly kills momentum. Someone can like your post, click your name, and still leave because they don’t know what you actually help with.
Original post
Fix your LinkedIn profile in 10 minutes with Claude. 10x your results all year. Most people skip this part: They’ll use Claude to write posts, summarize documents, and think through ideas. But every profile gets judged in under 5 seconds. If a stranger can't tell what you do that fast, they bounce, and you don't get a second look. The good news is Claude can audit your entire profile for you. Here's exactly how: Step 1: Download Your Profile PDF On your LinkedIn profile, hit the three dots under your photo and choose Save to PDF. Now Claude has your entire profile in a single file. Step 2: Upload The PDF To Claude Tell Claude your goal first, like more leads, followers, or job offers. Then ask it to g…
Corporate
Profile clarity is conversion infrastructure. Attention from a strong post is wasted if the next click cannot answer who the person helps, what problem they solve and why their experience is credible within seconds.
Recruiter
A good post can earn the profile visit, but the profile still has to finish the introduction. If a stranger cannot tell who you help in five seconds, a lot of interest quietly disappears.
Fun
Five seconds is enough time for a confusing profile to lose someone. ⏱️
Colby Baskin commented on this
Post by Lee Ann Chan
22d ago
✓ Commented
Colby said
💯Don’t come in trying to be the hero. Learn the business, learn the people, then find where you can actually help.
Original post
Once my clients get an offer, they always ask me how to best start their first 90 days at a new job. Landing the job is only half the battle. Your first 90 days can shape your reputation, accelerate your growth, and set the foundation for future promotions, raises, and opportunities. I actually agree with Ford Coleman here. A few points especially stand out: ✅ Listen more than you talk. Learn how things really get done before trying to change everything. ✅ Build relationships early. Your success will depend just as much on your network inside the company as your technical skills. ✅ Look for quick wins. Solving a small problem that nobody asked you to fix shows initiative and builds trust. ✅ Ask for feedb…
Corporate
The first 90 days are primarily an information-gathering period. Learning informal workflows, decision rights and stakeholder expectations before proposing major changes reduces the risk of optimizing a system the new hire does not yet understand.
Recruiter
New hires feel pressure to prove themselves fast, but listening first is usually the smarter signal. Learn how the people and business actually work, then decide where your help will matter.
Fun
Learn the room before trying to save the room. 👏
Colby Baskin commented on this
Post by Betsy Tong
22d ago
✓ Commented
Colby said
AI may handle some tasks, but it does not replace the early-career reps that teach people how to think, make decisions, and deal with real problems.
Original post
In five years, companies will be desperate for experienced AI talent. The problem? They stopped hiring them. 62% of GenZ is teaching their managers how to AI. (Mortar Research) One out of ten companies cut entry-level jobs because of it. The smart companies are playing the long game. IBM is tripling US entry-level hiring in 2026. Amazon and AWS are bringing on 11,000 interns and junior employees this year. AWS CEO Matt Garman called replacing junior employees with AI "one of the dumbest things I've ever heard." He also said never hiring junior people is "a non-starter for anyone trying to build a long-term company." Dropbox's CPO described Gen Z AI fluency this way: "It's like they're biking in the Tou…
Corporate
Eliminating junior roles creates a pipeline problem even if AI can perform some entry-level tasks today. Organizations still need environments where people accumulate judgment, context and operating repetitions before they are expected to be senior AI talent.
Recruiter
If companies stop giving people the early-career reps, they cannot be surprised later when there is nobody experienced to hire. AI can take tasks; it cannot magically create five years of judgment.
Fun
Your future clients may meet the AI version of you first. 🤖
Colby Baskin commented on this
Post by Will Stewart, MBA
22d ago
✓ Commented
Colby said
This is why reputation can’t just live in private rooms anymore. If the work never shows up anywhere searchable, it might as well be invisible to the next person asking.
Original post
ChatGPT, Claude, Google Gemini and Perplexity are telling your future clients all about you every day. Well. It’s not you exactly. Just your dancing shadow on the wall. The machine has never met you. Never heard your voice, never watched you work. Everything it knows it pulled from the flat shapes you left online: → posts → transcripts → reviews from 2021. And it has an audience. Your next client is in that cave. They point at your shadow and ask one question: “Who is this? Are they any good?” The machine answers. Instantly. Confidently. From shadows. Stand close to a big enough name and you throw a giant shadow, earned or not. Do your best work in rooms the fire never reached, and you cast noth…
Corporate
Reputation now has to be legible to machine-mediated discovery as well as human networks. If credible work leaves no public evidence, AI systems have less reliable material to retrieve when a buyer asks who you are.
Recruiter
Private reputation still matters, but the next client may ask an AI before they ask a mutual connection. Giving your best work a searchable footprint is becoming part of being discoverable.
Fun
Reputation that never becomes searchable is easy for AI to miss. 👀
Colby Baskin commented on this
Post by Richard Goold
22d ago
✓ Commented
Colby said
I’ve never understood leaders who get petty when someone resigns. Sometimes the person gave you good years, did solid work, and is simply ready for a different opportunity.
Original post
Your culture isn't tested in the hello. It's revealed in the goodbye. Exit stories spread faster than any PR. They reach friends, family, next hires. The narrative sticks. Most leaders focus on first impressions. Smart ones know last ones matter more. Because everyone watches the goodbye. Not just the person leaving. The team that stays behind. They're taking notes. How you handle departures reveals all. Your real values show up here. Under pressure, when it counts. I've seen companies lose top talent. Not from the original departure. From how badly they handled it. The ripple effect is real. And it compounds. 💡 Five things leaders get wrong: ↳ Making departures about betrayal ↳ Cutting access before f…
Corporate
Offboarding is a culture moment because the departing employee no longer needs to perform loyalty. Treating a resignation with respect preserves trust with both the person leaving and everyone watching how leadership responds.
Recruiter
People notice how a company treats someone on the way out. A good employee choosing a new chapter does not erase the years they contributed, and leaders should not act like it does.
Fun
Good cultures know how to let good people leave well. 👏
Colby Baskin commented on this
Post by Victoria Effer
22d ago
✓ Commented
Colby said
Great advice. I like that they’re practical, not just the usual money advice that sounds good but is hard to apply.
Original post
I’m 28. Here are 6 money habits I wish I’d started sooner 👇   1️⃣ Build a F* You Fund Save enough to leave, pause, or confidently say no. A bad job feels different when staying becomes optional.   2️⃣ Invest when your income arrives Automate it before you get the chance to spend it. Decide what gets invested first.   3️⃣ Start early. Because EVERYTHING compounds Small amounts become big results over time.   4️⃣ Use AI to calculate your investment number Build a budget tracker around your real spending. Clear numbers create better decisions.   5️⃣ Invest more whenever your income grows Not every increase needs to upgrade your lifestyle. Let your wealth grow before your expenses do.   6️⃣ Wait 48 hours before n…
Corporate
The strongest financial habits here are behavioral systems rather than abstract advice: maintain optionality with a cash reserve and automate investing when income arrives. Practical rules are easier to execute consistently than vague intentions.
Recruiter
I like money advice that tells you what to do on payday, not just what you should eventually care about. A freedom fund and automatic investing are both simple enough to become real habits.
Fun
Practical money habits beat another vague wealth slogan. 💰
Colby Baskin commented on this
Post by Jimmy Lai
22d ago
✓ Commented
Colby said
Congrats on 55K and wishing you a strong launch with the book!
Original post
55,000 followers on LinkedIn. I still can’t believe this. In real life, I rehearse "nice to meet you" in my head before I say it. I wrote a book called "Quietly Influential." When I attend a networking event, I only start talking to people after eating the food in my corner and people watching. I run a law firm with 23 employees. Most of them are louder than me. My wife Kitti once joked, "You talk more to LinkedIn than you do with friends in real life." (Oops) She wasn't wrong. I post at 3am because the house is quiet and nobody is going to walk up and start a conversation with me. That's my version of networking. Alone. In the dark. Typing into a phone while Kitti sleeps. And somehow 55,000 peopl…
Corporate
Reaching 55,000 people by consistently publishing in a format that fits an introvert’s natural communication style is a useful lesson in channel fit. The book launch feels like a logical extension of the audience already built around that voice.
Recruiter
I love that the 3 a.m. posting habit is basically an introvert finding the perfect room: say what you are thinking, no eye contact required. Congrats on 55K and the book launch.
Fun
55K followers and a book launch is a strong introvert milestone. 🎉
Colby Baskin commented on this
Post by Eric Woodard
22d ago
✓ Commented
Colby said
Agreed. If you keep trying to make yourself smaller for a role, it may be a sign you’re looking in the wrong place.
Original post
You may be aiming too low to get hired. Because being overqualified works against you. 🎯 Imagine two candidates: Just barely qualified. Massively overqualified. Given the choice, employers often prefer the person who is just barely qualified. Why? They have room to grow. 🌱 They’re more likely to stick around. They won’t cost as much to hire. They see the position as a step forward. They’re open to learning how this employer does things. The massively overqualified candidate creates a different set of concerns: Will they leave when something better appears? Will they expect more money? 💰 Will they get bored doing the actual job? Will they resist doing things our way? None of those concerns may be fair…
Corporate
Repeatedly targeting roles below your demonstrated scope can create a positioning problem rather than reduce hiring risk. The better move may be roles where the experience is an advantage without triggering concerns about boredom, compensation or rapid exit.
Recruiter
Trying to make yourself look smaller so a role feels safer can backfire. Sometimes the answer is applying where your experience stretches into the job instead of apologizing for having too much of it.
Fun
Sometimes “overqualified” is just aiming at the wrong altitude. 🎯
Colby Baskin commented on this
Post by Susan Chen
22d ago
✓ Commented
Colby said
Office politics can be a rough teacher. But losing the wrong opportunity can sometimes push you toward the one that actually fits your life better.
Original post
I lost a promotion to office politics. That wasn't the hardest part. I'd earned it. I'd made my case. I'd watched my colleague smile to my face while working against me behind closed doors. And when it went to someone who played politics better than they did the job, I was gutted. For weeks, I replayed every moment. Every meeting where I was undermined. The things he said about me when I wasn’t around. It caught me even in my dreams - I couldn't stop staring at that closed door. The feeling of unfairness was eating me alive. But here's what I almost missed: While I was fixated on the one door that wouldn't open, I was ignoring every other door that was wide open. So one day, after meditation, I made…
Corporate
A missed promotion can be useful information about the system, even when the process is unfair. Redirecting energy toward opportunities that value the work may produce a better outcome than endlessly trying to win inside a game you do not respect.
Recruiter
Being passed over can make one closed door feel like the whole career. Sometimes moving forward starts when you stop needing that particular room to validate you.
Fun
Some closed doors are redirects in disguise. 👏
Colby Baskin commented on this
Post by Coach Dave
22d ago
✓ Commented
Colby said
Agreed. Candidates should ask harder questions before taking the offer. A good role on a bad team is still a bad deal.
Original post
You wouldn't promote a new feature to production without integration testing. So why accept an offer without doing the same on the culture? Think about the best team you ever worked on. Debate made the work better, not worse. Promotions came from inside, not another external hire over your head. Priorities were clear enough that "urgent" actually meant something. When you worked late, it was because something real was on the line. You were proud to say where you worked. Now think about the worst one. Every disagreement felt like a risk, so nobody raised one. The org chart never moved. Same faces, same ceiling, year after year. Everything was priority one, which meant nothing was. You worked the weekend fix…
Corporate
Culture diligence should be treated like operational diligence because team norms determine how the role will actually function. Questions about disagreement, failure and decision-making expose more than polished values statements.
Recruiter
A great job description cannot rescue a team you dread joining every Monday. Asking how people disagree or handle mistakes can tell you much more than “what is the culture like?” ever will.
Fun
Culture deserves a pre-offer integration test too. 👀
Colby Baskin commented on this
Post by John 🅰️ Rogers
22d ago
✓ Commented
Colby said
Real💯 Words to live by.
Original post
Sinners judge other sinners for sinning differently. You’ve seen it in sales: the guy who mocks your hustle is usually the one making excuses while watching your pipeline grow. The same in life. The loudest voices on authenticity are often wearing the biggest masks. But what they really hate is the mirror you hold up; what they’re missing in themselves. None of us are perfect. We all fall short. But legacy isn’t built by hiding behind a mask; it’s built by men who own their mess and do the hard work. Keep building. Keep showing up. The right people will eventually come around and take notice.
Corporate
Judgment of another person’s methods often says more about the observer than the work itself. In sales especially, the useful standard is whether the behavior is ethical, repeatable and producing value—not whether it matches someone else’s preferred style.
Recruiter
There is always somebody willing to criticize the way another person hustles. Owning your mistakes and staying focused on work you can stand behind is a much better use of energy.
Fun
Own the mess, do the work, keep building. 💪
Colby Baskin commented on this
Post by Cowtown Logistics
22d ago
✓ Commented
Colby said
This crew keeps the place fun!
Original post
No, we didn’t coordinate the outfits. No, nobody planned the Buffalo Bills flag either. 😂 But this is what Cowtown looks like. Different personalities. Different stories. Same commitment to serving our customers and having a little fun while we do it. The freight market changes every day. Our culture doesn’t.
Corporate
Culture is often easier to believe in small, unplanned signals than formal statements. A team that can enjoy the work while remaining serious about customer service gives people a much more credible picture of the environment.
Recruiter
Unplanned matching outfits and a random Bills flag tells me more about the office vibe than a polished culture page ever could 😂
Fun
Unplanned matching outfits is exactly how culture photos should happen 😂
Colby Baskin commented on this
Post by Cowtown Logistics
22d ago
✓ Commented
Colby said
Some freight gets moved. Some freight gets stared at the whole way there. 😎
Original post
Power only? Yes please. 😎 Some loads don’t fit in a dry van. Some don’t fit on a standard flatbed. And some… make people stop and stare. Whether it’s a 52’ roadster, oversized equipment, tanks, containers, or the freight nobody else wants to figure out, we’ll find the right trailer and get it moving. The bigger the challenge, the more we enjoy it. Need power-only? Give us the trailer. We’ll bring the truck.
Corporate
Specialized freight is where brokerage value becomes visible: matching unusual dimensions and equipment requirements to the right capacity instead of forcing every shipment into a standard solution.
Recruiter
A 52-foot roadster is definitely the kind of load you keep checking on even when everything is going perfectly 😎
Fun
A 52-foot roadster definitely earns some extra staring. 😎
Colby Baskin commented on this
Post by Ryan Paul
22d ago
✓ Commented
Colby said
Thats brutal. Simple request, terrible handling.
Original post
While I typically love most things about LinkedIn I have to call out a terrible experience with their customer service team. I put in what I thought was a simple request to have my monthly auto credit card processed on a different date. We spend $3,700 a month with LinkedIn on a multi year deal formoue Recruiter licesnes. The response I got was wild with a warning to pay my bill on time or have service suspended. If I’m asking about changing and autopay this customer service rep has to know or had the ability to check my account was paid 9 days prior to my email. How was I not willing to pay and invoice that was ALREADY PAID!? This was a 0/10 experience from the LinkedIn customer service team and I would r…
Corporate
A $3,700-per-month, multi-year customer should not need multiple layers of friction to answer a basic billing-process question. Service failures become more frustrating when the provider already has the account context required to resolve them.
Recruiter
On a request like this, you expect someone to check the account, understand the billing history and give a clear answer. Simple issue, unnecessarily painful experience.
Fun
$3,700 a month should at least buy basic common sense. 😬
Colby Baskin commented on this
Post by Clif Mathews
22d ago
✓ Commented
Colby said
This is why comparison is so expensive. You start measuring your life against someone else’s pace and forget to ask if you even want what they’re chasing.
Original post
Most of us are working toward a deadline we never agreed to. And the finish line keeps moving anyway. A lot of leaders have a version of this timeline laid ahead of us: "I'm going to be promoted at 30." "I'll make partner by 35." "By my 40s, everything will be figured out." We race to complete it without thinking if it's right for us. And if we miss one checkpoint, it feels like a sign that we're not capable enough. I've explored a version of this in a recent newsletter. You can catch up here: https://lnkd.in/gTwkfCTf This invisible race costs us more than we realize. The stress piles up, and we can sacrifice key parts of ourselves along the way: Relationships, rest, and the chance to change course if w…
Corporate
Unexamined timelines turn pace into a proxy for worth. Leaders benefit from separating goals they consciously chose from deadlines absorbed through comparison, because the latter can drive speed without improving the life being built.
Recruiter
Comparison gets expensive when you start racing toward somebody else’s finish line. It is worth asking whether you actually want the pace before deciding you are behind.
Fun
There is no prize for winning a race you never chose. 🎯
Colby Baskin commented on this
Post by Joy Zarine
22d ago
✓ Commented
Colby said
This is awesome Joy! You and the team should be proud of the way this came together.
Original post
There was a lot of love up in here this weekend. I had the absolute pleasure of leading a team of 45 brand ambassadors to bring The North Face brand to life at the 2026 Climb Festival. Two days. Nearly 7,000 visitors a day. With an atmosphere you could feel from outside the gates. We hosted a full athletes' village, complete with ice plunges and recovery zones. There were climbing comps that had crowds holding their breath. I couldn't even watch... The climbers were mind blowing. Live music and DJs kept the energy up between rounds. World class workshops and talks, alongside interactive activities that gave every single visitor a reason to stay, play and explore. The place was BUZZING from start to finis…
Corporate
Managing 45 brand ambassadors across a two-day event in extreme heat and still delivering an experience for 14,000 attendees is a meaningful execution challenge. The customer sees the energy; the operating work is making that energy consistent at scale.
Recruiter
Forty-five people, two hot days and 14,000 attendees is a lot to coordinate while still making the experience feel human. The team should absolutely be proud of that one.
Fun
45 ambassadors + 14,000 attendees is serious activation work. 👏
Colby Baskin commented on this
Post by Shub Faujdar
22d ago
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Colby said
A bad environment is probably the hardest one to explain well. You need enough honesty to be credible, but enough control to show you’ve already moved forward.
Original post
Every interviewer will ask you some version of this question. "Why did you leave your last role?" Experienced interviewers use it to assess three things quickly: - Are you running toward something or away from something? - How will you speak about them one day? - Does this role actually solve your problem? It is about whether you know where you are going. I have worked with hundreds of professionals navigating this exact moment. This week's newsletter gives you the exact language. Three scenarios: 1. What to say if you were retrenched. 2. If you left for growth. 3. If the environment was difficult. Always Be Career-ing.
Corporate
Explaining a difficult workplace well is an exercise in judgment. The candidate should provide enough fact to establish the reason for leaving, then shift quickly to what they learned and what they are intentionally seeking next.
Recruiter
You can be truthful without making the interview a postmortem on the old company. The strongest answer shows you processed the experience and know what a healthier next fit looks like.
Fun
Honest, brief, forward-looking. That’s the formula. 🎯
Colby Baskin commented on this
Post by James Compton
22d ago
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Colby said
A new job won’t fix an old identity. If you still see yourself as someone who has to wait, prove, and shrink, the same pattern follows you.
Original post
Most career problems aren't really career problems. They look like career problems. You're overlooked. You don't speak up. You stay in the role too long. You keep applying for jobs that look different but somehow feel the same. So you look for a career solution. A new role. A new qualification. A better manager. Sometimes those things help. Often they don't. Because the problem was never your CV. It was the position you'd learned to hold yourself in. I've watched it happen again and again. One client spent years waiting to be noticed. Another kept trying to improve the things she wasn't naturally good at. Another looked successful on paper but stayed silent in rooms she'd already earned the right to be…
Corporate
Career changes often fail to alter recurring patterns when the underlying self-concept remains unchanged. A new environment creates opportunity, but the person still has to update beliefs about readiness, voice and permission to act.
Recruiter
A new title cannot automatically fix the habit of waiting to be chosen. If the same “I am not ready yet” story travels with you, it can make a new room feel a lot like the old one.
Fun
New title, same old identity can recreate the same problem. 👀
Colby Baskin commented on this
Post by Suzanne Morgan, PhD, MBA
22d ago
✓ Commented
Colby said
Good reminder to keep walking into uncomfortable rooms. I’d rather be stretched in a room like that than comfortable in one where I’m not growing.
Original post
"Why do you keep doing this to yourself?!?" That's what I kept asking myself as I slid into the back of the room. This was my second speaking conference this year. And, every good speaker knows, they need to understand who is in their audience.   (And I'm not putting myself in the 'good' category... yet!) 😁 I wanted to listen. To understand the discussions. To learn what this group truly cared about. It was an intimate event of about 50 people - and one of the most specialized conferences in the country focused on Expanded Access Programs. Everyone seemed like an expert. And honestly? I was intimidated. At one point, I could feel myself beginning to hyperventilate. But as I spent hours listening, somet…
Corporate
Specialized rooms accelerate learning because they expose gaps in vocabulary, assumptions and network that comfortable environments hide. The discomfort is often evidence that the room contains information you do not already have.
Recruiter
Walking into a room where everybody seems to know more than you is uncomfortable for about five minutes—and then incredibly useful. Those are often the rooms that expand what feels possible next.
Fun
Uncomfortable rooms are usually where the interesting growth happens. 👏
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Post by Stephanie Hills, Ph.D.
23d ago
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Colby said
We have more free knowledge available than ever, but access alone does not make anyone better. You still have to put the reps in.
Original post
I once traveled to a library for research. Now world-class AI training is free online. When I was doing R&D in laser communications at the Pentagon, I would travel into Washington, D.C., to use the Library of Congress. I needed access to specialized materials for my research. There was no instant search. No online course library. No AI assistant helping me find, organize, and understand the information. Today, the level of knowledge available online is incredible. Anthropic Academy's free training is extensive. Here are 12 free courses worth saving: CLAUDE FOUNDATIONS 1. Claude 101 Start here to learn the basics of using Claude for everyday work tasks. ↗ https://lnkd.in/eDuwRTAY 2. AI Capabilities…
Corporate
The constraint on learning has shifted from access toward selection and application. Free world-class material is abundant; advantage now comes from choosing relevant inputs and converting them into repeated practice.
Recruiter
Having twelve free courses saved is not the same as having a new skill. Access is incredible now, but somebody still has to open the material and put in the reps.
Fun
Free knowledge still charges a fee in practice. 📚
Colby Baskin commented on this
Post by Katheline Jean-Pierre MSc
23d ago
✓ Commented
Colby said
This is a good reminder that being excellent and being visible are not the same thing. You can do strong work for years and still be overlooked if nobody outside your immediate circle knows the wins. The proof has to travel.
Original post
I asked a room of executives one question: "If your role vanished Friday, who calls you Monday?" The room became silent. Every end of July, I watch two groups of executives split. By December, only one has new options on the table. The difference is definitely not the quality of their work. One group doubles down on execution, and trusts the results to speak. The other makes sure the right rooms hear about the results. After 20 years leading revenue at Google and LinkedIn, and 15,000 professionals later, the pattern holds every single time. The second group ends the year with offers, contracts, paid speaking engagements, and new inbound leads. Here are 10 moves for an unstoppable second half of the ye…
Corporate
Authority depends on evidence that can travel beyond the current organization. If a role disappeared Friday, the people who call Monday are usually responding to a reputation built through visible expertise, relationships and documented outcomes.
Recruiter
The “who calls you Monday?” question is a sharp test. Great work is important, but the proof has to reach people outside the room where the work happened.
Fun
Great work needs a network that can see it. 👀
Colby Baskin commented on this
Post by Trisha Tayan
23d ago
✓ Commented
Colby said
Stop walking people through your whole resume. Nobody needs every job you’ve had. They need to know what you’re good at and why it matters.
Original post
The more experience you gain, the harder it can become to explain what you actually do. You have more roles. More results. More industries. More decisions that made sense at the time. And far more evidence than you can fit into one conversation. So when someone says: “Tell me about yourself.” You start at the beginning. You explain the first role. Then the move after that. Then why you changed industries. Then how one opportunity led to another. By the time you reach the present, they know where you worked. But they may still be wondering: What is this person actually known for? That is the difference between your career history and your career story. Your history explains what happened. Your…
Corporate
Experienced candidates need a value narrative, not a chronological recital. Organizing the story around capabilities, business impact and the next problem they can solve gives the listener a reason to care about the history.
Recruiter
The full resume makes sense to you because you lived it. The person across the table needs the shorter version: what are you great at, where have you proved it and why does that matter here?
Fun
Career story > complete chronological autobiography. 🎯
Colby Baskin commented on this
Post by Cicely Simpson
23d ago
✓ Commented
Colby said
I’ve never understood why some leaders confuse fear with respect. If the team is scared to bring you bad news, you are not leading well. You are just delaying the problem.
Original post
Kindness in leadership isn't weakness. It's a skill nobody teaches. We train leaders on strategy, execution, results. But we skip the one thing that holds a leader together: True kindness. Not the kind that folds under pressure. The kind that stays steady when everything else is shaking. I know, because I've received this type of kindness. From a leader who wasn't even my leader at the time. In 2018, I lost my job. That same week, I sat down with an old friend from my Capitol Hill days to figure out what came next. I told him what happened, and he asked me one question: "Have you ever taken a break in your career?" I said no, I don't take breaks. I end a job on Friday and start a new one on Monday. H…
Corporate
Fear-based leadership suppresses information. When people expect punishment for bad news, they delay escalation, hide uncertainty and make operational problems more expensive. Kindness and accountability can coexist.
Recruiter
A leader who stays steady when someone brings bad news creates a team that speaks sooner. That trust is much more useful than being the person everyone is afraid to disappoint.
Fun
If bad news can’t travel up, problems only get bigger. 👏
Colby Baskin commented on this
Post by Dr Erica Kreismann
23d ago
✓ Commented
Colby said
The identity piece is so true. Being capable is a good thing, but it gets heavy when you start believing you have to be available for everything. If you never set a limit, the limit gets decided for you.
Original post
There's a story that's quietly running your leadership. You probably don't even realise it's there. It sounds like this: "Don't let people down." So you say yes. Take on one more project. Answer the email at 9 pm. Solve the problem yourself. Carry the extra responsibility. Not because you have to. Because saying no feels uncomfortable. For years, I thought I couldn't say no because I didn't want to let people down. My team. My colleagues. My organisation. The people counting on me. But that wasn't the real story. The real story sounded more like this: "If I say no, they'll think I'm not committed." "If I ask for help, they'll think I can't cope." "If I disappoint someone, they'll lose confidence in me."…
Corporate
When usefulness becomes identity, leaders can mistake over-availability for value creation. Boundaries are necessary to distinguish genuinely high-leverage intervention from work the team should own without them.
Recruiter
Being capable can quietly turn into “I have to carry everything.” The hard part is learning that saying not now does not make you less valuable—it gives other people room to carry their share.
Fun
Being the one who carries everything is not a sustainable identity. ❤️
Colby Baskin commented on this
Post by Andrew Marsham
23d ago
✓ Commented
Colby said
This is a good wake-up call. Aging is coming either way, but how prepared your body is for it makes a big difference.
Original post
Liam Neeson is 73 and still leading physically demanding action films. The average 73 year old is dealing with frailty, low energy, and declining mobility. 25 years ago a motorcycle crash nearly killed him. Doctors told his wife he wouldn't survive the night. He credits being fit and strong for pulling him through. The average 73 year old man has: • Multiple medications for preventable conditions • Decades of muscle loss from no strength training • A VO2 max so low they get out of breath climbing stairs • High fall risk and declining mobility • Low energy, poor sleep, and chronic inflammation And despite what you might think, aging is not the problem. Neglect is. Your decline doesn't just happen at 73. It…
Corporate
Strength and mobility are forms of long-term capacity. The useful takeaway is not comparison with an actor; it is that maintaining muscle and training consistently can influence how much independence remains available later in life.
Recruiter
The goal does not need to be doing action movies at 73. Being strong enough to keep doing the things you care about decades from now is a pretty compelling reason to train.
Fun
Muscle really is long-term insurance for aging. 💪
Colby Baskin commented on this
Post by Tash Durkins, CPC
23d ago
✓ Commented
Colby said
Agreed. You can respect what you learned from past bosses without copying every part of how they led. Some things are worth keeping, and some are worth leaving behind.
Original post
You're leading with someone else's playbook and you don't even know it. Most leaders never choose how they lead. They inherited their style from the boss who promoted them, the culture that rewarded certain behaviors, and the version of "professional" they learned to perform before they had the language to question it. Now they're running teams and shaping careers using a leadership style they never actually picked. I've seen this happen for over 20 years. An executive leads through control because that's how they were led. A VP avoids hard conversations because the leaders above them always did. A director confuses consensus with courage because keeping the peace got rewarded more than telling the truth…
Corporate
Leadership style is often inherited before it is consciously designed. Periodically separating principles you actually believe from behaviors rewarded by former managers can prevent outdated patterns from becoming institutional habits.
Recruiter
You can be grateful for what a former boss taught you without copying their whole playbook. Part of becoming your own kind of leader is deciding what deserves to come with you and what does not.
Fun
Keep the lessons. Retire the inherited bad habits. 👏
Colby Baskin commented on this
Post by Shirley Braun , Ph.D., PCC
23d ago
✓ Commented
Colby said
Agreed. No perfect setup, just better choices for the stage you’re in 👊
Original post
Every organizational structure is a choice about which friction you are willing to tolerate. Centralize a function and you gain consistency, but decisions may move further from the customer. Embed specialists inside business units and you gain proximity, but expertise may become fragmented. Add another management layer and you may improve coordination, while making information travel more slowly. There is no frictionless organization. Yet many restructuring conversations proceed as though the right chart will eliminate tension altogether. It will not. The real work is deciding which tensions the strategy can afford and which ones it cannot. A company competing through operational reliability may accept sl…
Corporate
Organizational design is a choice among tradeoffs, not a search for a frictionless chart. Centralization, embedding and hybrid models each move different costs, so the right design depends on which friction the current strategy can tolerate.
Recruiter
There really is no perfect org chart. The useful question is which problems you are willing to live with at this stage, because every structure makes something easier and something else harder.
Fun
Org design is basically choosing which friction you can live with. 🎯
Colby Baskin commented on this
Post by Charlie Platt
23d ago
✓ Commented
Colby said
This is why interest can be tricky. Liking the idea does not mean they are ready to spend money on it.
Original post
"You're right. We need to fix this." Then they decided to do nothing. 🤯 Not in those words. What they actually said was, "we'll have a go at it ourselves for now." But that's the same outcome, the problem stays exactly where it is, and you're not the one being paid to fix it. You'd had a good call. Maybe even sent the proposal. They agreed with the problem, agreed it was costing them, agreed it needed sorting. So you booked them as a live one, someone who gets it, just needs a nudge. Another case study. A tighter proposal. One more follow-up. But here's the bit that gets missed. Admitting a problem isn't the same as being ready to pay to solve it. Those are two different things, and most of us treat them…
Corporate
Problem recognition is not purchase intent. Sales qualification improves when teams distinguish intellectual agreement from budget, urgency and willingness to change the current behavior.
Recruiter
“You are right, we should fix this” can feel like progress until the buyer decides to keep living with it. Interest is nice; readiness is what turns the problem into a deal.
Fun
Admitting the problem is not the same as buying the solution. 🎯
Colby Baskin commented on this
Post by Jimmy Lai
23d ago
✓ Commented
Colby said
Thats a pretty good problem to have. The goal should be to build a team that makes the whole firm stronger, not to be the best at every job yourself.
Original post
I'm the worst attorney at my law firm. And I'm the one who built it. That used to keep me up at night. Now it's the whole point. Steve Jobs couldn't code. Sara Blakely had zero fashion experience. Phil Knight wasn't a shoe designer. They were visionaries who put the right people in position and got out of the way. I failed the bar 3 times. I'm from Taiwan on an E-2 visa, running a firm in Oklahoma City. My job isn't to be the smartest person in the room. My job is to make sure the smartest people in the room have everything they need to win. The resources, the opportunities, and a boss who actually cares about their life outside of work. I came to this country chasing the American Dream. Turns out the…
Corporate
A founder becoming the least specialized practitioner in the firm can be evidence that the organization has matured beyond the founder’s individual production. Building a team of 23 stronger contributors is a better scaling outcome than remaining the best technician forever.
Recruiter
Being “the worst attorney” in the firm sounds like a pretty good founder problem when it means you hired people who raised the level around you. Helping 23 other people chase their goals is a bigger job anyway.
Fun
Being the worst attorney at your own firm might be the goal 😂
Colby Baskin commented on this
Post by Emily Little, PhD
23d ago
✓ Commented
Colby said
Love the way this frames it. Letting children be part of everyday life teaches things no lesson can really replace.
Original post
Across cultures, children don’t spend their early years preparing for “real life.” They spend them doing real life. They carry babies. Help prepare meals. Comfort younger children. Care for animals. Sweep floors. Fetch water. Not because they’re being trained for adulthood. Because they’re included in the everyday life of their community. Play is often practice. And practice shapes culture. It makes me wonder how different our expectations of childhood might be if we saw children less as people we need to entertain, and more as people who genuinely want to belong… P.S. He won’t remember this. But he’s already learning one of the oldest human lessons: how to care for one another. 🔁 Repost to help…
Corporate
Including children in ordinary community life treats capability as something developed through participation rather than constant simulation. Everyday contribution can teach responsibility, observation and belonging in ways a scheduled lesson cannot reproduce.
Recruiter
Kids learn so much from being included in the real rhythm of a family or community. Sometimes helping with ordinary life gives them more confidence than another activity designed to entertain them.
Fun
Kids usually want to belong more than they want another activity. ❤️
Colby Baskin commented on this
Post by Christopher Harvey
23d ago
✓ Commented
Colby said
Thats a wild story. Congrats on building the agency and doing it your way!
Original post
A company I worked for fired their best salesperson. That guy was me. Then the CEO flew in from Australia to fix it. I closed more deals than anyone else in the building. And was getting $130K base salary + uncapped commission on top. But I also took plenty of days off. Apparently those days crossed some invisible line so they let me go without much discussion. The owner caught wind of the situation later and did not mess around. He literally jumped on a plane, flew across the planet, and switched the entire company to unlimited PTO on the spot. All of that effort just to solve something one honest conversation could have fixed earlier. They pulled me into a room after the change. The owner sat t…
Corporate
Running a high-performing sales role and a new agency in parallel for six months created a clear transition test before the leap. The outcome also shows how a career setback can become an ownership trigger when the underlying skill is portable.
Recruiter
Getting fired as the top salesperson is a wild way to start the next chapter. Building the new thing while still proving you could sell gave you a pretty strong bridge into doing it your own way.
Fun
Getting fired as the top seller is quite the founder origin story. 👀
Colby Baskin commented on this
Post by Luís Rodrigues
23d ago
✓ Commented
Colby said
Agreed. The people closest to the work have the most honest view of AI. AI can speed things up but it still needs a human to catch the mistakes.
Original post
People who actually use AI know where it breaks. It's Monday, and to kick off the week, I sat through one of 𝘵𝘩𝘰𝘴𝘦 meetings. "AI can definitely do that for less." Ah... starting the week with fireworks. The folks in the trenches with AI Say something very different from the keynote deck. "Nice draft, but I still have to rewrite half" "This keeps making stuff up" "It can't cover the whole thing" That's not whining. That's judgment. Anyone can drop a prompt and get text back. The difference is knowing when that text is correct, incorrect, or convincingly wrong. Here's what gets under my skin: Some companies are now scoring AI usage like it’s performance. Who’s racking up the most tokens? Who’s in…
Corporate
AI adoption should be measured by improved outcomes, not token volume or tool activity. The people closest to the workflow are best positioned to identify where automation saves time and where model error creates new review work.
Recruiter
The person rewriting half the draft knows more about the tool’s real value than a dashboard showing “AI usage.” Listen to the practitioners before turning adoption into another activity metric.
Fun
Token count is not a performance review. 😅
Colby Baskin commented on this
Post by Hayden Cohen
23d ago
✓ Commented
Colby said
Argentina is an interesting market for remote talent. The resilience piece is real too. People who have had to figure things out in tough conditions bring a different kind of problem-solving to the table
Original post
Argentinians earn more in the US than immigrants from any other Latin American country. Let me explain: Argentina is far away, and getting to the US from there is a big move. So the people who make it tend to be the ones already set up to succeed: educated, established, often with business ties or a network waiting for them. There's a huge Argentinian community in Miami, and a lot of them arrive with a runway most immigrants don't have. Now compare that to closer countries. When the US is right next door, a much wider range of people make the move for opportunity. That pulls the average the other way. You see the same pattern with Venezuela and Costa Rica. So "Argentinians earn the most" is mostly a story a…
Corporate
Argentina’s talent case is more compelling when cost savings are paired with demonstrated adaptability and competitive outcomes. A 30–60% labor-cost differential matters, but resilience and skill are what make the economics sustainable.
Recruiter
The savings get attention, but the problem-solving piece is what makes a remote hire work after the spreadsheet. People who have learned to operate through uncertainty often bring useful adaptability with them.
Fun
Argentina turns resilience into a pretty compelling talent story. 🌎
Colby Baskin commented on this
Post by Suad Fakih
23d ago
✓ Commented
Colby said
This is a good reminder that wealth does not always come from the obvious path. Sometimes it comes from turning your experience, audience, or skill into ownership.
Original post
I keep seeing many ways women are building serious wealth in America right now. And almost none of them look like what we were taught. 💎here are 5 archetypes of women driving this change: 1./ The Artist turned Founder:  talent made her famous  then she used that attention to build something the business now earns more than the music ever did 2./ The Founder Turned Investor: she built a company from zero, now she uses her operational skills as a track record by investing in the companies she believes in 3./ The Founder: no business experience & no obvs right time to launch she created something women actually wanted and owned most of it until it was worth billions 4./ The Athlete: she built a name for…
Corporate
Modern wealth creation increasingly combines expertise, audience and ownership rather than relying only on salary progression. The recurring pattern is converting an existing advantage into equity or an asset that can compound independently of hours worked.
Recruiter
I like seeing wealth stories that do not all start with the same playbook. Turning skill, audience or experience into ownership opens a very different kind of upside.
Fun
Ownership can come from a lot more paths than people were taught. 💎
Colby Baskin commented on this
Post by Shirley Braun , Ph.D., PCC
26d ago
✓ Commented
Colby said
The business can outgrow the way it was originally built. That does not mean the old design was wrong. It just means the structure has to grow with the business.
Original post
Here is the uncomfortable truth underneath everything I posted this week. You cannot redesign the organization you are inside of, because you designed it around yourself. The decision rights sit where you trust. The information flows route around your blind spots, or straight into them. The cadence of meetings reflects your tolerance for uncertainty more than the company's need for coordination. None of this is a character flaw. It is simply how organizations form around a leader, and it is the core thesis of my work after a Ph.D. in organizational psychology and two decades as an operator: the leader and the organization co-create each other. Which means the third question from yesterday, which parts of th…
Corporate
Founder-designed organizations often preserve yesterday’s constraints because the original designer is also embedded in the system. External perspective becomes valuable when strategy has changed but roles, authority and workflows still optimize around the founder.
Recruiter
A structure can be exactly right for the company you were and completely wrong for the company you became. It is especially hard to see when your own role is part of the design that needs changing.
Fun
Outgrowing the old structure does not make the old structure a mistake. 👏
Colby Baskin commented on this
Post by Andrew Marsham
26d ago
✓ Commented
Colby said
Staying strong is not just a gym thing. It is a quality-of-life thing.
Original post
I've had 4,100+ conversations with executives about their health since 2018. Here's what I'd tell you if I wasn't worried about offending you. Most coaches won't say these out loud. They're too worried about losing your business. I'm more worried about your health. Here are 9 harsh truths about why you'll die earlier than you should: 1️⃣ You think you're healthy because you're not sick ↳ No symptoms doesn't mean no problem. Disease builds silently for years. ↳ You haven't had proper bloodwork in years and you're guessing. 2️⃣ You think you're a healthy weight because you're not obese ↳ Being 20lbs overweight is still a problem. ↳ That excess is visceral fat wrapping around your organs, driving inflammation…
Corporate
Maintaining muscle is less about aesthetics than preserving functional reserve. The business analogy is straightforward: capacity built before it is needed is easier to retain than trying to recreate it after a major decline.
Recruiter
Strength at 80 means being able to keep doing ordinary life on your own terms. That makes resistance training feel a lot less like a gym goal and more like future independence.
Fun
Strength at 80 is a quality-of-life metric. 💪
Colby Baskin commented on this
Post by Jonathan Whipple
26d ago
✓ Commented
Colby said
The interview gets you in the room, but the follow-up can keep you in the conversation. I always respect when someone takes the time to send a thoughtful note after. It shows they care about the opportunity.
Original post
A good interview makes you memorable. Good follow-up gets you hired. You prep for weeks. You show up. You nail the questions. Then you go home, and you wait. Most candidates think the work ends when the interview does. But that's exactly when the hiring team starts comparing notes. And going quiet right then is the fastest way to get forgotten. I've seen candidates lose offers they earned in the room. Not because of a bad answer. Because of what happened after. This carousel breaks down the 7 follow-up mistakes that quietly kill offers, and how to fix every one of them fast: → The email almost nobody sends → The 3-line formula busy managers actually read → The cadence that keeps you eager, never needy S…
Corporate
When two candidates are close, a concise follow-up can reinforce judgment, interest and recall without adding another interview. The value is not the thank-you ritual; it is making the final impression specific to the conversation.
Recruiter
A generic “thanks for your time” is easy to forget. A thoughtful note that references the real conversation shows the candidate was listening and still cares after the Zoom ends.
Fun
Thoughtful follow-up can absolutely break a tie. ✉️
Colby Baskin commented on this
Post by Will Stewart, MBA
26d ago
✓ Commented
Colby said
Love the workflow cleanup. Less prep, fewer guesses, and the meeting starts with what needs attention.
Original post
Our Monday pipeline review used to take an hour, three people, and a stack of guesses. Now it's done before any of us log in. My ops manager used to spend Sunday night flagging which deals went quiet. Our sales lead used to spend Monday morning chasing the reps for updates. Half the meeting was just getting everyone caught up. Now the summary is sitting in Slack before anyone opens their laptop. Every deal read overnight, flagged if something moved, ready for all three of us at the same time. We didn't hire someone to summarize things faster. We stopped needing the Sunday-night flagging shift and the Monday chase entirely. That's an hour back for three people, every single week, and a standup that s…
Corporate
Automating pipeline preparation converts meeting time from data reconciliation into decision time. Saving three people an hour each week is useful, but the larger gain is starting with shared facts instead of competing guesses.
Recruiter
The best part is not just getting an hour back. It is walking into the meeting already caught up so the team can talk about what to do instead of what happened.
Fun
Decision-ready meetings beat catch-up meetings every time. ⚡
Colby Baskin commented on this
Post by Coach Dave
26d ago
✓ Commented
Colby said
The mental tab part is real. I can leave one task open, jump to the next thing, and still have my brain quietly trying to finish the first one in the background.
Original post
Fifteen years of experience. A "senior" title. And by 2pm you can't remember what you opened your laptop to do an hour ago. That's not a discipline problem. It's what your brain does to anyone who switches tasks before finishing the last one. There's a name for it. Researcher Sophie Leroy at the University of Washington found that when you move from an unfinished task to a new one, part of your attention stays behind. She called it attention residue. You're technically on the new task. But a slice of your working memory is still running the old one. That residue drags down how well you do the next thing. Source: https://lnkd.in/gXZsG9nG That's why closing the ticket, jumping into standup, then opening the P…
Corporate
Attention residue is a hidden switching cost. Explicitly closing or parking an unfinished task before moving on can preserve working memory for the next problem rather than leaving part of the system running in the background.
Recruiter
That “mental tab” description is exactly right. Even after you switch screens, part of your brain keeps trying to finish the thing you left open.
Fun
Unfinished tasks really do keep a tab open in your brain. 🧠
Colby Baskin commented on this
Post by Hayden Cohen
26d ago
✓ Commented
Colby said
Good point. Cost matters, but it only works long term if the quality is there too.
Original post
This country is not getting enough attention for what it offers. That will be changing soon. It just has to. The value Colombia brings to American business is insane. Last year, Colombian sales teams drove millions in revenue for our US clients. They may be remote and in a different country. But their results are the same compared to US sales teams. Here's what the numbers show: The workforce → 17% of the population is aged 15-24. One of the youngest, fastest-growing labor pools in Latin America. → Millions of college grads entering the market every year. → Talent costs can be up to 70% less than US equivalents. And yet it stays one of the most underpaid and underutilized markets in the hemisphere. Ou…
Corporate
Colombia’s hiring case is strongest as a quality-adjusted cost argument. A young talent base, cultural proximity and 23% of actual placements are more meaningful evidence than savings alone.
Recruiter
“Cheaper” is not enough for a long-term hiring strategy. The interesting part is when the cost advantage comes with people you would have been happy to hire at a higher price anyway.
Fun
Low cost only matters if the quality holds. 🎯
Colby Baskin commented on this
Post by Lee Ann Chan
26d ago
✓ Commented
Colby said
💯 Use LinkedIn to talk to people, not just send your resume into the void.
Original post
A former LinkedIn employee just confirmed what many suspected. They worked there 3 years. Here’s what they shared: → Easy Apply floods postings with 800+ applications. Recruiters often filter by Premium and stop reading after ~20. → The “Open to Work” banner can actually work against you. Some hiring managers see it as a red flag, not a green light. → Many roles are filled internally before the posting even goes live. Companies post publicly because HR policy requires it, not because the role is open. Their advice? Stop relying on Easy Apply. Start reaching out to actual people ~ recruiters, hiring managers, employees at the company. If you’re job searching right now, this is your reminder: applications g…
Corporate
When Easy Apply produces hundreds of applicants, relationship channels become a practical way to create context around an otherwise anonymous resume. Direct outreach should add relevance, not simply duplicate the application in someone’s inbox.
Recruiter
Submitting the application can be step one, not the whole strategy. A real conversation with a recruiter, manager or employee gives the resume a human story instead of leaving it buried in a pile.
Fun
People > Easy Apply roulette. 🤝
Colby Baskin commented on this
Post by Tash Durkins, CPC
26d ago
✓ Commented
Colby said
Good for you for calling it. Its easy to keep pushing just because the work is there, but exhaustion does not make anyone better.
Original post
Three nights of 3 AM wake-ups, a flood-damaged home, and a full client load. I'm taking today off. Full stop. I'm completely exhausted from this week. Moving out of our flood damaged home for a few days. Then back in to concrete floors (not by design) and ripped out drywall. Five executive coaching sessions. One virtual webinar. Two CEO strategy sessions. Four gap analysis interviews. Multiple meetings. Everything else on my list will still be there on Monday. And I've learned the hard way that knowing when to stop is just as important as knowing when to push. At some point you have to make the call that lets you lead another day. Today I'm choosing it. Self-care is required. Find space today…
Corporate
Rest can be a leadership decision when depleted capacity is already degrading judgment. Three nights of 3 a.m. wake-ups, a damaged home and a full client load is exactly the kind of situation where forcing output can create more cost than taking a day.
Recruiter
Flood damage, clients and three nights of broken sleep is plenty of evidence. Taking the day is not quitting on the work; it is making sure you still have something useful to bring back to it.
Fun
Taking the day off before you break is leadership too. ❤️
Colby Baskin commented on this
Post by Benoy Tamang
26d ago
✓ Commented
Colby said
Agreed. Too much process makes it feel like everything is controlled, but it often just spreads responsibility so thin that nobody really owns it.
Original post
I watched a CEO get walked out of his own boardroom. Not fired. Not escorted by security. By his own executive team, with the help of an ambulance, who finally said enough. Here's what led to it. He was a founder I worked with. Brilliant. Driven. Completely unable to regulate himself under pressure at that time. Bad news in a meeting? He'd explode. Blindside someone with a public dressing-down. Go cold and punish for days after a missed number. His team didn't leave. That's the part that gets me. They cared enough to stage an intervention. They told him directly: we need you to get help, or we can't keep doing this. He listened. He got support. He came back different. What stuck with me wasn't the ou…
Corporate
Process cannot compensate for ambiguous ownership or unsafe communication. In fact, additional controls can hide the problem longer by creating the appearance of governance while executive concerns remain unspoken.
Recruiter
A thick process can make everything look managed while nobody feels safe enough to say what is actually wrong. Silence from the leadership team is not the same as alignment.
Fun
Process without ownership is just organized ambiguity. 👀
Colby Baskin commented on this
Post by Lee Ann Chan
27d ago
✓ Commented
Colby said
Being ready for something else does not make you ungrateful. It just means you’ve outgrown the room you’re in.
Original post
Be honest. You've been looking at job boards on your lunch break at work. You've got three job apps open on your phone right now. You've bookmarked five "maybe" jobs you haven't applied to yet. You've rewritten your resume in your head a hundred times but haven't actually opened the file. Here's the truth nobody tells you: Staying in a job you've mentally checked out of isn't playing it safe. It's just slower burnout with extra steps. You already know you're capable of more. You already know this job stopped stretching you a long time ago. What you don't have is a plan, and that's the only thing standing between "someday" and actually leaving. I help people who are EXACTLY where you are right now…
Corporate
Outgrowing a role is not evidence that the prior opportunity was a mistake. The practical transition is converting vague dissatisfaction into a plan with positioning, target roles and a deliberate exit path.
Recruiter
Looking at job boards over lunch is usually a sign the thought has been around for a while. You can appreciate what the current role gave you and still make an actual plan for what comes next.
Fun
Lunch-break job searching is a sign worth listening to. 🎯
Colby Baskin commented on this
Post by LK Pryzant
27d ago
✓ Commented
Colby said
Agreed. A 1:1 should be where the real concerns come out, not just the safe updates.
Original post
Ever walked out of a 1:1 thinking, ‘That could’ve been an email’? ...Your team has too. That’s the danger of autopilot 1:1s. They check boxes, but they don’t create connection. A leader I coach recently opened a 1:1 with this: “What’s one thing you wish you could tell me, but haven’t?” On the surface, their employee seemed fine. Steady. Professional. No red flags. But that question cracked something open. The truth spilled out: They’d been frustrated for months, feeling stuck. That moment showed the leader what they’d missed: 1:1s aren’t just about updates. They’re about making space for what’s unsaid. Because here’s the reality many leaders miss: ⤷ Agendas cover tasks, not tension ⤷ Silence is not…
Corporate
A one-on-one should surface information that routine reporting cannot: uncertainty, friction, development needs and disagreement. If every conversation stays at status-update level, the format is consuming time without creating management insight.
Recruiter
The useful 1:1 starts where the project update ends. It should be one of the few places somebody can say the thing they would not put in the team channel.
Fun
One-on-ones need more than updates to earn the time. 🎯
Colby Baskin commented on this
Post by Will McTighe
27d ago
✓ Commented
Colby said
Strategy matters, but the relationship part is what makes it work. People connect with people.
Original post
Everybody says "build a personal brand." Nobody tells you where to actually start. Most people do 1 of 2 things. They either post random thoughts and hope something sticks, or they never start at all. Both get you to the same place…nowhere. In reality, the whole thing comes down to 7 steps: Step 1: Fix your profile Your banner, photo, headline, About and Featured sections should tell one story. who you help, what you help them do, and where to go next. If a stranger can't work that out in 5 seconds, they bounce. Step 2: Pick your niche One person, one problem. Fill in this line: "I help [who] do [what] so they can [outcome]." Saywhat started because I was spending too much time on LinkedIn instead of m…
Corporate
A personal brand works when positioning and relationships reinforce each other. Clear expertise gets a stranger to understand the value; useful, human interaction is what turns that understanding into trust over time.
Recruiter
The five-second profile test matters, but people still connect with people. Clear positioning gets the door open; the relationships are what make anyone want to keep coming back.
Fun
Personal brands still work because people connect with people. 👏
Colby Baskin commented on this
Post by Emily Parcell
27d ago
✓ Commented
Colby said
Ending the meeting when the decision is made should be normal. Nobody needs to sit around filling time just because there are minutes left on the invite.
Original post
I once sat through a 1-hour meeting that required 12 minutes of actual work. The other 48 minutes disappeared remarkably easily. Someone looked for a file. We waited for a late arrival. We recapped last week's discussion. We revisited decisions that had already been made. Nobody questioned it. The meeting was booked for an hour. So it lasted an hour. Later, I did the math. Eight people. Every week. An entire year. Roughly $40,000 in salary spent on decisions that consistently took about 12 minutes. That's when I realized something. Most meetings don't expand because the work is complicated. They expand because the calendar gave them permission. I've seen this pattern in almost every organizatio…
Corporate
Calendar length is an arbitrary container, not a production target. If the decision is complete in twelve minutes, ending the meeting returns real capacity to every participant instead of rewarding discussion for filling the slot.
Recruiter
Giving people 48 minutes back is a small leadership move that adds up quickly. Nobody has ever complained that a useful meeting ended early.
Fun
Decision made? Release the hostages. 😂
Colby Baskin commented on this
Post by Will Stewart, MBA
27d ago
✓ Commented
Colby said
What a beautiful bond. Elephants are such gentle, intelligent animals.
Original post
She thought he was drowning. So she ran. Not away from the water. Into it. Kham Lha was a five-year-old elephant at the Elephant Nature Park in Chiang Mai, Thailand. When she first arrived at the sanctuary, she was in rough shape. Traumatized. In poor health. Distrustful of humans. And why wouldn't she be? Darrick Thomson, a staff member and co-founder of the Save Elephant Foundation, was assigned to help her recover. He didn't rush it. He spent weeks earning her trust. Slow. Patient. Consistent. No commands. No force. Just presence. Day after day after day. Until one day, Kham Lha decided he was hers. In 2016, Darrick was swimming in the river near the sanctuary. Splashing around. Testing how she'd…
Corporate
The rescue response is compelling because it appears to reflect trust built through patient, repeated interaction. Consistency changed the animal’s behavior long before the dramatic moment in the river.
Recruiter
The part that gets me is how slowly the trust was earned. Weeks of calm presence became the foundation for that instinctive bond later.
Fun
That kind of trust is beautiful. 🐘❤️
Colby Baskin commented on this
Post by Richard Goold
27d ago
✓ Commented
Colby said
A win should give you confidence, not make you comfortable. It should remind you what you’re capable of, then push you to keep building.
Original post
3 uncomfortable truths about modern career growth. 27 seconds that challenge how you think about it. Someone accepting an award shared three rules. Each one goes against what most people chase. Start with who you surround yourself with. Choose people whose eyes light up when you arrive. This means choosing teams differently than most. Colleagues who save you a seat in meetings. Leaders who ask your view before deciding. Environments where your arrival changes the energy. Most optimise for impressive networks. They miss places where they actually thrive. Then there's our relationship with time. Slowly is the fastest way to get where you want to be. People who understand this work differently. They take pro…
Corporate
An individual win should increase evidence of capability without becoming the ceiling. Career resilience comes from converting achievements into broader skills, relationships and opportunities that survive the moment itself.
Recruiter
A win is useful when it reminds you what you can do and gives you energy for the next stretch. Enjoy it, then keep building on the confidence it earned.
Fun
A win should be fuel, not a recliner. 👏
Colby Baskin commented on this
Post by Kinza Azmat
27d ago
✓ Commented
Colby said
Lead by example. People will copy your pace, your standards, and your attitude because the tone at the top always works its way through the team. You can’t ask for urgency, ownership, or discipline if you don’t model it first.
Original post
Top 1% leaders don't build great companies by accident. They follow a few principles consistently. Here are 10 worth keeping: 1. Focus on Progress, Precision, and Profit ↳ Every decision should move the business forward, improve execution, or increase profitability. 2. Eliminate Bureaucracy and Inefficient Meetings ↳ If a meeting doesn't help people make better decisions, it shouldn't happen. 3. Facilitate Free Flow of Communication ↳ Let information reach the right people directly instead of getting stuck in layers of approval. 4. Adopt "Common Sense" Governance ↳ If a rule slows the business down without adding value, change the rule. 5. Make Decisive Moves ↳ Make decisions quickly, align the team, and…
Corporate
Leadership standards propagate through observed behavior more reliably than instruction. If the leader’s calendar, response patterns and accountability contradict the stated expectations, the team will copy the behavior rather than the memo.
Recruiter
Teams watch what leaders do when the pressure hits. Urgency, ownership and discipline only become credible standards when the person asking for them models them too.
Fun
Teams copy behavior faster than they follow slogans. 👏
Colby Baskin replied to Victoria Effer’s comment on this
Post by Victoria Effer
27d ago
✓ Commented
Colby said
Victoria Stop being invisible. Good work matters, but people still need to know what you do, what you care about, and where you’re headed.
Original post
If you’re ambitious but have no idea what to do with your life: Stop trying to plan the next five years. Do these 6 things instead 👇 1️⃣ Follow what gives you energy. Pay attention to what makes you feel alive (and what consistently drains you). Your future is often hidden inside that difference. 2️⃣ Take the smallest possible step. You do not need more certainty. Send the message, publish the post, attend the event. 3️⃣ Treat your ideas like experiments. Your next decision does not need to define your life. Test it for 30, 60, or 90 days. Then let the evidence choose your next move. 4️⃣ When something works, go all in. Look for energy, progress, demand, and growing momentum. When curiosity becomes evi…
Corporate
In a volatile career market, visibility is a form of optionality. People do not need a five-year plan, but they do need a legible point of view about what they do well, what they care about and where they want to contribute.
Recruiter
You do not need your whole future mapped out to stop being invisible. Let people know what you are good at and what direction interests you so the right conversations have a chance to find you.
Fun
Good work still needs enough visibility to create options. 👀
Colby Baskin commented on this
Post by Dr Tim Patel
27d ago
✓ Commented
Colby said
The emails at 9pm part is real, especially in our industry. You cannot always control when problems show up, but you do have to find ways to recover when they do.
Original post
My patient wasn’t overeating. She was overworking. 47 years old. Daily walks. Careful diet. No major lifestyle change. But over 18 months, her waistline kept growing. Four doctors told her the same thing: “Welcome to aging.” But they missed the real problem. Stress. And I see this constantly in the ER People doing everything “right” with food… while their nervous system is stuck in survival mode. Here’s what most people do not realise about cortisol. It does not just affect hunger. It changes where your body stores energy. And the fat around your organs is especially sensitive to it. That means two people can eat the same meals… and get completely different outcomes. One burns it efficiently. T…
Corporate
Chronic work stress can become an operating-health issue even when food and exercise look reasonable. The practical challenge is building recovery into industries where late-night problems cannot always be eliminated.
Recruiter
Some jobs will always throw a 9 p.m. problem at you. The part you can control is whether every night stays “on” afterward or you have a real way to recover.
Fun
9 PM email culture has a physical cost too. 😬
Colby Baskin commented on this
Post by Coach Dave
27d ago
✓ Commented
Colby said
Warm doors are built way before you need them. People remember who made their work better.
Original post
A few years ago, someone who used to work for me reached out. There was an opening at his company. He would report to me again. I didn't apply through a job board. My resume went straight to the hiring manager. I had an interview with him and two future peers in a week. Then a final round with the SVP. An offer came a few days later. I don't know if anyone else was even considered. Here's the part that stuck with me more than the offer itself. This wasn't someone doing me a favor out of pity. He wanted to work for me again. That's not a connection. That's a track record, walking into the room before you do. Most IT professionals treat relationships like a backup plan. Something you lean on only after the…
Corporate
Warm career opportunities are often delayed returns on earlier leadership and contribution. Helping people grow creates relationship equity that can surface years later when roles, referrals or introductions emerge.
Recruiter
People remember the manager, teammate or mentor who genuinely made them better. Those are the relationships that can reopen a door years later without feeling transactional.
Fun
Warm doors are usually built years before they open. 🤝
Colby Baskin commented on this
Post by Susan Chen
27d ago
✓ Commented
Colby said
This resonates. It’s easy to call it responsibility when you’re replaying every mistake and trying to control every outcome. But at some point, that stops helping and just steals the moment you’re actually in.
Original post
I thought control brought peace.  It only brought more exhaustion. I was never where I was. At dinner, I was replaying the meeting that went sideways. In bed, I was rehearsing tomorrow's presentation. On vacation, I was mentally rewriting last week's mistakes. My body showed up. My mind was always somewhere else. The stress from work had spilled into everything. I couldn't turn it off. I told myself I was being responsible - beating myself up over past mistakes so I'd never repeat them, obsessing over every detail so the future would be perfect. But the guilt didn't protect me. The control didn't calm me. It just made me miserable - and I was missing my actual life. Then my meditation teacher said someth…
Corporate
Control can masquerade as responsibility long after it stops improving the outcome. Replaying a failed meeting at dinner does not create better governance; it simply extends the workday into attention that cannot change the past.
Recruiter
There is a point where reflection stops being useful and turns into replaying the same scene. You can learn from the meeting without making everyone at dinner sit beside it in your head.
Fun
Control can look responsible while quietly stealing your evening. ❤️
Colby Baskin commented on this
Post by Cowtown Logistics
27d ago
✓ Commented
Colby said
Airport delivery with backup power on the deck. That’s a solid one to have in the books!
Original post
Delivered a backup generator to the airport on a mechanical gooseneck. Sometimes you just have to save the day. ⚡🚛 Whether it's expedited, oversized, or mission-critical freight, we're ready when the call comes in.
Corporate
A backup generator headed to an airport is a good example of freight where service level is tied to operational consequence. Mechanical-gooseneck capacity and reliable execution matter more when the cargo exists for a mission-critical failure scenario.
Recruiter
Backup power going to an airport is the definition of a load you want handled right the first time. Great one to have on the board.
Fun
Backup power to an airport is a pretty satisfying delivery. ⚡🚛
Colby Baskin commented on this
Post by Cowtown Logistics
27d ago
✓ Commented
Colby said
I’ve got a soft spot for these tanks. We’ve hauled a lot of them over the years, and they still look cool every time.
Original post
Our therapist says we should stop getting attached to oversized loads. We told them… “Have you seen these tanks?” We’ve been hauling them for years.
Corporate
Oversized freight is memorable because the equipment match and execution are visible in a way routine loads rarely are. Years of moving the same specialized tanks also creates useful pattern recognition around the work.
Recruiter
Hard not to get attached when the load looks this good 😎 Those tanks definitely earn the extra look.
Fun
Oversized tanks do have a weird way of becoming favorites 😂
Colby Baskin commented on this
Post by Clif Mathews
27d ago
✓ Commented
Colby said
This is a good one. The work will always find a way to take more if you let it. You have to protect the other parts of life on purpose.
Original post
There are six areas every leader needs to protect. Most of us neglect at least half of them. We get very good at working toward our goals. So good that almost every minute gets shaped around the next milestone. And because that focus often pays off, we keep going. But somewhere along the way, it starts costing us things we never meant to give up. Plans with friends keep getting pushed back. Rest becomes something you schedule around work. Hobbies become things you'll get back to "eventually." The parts of life that exist outside the job get smaller, without us ever really choosing that. You’ll probably spot one area you’ve been neglecting. Start there, with one small thing you can change this week. 🧑‍…
Corporate
Work has an almost unlimited ability to absorb available capacity. Protecting health, relationships and non-work identity therefore requires deliberate allocation, not the assumption that time will remain after the job is satisfied.
Recruiter
The job will always find one more thing to take. The other parts of life usually need a calendar invitation and a boundary if they are going to stay big enough to matter.
Fun
Work will take every inch you leave unprotected. 🎯
Colby Baskin commented on this
Post by Joy Zarine
27d ago
✓ Commented
Colby said
This is why I keep saying yes to rooms I almost talk myself out of. The awkward part passes, but the right people and conversations can make the whole thing worth showing up for.
Original post
I hate business events. Name badges. Ice breakers. Sweaty palms and even sweatier handshakes. The whole ritual of standing in a room full of strangers, feeling incredibly awkward, wondering how long before I can politely leave. Yes, I hate events. Until I get there… and get into it. Because there is always a friendly face. Or fifty. And after a couple of quick introductions, everything changes. Suddenly we are solving each other’s business problems. Planning new partnerships. Plotting general world domination. Last night I found myself at Amazon HQ for the female founder Trailblazer event. And it was fantastic. A room full of women building brilliant things, comparing notes, sharing contacts, opening d…
Corporate
Networking events create value because opportunity is often generated through weak ties and unexpected adjacency. The uncomfortable first ten minutes are a small cost if the room contains people, ideas and partnerships that would never appear in the normal workday.
Recruiter
The awkward part usually ends as soon as you find one good conversation. Saying yes to the room gives chance a place to work.
Fun
Sweaty handshake first, good conversation second 😂
Colby Baskin commented on this
Post by James Compton
27d ago
✓ Commented
Colby said
This is a good reminder. Some old stories are not worth carrying forever. They happened, but they don’t have to keep running your life.
Original post
The event lasted five minutes. You've been carrying it for twenty years. There's an old Zen story about two monks walking beside a river. A young woman was struggling to cross. The elder monk picked her up, carried her across the water, set her down, bowed, and continued walking. The younger monk followed in silence. Hours later he finally spoke. "How could you touch her? We took vows." The elder monk smiled. "I left her at the riverbank hours ago. Why are you still carrying her?" Most of us are the younger monk. Not because we're holding onto the past. Because we're holding onto what we decided the past meant. A teacher asks: "Why didn't you get 100%?" A manager says: "You're not ready yet."…
Corporate
Past events continue exerting influence through the interpretation attached to them, not simply because they happened. Revisiting the story can be useful when a five-minute event has been allowed to govern decisions for decades.
Recruiter
Some things happened to us; some things we keep happening to ourselves through the story we carry afterward. It is worth asking whether the old meaning still deserves that much space.
Fun
Five-minute events can cast twenty-year shadows. 👀
Colby Baskin commented on this
Post by Lisa Ann Edwards
27d ago
✓ Commented
Colby said
Agreed. You can give a team the best tool in the world, but if it does not make their work easier to understand or easier to do, it just sits there.
Original post
Your AI transformation is missing a leader. Technology teams can deploy the tools. They cannot make people trust them, redesign how work gets done, clarify what should remain human, or reinforce new behaviors until they stick. That is the people side of AI transformation. Internal coaches, HR, L&D, OD, and talent leaders already have many of the skills required to lead it. Ask yourself: Where is adoption stalled? Which workflow needs to change? What must people do differently? Who is helping them make that change? You do not need to become the technologist. Become the person who connects the technology, the work, and the people. -- FYI: Internal coaches, HR, L&D, OD, and talent leaders, I’m hosting a li…
Corporate
AI adoption is an organizational-change problem as much as a technology deployment. Trust, workflow redesign, role clarity and reinforcement determine whether a tool becomes operating behavior or another unused license.
Recruiter
The technical team can turn the tool on. Somebody still has to help people understand where it fits, what stays human and how the day-to-day work is supposed to change.
Fun
AI adoption needs a people-and-work leader, not just tools. 🤖
Colby Baskin commented on this
Post by Stephanie Hills, Ph.D.
28d ago
✓ Commented
Colby said
Good breakdown. Agents are not just another tool to plug in. A good demo can get people excited, but real adoption happens when it fits into the work people already do every day.
Original post
79% of enterprises say they’ve adopted AI agents. Only 11% run them in production. That gap is the real AI strategy story. ❌ Not the demos. ❌ Not the hype. ❌ Not the pilots. The real question is whether the business is ready to make agents work at scale. Because agentic AI will not fail because leaders lack ambition. It will fail because organizations lack: ➕ Governance. ➕ Trust. ➕ Operating models. ➕ Workflow design. ➕ Clear business value. ➕ Human plus agent accountability. That is where pilots stall. That is where budgets get questioned. That is where leadership confidence breaks. We are not just adopting tools anymore. We are redesigning how work gets done. So if you are shaping AI strategy for 20…
Corporate
The gap between 79% “adoption” and 11% production use shows that agent demos are not the same as operating integration. Scale requires workflow ownership, system boundaries and a clear model for how people and agents hand work between each other.
Recruiter
Getting people excited in a demo is easy compared with making an agent useful every Tuesday at 10 a.m. The real test is whether it fits the workflow well enough that people keep using it.
Fun
79% adopted and 11% in production tells the whole story. 👀
Colby Baskin commented on this
Post by Trisha Tayan
28d ago
✓ Commented
Colby said
Agreed, A lot of strong candidates undersell themselves because they explain the job, not what they actually changed.
Original post
You can have 15 years of experience and still leave an interview feeling as though you failed to explain your value. I see this often with experienced women. They have led teams. Handled restructures. Managed growth. Navigated difficult change. Yet when someone says, “Tell me about yourself,” they begin listing jobs. Title. Company. Responsibilities. Next role. It sounds accurate. But it does not always sound memorable. The problem is that a career timeline forces the listener to work out the meaning for themselves. They have to connect the dots. They have to guess what you are known for. They have to decide why your experience matters for the role in front of you. A strong career story does th…
Corporate
Experienced candidates often describe responsibility when they should describe change. A memorable career story identifies the problem, the judgment applied and the outcome created so the interviewer does not have to infer the value from tenure alone.
Recruiter
Fifteen years of experience can still sound flat if every story starts with “I was responsible for.” The stronger version is what changed because you were there.
Fun
Explain what changed, not just what you were responsible for. 🎯
Colby Baskin commented on this
Post by Clare Kitching
28d ago
✓ Commented
Colby said
The flying car comparison is spot on. Everyone wants one thing that does everything, but most businesses just need the right tool for the right task.
Original post
We talk about AI like it’s a flying car. One machine that drives, flies and somehow solves everything. But AI isn’t one thing. It’s a spectrum of vehicles, each optimal for a different job. I may repeat this idea a lot, but as more peple play with AI, the more their expectations change. So time for a reminder that there's not one magic car that will solve everything, but there are many approaches and many aren’t new. They’ve proved their value and are used reliably by companies every day. Here’s a simple rundown for when you need it: Rules ↳ If this, then that. ↳ Think: basic automation and guardrails. Regression ↳ Finds relationships between variables. ↳ Think: forecasting sales or costs. Machine Learni…
Corporate
AI strategy improves when teams decompose the problem before choosing the model or tool. Different workloads need different combinations of automation, prediction, retrieval and generation; a universal “AI solution” usually hides those distinctions.
Recruiter
The flying-car analogy works because businesses keep asking for one magical thing to do everything. Most teams would be better off picking a few specific jobs and matching the right tool to each one.
Fun
AI is a garage of vehicles, not one flying car. 😂
Colby Baskin commented on this
Post by Cicely Simpson
28d ago
✓ Commented
Colby said
Really useful. Before any meeting, you should know the one decision you need people to make.
Original post
The room doesn't remember what you presented. It remembers what it decided. And the leaders who understand that walk out with what they came for. Years ago, I sat in a Starbucks boardroom to present a global government affairs strategy to the executive team. I had the data, the deck, And I had spent weeks on the landscape, risks, and options. 40 minutes in, the CEO leaned forward and said,  "Cicely, this is great context. What are you asking us to approve?" I got the approval eventually. But it took 2 more meetings, when it should have taken one. That was the moment I stopped designing presentations to show my thinking,  And started designing them to drive a decision. Here are the 6 rules I now teach e…
Corporate
Executive communication should be designed backward from the decision. A one-sentence ask, the minimum evidence required and anticipated objections create a much stronger meeting than a deck searching for an outcome after slide 20.
Recruiter
Knowing the one decision you need changes the whole meeting. It helps you cut the interesting-but-unnecessary slides and spend time on what the room actually needs to say yes or no.
Fun
Know the decision before you build the deck. 🎯
Colby Baskin commented on this
Post by Sammie Cooper
28d ago
✓ Commented
Colby said
There’s a lot of truth in this. A bigger opportunity is not always the right opportunity if it pulls you away from what you’re built to do well.
Original post
In 2013, I left a stable, decent-paying job I enjoyed, just to chase more money. The move crashed and burned. My paycheck became $820.60 every two weeks, which was about half of what I was making in higher ed. I’d taken a job selling ad space in association publications, base pay $25,000 a year plus commission. All but two checks over the next six months looked like that. It was unsustainable. After 1 month I realized I was awful at it, and was headed toward being hungry and broke. I tried to get my old job back right away, but it was no longer available. I found a bridge job handling insurance claims and held on until I could get my old job back. That took about six months. Every payday, $820.60 wasn’t…
Corporate
A larger compensation opportunity is not automatically a better career investment. Evidence about fit, transferable strengths and the actual economics of the role should matter more than the headline upside.
Recruiter
More money can be tempting enough to make every other signal feel secondary. Sometimes the expensive lesson is learning that fit still matters after the offer looks bigger.
Fun
Bigger is not always better when it takes you off your game. 👏
Colby Baskin commented on this
Post by Tash Durkins, CPC
28d ago
✓ Commented
Colby said
Unclear expectations make good people second-guess work they are fully capable of doing. That is such an unnecessary drain.
Original post
Ambiguity isn't just uncomfortable. It's exhausting. When roles, expectations, or priorities are unclear, your brain works overtime filling in the gaps. You're not doing less work. You're doing invisible work. Manufacturing certainty that nobody gave you. Hits a nerve, doesn’t it? And that invisible work compounds, draining your energy before you've touched a single deliverable. Ambiguity is one of the most expensive drains in any organization. And it's almost always optional. The most common response to ambiguity is to tolerate it. To assume it'll work itself out. To avoid the conversation because it feels awkward or presumptuous. But clarity doesn't arrive on its own. You have to ask for it. I…
Corporate
Ambiguity creates hidden cognitive load because capable people spend energy inferring priorities, authority and standards that leadership could have made explicit. Clarifying those variables is a productivity intervention, not merely a communication preference.
Recruiter
Good people can waste a surprising amount of energy wondering whether they are solving the right problem. A direct “here is the priority, owner and deadline” gives that energy back.
Fun
Unclear expectations are an exhausting tax on good people. 😵‍💫
Colby Baskin commented on this
Post by Emily Little, PhD
28d ago
✓ Commented
Colby said
A baby in a restaurant or on a plane is not automatically bad behavior. Adults can be plenty annoying too, and nobody is banning them.
Original post
We built a society that excludes the humans who need us most. Child-free flights. Child-free restaurants. Child-free hotel floors. We're not just limiting bad behavior. We're banning babies from adult society entirely. This is uniquely Western. In most human cultures, babies aren't excluded from adult spaces. They're integrated into them. Work, play, and living take place on one level. There is no need to isolate or exclude children from activities. Children observe. Learn. Participate. Not from a separate kids' table. From the center of community life. I observed this in all of my global experiences: - Babies in Java attend religious ceremonies strapped to their mothers' backs. - Toddlers in Vanuatu…
Corporate
Designing public spaces around zero tolerance for normal infant behavior shifts the burden from managing disruption to excluding an entire class of people. There is room for etiquette without treating babies themselves as the problem.
Recruiter
A crying baby can be disruptive. So can a loud adult. It feels like a pretty big leap from asking for consideration to deciding families with babies should not be there at all.
Fun
Babies are allowed to exist in public. Revolutionary concept. 😂
Colby Baskin commented on this
Post by Shirley Braun , Ph.D., PCC
28d ago
✓ Commented
Colby said
I agree, a leader may think they’re helping by stepping in, but too much stepping in teaches the team to wait. You can’t grow a strong team if they never get room to make the call.
Original post
Trust does not usually collapse in the decision. It erodes in the behavior around it. When pressure rises, even strong leaders can default to control. They solve it themselves. They become the answer person. They over-direct. They push goals down without enough context. They protect turf. They hide behind policy. Usually, they do not see it as a problem with trust. They see it as speed. They see it as accountability. They see it as “this is too important to get wrong.” But the organization experiences something else. Less ownership. Less candor. Less learning. More dependence on the leader. This is why big decisions need a real partner. Not someone who simply validates your instinct. Not someone who gets…
Corporate
Under pressure, leaders often protect the immediate decision by reclaiming control and accidentally weaken the decision-making system around it. Trust is built when teams are allowed to exercise judgment on consequential work, not only low-risk tasks.
Recruiter
If the leader always grabs the wheel when it gets important, the team learns that ownership only applies when the stakes are low. That is a hard way to build confident decision-makers.
Fun
Every rescue can teach the team to wait for another rescue. 👀
Colby Baskin commented on this
Post by Suad Fakih
28d ago
✓ Commented
Colby said
Storytelling and distribution might be one of the best combinations right now. If you can explain the thing and get it in front of the right people, you already have a big advantage.
Original post
Kim Kardashian failed at beauty, PE, and the bar exam. She's still worth billions. Here's what she got right. Obvs, reality TV made her famous! What made her wealthy is a rare combo of strengths. Basically, turning what you're fantastic at into equity. Let me share the gem. 💎 In 2006, she was organizing Paris Hilton's closet. A year later, Keeping Up with the Kardashians premiered.  Then became The Kardashians on Hulu (~$100M deal). 💮 Many saw it as cheap fame. BUT, it was a HUGE distribution channel she OWNED. She knew the POWER that came with it. And she built around it. The biggest one (yet) is co-founding SKIMS.  By 2025, it was valued at $5B in its latest round led by Goldman Sachs. 💎 But the…
Corporate
Storytelling plus owned distribution is a powerful combination because one skill creates meaning and the other controls reach. The broader lesson is that uncommon career leverage often comes from stacking complementary abilities rather than optimizing one in isolation.
Recruiter
Being able to tell the story and already having a way to reach people is a hard combination to beat. Skill stacks get interesting when each piece makes the other more valuable.
Fun
Storytelling + distribution is a seriously strong modern combo. 📣
Colby Baskin commented on this
Post by Hayden Cohen
28d ago
✓ Commented
Colby said
Some degrees open doors. Some just delay the hard part of building real experience.
Original post
I've seen this debate kicking around on LinkedIn lately whether a master's degree matters or not. This screenshot objectively is a terrible ROI on a master's degree. In 2026 the perception of degrees is changing. Here's my honest take on degrees versus experience: There's a time and place for an advanced degree. An MBA makes sense if you need it to switch careers, or to build a specific network. I have friends who did exactly that and got real value out of it. But going just to get a bigger salary? The world is moving away from that. More and more, companies just care about your work. They care less every year about where you went to college, as long as you're good at your job. There is so much informati…
Corporate
Graduate education is an investment whose return depends heavily on field, credential requirements, cost and opportunity cost. Treating every master’s degree as inherently valuable or inherently wasteful ignores the economics that actually determine the outcome.
Recruiter
Some careers genuinely reward the degree. In others, two years of real work and a much smaller bill may create more momentum. The ROI has to be specific to the path.
Fun
Degree ROI gets harder to ignore when experience compounds faster. 🎓
Colby Baskin commented on this
Post by Charlie Lass
28d ago
✓ Commented
Colby said
Looking foolish is part of learning. The only way to avoid that completely is to never try anything new, and that is a much worse trade.
Original post
Don’t be afraid to look stupid. (I do it daily). No one serious will judge you for trying. Because they know what it takes to be good at something hard. The people doing what you want to do… aren’t judging you. At all. The people laughing usually gave up their dreams a long time ago. -The athlete respects the beginner. -The founder respects the person taking the risk. -The writer respects the blank page. -The musician respects the first terrible song. Because they’ve all been there. The loudest critics aren’t building anything. They’re watching from the sidelines, explaining why it won’t work. 👇It’s easier to criticise someone chasing a dream than admit you’ve stopped chasing your own. Don’t let s…
Corporate
Learning requires tolerating a period of visible incompetence. Organizations and individuals that punish early mistakes too aggressively reduce experimentation and slow the repetitions required for real mastery.
Recruiter
Everybody who is good at something has a version of themselves who looked awkward learning it. You cannot skip that person and still get the skill.
Fun
Looking a little foolish is a cheap tuition for learning. 😂
Colby Baskin commented on this
Post by Will McTighe
28d ago
✓ Commented
Colby said
Clear expectations beat stereotypes every time. If you tell people the truth about the standard, the pace, and the work, you give them a fair chance to choose it.
Original post
People say Gen Z are lazy. I don't buy it. My whole team at WM Media, apart from my wife Caroline, is Gen Z. No one on my team is "lazy." Like with anything, I think it's about setting the right expectations. When I first started hiring, I was shy about our expectations. I'd soften the demanding parts of the job because I didn't want to scare good people away. Now I do the opposite. Before anyone joins, I call them and tell them why they shouldn't work with me. I tell them this is a job for someone who wants to be the best in the world at something. Like truly world class. Our clients set that bar. We work with 2 public companies, several billion dollar companies, and some of the top VCs in the world. On…
Corporate
Clear performance expectations are more useful than generational stereotypes. A transparent description of pace, standards and tradeoffs lets candidates self-select and gives managers a fair basis for accountability after hire.
Recruiter
Telling someone why they might not want the job before they join is a strong filter. People can handle high standards much better when nobody hides what the work is actually like.
Fun
Clear standards give people a fair chance to opt in. 🎯
Colby Baskin commented on this
Post by Will Stewart, MBA
29d ago
✓ Commented
Colby said
Agreed. It can feel productive because everyone is busy using it, but busy is not the same as money saved, deals closed, or work shipped.
Original post
Be honest. Is AI making you money or costing you money? If you just paused to think, you're in the majority. Most business owners can't answer. Not because they're careless. Because the whole thing is built to be unanswerable. The bills are metered, the "productivity" is unmeasured, and the machine tells you every session was a great one. So you nod along in conversations about AI. You keep the subscriptions. You stay busy in the chats. And somewhere around 11pm a quiet voice asks: is any of this actually working, or am I the sucker at the table? Here's what I've learned after two years inside businesses wrestling with exactly this: it's not one big mistake. It's seven small sins. And the sin neve…
Corporate
AI activity should be measured against business output rather than chat volume. If hours of prompting do not reduce cost, increase throughput, improve quality or create revenue, the organization may be optimizing engagement with the tool instead of results.
Recruiter
A busy chat history can feel like work without producing anything anybody can use. The question is what got shipped, saved or sold because the tool was there.
Fun
Busy AI chats are not the same thing as shipped work. 🤖
Colby Baskin commented on this
Post by LK Pryzant
29d ago
✓ Commented
Colby said
No need to keep feeling bad about the road you didn’t choose. You can’t go back and change it. What matters now is what you do with where you are today.
Original post
Every leader carries a list of decisions they second-guess. The role they didn't pursue. The bet they passed on. It's natural to look back. Especially at the senior level. The higher the stakes, the more weight each past choice carries. But here's what's easy to forget: Those paths were always going to collapse into one point: Today. And from today, the future fans out into branches you haven't even considered yet. That's where your energy belongs. Optionality feels safe. And sometimes it is the right call. But staying open to everything often means committing to nothing deep enough for it to pay off. Every decision that narrowed your path also created focus. Focus created depth. Depth created exper…
Corporate
Counterfactual career decisions are impossible to evaluate fairly because the unchosen path never reveals its full costs or opportunities. The useful decision surface is the branches available from today, not an imagined perfect history.
Recruiter
It is easy to make the road you did not take look flawless because you never had to live its hard parts. The better question is what options are still open from where you are now.
Fun
The road ahead still has more branches than the one you skipped. 🌿
Colby Baskin commented on this
Post by Lee Ann Chan
28d ago
✓ Commented
Colby said
Agreed. Job searching gets frustrating when all you do is apply and wait. Building relationships gives you more chances to be thought of before the job is even posted.
Original post
You don't need more job applications. You need more people who know who you are. One of the biggest mistakes I see job seekers make is treating LinkedIn like an online resume instead of what it actually is: a networking platform. If you're applying to hundreds of jobs and hearing nothing back, it's most likely because you're invisible. Recruiters can't reach out to someone they've never seen. Hiring managers can't think of someone they've never interacted with. People can't refer someone they don't know exists. The good news? Visibility isn't about becoming an influencer. It's about consistently showing up in small, intentional ways. Comment on posts. Start conversations. Build genuine relationships. Stay…
Corporate
Job-search leverage improves when candidates build relationship pathways in parallel with applications. Networks create context and referrals before a posting becomes a queue of hundreds of nearly anonymous resumes.
Recruiter
Applying matters, but talking to people is what gives the search more surface area. Relationships are often how you hear about the role early—or get remembered before it exists.
Fun
Networks create opportunities before the job board ever sees them. 🤝
Colby Baskin commented on this
Post by Jimmy Lai
29d ago
✓ Commented
Colby said
Fourteen new emails and not one reason to be happy.
Original post
Email: "You have 14 new emails!!" Me: "omg did that referral source actually send me a case?!" Email: "lol no but 14 vendors using AI to e-mail you want to sell you AI softwares" Me: 💀
Corporate
AI-generated outbound has made inbox volume cheaper while making relevance more valuable. Fourteen automated vendor emails with no useful signal is a good illustration of why low-cost sending can create negative attention instead of pipeline.
Recruiter
Fourteen emails and somehow zero actual opportunities 😂 Automation really found a way to make inbox disappointment scale.
Fun
Fourteen AI vendor emails is a very modern disappointment 😂
Colby Baskin commented on this
Post by Emily Parcell
29d ago
✓ Commented
Colby said
I agree, it’s hard to do your best work when your day keeps getting interrupted. Once your calendar is chopped up with meetings and quick calls, the important work gets whatever time is left.
Original post
I didn't have a prioritization problem. I had a defense problem. For years, I'd finish every quarter wondering why my most important work had barely moved. I wasn't lazy. I wasn't unfocused. I was incredibly responsive. Someone needed fifteen minutes. Sure. A quick catch-up. Of course. Just one call to get aligned. Happy to. Every request felt reasonable. Every individual "yes" was easy. The problem wasn't one meeting. It was what hundreds of reasonable meetings became. One day I looked at my calendar and realized something uncomfortable. My calendar wasn't reflecting my priorities. It was reflecting everyone else's. The project I'd said mattered most had been squeezed into the gaps between o…
Corporate
Priority work rarely survives a calendar that treats it as leftover capacity. Scheduling the highest-value work first is a structural defense against fragmentation, not merely a time-management preference.
Recruiter
If the important work only happens between meetings, it is basically being asked to survive on scraps. Blocking it first changes the calendar from a wish list into a real priority.
Fun
Your calendar needs defenses, not just priorities. 🛡️
Colby Baskin commented on this
Post by Richard Goold
29d ago
✓ Commented
Colby said
Speed should be an advantage. If you can solve in one day what used to take a week, that is not less work. That is better work.
Original post
The better you get, the less you earn. That is billing by the hour. For years, time worked as a proxy. Effort and value moved together. More hours meant more thinking. Time stood in for the result. That link just broke. Work that took a week now takes a day. The answer is the same. Often it is better. The client gets what they always wanted. The hours have quietly disappeared. Here is where it gets strange. Bill by time and skill costs you money. The better you get, the less you earn. That is not a quirk. That is the model breaking. Some firms found a temporary fix. They work faster and keep the difference. The margin looks good for a while. It does not last. Clients see what the tools do now. The old p…
Corporate
Hourly billing creates a misalignment when technology compresses delivery time without reducing client value. Firms will increasingly need pricing models that reflect outcomes, judgment and risk rather than labor duration alone.
Recruiter
Clients want the answer, not the suffering required to produce it. Getting better and faster should not make expertise worth less just because the clock ran fewer hours.
Fun
Better work in less time should be a win, not a penalty. 👏
Colby Baskin commented on this
Post by Ryan Paul
29d ago
✓ Commented
Colby said
Those banker hours? Lol 😂
Original post
Quick round before work this morning. First group out and done before the work day starts. #talent #recruiting #sales #freight
Corporate
A round before the workday is a clean example of using schedule control intentionally. The activity does not compete with the day when it is designed around the first tee time instead of squeezed into the middle of it.
Recruiter
First group out and still at work on time is a strong case for protecting a little life before the calendar fills up.
Fun
Banker hours with a tee time upgrade 😂
Colby Baskin commented on this
Post by Victoria Effer
29d ago
✓ Commented
Colby said
Real 💯
Original post
Not so friendly reminder:   People will judge you anyway.   So you might as well do what you want.   Most people are not ahead of you. They just stopped asking for permission.   Become obsessed with who you could be.   You do not owe anyone a smaller life. You owe yourself a real one.
Corporate
External judgment is unavoidable and largely uncontrollable. Optimizing major life decisions around preventing all criticism gives other people disproportionate influence without guaranteeing approval anyway.
Recruiter
People will have an opinion either way. You might as well give them an opinion about the version of your life you actually chose.
Fun
People will judge anyway. Might as well live your life. 👏
Colby Baskin commented on this
Post by Susan Chen
29d ago
✓ Commented
Colby said
The right decision is not always the easiest one to explain. Sometimes you have to move first and let the results speak later.
Original post
Progress looks like failure. Only if you expect a straight line. We've all been through enough to know: the path from A to B is rarely straight. Yet every time we start something new, we default to wanting it easy, fast, stress-free. But when going river rafting, no one picks the lazy river. Beginner rapids? Calm. Predictable. Forgettable. Expert-level? Twists, unknowns, heart racing. That's where the story lives. Including mine. When I stepped down from my own startup to teach meditation full-time, the fear wasn't really about the decision. It was about disappointing people. Being seen as someone who "gave up." Watching faces wonder if I'd lost my mind. But my team needed the freedom to lead without…
Corporate
Progress often looks inefficient from inside the decision because learning creates course corrections. Requiring a straight-line explanation can bias leaders toward safer choices that are easier to defend but less valuable.
Recruiter
Sometimes the right move looks messy before there is enough distance to explain it. You do not always get the neat story first and the courage second.
Fun
Progress can look messy without being wrong. 🌊
Colby Baskin commented on this
Post by Coach Dave
29d ago
✓ Commented
Colby said
This is a good push for people who are always waiting to be picked. Don’t wait until promotion season to explain your value. Build the case before the room starts deciding.
Original post
How is the person who talks the most getting promoted over the one driving real results? If that question made your stomach churn, keep reading. You've been the reason nothing breaks. The reason the business stays online. The reason nobody panics at 2am. And somehow, you're still waiting. Here's the uncomfortable truth nobody tells you: Reliability isn't a differentiator. It's the minimum requirement. Nobody promotes a system they don't know is running. And nobody promotes a person they can't picture in the role. Before any promotion happens, leadership quietly answers three questions: Can I picture this person there? Do others already treat them like they are? Will this be an easy decision to defend? A…
Corporate
Promotion cases are usually formed before the formal review cycle through visibility, sponsorship and demonstrated scope. Waiting until the decision meeting to explain value means entering after much of the narrative has already been written.
Recruiter
Do not wait for promotion season to hope somebody remembers the 2 a.m. saves and quiet wins. Build the story while the evidence is fresh and make sure someone with influence knows it.
Fun
Build the promotion case before promotion season starts. 🎯
Colby Baskin commented on this
Post by Arise Africa
29d ago
✓ Commented
Colby said
Best day ever!!
Original post
🫶🏽 VBS in summary so far... Week 1: You were absolutely incredible. Week 2: We're ready for you! We're only halfway through the summer, and we're already so grateful for what we've seen. Thank you to every mission trip team and intern who has invested their time and energy into loving our students. Your willingness to serve the Lord means so much to us. #vbs #missiontrip #africa #nonprofit
Corporate
Volunteer programs compound through consistency: each team contributes a finite week, but the organization creates continuity across the full summer. Gratitude matters because that capacity exists only through repeated acts of service.
Recruiter
You can feel the energy in a program when volunteers keep showing up with that much care. Hope the second half of the summer is just as meaningful.
Fun
Best-day energy all summer long. ❤️
Colby Baskin commented on this
Post by Charlie Lass
30d ago
✓ Commented
Colby said
Respect is built in the boring moments. Showing up, following through, telling the truth, and doing what you said you’d do. Not flashy, but it compounds.
Original post
Most people don’t want respect. They want recognition. Huge mistake. There’s a difference. Recognition gets you followers. Respect gets you opportunities. One disappears the moment the applause stop. The other keeps opening doors long afterwards. 📌Just look at what happens to people who are famous for 15 mins. They chase visibility. They optimize for likes. They celebrate being noticed. They forget to be known for DOING something. They think a high follower count equals expertise. But think of the people you RESPECT: 👇 -They’re the ones who answer the phone. -Keep their word. -Tell you the truth when it’s uncomfortable. -Show up when it’s inconvenient. That’s who becomes impossible to replace. If…
Corporate
Respect compounds through consistency under ordinary conditions: truthfulness, follow-through and keeping commitments when there is no audience. Recognition can be manufactured quickly; trust built this way is much harder to imitate.
Recruiter
The boring promises are the ones people remember. Show up, tell the truth and do what you said enough times and the reputation takes care of itself.
Fun
Respect compounds in all the boring follow-through moments. 👏
Colby Baskin commented on this
Post by Betsy Tong
30d ago
✓ Commented
Colby said
I like the long game angle here.
Original post
Microsoft's AI strategy was called a distraction in 2014. Salesforce's Einstein was a gimmick. They now run the industry. Everyone expected them to quit. They didn't. Most leaders treat early AI failure like a verdict. Failure is just data. I have spent decades in Big Tech transforming businesses. The ones that succeeded played a long game. The pattern: 1️⃣ They changed the question, not just the tool Wrong output usually means you solved the wrong problem. 2️⃣ They cleaned up before they scaled up Bad data run through AI is still garbage. Just faster and more expensive. 3️⃣ Senior leaders expected things to break Weak leaders show up for the launch. The ones who turned it around stayed in. 4️⃣ They mea…
Corporate
Early AI failures should be evaluated as learning costs, not final verdicts, when the underlying strategic thesis remains sound. The companies that compound capability are often the ones willing to iterate through imperfect first generations.
Recruiter
The first version being clunky does not mean the direction is wrong. Long-game advantage usually belongs to the teams that learn through the awkward phase instead of waiting for certainty.
Fun
AI transformation is definitely a long-game sport. ♟️
Colby Baskin commented on this
Post by Will McTighe
30d ago
✓ Commented
Colby said
Love this. Not asking people to grind harder for the same output, but giving them tools that remove the work nobody needed to be doing manually in the first place.
Original post
My expectations for my team would have gotten me fired 10 years ago. Today, they're completely possible. I run a small team and we produce output that would have needed 3x the people even 5 years ago. If I'd demanded this from a team this size back at Goldman Sachs, HR would have been involved by Friday 😅. But I ask for it every week and we hit it. My team isn't superhuman (although they're pretty great). We’ve just been able to set up automations for a lot of the basic repeatable work. Think first drafts of prep, invoices, follow-ups, status updates... these can easily eat 40% of everyone's week if you’re not careful. Now, you can use tools like Airtable instead. AI Field Agents sit inside your bases…
Corporate
The productivity gain is credible when automation removes low-judgment repeatable work rather than simply raising workload expectations. A smaller team can produce more without burnout if humans spend their time on exceptions, decisions and relationships.
Recruiter
This is the distinction that matters: better tools should eliminate the chores nobody needed to do by hand, not become an excuse to squeeze more out of every hour.
Fun
Automate the chores, keep the humans for the real work. 👏
Colby Baskin commented on this
Post by Dr. Angela Kerek MBA
30d ago
✓ Commented
Colby said
I agree, a lot of people know they need rest, but they’ve built their whole reputation around being the person who always answers. That’s hard to unwind.
Original post
Setting boundaries at work is not a wellness trend. It is how you stay in the game long term. 6 things that sound obvious but most high performers quietly struggle to do. 1. Use your paid time off You earned it. Rest isn't a reward-it's part of doing great work. 2. Set an end to your workday Stop checking emails after a certain time. Your job shouldn't be available 24/7. 3. Protect your focus Close the door, wear headphones or block time on your calendar when you need uninterrupted work. 4. Ask for help before you're overwhelmed Seeking support is a strength. Burnout helps no one. 5. Keep workplace relationships professional Friendships are great, but clear boundaries prevent unnecessary conflict. 6. S…
Corporate
Boundary-setting is partly a signaling problem. High performers who build their identity around constant responsiveness teach the organization to expect permanent availability, so changing the pattern requires explicit communication as well as personal discipline.
Recruiter
The hard part is not knowing you need rest. It is worrying that people will think you are less dependable once you stop answering everything immediately.
Fun
Reliable does not have to mean permanently online. 📵
Colby Baskin commented on this
Post by Lee Ann Chan
30d ago
✓ Commented
Colby said
Free sessions from people who have actually been on the hiring side is worth taking advantage of. You have to know the rules of the game before you start playing it.
Original post
Everyone talks about landing a consulting job, but few actually know HOW to navigate the recruiting process. I've seen candidates spend months perfecting their resume, only to realize later on that consulting recruiting follows a completely different playbook! Networking, recruiting timelines, case interviews, and firm selection all matter, and knowing what to prioritize can make a huge difference. If management consulting is on your radar, check this resource out: Leland is hosting a FREE Consulting Recruiting Week from July 20th to 23rd, featuring 8+ virtual sessions covering every stage of the recruiting process from networking strategies to case interviews. The sessions are led by former hiring manage…
Corporate
Consulting recruiting has enough specialized mechanics that generic job-search preparation leaves gaps. Free access to former hiring managers across networking, cases and interviews is valuable because it reveals the actual evaluation process.
Recruiter
There is a whole playbook behind consulting recruiting that candidates do not automatically learn from polishing a resume. Hearing directly from people who have sat on the hiring side can save a lot of guesswork.
Fun
Learning the recruiting playbook before applying is time well spent. 👏
Colby Baskin commented on this
Post by Kinza Azmat
30d ago
✓ Commented
Colby said
A big title can get someone in the room, but character is what makes people want to keep working with them.
Original post
What impresses you? Status: ↳ Six-figure salaries ↳ Hundreds of thousands of followers ↳ Titles like Founder or Director Or character: ↳ Voluntary acts of kindness ↳ Giving more than you take ↳ Doing what's right, even when it's hard In 4,000+ deal conversations, I've met people from both categories. The ones with the biggest titles are not always the ones worth following. The ones worth following are rarely chasing the title. Don't be impressed by: ❌ Money ❌ Followers ❌ Fancy titles ❌ Degrees after your name Here's what character looks like in real life: 1. Acts of kindness ↳ Make small gestures that mean a lot. ↳ Help when there's nothing in it for you. 2. Self-sacrifice ↳ Step up when someone else…
Corporate
Titles and compensation can create initial authority, but repeated deal interactions reveal character through reliability, honesty and treatment of people when leverage changes. Those traits are what make professional relationships durable.
Recruiter
A title can make someone look impressive for five minutes. How they handle a hard conversation or treat the person who cannot help them tells you whether you want to work with them again.
Fun
Character is the title people actually remember. 👏
Colby Baskin commented on this
Post by Will Stewart, MBA
30d ago
✓ Commented
Colby said
Good list. The AI space has a lot of people selling confidence more than substance right now.
Original post
Stop paying for AI courses. Anthropic, OpenAI, and Google teach it free. All 16 links below. Before you hand $2,000 to a guru who learned AI last year, check whether the people who actually built it will teach you for nothing. They will. Here's the full list. 🟠 ANTHROPIC (Claude for business) Anthropic AI Learning Resources & Guides https://lnkd.in/evCA43CJ Claude for Work https://lnkd.in/eNjvhYGy AI Fluency for Small Businesses https://lnkd.in/dubQDDJZ AI Fluency: Framework & Foundations https://lnkd.in/esk4uSK4 Claude 101 https://lnkd.in/deVne-us Claude Code in Action https://lnkd.in/diihzDw5 🟢 OPENAI (ChatGPT for business) OpenAI Learning Hub https://lnkd.in/eruBp_VG OpenAI Academy / AI Founda…
Corporate
Primary-source training from the companies building the models is a strong baseline before paying for secondary instruction. Paid education can still add value through structure or application, but it should clear a much higher bar than repackaging free documentation.
Recruiter
Before paying a guru thousands, it makes sense to see what the teams who built the tools already teach for free. Then you know whether a paid course is adding structure or just reselling the basics.
Fun
Free training from the builders beats a $2K confidence course. 😂
Colby Baskin commented on this
Post by LK Pryzant
30d ago
✓ Commented
Colby said
Don’t confuse being firm with being harsh. You can hold a standard without making people afraid to be honest with you.
Original post
Should you lead with toughness or flexibility? Many leaders navigate this tension daily. ⤷ Should I push harder or let this one go? ⤷ Should I set a boundary or give more space? ⤷ If I’m too strict, will I shut people down? ⤷ If I’m too easygoing, will they take advantage? It’s a tough internal debate. Especially for high-performing leaders who care deeply about their teams *and* the results. Here’s what I tell them: The best leaders aren’t just tough. And they’re not just flexible. They’re deeply rooted in values and standards. Grounded and steady. But also able to: • Bend • Shift • Flex with the winds of circumstance As the old proverb says: “The bamboo that bends is stronger than the oak that resi…
Corporate
Standards provide a stable decision principle; flexibility determines how that principle is applied to circumstances. Leaders fail when they confuse consistency with identical treatment or empathy with abandoning the bar.
Recruiter
People can handle a firm standard when they trust the leader applying it fairly. Being flexible about the path does not require becoming vague about the expectation.
Fun
Strong spine, flexible approach. 🎋
Colby Baskin commented on this
Post by Emily Parcell
30d ago
✓ Commented
Colby said
Been there. You tell yourself it’s just a busy season, then somehow every season becomes busy.
Original post
I could out-argue my own doctor. I could not out-argue my cholesterol. That distinction changed my life. For years, I knew exactly what chronic stress was doing to me. I'd read the books. Studied the research. I could explain cortisol, sleep, recovery and burnout in far more detail than I was willing to live. Knowledge was never the problem. Action was. I spent years working 80-hour weeks. Treating recovery as something I'd earn later. Telling myself this project was different. This quarter was different. This season was different. I thought I had a discipline problem. I didn't. I had an evidence problem. Here's what I mean. Intellectual evidence is surprisingly easy to negotiate with. You ca…
Corporate
“Busy season” becomes a dangerous operating assumption when it has no defined end. Health signals are lagging indicators that can force a strategic reset after years of treating chronic overload as temporary.
Recruiter
It is amazing how long “just this season” can last when the work keeps coming. Sometimes the body is the first thing that refuses to keep agreeing with the story.
Fun
Eventually “busy season” becomes a lifestyle if you let it. 😬
Colby Baskin commented on this
Post by Jimmy Lai
30d ago
✓ Commented
Colby said
Congrats on the book!
Original post
I'm 34. Immigration attorney. Married to a Thai nursing student way out of my league in Canada. We're finally spending more time together this summer compared to seeing each other every 2-4 weeks before. I failed the bar 3 times. Three times I sat for that exam thinking maybe this whole law thing wasn't for me. Zero job offers after $200K in degrees. I went through undergrad, law school, and an MBA – the whole expensive parade. No one wanted to sponsor the international student with average grades. So I built my own door. Started a law firm with nothing but stubbornness and a wife who believed in me when I didn't believe in myself. Then I started writing on LinkedIn. Not for clout. Just to process the c…
Corporate
Turning years of immigration practice, hiring lessons and an introvert’s perspective into a book is a strong way to codify experience into an asset that can travel beyond client work. The September launch should have a built-in audience for it.
Recruiter
Congrats on getting the first book to the finish line. Turning all those stories and hiring lessons into something other people can keep is a big milestone.
Fun
Congrats on the book launch! 📚
Colby Baskin commented on this
Post by Richard Goold
30d ago
✓ Commented
Colby said
💯 Mistakes are a lot easier to fix when people bring them up early. If people are scared to admit what they don’t know, you’re not building a better team, you’re just building better hiding.
Original post
Judgement kills learning faster than you think. Often with the best intentions. A raised eyebrow. A quick correction. A tone that says, "You should know this." Nothing dramatic. But something closes. People stop testing ideas. They stop naming uncertainty. They chase being right over getting better. Safety doesn't mean low standards. It means room to be unfinished. The best teams feel different. Questions are welcomed. Mistakes are examined, not weaponized. Being wrong isn't punished. It's used. That doesn't happen by accident. It's shaped by how leaders show up. What you say matters. How you react matters more. Especially when something goes wrong. 💡 Try this: ↳ Notice your first response to mistak…
Corporate
Psychological safety is operational because early error reporting reduces the cost of mistakes. When “you should know this” becomes the norm, issues do not disappear—they simply travel farther before someone feels safe enough to expose them.
Recruiter
A team that is afraid to look uninformed gets very good at hiding small problems until they become expensive ones. Curiosity fixes more than judgment does.
Fun
Mistakes surface faster when nobody gets punished for admitting them. 🎯
Colby Baskin commented on this
Post by Guy Massey
30d ago
✓ Commented
Colby said
Agreed. Half the time people are not confused by the tech, they’re confused by the way people talk about the tech.
Original post
Last week a CEO admitted to me he's been pretending to understand 'tech' for years. So I gave him this infographic. Now he gets it. You will too. But he's not alone. Most execs nod along in meetings. Hoping no one asks a follow-up question. No shame. Tech moves fast. Jargon piles up faster. But nobody wants to look like the only one who doesn't get it. I've pulled together 20+ years building for Google, Microsoft and Meta into a 1-minute infographic. Zero jargon. Straight answers. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱: → What the cloud actually is (spoiler: buildings, not sky) → Why your video calls lag and your apps go down → How tapping 'play' on Spotify travels through cables…
Corporate
Technical complexity is often amplified by language that assumes too much context. Leaders do not need every implementation detail; they need clear mental models that let them ask better questions and make informed tradeoffs.
Recruiter
A lot of “tech confusion” is really vocabulary confusion. Give somebody a plain-English map and suddenly they can have a much better conversation with the people building it.
Fun
Half of tech literacy is translating the jargon. 😂
Colby Baskin commented on this
Post by Susan Chen
30d ago
✓ Commented
Colby said
I like the whack-a-mole comparison. A lot of people keep fixing the visible problem and never stop long enough to ask why they’re constantly running on edge in the first place.
Original post
Stress wasn’t ruining my life. What caused it was. Stress is like whack-a-mole. Fix one thing, another pops up. You finally sleep better - then anxiety spikes. You manage work stress - then your health slips. You set boundaries - then money worries creep in. I spent years chasing symptoms. Solving one, watching another appear. Here's what I wish I'd known sooner: All stress shares the same root. Every overwhelming experience we didn't fully process gets stored in our nervous system as a stress memory. By age 20, we've accumulated over 100,000 of them. And they don't just sit there - they fire constantly. Triggered by deadlines, conversations, even a tone of voice. When we treat symptoms, we don't erase…
Corporate
Persistent stress deserves root-cause analysis just like recurring operational failures. Treating each symptom independently may create temporary relief while the underlying triggers continue to reproduce the same load.
Recruiter
The whack-a-mole metaphor works because people get very good at fixing the newest symptom. Sometimes the better question is what keeps putting the nervous system on alert in the first place.
Fun
Eventually you have to stop blaming the moles. 😅
Colby Baskin commented on this
Post by Eric Woodard
30d ago
✓ Commented
Colby said
People talk themselves out of opportunities before anyone even says no. Half the battle is just reaching out like you belong in the conversation.
Original post
You’re just not that powerful. Because only they can bother them. Someone reached out to me the other day. 📩 Before they even got to their point, they stopped and apologized. "I'm sorry," they said. "I don't want to be a bother." I held up my hand and asked them to pause. ✋ Then I said something that surprised them. "I appreciate that. But you're not that powerful." They looked at me like I had three heads. 😂 Because here's the thing. Nobody can bother you without your permission. You choose to feel bothered. Or not. That's it. That's the whole secret. 💡 I can only be bothered when I let myself be bothered. And I wasn't letting it happen that day. They laughed. Then they got it. 😄 This comes up AL…
Corporate
Preemptive apology weakens outreach before the other person has even evaluated it. Relevant, respectful networking does not require pretending the sender has no right to start the conversation.
Recruiter
People reject themselves in their head before the other person even sees the message. A simple, relevant hello usually lands better than three sentences apologizing for sending it.
Fun
Stop apologizing for entering the conversation. 👏
Colby Baskin commented on this
Post by Franco Pereyra
30d ago
✓ Commented
Colby said
Not every role should be remote, but acting like remote work itself is broken is hard to buy. Plenty of companies are proving every day that distributed teams work when the expectations are clear.
Original post
Companies called Americans back to the office. Yet they staff entire departments with fully remote teams overseas. It's worth thinking about what that says. → Being in the office matters. Until it doesn't. → The savings from offshore teams are massive. So what's the real argument for return to office? People work better in person. Things move faster. Culture is stronger. But that logic seems to fade when it's convenient. Because when these same companies hire thousands of people abroad, they're showing us something: the remote model works. COVID already showed it. A huge share of office work got done from home without missing a beat. Which is what makes the "remote is broken" narrative hard to believe…
Corporate
Distributed work is not inherently effective or ineffective; the management system determines the result. Companies that successfully operate offshore teams already demonstrate that clear expectations, communication and accountability can make remote collaboration work at scale.
Recruiter
It is hard to say remote work is fundamentally broken while the same company depends on remote teams across borders every day. The difference is usually how the work is managed, not the zip code.
Fun
Remote work is apparently broken only when convenient 😂
Colby Baskin commented on this
Post by Joshua Lewis
30d ago
✓ Commented
Colby said
This picture is so accurate. Matching watch, Bills gear, and all the software we use in the business! And your beard is much longer now!
Original post
Sometimes the bright-eyed excitement you have at the beginning of your career starts to fade. After 11 years, I’ve dealt with cargo theft, blown tires, broken-down trucks, weather delays, rejected claims, double brokers, impossible customers, impossible carriers… and somehow I still show up every morning ready to do it again. From the outside, this looks like freight beat me down. (Some days it definitely feels that way. 😂) But I don’t see burnout. I see experience. I see the confidence that only comes from tens of thousands of shipments and years of solving problems. Freight isn’t about avoiding chaos. It’s about becoming the person everyone calls when chaos shows up. Every bad shipment teaches you some…
Corporate
Eleven years in freight creates a realistic form of resilience: not enthusiasm based on ignorance, but willingness to return after theft, breakdowns, claims and difficult counterparties. That kind of staying power is more meaningful than early-career optimism.
Recruiter
The matching gear is funny, but the real story is still showing up after eleven years of every freight problem imaginable. That is a much more convincing kind of enthusiasm than day-one excitement.
Fun
Eleven years of freight and the beard still survived. Respect. 😂
Colby Baskin commented on this
Post by John 🅰️ Rogers
30d ago
✓ Commented
Colby said
Couldn’t agree more. The business is hard enough on its own, but it gets a lot harder when home is not aligned with the mission. I’m grateful Raegan and I get to build Cowtown side by side.
Original post
Breakfast is a required meal for my daughter and me. Her first words are, “What’s for breakfast, Daddy?” If it were up to her, it would always be pancakes. I only get to do this (for now) on the weekends, cooking breakfast for the family. Today, I cooked some kielbasa for the wife, which she will put between a biscuit with some homemade blackberry jam. When my marriage was on the rocks 10 years ago, and we almost divorced, one of the books I read was The Seven Principles for Making Marriage Work by John Gottman. 
A classic grounded in real research from observing thousands of couples. It covers friendship, conflict management, shared meaning, and turning toward each other in daily life. Great for building…
Corporate
Entrepreneurship becomes materially more sustainable when the household understands the tradeoffs and shares the mission. Business risk is hard enough without making the closest relationship another source of misalignment.
Recruiter
Having someone at home who understands what the build requires changes everything. The work can be hard without the relationship becoming another place you have to fight for alignment.
Fun
Home alignment might be the most underrated business advantage. ❤️
Colby Baskin commented on this
Post by Hannah Hurckes
30d ago
✓ Commented
Colby said
Belated Happy Birthday Hannah!!🎂
Original post
Today is my 36th birthday. Thirty-six years of lessons, blessings, and becoming the woman I am today. Every year has given me something — some gave me joy, some gave me strength, and all of them gave me a reason to be grateful. I'm thankful for the people in my corner, for work that means something, and for a God who's been faithful through all of it. For the doors that opened and the ones that closed. For everything that shaped me into who I am becoming. I don't take a single year for granted. And the years ahead? They feel full of promise — and I'm walking into them with open hands and a full heart. 36, let's go! #birthday #grateful
Corporate
A birthday is a useful milestone for taking stock of the lessons and people accumulated along the way. Wishing you a strong year 36.
Recruiter
Happy 36th! Hope this next year brings a lot more of the blessings and growth you are celebrating today. 🎂
Fun
Belated birthday wishes—36 looks good! 🎂
Colby Baskin commented on this
Post by Nate Johnson
31d ago
✓ Commented
Colby said
That's cool! Enjoy the time and congrats to Ryker on UW-Stout. 👏
Original post
Vegas trip with my son before everything changes. Just me and Ryker this week. He’s 18 and heads to UW-Stout this fall for software development. Wild timing. Waymo just announced driverless cars are coming to Vegas. No human behind the wheel. My kid is about to spend four years learning to build the kind of software that’s literally driving past us on the Strip. 108 degrees outside but I wouldn’t trade this week for anything. Enjoying the “beach” at Mandalay Bay….also may have nerded out a bit with Battlebots! Proud dad. Grateful for the time. Excited for what’s next for him. Maybe a little BattleBots entertainment too. If your a old battlebots fan and have seen it to and fro the airport when you come in…
Corporate
A week together before a child leaves for college is the kind of time that becomes more valuable in hindsight. The software-development next chapter makes the trip an especially good marker between seasons.
Recruiter
108 degrees is brutal, but a Vegas week with your son before college sounds worth every bit of it. Congrats to him on UW-Stout and the software-development journey.
Fun
Vegas at 108° before college is a memorable sendoff. ☀️
Colby Baskin commented on this
Post by Cowtown Logistics
32d ago
✓ Commented
Colby said
 Proud of the team for keeping these moving and keeping customers in the loop! 💪
Original post
300 container loads. One month. Not every container moves the same way. Some went from the port to storage yards. Some moved yard-to-yard. Some went directly from the port to the customer. Others were drayed straight into warehouses. Different routes. Different challenges. Same expectation. Get it there safely, on time, and keep our customers informed every step of the way. I’m proud of the team for executing 300 container moves last month. It’s another reminder that great logistics isn’t about moving freight, it’s about creating reliability in a supply chain that depends on it.
Corporate
Three hundred container moves in a month is meaningful only if execution quality holds with the volume. Safe delivery, on-time performance and proactive communication are the operating disciplines that turn throughput into customer reliability.
Recruiter
Three hundred moves is a big month. Keeping customers informed while the volume is moving is what makes the number feel like service instead of just activity.
Fun
300 container moves with communication intact is real execution. 🚛
Colby Baskin commented on this
Post by Brandon Bean
32d ago
✓ Commented
Colby said
That’s a big hotshot!
Original post
LAST-MINUTE LOAD? NO PROBLEM! Fort Worth → Austin 57' Long | 13' Wide | 7' Tall | 63,500 lbs
Corporate
A 57-foot, 63,500-pound last-minute move from Fort Worth to Austin is exactly where equipment availability and fast execution become the product. Urgency is much harder when the load is that far outside standard dimensions.
Recruiter
That is a serious hotshot. Last-minute plus 57 feet long and 63,500 pounds makes the “no problem” part pretty impressive.
Fun
57 feet long and 63,500 pounds is definitely a hotshot. 👀
Colby Baskin replied to Lacey L.’s comment on this
Post by Zac Mason
32d ago
✓ Commented
Colby said
Lacey L. I like mixing both! Best of both worlds. No skin of course.
Original post
You've been eating "clean"... But not lean. Here's what nobody told you. Chicken thigh: 330 calories, 15g fat, 26g protein. Chicken breast: 165 calories, 4g fat, 31g protein. Same "healthy" choice, but a 165 calorie difference per serving. Eat thighs twice a day and that's 330 extra calories more than you think you're eating (compared to breast). Over a week that's 2,310 calories. Over a month, equates to roughly 1.3kg / 2.9lbs of equivalent fat. Not because you ate "badly". I'm not saying don't eat thighs, I still eat thighs, at 11% body fat. But nobody showed you the data inside the food you were already eating. This isn't about obsessing over every gram or weighing every meal forever. It's about…
Corporate
Food labels like “clean” or “healthy” are too broad for a specific body-composition goal. The chicken-thigh versus breast comparison is useful because it shows how materially calories and fat can differ inside the same general food category.
Recruiter
Both can fit, but the numbers make the tradeoff a lot clearer. Mixing them sounds like a much more sustainable answer than pretending one has to disappear forever.
Fun
Chicken-thigh diplomacy: best of both worlds 😂
Colby Baskin commented on this
Post by James Compton
33d ago
✓ Commented
Colby said
This is where good managers can miss great people. Not everyone is going to walk in and sell themselves perfectly. Some of the best people need help seeing the value they already bring.
Original post
She could name everyone else's strengths. Just not her own. She managed 12 people. Built an entire function from scratch. Respected across the organisation. The person everyone went to when things got complicated. I asked her one question. "Can you name one positive quality about yourself?" Silence. Not modesty or deflection. Genuine, searching silence. This is someone who built three teams. Got nominated for an industry award. Had people seeking her out across the business because of what she'd created. And she couldn't name one thing she valued about herself. She could articulate everyone else's strengths effortlessly. Advocate for their promotions. Champion their work in rooms they weren't in. Th…
Corporate
Managers can overlook high-value people when self-advocacy is treated as evidence of capability. Someone who manages 12 people and is sought out across the business already has strong signals; the development job is helping them translate those signals into a visible career narrative.
Recruiter
Some of the strongest people are great at naming everybody else’s strengths and terrible at naming their own. A good manager can help them see the evidence that is already there.
Fun
Quietly strong people still need someone to help name the strength. 👏
Colby Baskin commented on this
Post by Tash Durkins, CPC
33d ago
✓ Commented
Colby said
This week I’m proud that we’re going to Africa for a mission trip. Business keeps moving, life keeps moving, but we're grateful for the opportunity to serve.
Original post
Tell me one thing you're proud of this week. Even a small one. Especially a small one. I'll go first. This was a tough week. The kind with a couple of days where I could've shown up in a way I wouldn't be proud of, because of how I was treated. I was flat out disrespected. Twice. And both times, I stopped long enough to choose my response. I didn't react. That's what I mean when I talk about taking authorship over your life instead of living on autopilot. Autopilot would've reacted. Authorship paused, and chose. So this week, my win is simple: I'm proud of me. And that counts. Now your turn. What's one thing you're proud of this week, even a small one? Drop it in the comments. Let's head int…
Corporate
Choosing a mission trip while the business continues moving is a good example of defining success beyond commercial output. Service deserves calendar space too, not just whatever remains after work is finished.
Recruiter
That is a great thing to be proud of. Business will keep creating more work, but opportunities to serve and be fully present somewhere else deserve to be chosen on purpose.
Fun
Africa mission trip is a pretty meaningful weekly win. ❤️
Colby Baskin commented on this
Post by Emily Parcell
33d ago
✓ Commented
Colby said
Most people want certainty before they move. Entrepreneurship does not really offer that. At some point, you just decide you would rather live with the risk than keep wondering what could have happened.
Original post
The permission I'd been waiting for had already been given. I just didn't recognize it until years later. Eleven years ago, my grandmother Jenny was dying. My mom, my aunt, my cousin and I stayed beside her through her final hours. She was in a coma. We held her hand. We told stories. We stayed. At one point I stepped into the hallway. For months I'd been wrestling with one decision. Do I leave the security of a job I loved and start my own company? I had built every argument against it. What if I failed? What if I let people down? What if I wasn't ready? Standing in that nursing home hallway, the internal debate simply stopped. For the first time, I felt permission. Not from a mentor. Not fro…
Corporate
Entrepreneurship rarely provides enough certainty to remove fear before the decision. The practical threshold is usually whether the person has enough evidence, support and conviction to accept uncertainty rather than waiting for permission that will never feel complete.
Recruiter
At some point you stop waiting to feel completely ready and decide the unanswered “what if?” is harder to live with than the risk. Belief from the right people can help you cross that line.
Fun
Entrepreneurship starts where certainty ends. 🎯
Colby Baskin commented on this
Post by Coach Dave
33d ago
✓ Commented
Colby said
I’ve always cared more about outcomes than the shiny system behind them. If it made the team faster, cleaner, or more profitable, now we have something to talk about.
Original post
"Technology is just a tool." Bill Gates said that. He was right. And it's the most overlooked truth in IT careers. Companies don't buy technology because it's cool. They buy it for the same reason they hire people, acquire other companies, or purchase new equipment. Because it helps the business succeed. Every company, in some combination, is chasing 9 things. Make money. Spend less. Get customers. Keep customers happy. Get recognized. Grow. Have productive employees. Do things better and faster. Deliver ROI to shareholders. Here's the part most IT professionals miss. You are not being paid to know Kubernetes. You are being paid because the company believes your ability to use Kubernetes moves one or m…
Corporate
Technology matters when it changes an operating metric: cycle time, error rate, margin, throughput or customer experience. Candidates who can connect the tool to movement in those outcomes sound much more credible than people reciting platforms they have used.
Recruiter
Nobody really hires the software logo on your resume. They care what got faster, cleaner, cheaper or more reliable because you knew how to use it.
Fun
Outcomes make the tech story worth telling. 🎯
Colby Baskin commented on this
Post by Ryan ®️Suydam
33d ago
✓ Commented
Colby said
If the load is late and I’m on hold, that’s double detention. Pay the man.
Original post
Agent Suydam says: Hold music is the sound of a logistics failure. You call a broker for a high-stakes update. You get stuck in a ten minute automated loop. "Press 1 for tracking." "Press 2 to hear a flute solo from 1994." I don't run a call center. I run a protection mission for your freight. In my world, there are no phone trees. There are no rotating reps who don't know your business. There is just accountability. When you call me, I pick up. Regardless of the hour. Regardless of the mission. → No hold music. → No ghosting. → No excuses. Just visibility and the peace of mind that your cargo is secure. Why are you still paying for hold music?
Corporate
A late load already creates an exception cost; making the customer or broker spend additional time on hold compounds the service failure. Accurate shipment visibility should reduce friction precisely when the shipment is under pressure.
Recruiter
Late freight plus hold music is definitely charging the customer twice for the same problem. If shipment visibility matters, getting the answer should be the easy part.
Fun
Hold music + late load absolutely qualifies for double detention 😂
Colby Baskin commented on this
Post by Lee Ann Chan
33d ago
✓ Commented
Colby said
The job market can make talented people feel invisible. The best thing you can do is keep sharpening the message and stay in the game.
Original post
Is this you? Are you wondering: • "Am I good enough?" • "Why am I not getting interviews?" • "Maybe I'm asking for too much." Job searching has a way of making even the most accomplished professionals (like yourself) question your capabilities. But here's what you DON'T see: Your friends see your resilience. Your former coworkers remember the impact you made. Hiring managers who reject you often have dozens of qualified candidates so that doesn't mean it's a lack of talent on your part. Your worth isn't determined by the number of interviews or offers you receive. Keep improving your resume. Keep refining your interview skills. Keep networking. Keep showing up. Because the people who eventually land gre…
Corporate
A difficult job market can distort self-assessment because repeated silence provides almost no useful feedback. Candidates need to separate market friction from personal capability and keep improving the message without treating every rejection as a verdict.
Recruiter
The silence can make even accomplished people start rewriting their whole career story in the worst possible way. Keep sharpening the message, but do not let the market erase the wins you already earned.
Fun
Job searches can mess with confidence. Stay in the game. 👏
Colby Baskin replied to Ken Adamo’s comment on this
Post by John 🅰️ Rogers
33d ago
✓ Commented
Colby said
These are some of the best post. You see and hear different ways to do things in this industry. Most people won’t get a lesson out of this but it’s great material.
Original post
This is one ugly load. “$1850… no wait, $2000, no wait, how about $2400? I’m desperate.” In 7 minutes, the rate increased by $400 for a 3-pick and 1-drop, tying up a truck for 72 hours at $800 per day, for a whooping 696 miles, and bumping 4 docks. And DAT shows that the load is posted out of 7 different cities trying to get a bite. There are 1:1 posted for $2000 from Jersey to Cincy. There are only 175 miles between the 3 PUs; they all need to be on the same day. That’s a total waste of carriers' time. What brokers fail to understand is how carriers think. Doesn’t take a rocket scientist to figure out there are better ways to cover freight. And the crazy part? Email only no phone numbers on the D…
Corporate
A 3-pick, 1-drop load that ties up a truck for 72 hours cannot be priced intelligently from mileage alone. Dock touches, elapsed time, repositioning and opportunity cost all belong in the rate before the market number means anything.
Recruiter
Messy loads often teach more than clean ones. The 696 miles look simple until you add four docks and three days of truck time.
Fun
Three picks, one drop, 72 hours—yeah, that rate needs work. 😬
Colby Baskin commented on this
Post by Betsy Tong
33d ago
✓ Commented
Colby said
Good reminder to stop selling the hype word and explain the actual function. What it does, what it cannot touch, and where a human steps in.
Original post
One word is stalling AI more than bad tech ever could. That word is agent. A leader hears "agent" and pictures bad decisions he can't control. ❌ Audit gets called in. Meanwhile the user is using AI to write drafts or do search with. Six months of reviews later. ❌ They "discover" the use was low risk. The label triggered the review. Not the tool. Here is what people really mean. 💬 AI Tool / Assistant Reads, retrieves, generates. Answers your question and stops. No actions taken.  You prompt, it delivers. (Knowledge bases, writing copilots, internal chatbots) ⚙️ AI Workflow / Automation Executes a defined set of steps across systems. Follows rules set.  Moves data, routes tickets, runs approvals.  You…
Corporate
“Agent” is too abstract to support a good business decision. Adoption improves when teams describe the exact actions, system access, boundaries and human checkpoints instead of leading with a category label that means different things to everyone.
Recruiter
People understand “it can do these three steps but cannot approve this action” much faster than a slide full of AI-agent language. Function and limits make the conversation real.
Fun
Sell the function, not the “agent” buzzword. 🤖
Colby Baskin commented on this
Post by Charlie Lass
33d ago
✓ Commented
Colby said
Great leaders don’t just move the business forward. They move people forward too.
Original post
The biggest flex isn’t making money. It’s hearing these 4 words: “You changed my life.” - Nobody remembers your job title. - Nobody remembers how busy you were. - And one day, nobody will care how much money you made. 👇But they’ll never forget how you made them feel. - The best leaders don’t build followers. They build confidence. - The best founders don’t just create companies. They create opportunities. - The best managers don’t demand respect. They earn it by making other people better. That’s the kind of success nobody can take away. 📌If you’re chasing a career… Don’t just ask, “How do I get ahead?” Ask, “Whose life is better because I showed up?” That question changes everything. Here’s ho…
Corporate
Leadership scales when the outcome is stronger people, not merely a stronger leader. Developing judgment, confidence and capability in others creates value that continues when the leader is not in the room.
Recruiter
Helping the business grow is one thing. Helping people become better because they worked with you is the part that lasts after the quarter closes.
Fun
The best leaders leave people better than they found them. 👏
Colby Baskin commented on this
Post by Will McTighe
33d ago
✓ Commented
Colby said
The less time spent copying data between tools, the better. That is exactly the kind of busy work AI should be removing.
Original post
There's 9,000+ ways to get more from Claude. Set them all up in 10 mins: Most people don’t know that Claude can connect to 9,000+ apps through Zapier MCP. This is the full setup: 1/ Go to https://lnkd.in/dbTUvQfr 2/ Login and paste this prompt into Claude: Connect to Zapier MCP for me. If I haven't already connected to Zapier, prompt me to install the connector. After the connector is installed, use the Zapier MCP list skills tool to find the onboarding skill then run it to set me up in a flash! 3/ Follow the prompts to select your tools That's it. Zapier handles all the authentication. For example, I just used Zapier to set up a Beehiiv connector. Now I can draft my newsletters, analyze performance dat…
Corporate
Cross-tool data movement is exactly the kind of low-judgment work automation should remove. If newsletters, performance data and subscriber actions can be handled from one interface, the value is fewer context switches rather than novelty.
Recruiter
Copying the same information between tools is nobody’s best work. Letting the automation handle those handoffs is a much better use of AI than adding another place to click.
Fun
Copy-paste work is exactly what AI should eat. ⚡
Colby Baskin commented on this
Post by Will Stewart, MBA
33d ago
✓ Commented
Colby said
That is leadership in the simplest form. Help them get steady, stay close while they figure it out, then let them own the win.
Original post
I found the perfect video on leadership, empowerment and kindness And it’s only 1 minute long. A little girl could not find her rhythm to jump rope. She was about to give up until Martha and Keisha of Showdem Movement in NYC stepped in. (Here’s their Instagram page: https://lnkd.in/dmwrJyBn They met her where she was. Showed her how to jump. . Slowed down the cadence. But she still couldn’t get it. So they stepped inside the ropes, took her hands and jumped with her. Then they did what any good leader would do when she could do it… They let her fly on her own But it didn’t stop there. They cheered her while she was jumping. Support. Hype. Love. That moment wasn’t luck. It was a system. S…
Corporate
Good empowerment follows a sequence: stabilize the person, provide enough support to create a safe attempt, then reduce intervention so the win belongs to them. Staying too long at either end creates dependence or abandonment.
Recruiter
Help them get steady, stay close for the scary part, then let go. That one-minute sequence is a pretty clean picture of what supportive leadership feels like.
Fun
Steady them, support them, then let them own it. ❤️
Colby Baskin commented on this
Post by Lee Ann Chan
33d ago
✓ Commented
Colby said
Lol. Bot saying thanks for your time after a 7-hour application is cold work.
Original post
If you’ve felt this same frustration, I see you. You blocked out time. You tailored your resume. You answered every question, uploaded every document, jumped through every hoop… and got a rejection within a few hours, before a human even looked at it. That’s not a reflection of your worth or your qualifications. It’s a broken system that asks more and more of candidates while giving less and less back. If you’re in the middle of a search right now, it’s okay to be tired. It’s okay to be angry. It’s okay to need a minute before you open the next application. You’re not doing anything wrong. The process is just really hard right now. I’m sending patience and solidarity to everyone in the job hunt tren…
Corporate
A seven-hour application followed by an automated rejection creates a candidate-experience problem even when the decision itself is valid. Process efficiency should not come at the cost of asking applicants for disproportionate unpaid effort with no human signal.
Recruiter
Seven hours of effort and then a bot “thanks for your time” is rough. Candidates can handle a no; the process should still respect how much of their time it asked for first.
Fun
Seven-hour application followed by bot gratitude is ice cold 😂
Colby Baskin commented on this
Post by Kinza Azmat
33d ago
✓ Commented
Colby said
Hiring problem solvers changes everything. A person who brings options instead of just dumping problems on your desk gives you time back. That time is where growth happens.
Original post
Everyone wants a $10k/month business. Very few build one that lasts. The difference is rarely the idea. It's how the business is built. Here are 5 steps that matter: 1. Increase your speed ↳ Move on decisions before doubt slows you down. ↳ Take action with what you know instead of waiting for perfect information. ↳ The faster you execute, the faster you learn what actually works. 2. Hire people who solve problems ↳ Don't ask, "How do I do this?" ↳ Ask, "Who can do this better than me?" ↳ The right people free up your time to focus on growing the business. 3. Build systems that reduce dependency ↳ Create simple frameworks your team can follow without you. ↳ Expect solutions, not just problems, when peop…
Corporate
Hiring problem solvers creates founder leverage because issues arrive with analysis and options instead of becoming new assignments. The time returned to the owner can then move toward growth, customers and decisions only they can make.
Recruiter
The best teammate does not pretend problems do not exist; they bring enough thinking with the problem that you can make a decision instead of starting from zero.
Fun
Problem-solvers buy founders back their most expensive resource: time. ⏰
Colby Baskin commented on this
Post by LK Pryzant
34d ago
✓ Commented
Colby said
That is a strong way to look at leadership. The small moments add up over time. How you show up in pressure, meetings, and hard conversations becomes the legacy.
Original post
“Write your obituary.” That's the assignment a professor gave me at Stanford Business School. (And yes, it was just as uncomfortable as it sounds.) At the time, I hated the assignment. It felt forced and morbid in a room full of ambitious 30-year olds focused on case studies and careers. But here’s the thing: I’ve never forgotten it. In fact, I’ve even assigned a version of it to certain clients. Because underneath the discomfort was a powerful question: What will they remember you for as a leader? ⤷ Not your job title. ⤷ Not your earnings. ⤷ Not how many emails you responded to or how many hours you logged. But your impact. Your presence. The way you made people feel in the room. That assignment…
Corporate
Leadership legacy is cumulative behavior, not a final-career summary. Meetings, pressure decisions and hard conversations create the evidence other people will eventually use to describe what it felt like to work with you.
Recruiter
The obituary exercise works because it pulls legacy out of the distant future. The story is being written in the next meeting and the next hard conversation, not someday after the title is gone.
Fun
Leadership legacy gets written in the ordinary moments. 👏
Colby Baskin commented on this
Post by Emily Parcell
34d ago
✓ Commented
Colby said
You can’t build a good plan around a goal you don’t really want. That’s how you end up busy but still restless. Once you know what you’re actually chasing, you stop wasting energy on paths that don’t fit.
Original post
Most people don't need better goals. They need better coordinates. I see this every week in coaching. Someone arrives convinced they're stuck. They've read the books. Copied successful people. Downloaded productivity systems. Written ambitious goals. They're working hard. They're just using someone else's map. No wonder they feel lost. The first question I ask isn't: "What's your plan?" It's: "What are you optimising for?" Because until that's clear, every strategy is borrowed. Once we know the destination, we dig deeper. Why does that goal matter? Then we ask again. And again. Usually seven times. By the fifth or sixth answer, something interesting happens. The original goal often disappe…
Corporate
A plan is only useful after the destination is genuinely chosen. Otherwise efficiency simply accelerates progress toward a goal inherited from someone else’s expectations. Coordinates should precede optimization.
Recruiter
You can be incredibly disciplined and still feel restless if the goal was never really yours. Knowing what you actually want makes the habits much easier to choose.
Fun
Wrong coordinates can make fast progress feel pointless. 🎯
Colby Baskin commented on this
Post by Richard Goold
34d ago
✓ Commented
Colby said
Support is good, but alignment is better. I’d rather have one person who can run with me through the hard part than ten people clapping at the end.
Original post
Most people collect cheerleaders. Peak performers find synchronisers. You notice the difference during pressure. Cheerleaders celebrate your wins. They encourage from sidelines. They want you to succeed. Synchronisers adjust their rhythm to yours. They anticipate your next move. They stay connected through difficulty. They run the race with you. The exhaustion comes from misalignment. Who explains your vision? Who already gets it? Who needs constant updates? Who feels the shifts happening? Most inner circles are audiences. The right people become extensions of your capability. They match your pace without losing themselves. They complement your strengths without competing. They adjust in real time. No in…
Corporate
High-performance partnerships create operating leverage when people anticipate needs, challenge thinking and carry part of the load rather than simply offering encouragement. Alignment is more useful than applause when the work gets difficult.
Recruiter
A cheerleader is great after the finish line. The person who can run beside you, tell you when the pace is wrong and carry something when it gets hard is a different kind of relationship.
Fun
One synchronizer beats a whole section of cheerleaders. 🤝
Colby Baskin commented on this
Post by Jimmy Lai
34d ago
✓ Commented
Colby said
💯 Playing small is comfortable because it asks less of you. But if you keep doing it, you never find out what you could’ve built.
Original post
You ever get close to something you actually want? Then suddenly find a reason to back off? Not because you're scared of failing. Because you're scared of what happens if you win. Success? Sounds great. Until you realize: People will expect more. You'll have to keep showing up. Your excuses? They stop working. Failure is comfortable. You know the drill. Survived it before. But winning? That's uncharted territory. New pressure. A version of you you haven't met. Yet. So you self-sabotage. Miss the deadline. On purpose. Pick a fight before the big moment. Convince yourself you didn't really want it anyway. Here's the real deal: Fear of success is just fear of change. Dressed up. You're not afraid of wi…
Corporate
Playing small can function as risk management because familiar disappointment feels more controllable than visible ambition. Growth requires accepting the possibility of failure in exchange for learning what the larger opportunity can actually support.
Recruiter
Backing away right when something starts to matter is such a human move. The uncomfortable part is staying visible long enough to find out whether it can work.
Fun
Playing small is comfortable right up until it becomes the cage. 👀
Colby Baskin commented on this
Post by Victoria Effer
34d ago
✓ Commented
Colby said
Beginner energy keeps you sharp. Wishing you the best!
Original post
I JUST STARTED FROM ZERO AGAIN!!   (Yep 👀)   After building 80k followers on LinkedIn... I chose to become a beginner again.   (We're at 22 subscribers so far hehe)   And honestly? I LOVE it. Because a lot of people look at creators and think:   "Must be nice." "They already have an audience."   But here's what they don't see: Every opportunity that changed my life...   Started exactly like this: - No audience. - No momentum. - No proof.   Just Day 1.   So here I am. Back at Day 1. --> This time on Substack!   No shortcuts. No guarantees. Just the excitement of building something from scratch.   Sooo let's see where this goes! 🖤   PS: What's something you've been putting off? 👉 Follow me --> Victoria Effer…
Corporate
Starting from zero after building an 80,000-person audience is a useful test of whether the underlying skills transfer. A new channel removes the comfort of existing distribution and makes the learning visible again.
Recruiter
There is something energizing about being a beginner on purpose after you already proved you can build. Twenty-two subscribers is a fun Day 1. Keep going.
Fun
Starting at zero after 80K takes real beginner energy. 🚀
Colby Baskin commented on this
Post by Erin Green
34d ago
✓ Commented
Colby said
Very true. The real cost is not just hiring the next person. It is the months of slower work while they learn the job and the team adjusts again. Helping strong employees grow is just good business.
Original post
There’s one metric that predicts retention better than anything else. Ignore it now, and your P&L will remind you later. Most companies don’t have a turnover problem. They have an underdevelopment problem. And the highest-retention teams get this right: they treat development as a core business system, not a discretionary "perk." The #1 reason people leave? Spoiler alert - it's not tiny salary bumps and you know it. 📉 And the cost of this is brutal. Think of it like a simple Gen Z math problem: every avoidable exit is a multi-year tax, not a one-time HR line item. Take a $60,000 role. If that employee leaves every two years, here’s what actually happens: Each departure burns roughly $20k in dire…
Corporate
Retention economics make development a business system, not a morale perk. If a departure creates tens of thousands in direct and ramp cost, relatively modest investment in growth can have a compelling financial return before considering lost knowledge.
Recruiter
The replacement cost gets attention, but the months of lost context and slower work are what teams really feel. Helping good people see a future inside the company is usually much cheaper than starting over.
Fun
$8K in development versus $20K+ turnover math is pretty compelling. 📊
Colby Baskin commented on this
Post by Susan Chen
34d ago
✓ Commented
Colby said
Mental clarity might be one of the most valuable things in business. You can have all the information and still make a bad call when pressure is driving the decision.
Original post
I lost something more valuable than money on Wall Street. It happened in three seconds. A trader shouted across the floor. He wanted an answer. Fast. Pressure builds quickly on a trading desk. And in that moment, I rushed and exited the position early. We made some money. But missed 10x returns by hours. That moment taught me something I'll never forget. Viktor Frankl said it best: "Between stimulus and response, there is a space. In that space lies our power to choose." Without that pause, everything becomes a threat. With it comes clarity - and the same situations become opportunities. Here's how I protect my clarity daily: 1/ Buy time → "Let me give you my considered response tomorrow." → These are…
Corporate
Mental clarity is a decision-quality asset. More information does not help when stress distorts interpretation, so routines that reduce reactivity can have economic value by improving the judgment applied to the information already available.
Recruiter
You can have the spreadsheet, the experience and all the facts and still make a bad call if pressure is driving the wheel. Clear thinking is a real form of capital.
Fun
Clarity is one of the highest-return assets in business. 🧠
Colby Baskin commented on this
Post by Coach Dave
34d ago
✓ Commented
Colby said
I like the maintenance angle. Nobody questions downtime for a system, but somehow people expect themselves to run nonstop.
Original post
You cannot slow down. There is too much to do. New frameworks. New AI tools. New compliance requirements. Turnover on your team means you inherited three people's context overnight. A new CVE drops and suddenly this week's priorities are not the priorities anymore. It is not one thing coming at you. It is everything, all at once, all the time. You could have your actual workload completely under control and still feel like you are losing ground. Because the ground itself keeps shifting. Your skill set was relevant six months ago. You are not sure it still is. You cannot tell anymore if you are behind, or if the target just keeps moving. So you keep pushing. I did too. Too much on the line. Too many people…
Corporate
Systems operating continuously at full utilization become fragile because there is no reserve for spikes or maintenance. Human capacity behaves similarly: planned recovery is what preserves reliability when the unexpected workload arrives.
Recruiter
Nobody is shocked when a server needs maintenance, but people somehow expect themselves to run at 100% forever. Leaving a little capacity is what keeps the next surprise from becoming a crash.
Fun
Even high-performance systems need scheduled downtime. 🔌
Colby Baskin commented on this
Post by Max Drozhzhin
34d ago
✓ Commented
Colby said
Scale matters, no doubt. But a big network doesn’t replace a broker who actually knows the freight, the carrier, and the customer’s pain points.
Original post
One company moves more freight than the next three freight brokers combined. That company is C.H. Robinson. The freight brokerage industry has changed dramatically over the last decade. Scale still matters, but technology, data, and carrier relationships matter even more. Here are the current industry leaders by estimated transportation revenue: 1. C.H. Robinson 2. TQL 3. RXO 4. J.B. Hunt Integrated Capacity Solutions 5. Worldwide Express 6. Echo Global Logistics 7. Landstar Brokerage 8. Coyote Logistics 9. NFI 10. R+L Global Logistics What separates these companies isn’t just size. They’ve built nationwide carrier networks, invested heavily in technology, created disciplined sales organizations, and earn…
Corporate
Scale creates network density, data and buying power, but brokerage still wins or loses at the shipment level through carrier fit, customer context and execution. The strongest operators combine infrastructure advantage with specific freight knowledge.
Recruiter
A giant network helps, but the customer still remembers whether the person on the load understood the problem and solved it. Scale and individual expertise are strongest together.
Fun
Scale helps. Knowing the freight still matters. 🚛
Colby Baskin commented on this
Post by Rob Llewellyn
34d ago
✓ Commented
Colby said
Using AI for busy work is still worth doing. Just don’t confuse that with a real shift in the business. Faster emails and cleaner notes are helpful, but they are not the whole game.
Original post
Most AI programmes never reach transformation. They stop at Level 1. Everyone wants AI to deliver business value. But many organisations are measuring success by faster tasks and lower costs. They stay at Level 1. That’s not transformation. It’s improvement. AI creates value at three different levels. Level 1 improves tasks. People work faster and costs fall. But the business stays largely the same. There’s nothing wrong with Level 1. It's useful, and every organisation should look for quick wins. The problem is believing that’s enough. Believing it’s transformation. When clearly it isn’t. Too many organisations celebrate early successes, declare victory and never push beyond productivity. The question…
Corporate
Task-level productivity is useful, but transformation starts when AI changes the operating model rather than merely accelerating the old one. The distinction matters because faster legacy work can still leave the business structurally unchanged.
Recruiter
Saving time on notes and emails is a good start. The bigger opportunity is asking what work, roles or handoffs should look different now that the tool exists.
Fun
Faster busywork is useful. Redesign is the bigger prize. 🎯
Colby Baskin commented on this
Post by Clif Mathews
34d ago
✓ Commented
Colby said
Work can give you purpose, but it cannot be the only place you get meaning. That is a lot of weight to put on a career. Life has to be bigger than the job.
Original post
You can love your career and still want something more. Happiness needs more than work. Thanks to Felix Bertram for this image. A lot of us are genuinely searching for happiness, and I've found that it's an even louder question for senior leaders. We can climb up the career ladder, do everything "right", and still feel like something's off. But what we thought would make us happy doesn't always look the same once we get there. That's when a lot of leaders start wondering if they really love what they've worked so hard to gain. From what I've seen, the answer is yes. But I've also learned that we can't pin all our happiness on one factor of our lives. What I love about this image is that it perfectly…
Corporate
Work can be a major source of purpose without being asked to carry the entire meaning structure of a life. Leaders reduce fragility when relationships, health, curiosity and service remain meaningful outside the career scorecard.
Recruiter
Loving your career is great. Needing it to be the only proof that your life matters is a much heavier arrangement. The ordinary, “unproductive” parts often keep everything else in perspective.
Fun
Life needs more sources of meaning than the job title. ❤️
Colby Baskin commented on this
Post by Cicely Simpson
35d ago
✓ Commented
Colby said
This is where leadership gets personal. It is not enough to know the team, you have to adjust to what actually helps them perform.
Original post
Knowing your team's personality types is easy. Leading to match their personality is the hard part. Knowing your team's personality types means nothing if you don't change how you lead them. I've seen this play out across 100s of leaders I've worked with. The ones who build the strongest teams are the ones who apply what they know, from experience to expertise. Here's what that looks like in practice. 🗣️ Match how you communicate to how they receive: Drivers want the bottom line. Thinkers want the context before the decision. If you only have one mode, you're losing half your team. Action: Before your next one-on-one, ask yourself, "Am I communicating in a way that suits them?" 🔁 Adjust how you giv…
Corporate
Personalized leadership should change the delivery mechanism without changing the performance standard. Adjusting feedback and one-on-ones to how different people process information can improve clarity without lowering expectations.
Recruiter
Knowing someone’s style is only useful if it changes how you lead them. The same feedback can land completely differently depending on whether the person needs space, directness or a conversation first.
Fun
Lead the person, not just the personality profile. 🎯
Colby Baskin commented on this
Post by James Compton
34d ago
✓ Commented
Colby said
Later can become a very comfortable excuse. It sounds practical, but it can keep you in the same place for years.
Original post
I didn’t realise how unhappy I was. Then I heard myself say it. “I can’t keep doing this.” The strange thing is… I didn’t do anything. I carried on. Because carrying on felt like the responsible thing to do. I told myself: "It’s not the right time." And that sentence did exactly what it was designed to do. It settled me. Just enough to stop asking the bigger question. Looking back, I wasn’t choosing safety. I was choosing certainty. There’s a difference. Safety protects you from harm. Certainty protects you from change. The problem was… The life I wanted sat on the other side of uncertainty. And every month I delayed, I got better at explaining why "later" made sense. Until one day I realised so…
Corporate
“Later” can become a stable operating strategy because it preserves the appearance of responsibility while avoiding the cost of change. The risk is that delay compounds into years without ever becoming a conscious decision.
Recruiter
Later sounds practical because it never says no. That is exactly why it can keep someone in the same situation for years without making them admit they chose to stay.
Fun
“Later” has a sneaky way of turning into years. ⏳
Colby Baskin commented on this
Post by Joy Zarine
34d ago
✓ Commented
Colby said
Couldn’t agree more. A good book is about the cheapest shortcut you can buy. Atomic Habits is still one of those books I think almost anyone can pull something useful from.
Original post
Call me old school, I still love reading a real book. The paper kind. Cracked spine, pencil in the margins, a Sainsbury's receipt from 2019 to save my page (true story). Yes, I agree with this quote... It is one of the most high-leverage activities on earth. Consider the trade for a minute. Someone spends ten years figuring something out. The mistakes. The dead ends. The 3am breakthroughs. They write it. Edit. Re-edit. Tweak and improve. Then they compress all of it into 250 pages. You get a decade of hard-won thinking for less than the price of lunch. You can lie on the beach and read (or hear) the words of the greats. Marcus Aurelius. Plato. Dalio. Brené Brown. Carnegie. Jilly Cooper. Whoever floats y…
Corporate
Books offer unusual leverage because years of experimentation can be acquired for the cost of lunch and a few focused hours. The value is highest when the reader turns one useful idea into changed behavior rather than simply collecting titles.
Recruiter
A good book can feel like borrowing someone else’s decade of mistakes for a weekend. Atomic Habits is one of those rare recommendations that works for a lot of different seasons.
Fun
£12 for a decade of lessons is a good trade. 📚
Colby Baskin commented on this
Post by Sandy Grigsby
34d ago
✓ Commented
Colby said
There’s nothing wrong with keeping a few wins close until they’re solid. Focus matters. The right people will celebrate it when the time comes.
Original post
How many times have you shared something good happening in your life and been met with fake smiles, weak claps, or no claps at all? I remember those moments vividly. The stories behind them would probably make you think I’m crazy, but they taught me something important: 👉 Not everyone deserves early access to your joy. Now, I watch closely. I protect my biggest wins until they are real, secure, and bulletproof. Because the truth is, not everyone is rooting for you. Some people will project their jealousy, fear, or darkness onto the very thing you’re trying to build. And if you’re not careful, that energy can throw you off your game. So proceed with caution when sharing the good things in your life. Don…
Corporate
Selective privacy can protect execution when a goal is still fragile. The distinction is not secrecy from everyone; it is choosing a small group whose feedback and support improve the work instead of exposing an early win to unnecessary noise.
Recruiter
Not every good thing needs an announcement while it is still becoming real. Sometimes a small circle and a little quiet give the win enough room to solidify first.
Fun
Not every win needs an audience while it is still becoming real. 👏
Colby Baskin commented on this
Post by Sammie Cooper
35d ago
✓ Commented
Colby said
💯 Your reputation is already selling before you get on the call. Buyers ask around. Better make sure the experience after the sale matches the pitch.
Original post
A VP told me this once, and I haven’t forgotten it. Before he takes a sales call, he asks three people if they’ve worked with the company first. He doesn’t tell the seller who they are. He doesn’t bring their answers into the meeting. Their answers decide whether there’s a second meeting. This happens on every deal. The buying committee talks about you before they ever talk to you. They ask what implementation actually looked like. They ask if the rep disappeared once the contract was signed. They ask what would need to change six months in. The reference call you arrange shows your best outcome. The conversation you never hear shows your actual reputation. That’s usually the one buyers believe. Evidence >…
Corporate
Reputation is pre-sales infrastructure because buyers validate implementation and service through peer networks before a formal call. Marketing sets an expectation; reference conversations determine whether the market believes the experience matches it.
Recruiter
The sales call is rarely the first conversation about your company. Buyers ask people they trust what happened after the contract, which is why the delivery experience keeps selling long after the rep hangs up.
Fun
The sale before the sale is your reputation. 👀
Colby Baskin commented on this
Post by Andrew Marsham
35d ago
✓ Commented
Colby said
The basics aren’t sexy, but they work!
Original post
Visceral fat is the silent killer wrapped around your organs. You can't see it. But it's destroying your heart, feeding diabetes, triggering cancer, and shrinking your brain. The worst part? You can look "normal" and still be packed with it. What Is Visceral Fat? Unlike the fat you can pinch (subcutaneous), visceral fat wraps around your organs pumping inflammatory compounds into your bloodstream. Subcutaneous = cosmetic issue. Visceral = the killer. How To Tell If You Have Too Much → Men: Waist >40 inches = danger → Women: Waist >35 inches = danger The 5 Steps To Get Rid Of It 1. Fix Your Sleep (The Sleep Pressure Stack) → Dim lights 2 hours before bed → All screens off 1 hour before bed → Plan tomorro…
Corporate
Health outcomes are usually driven by repeatable fundamentals rather than novelty. Sleep, protein, strength training and sustainable calorie control are less marketable than hacks, but they are easier to measure and compound.
Recruiter
The basics are reassuring because they give people somewhere practical to start. You do not need a perfect biohack stack to make meaningful progress.
Fun
Boring basics stay undefeated. 💪
Colby Baskin commented on this
Post by Christopher Harvey
35d ago
✓ Commented
Colby said
Reply rate is not just about getting someone to answer. A bunch of replies means nothing if none of them are real buyers.
Original post
After generating $2B in attributed lead revenue across my clients this year… I'm convinced of one thing that reply rates is one of the WORST metric to track The only thing it tells you is that your emails are landing in inboxes. Every single reply could be, "Stop emailing me," and the metric would still look exactly the same. So we stopped tracking it as a success signal a long time ago. The number we actually watch is the email-to-lead ratio. Meaning how many emails does it take to get one meeting-ready lead? Not just a reply. A real lead... someone who’s genuinely interested in your offer. Set that average across a few campaigns for the same client. Make it your benchmark. Then watch what moves it.…
Corporate
Reply rate is an engagement signal, not a revenue signal. Email-to-qualified-lead ratio gets closer to the business outcome because it penalizes campaigns that generate noise without actual buyer intent.
Recruiter
A full inbox can look like success until you read the replies. Measuring conversations with real potential keeps the team focused on relevance instead of applause for volume.
Fun
Replies are not leads. That distinction pays. 🎯
Colby Baskin commented on this
Post by Jimmy Lai
35d ago
✓ Commented
Colby said
Love the mindset. If the door doesn’t open, you build your own. 👊
Original post
Undergrad: 4 years Law school: 3 years MBA: 1.5 years Total tuition: $200K+ Job offers after all that: 0 Building my own door instead: Priceless There are some things money can't buy. Refusing to let a piece of paper define your worth is one of them.
Corporate
Credentials create options, but they do not guarantee a market outcome. When traditional doors stay closed, building an asset or opportunity directly can convert expertise into value without waiting for institutional permission.
Recruiter
It takes a lot of resilience to invest years in the expected path, get no offer, and still decide that the story is not over. Creating your own door is a strong response.
Fun
No open door? Time to build one. 👊
Colby Baskin commented on this
Post by Tash Durkins, CPC
35d ago
✓ Commented
Colby said
Good for you. Sometimes we all need a physical reminder to stay grounded
Original post
I did something a lot of women are taught not to do. I invested in myself, on purpose, without apologizing for it. Most of us were raised to pour into everyone else first. The team. The family. The mission. You invest in your people, your clients, your kids, and somewhere far down the list, if anything is left, maybe you find you. I decided to stop waiting for the list to get to me. So I bought myself a stunning handmade necklace from Lissa Gail Jewelry, a small, local, woman-owned business. It was not a splurge I had to justify. It was a decision. The necklace symbolizes the one thing I refuse to compromise, in a boardroom or anywhere else. The truth. I wear it often. Especially before the har…
Corporate
Intentional investment in oneself can be a rational allocation of resources when it reinforces identity, capability or well-being. The important shift is making the choice deliberately rather than requiring external permission to justify it.
Recruiter
There is something powerful about buying or doing something for yourself without immediately building a defense for why you deserved it. A physical reminder can carry that decision longer than the moment.
Fun
Investing in yourself does not need an apology. ❤️
Colby Baskin commented on this
Post by Hayden Cohen
35d ago
✓ Commented
Colby said
Agreed. The market is too crowded for lazy applications. If you want the role, act like you actually read the job.
Original post
80% of people looking for jobs make a mistake right away. Here's what people don't realize. It has never been easier to apply for a remote job, which is exactly why it's never been harder to land one. You're competing with everybody, everywhere, plus AI. And AI is the first thing reading your resume. If you're not doing these 5 things, you're the 80% getting filtered out: → Match the keywords. Tailor your resume to the exact job. AI filters on keywords. No match, no interview. → Show, don't tell. Share real work samples. Go beyond what they asked for. → Be early, every time. On the call before it starts. Not a minute late. → Confident, not desperate. Clean emails. Steady tone. Act like you're already…
Corporate
Remote-job application volume has reduced the value of generic submissions. Tailoring relevant evidence to the actual role and adding a concise note can create enough signal to separate a qualified candidate from hundreds of low-effort applications.
Recruiter
If it takes one click for everybody to apply, the person who clearly read the job already stands out. Specificity is a pretty good antidote to a crowded remote market.
Fun
Lazy applications are expensive in a crowded remote market. 🎯
Colby Baskin commented on this
Post by Emily Little, PhD
35d ago
✓ Commented
Colby said
We really do overcomplicate things that used to be common sense. Holding your child should not need a label.
Original post
We turned human biology into a parenting trend. Babywearing isn't attachment parenting. It's just parenting. A 2020 Infant Behavior and Development paper investigated the evolution of infant carrying. Human infants evolved to be carried. Their bodies are designed for it. Infants have reflexes that only make sense if infants are intended to be carried: → Stepping reflex to grip around a caregiver's body → Palmar grasp to hold onto clothing or skin → Head turning and rooting reflexes that work best when upright on chest These aren't random. For most of human history, carried infants survived. Infants left alone did not. Then Western culture replaced carrying with products: Cribs. Strollers. Bouncy s…
Corporate
Many parenting practices become over-engineered once ordinary behavior is turned into a branded philosophy or product category. The evolutionary context is a useful reminder that carrying an infant predates the labels attached to it.
Recruiter
It is funny how something deeply ordinary can become a whole identity category. Holding and carrying your baby should be allowed to be simple.
Fun
Sometimes parenting is just… parenting. ❤️
Colby Baskin replied to Seth Suire’s comment on this
Post by Cowtown Logistics
35d ago
✓ Commented
Colby said
Seth thank you! This has been fun to watch come together. The office is taking shape, and I’m even more fired up for what the team will build here.
Original post
A year ago this was just an idea. Today, it’s becoming reality. We’re getting closer every day to moving into our new home on August 3rd. This office was never about having a bigger space. It was about creating a place where A-players can collaborate, grow, and build something special together. The walls are going up… but the culture has been under construction for years. We’re excited for what’s next. 🤠
Corporate
A new office creates value only if it improves collaboration, talent development and execution. The meaningful milestone is not additional square footage; it is designing a space around the way the team intends to work and grow.
Recruiter
Watching an idea turn into walls is exciting, but the best part is knowing the culture existed before the building did. The new space just gives the team more room to keep building it.
Fun
The walls are new. The culture has been building much longer. 👏
Colby Baskin commented on this
Post by Lee Ann Chan
35d ago
✓ Commented
Colby said
Job seekers do not need to make the process harder than it already is. The right tools can help with the boring parts so candidates can spend more energy on better conversations. More applications is not always the answer.
Original post
I wish more job seekers knew these tools existed. Some help you beat the ATS. Some help you prepare for interviews. Some help you network more effectively. Some even automate parts of your job search. And the best part? Many of these are free! Too many people think landing a new job is just about submitting more applications, and it's not. The candidates who stand out are the ones who use the right strategies and the right tools to save time, stay organized, and present themselves as stronger candidates. This list of 18 tools can help you: • Optimize your resume for ATS • Find jobs that match your skills • Practice interviews with AI • Organize your job search • Build meaningful networking outreach • Find…
Corporate
Job-search tooling is valuable when it reduces administrative friction without encouraging indiscriminate application volume. Optimization, organization and practice should free candidates to spend more time on fit, networking and high-quality conversations.
Recruiter
The goal is not to automate being a candidate. It is to make the repetitive parts easier so there is more energy left for thoughtful outreach and strong interviews.
Fun
Use the tools to save energy for the human parts. 👏
Colby Baskin commented on this
Post by Betsy Tong
35d ago
✓ Commented
Colby said
I’m all for AI doing more work, but I don’t want it touching anything important without limits. Same as handing someone keys before you know they can drive. Give it boundaries before you give it access.
Original post
AI got smarter. Then it got hands. No one said don't touch the stove. AI agents are running in your office now. The people who approved them cannot tell you what the agent does when it hits something unexpected. They find out the same way customers do. After. Here is what is actually running. ▶️ LLM (Large Language Model) The core. It reasons, writes, and answers. It only knows what it was trained on. Ask it about your business and it will give you a confident answer based on nothing real. ▶️ RAG (Retrieval Augmented Generation) The same model, now connected to your documents. It reads your content before it answers. That grounds it. But it only knows what you give it access to. ▶️ AI Agent This is wh…
Corporate
Agency requires guardrails before access. The more systems an AI can read or act on, the more important it becomes to define permissions, irreversible actions, approval thresholds and failure containment before autonomy is expanded.
Recruiter
Giving AI “hands” is a useful way to think about it. Before it can touch real systems, somebody should be able to answer what it is allowed to do, what it can never do and where a human has to approve the move.
Fun
Give AI guardrails before you give it the keys. 🤖
Colby Baskin commented on this
Post by Will Stewart, MBA
36d ago
✓ Commented
Colby said
Solid breakdown. AI search is new, but the old rule still applies. Know what problem you’re trying to fix before you start paying for random tools and tricks.
Original post
I fact-checked the biggest claims in the AEO and GEO industry. 89 searches. Primary sources. Ahrefs, Princeton, SparkToro, Google's own documentation. Here's what I found. 1️⃣ "Just do SEO and you'll show up in AI search." 🔴 Wrong. Only 12% of URLs that AI cites rank in Google's top 10 for the same query. 88% of what AI recommends has nothing to do with your Google ranking. 2️⃣ "Add schema markup and AI will cite you." 🔴Tested. Ahrefs ran a controlled experiment across 1,885 pages. Adding JSON-LD produced zero causal lift in AI citations. Zero. 3️⃣ "Create an llms.txt file and AI will find you." 🔴 Google's own John Mueller: "No AI system currently uses llms.txt." Ahrefs checked 137,000 domains. 9…
Corporate
AEO/GEO should start with diagnosis, not tooling. If the underlying authority, content or entity signals are weak, buying an “AI optimization” layer can amplify the wrong things instead of improving recommendation quality.
Recruiter
New search language creates a lot of room for people to sell shortcuts. I like the “fix the foundation first” approach before paying for another dashboard with AI in the name.
Fun
Fix the foundation before buying another AI-search trick. 🔍
Colby Baskin commented on this
Post by Richard Goold
36d ago
✓ Commented
Colby said
I like the idea of getting juniors in the client room sooner. If juniors are not learning through the old tasks anymore, they need to learn closer to the actual work.
Original post
Firms cut graduate roles by 25%. Nobody asked what else they were cutting. The grunt work did two jobs at once. It made something clients would pay for. It quietly taught the person doing it. AI now does most of that first job. The research. The first draft. The analysis. The deck. Close to eighty per cent of it. So firms have done the obvious thing. They have cut the junior intake. Graduate intakes are down a quarter. On paper it looks like a clean saving. The teaching was never on the balance sheet. Nobody learned the trade in a training room. They learned it by sweating the details. Checking figures until they held. Reworking a draft until it made sense. The apprenticeship was never only grunt work. It…
Corporate
If AI removes traditional entry-level production work, firms need to redesign the apprenticeship rather than simply remove the juniors. Earlier client exposure, supervised judgment and deliberate feedback can replace some of the learning previously embedded in grunt work.
Recruiter
The old junior tasks were tedious, but they also gave people reps. If those disappear, putting younger teammates closer to clients and real decisions becomes even more important.
Fun
If AI removes the grunt work, juniors need the client room sooner. 👏
Colby Baskin commented on this
Post by Emily Parcell
35d ago
✓ Commented
Colby said
Work should not be the only thing that makes you feel valuable. It is easy to confuse being driven with always needing to prove yourself. You can still perform at a high level without living in survival mode.
Original post
One of the most successful clients I've worked with got on a plane while she was having a miscarriage. Nobody asked her to. Nobody expected her to. In fact, most people would have told her not to travel. She boarded anyway. Not because she lacked boundaries. Because somewhere deep in her nervous system, work meant safety. If she kept moving, she was okay. If she kept producing, she was valuable. If she stopped, something felt dangerously wrong. That's the part of stress we rarely talk about. Most high performers don't just have stressful jobs. They have nervous systems that have been trained to confuse productivity with protection. The body isn't asking: "Should I rest?" It's asking: "Am I still…
Corporate
High performance becomes dangerous when productivity is serving as proof of worth or safety. The goal is not lower standards; it is separating achievement from the belief that stopping, grieving or needing help makes the person less valuable.
Recruiter
Getting on a plane during a miscarriage because work feels like safety is a heartbreaking example of how deep that script can run. You can still be ambitious without asking output to prove you deserve to be okay.
Fun
High performance should not require permanent survival mode. ❤️
Colby Baskin commented on this
Post by Erin Green
36d ago
✓ Commented
Colby said
Agreed. Nobody feels ready for the hard calls the first time. You learn by making the call, owning the outcome, and carrying that lesson into the next one.
Original post
Leadership isn’t about knowing what you’re doing. It’s about acting like you do when you don’t. No one really tells you that part. Every level comes with a moment that exposes you. First time you fire someone. First time your team drops the ball. First time you realize you’re the problem. And the worst one: The first time you realize no one is coming to fix it for you. You don’t have the answers. You lead anyway. Then it happens again. New problem. Same doubt. Same voice in your head asking “why am I the one in charge?” But something changes over time. Not the situation. You. The fear doesn’t disappear. It just gets quieter. Because you’ve been here before. And you didn’t break. That’s what con…
Corporate
Leadership confidence is accumulated evidence, not certainty. Each unfamiliar decision expands the set of problems a leader knows they can survive, which is why judgment develops through responsibility rather than preparation alone.
Recruiter
Nobody feels fully ready for the first firing, failure or major call. Over time the confidence comes from knowing you have faced hard things before and can still make the next decision.
Fun
Ready usually shows up after the hard call, not before. 🎯
Colby Baskin commented on this
Post by Susan Chen
36d ago
✓ Commented
Colby said
Quitting too early can cost you the lesson and the opportunity. A setback can shape you, but only if you stay with it long enough to learn from it. Glad you kept going!
Original post
Failure isn't final. Giving up is. People wait for luck to find them. But luck isn't given. It's created - every time you stand back up. When I left Wall Street at 37 to start from zero, I didn't feel lucky. I felt terrified. I started a business in the food industry - an industry I knew nothing about. Life savings on the line. At the same time, I started teaching meditation, pursuing a passion that made no sense on paper. Here's what no one tells you about starting over: You'll hear "no" so many times you won't want to get back up. You'll feel like the unluckiest person alive. Like the world is working against you. So many days I wanted to give up. But I got back up anyway. The Japanese say: fall…
Corporate
Persistence is valuable when each setback produces information that changes the next attempt. Rest can preserve capacity without abandoning the objective; the key is distinguishing a strategic pause from an exit made only to escape discomfort.
Recruiter
Sometimes the lesson only becomes visible because you stayed with it long enough to see what the setback was teaching. Resting is very different from deciding the chapter is over.
Fun
Rest if you need to. Just do not confuse rest with retreat. ❤️
Colby Baskin commented on this
Post by Justin R.
36d ago
✓ Commented
Colby said
This applies to any business trying to use AI right now. If the inputs are messy, the output cannot be trusted. Leaders have to fix the basics before expecting the technology to carry the business.
Original post
Asset managers queue for agentic AI.   Nobody walks into the data room. I have watched this play out inside financial services firms for two years now. There are three doors. One has a mob outside it, phones up, filming the launch. The second has a few people reading the model evals. Thoughtful. Quieter. The third is empty. It's where the data lives. There's a mop and a wet floor sign. Here is the part nobody queues for. Agentic AI does not fix your data. It runs on top of it. Feed it a broken reference model and it will make broken decisions faster, with more confidence, at greater scale. The crowd is at the wrong door. The room that decides whether any of this works is the one with nobody in it.…
Corporate
Agentic AI magnifies data governance because autonomous action depends on trusted reference data, lineage and ownership. The glamorous layer will not compensate for unresolved foundational data problems underneath it.
Recruiter
Everybody wants to talk about what the agent can do. Fewer people want to clean the data room it has to rely on. Unfortunately, that boring work is what makes the exciting work trustworthy.
Fun
Agentic AI cannot rescue garbage data. 🗑️🤖
Colby Baskin commented on this
Post by Eric Woodard
36d ago
✓ Commented
Colby said
I like the baggage carousel angle. The waiting game is exactly how a job search feels when you know you have something to offer but nothing is landing yet.
Original post
Your bags are on that belt There's nothing like the baggage carousel. 🧳 You're standing there tired. 😴 A little stiff. Maybe holding a lukewarm Diet Coke. 🥤 Everyone crowds around like it's a championship game. 🏆 Then your bag shows up. 🎉 And something clicks. You made it. The trip worked. ✈️ Yesterday I snapped a photo of my son grabbing our bags. 😊 Big grin. Arms out. Like he'd just won something. 🏅 Honestly? He had. ❤️ That's the exact feeling my clients describe when they finally land the job. Not just relief. Something bigger. Like arriving after a long journey. 🌅 Here's what I keep seeing though. Smart people. 💡 Real skills. 💪 Real things to offer. Just standing at the carousel waiting…
Corporate
A stalled job search is often a systems problem rather than a capability problem. Strong candidates can remain invisible when targeting, positioning or follow-up is misaligned, so changing the process may matter more than adding another credential.
Recruiter
Waiting while everyone else seems to get their bag is a painfully accurate job-search feeling. The encouraging part is that the delay does not automatically say anything about your ability.
Fun
Your bag can be on the flight even when it’s late. 🧳
Colby Baskin commented on this
Post by Charlie Lass
36d ago
✓ Commented
Colby said
Agreed. You can protect yourself and still treat people right. Letting bad people change your character is giving them too much control.
Original post
Never let broken people decide how you act. That’s how you can lose everything. Most people don’t become cynical because they’re bad. They become cynical because they got hurt. One dishonest boss. One toxic client. One partner who lied. One friend who disappeared. Something really bad happened. 📌So they make a decision. “From now on, I’m looking after me. Only me.” Be careful. The world is full of people who let someone else’s behaviour rewrite their own character. Don’t be one of them. I tried it. 1/10. Don’t recommend. 👇 Being a good person doesn’t mean you’re weak. - It means having standards without becoming bitter. - It means saying no without becoming cruel. - It means protecting your peac…
Corporate
Character is most credible when it survives poor treatment. Boundaries can protect the person without allowing someone else’s behavior to set the standard for how they act in return.
Recruiter
You can stop giving someone access to you without becoming like them. Letting another person rewrite your character is giving them more control than they deserve.
Fun
Don’t let somebody else’s damage rewrite your character. 👏
Colby Baskin commented on this
Post by Rob Llewellyn
36d ago
✓ Commented
Colby said
Hard to call it transformation if the same broken workflow is still sitting there.
Original post
Most companies aren’t transforming. They're optimising and calling it transformation. The word is doing the work. The strategy isn’t. Copilots on yesterday’s workflows. Robots in aisles built for people. Automation poured into processes built for paper. Rename it transformation and everyone relaxes. Boards approve. Budgets flow. Dashboards turn green. But renaming isn’t redesigning. The driver’s seat is still there. The org chart is still in charge. And here’s the dangerous part. The gap doesn’t hurt today. It widens gradually for years. Then the truth arrives all at once. Companies that mislabelled the work in 2026 find they’ve optimised into irrelevance by 2030. A perfectly efficient yesterday. Beaten…
Corporate
Transformation requires redesigning the underlying workflow around new capabilities. Adding automation to a process built for paper may improve throughput, but it preserves assumptions that a true redesign should challenge.
Recruiter
A shiny tool on top of a frustrating process is still a frustrating process. The better question is what you would build if you were not obligated to preserve yesterday’s workflow.
Fun
A faster broken process is still broken. 👏
Colby Baskin commented on this
Post by Charlie Norton
36d ago
✓ Commented
Colby said
Real.
Original post
I am a big believer in that if you can’t explain a subject in simple terms, then you are not an expert.
Corporate
The ability to explain a complex subject simply is a useful test of whether someone understands the underlying structure rather than just the vocabulary. Compression without distortion takes real mastery.
Recruiter
Simple is harder than jargon. If you really understand it, you should be able to help somebody else understand it without making them learn your entire vocabulary first.
Fun
If you cannot explain it simply, you do not own it yet. 🎯
Colby Baskin replied to their own comment on this
Post by Levi Van Pay
36d ago
✓ Commented
Colby said
Levi  would be happy to do it again!!
Original post
I cannot believe we are over 50 episodes into Freight Agent Insider Podcast. For those who haven't seen it, there are three goals of the show: 1. Entertain 2. Inform 3. Change lives (lofty I know, but there are people who have moved to the agent side after seeing guests on the show and it has done just that) Shout out to the TIME WIZARD Garrett Bowers who knocked out the Golden Jubilee 50th episode with me. Absolutely crushed it. Coming soon.
Corporate
Fifty-plus episodes is enough repetition to become an operating asset, not just a content experiment. A show that helps people understand career options and gives practitioners a platform can create real industry influence over time.
Recruiter
Fifty episodes is a real milestone. The best part is hearing that people have actually made career moves after learning from the guests—that is a pretty meaningful result for a show.
Fun
Fifty episodes is a serious milestone. Here’s to the next fifty. 🎙️
Colby Baskin commented on this
Post by Michael Walz
36d ago
✓ Commented
Colby said
I don’t get the brokers who burn carriers. In this market, good carrier relationships are worth protecting.
Original post
𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐎𝐮𝐭 𝐭𝐡𝐞 𝐁𝐚𝐝 𝐃𝐨𝐞𝐬𝐧’𝐭 𝐌𝐞𝐚𝐧 𝐂𝐨𝐧𝐝𝐞𝐦𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐨𝐨𝐝 𝐈’𝐯𝐞 𝐡𝐚𝐝 𝐚 𝐟𝐞𝐰 𝐜𝐨𝐥𝐥𝐞𝐚𝐠𝐮𝐞𝐬 𝐭𝐞𝐥𝐥 𝐦𝐞 𝐫𝐞𝐜𝐞𝐧𝐭𝐥𝐲 𝐭𝐡𝐚𝐭 𝐈’𝐯𝐞 “𝐚𝐭𝐭𝐚𝐜𝐤𝐞𝐝” 𝐛𝐫𝐨𝐤𝐞𝐫𝐬 𝐢𝐧 𝐚𝐧 𝐚𝐠𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝐦𝐚𝐧𝐧𝐞𝐫, 𝐭𝐡𝐚𝐭 𝐦𝐚𝐲𝐛𝐞 𝐈’𝐦 𝐮𝐧𝐟𝐚𝐢𝐫𝐥𝐲 𝐜𝐚𝐬𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐚𝐥𝐥 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐥𝐢𝐠𝐡𝐭. My response was simple: 𝐈’𝐦 𝐨𝐧𝐥𝐲 “𝐚𝐭𝐭𝐚𝐜𝐤𝐢𝐧𝐠” 𝐭𝐡𝐞 𝐛𝐚𝐝 𝐨𝐧𝐞𝐬. The ones who mislead, manipulate, or exploit carriers aren’t representing the industry well and calling that out isn’t aggression, it’s accountability. There are plenty of brokers who operate with integrity, communicate clearly, and treat carriers like par…
Corporate
Carrier relationships are a strategic supply asset, especially in a tight or volatile market. Short-term games on rate or communication can destroy trust that is far more expensive to rebuild when capacity is needed later.
Recruiter
Calling out bad behavior is not the same as saying every broker is bad. The good relationships are worth protecting precisely because reliable carriers remember who treated them like partners when things got hard.
Fun
Good carrier relationships are too valuable to burn for short-term games. 🤝
Colby Baskin commented on this
Post by Levi Van Pay
36d ago
✓ Commented
Colby said
Honored we got to be part of it. Congrats and wishing you many more great shows ahead!! 👏
Original post
I cannot believe we are over 50 episodes into Freight Agent Insider Podcast. For those who haven't seen it, there are three goals of the show: 1. Entertain 2. Inform 3. Change lives (lofty I know, but there are people who have moved to the agent side after seeing guests on the show and it has done just that) Shout out to the TIME WIZARD Garrett Bowers who knocked out the Golden Jubilee 50th episode with me. Absolutely crushed it. Coming soon.
Corporate
Sustaining a niche industry show beyond 50 episodes demonstrates consistency, but the stronger measure is whether the conversations change how listeners understand their options. That kind of practical influence is worth celebrating.
Recruiter
More than 50 episodes and still helping people discover new paths in the industry is a great run. Wishing the show many more strong conversations ahead.
Fun
Fifty-plus episodes and still changing lives. Congrats. 👏
Colby Baskin commented on this
Post by Ryan ®️Suydam
36d ago
✓ Commented
Colby said
💯 logistics is not just moving freight. It is protecting the customer, the cargo, and the chain of trust behind it.
Original post
The mechanics of a $1.1M heist. 200 pallets. False paperwork. Rented trucks. It wasn't a movie. It was a logistics failure. A former contractor walked out with $1.1 million in MREs from Fort Bliss. The breach wasn't a broken fence. It was a broken process. He used his knowledge of the request system to: → Generate fake paperwork. → Coordinate rented trucks for pickups. → Move 200 pallets in broad daylight. Criminals don't need bolt cutters when they have the right forms. Cargo theft is an operational problem. It is solved by operational excellence. At RKC Logistics, we know that high-touch communication is the only real barrier to "theft by deception." We close the loops that criminals exp…
Corporate
Cargo theft turns communication and carrier verification into loss-prevention controls, not administrative steps. A $1.1M, 200-pallet example makes the cost of weak identity checks and communication gaps very concrete.
Recruiter
A cheap process gets expensive fast when the freight disappears. Verification and high-touch communication are part of protecting the cargo, not paperwork around the move.
Fun
$1.1M theft makes “cheap process” look very expensive. 🛡️
Colby Baskin commented on this
Post by Joy Zarine
36d ago
✓ Commented
Colby said
Brand assets are not just there to make the company look nice. They help remove doubt, build trust, and make the offer easier to understand. That is sales work too.
Original post
There are too many confused faces when I ask founders about their brand assets. Guys, this stuff prints you cash. Let's dive into it. A brand asset is anything you own that shapes how people perceive you and helps them buy. Most founders can name three. Logo. Website. Maybe a tagline. But there are ten worth mapping: → Visual identity (logo, colour, fonts, imagery) → Messaging (tagline, tone, key phrases) → Website (structure, UX, conversion flow) → Social media (profiles, content templates) → Sales materials (pitch decks, brochures, proposals) → Proof assets (testimonials, awards, PR, case studies) → System assets (brand guidelines, templates, processes) → Experience assets (customer journey, onboar…
Corporate
Brand assets reduce commercial friction when they create consistency, explain the offer and make trust easier to transfer across touchpoints. Guidelines, templates and processes are revenue infrastructure when they improve how buyers experience the company.
Recruiter
A brand asset earns its keep when it makes the next sale or customer interaction easier—not just when it looks good in a folder. The system pieces are often the ones doing the quiet work.
Fun
Brand assets can absolutely do sales work while you sleep. 💰
Colby Baskin commented on this
Post by James Compton
36d ago
✓ Commented
Colby said
A lot of capable professionals confuse being better with being ready. Sometimes they are already ready, but they have not learned how to own that in the room. Growth is not only adding skills, it is learning how to carry the value you already have.
Original post
The most capable people Often feel the most behind. I've seen it many times. But one client stays with me. ↳ PhD. ↳ Technical specialist. ↳ Doing work that genuinely moved things. He could solve months of accumulated problems in a single corridor conversation. The sort of person you'd hire without a second thought. But every time someone else got recognised... Every time a promotion went elsewhere... Every time the people who could open doors overlooked him... He reached the same conclusion. "𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲." So he started again. ↳ Another certification. ↳ Another framework. ↳ Another qualification. Every. Single. Time. He wasn't solving the real problem. Capability had become hi…
Corporate
Capability and visibility solve different problems. Another certification can deepen expertise, but it will not automatically improve recognition if the person cannot communicate the value of work they already know how to do.
Recruiter
Some highly capable people keep studying because learning feels safer than claiming the level they have already earned. Sometimes the next step is not more knowledge—it is owning the evidence that is already there.
Fun
More qualified is not always more ready. 🎯
Colby Baskin commented on this
Post by Clif Mathews
36d ago
✓ Commented
Colby said
A good teammate can win alone, but a strong leader helps others win too. That does not make you less ambitious, it makes you more valuable. The best rooms are built by people who want everyone around them to improve.
Original post
The fastest way to stall your career? Treat your colleagues like the competition. There's a version of career ambition that turns everyone around you into a rival. It makes sense. Most of us grew up learning that individual performance gets rewarded. It started when we were in school and continues well into our careers. And if we become so focused on a certain goal or title, we can create a dangerous narrative: "For me to win, someone else has to lose." When you're trying to become a senior leader, that mentality works against really capable candidates. I've seen this play out with plenty of leaders aiming to move forward in their careers. The instinct is to prove their value by outperforming team membe…
Corporate
Senior leadership changes the definition of individual success. The higher the role, the more value comes from increasing the capability and outcomes of the people around you rather than optimizing only your own scorecard.
Recruiter
The best teammate can win their own race. The leader people want to follow is the one who helps the whole room get better without treating everyone as competition.
Fun
Senior leadership gets better when everybody around you can win too. 👏
Colby Baskin commented on this
Post by George Sullivan
36d ago
✓ Commented
Colby said
Very true. Skills can be built with time and guidance. Effort and ownership have to be there from the start.
Original post
I'd rather hire hungry than polished. Because I've met people who didn't have the perfect CV, Came across rather anxious in their interview, And may not have been the obvious choice on paper, But they turned out to be unbelievably good at the job. Why? Because they were hungry to learn, They took feedback the right way, Cared about improving, And they actually gave a shit about the job. You can always teach someone how to sharpen their skills.` Much harder to teach hunger.
Corporate
Polish is easier to add than ownership. Candidates who demonstrate initiative, learning velocity and follow-through can outperform a stronger-looking résumé when the role gives them room to build the missing technical skill.
Recruiter
The perfect CV is nice, but hunger shows up after the interview too. I would rather coach skill into somebody who takes ownership than try to teach ownership to someone who already knows the tools.
Fun
Hunger is hard to teach. Skills are not. 👏
Colby Baskin commented on this
Post by Suzanne Morgan, PhD, MBA
36d ago
✓ Commented
Colby said
Ambition with humility is a strength. A team needs employees who want to grow and are willing to earn it the right way
Original post
This week I asked my boss: "How do I get promoted around here?" I've been in the role less than one year. And no… I don't think I deserve a promotion today. Not yet. I still have more to prove. More trust to earn. More consistency to show. Yes, I launched my product with strong market access coverage. Yes, our patient services program is getting meaningful feedback from the people who matter most: Patients. HCPs. The teams trying to make access actually work. But success is not a short sprint. It is a long obedience in the same direction. So why ask now? Because that question does three powerful things: 1. It tells me what leadership values. Not what I assume they value. Not what I hope they notice…
Corporate
Explicitly asking what is required for promotion converts ambition into actionable criteria. High-potential employees should not have to rely on leaders noticing quiet effort when expectations around trust, scope and performance can be made clear.
Recruiter
“What do I need to earn next?” is a much healthier question than quietly hoping somebody reads your mind. The right manager should welcome that kind of ambition.
Fun
Asking how to grow should not be mistaken for entitlement. 🎯
Colby Baskin commented on this
Post by Trisha Tayan
37d ago
✓ Commented
Colby said
Exactly. Candidates need to be able to explain their value in plain words, not just list what they have done.
Original post
Your resume is not the problem. You’ve reformatted it twice. Maybe paid someone to rewrite it. Added the keywords. Tightened the bullets. Changed the font. And it’s still not landing. Because the resume is rarely where the real breakdown happens. The breakdown happens when someone asks: “Tell me about yourself.” “What are you looking for next?” “What makes you different from everyone else we’re speaking to?” And suddenly, you freeze. Or ramble. Or give a two-minute answer that sounds like a job description. Competent. Polished. Completely forgettable. That is the real problem. Not the margins. Not the keywords. Not whether your bullet starts with “led” or “managed”. The missing piece is la…
Corporate
A résumé is an evidence repository; a value statement is the interpretation layer. Candidates need to explain what they build, how they create value and what they want next without forcing the interviewer to assemble that story from job history.
Recruiter
Being able to say your value clearly in two minutes is more useful than another round of formatting. The résumé can support the story, but it cannot speak the story for you.
Fun
If you cannot say your value, the resume cannot save it. 🎯
Colby Baskin commented on this
Post by Shub Faujdar
36d ago
✓ Commented
Colby said
Strong message here. Mindset has to be part of career growth!
Original post
There is a LIE in beLIEf. Sit with that for a moment. I recently had the privilege of sitting across from Nir Eyal in a fireside chat. And when he offered this reframe, it landed hard: Beliefs are tools. Not truths. Think about the beliefs you carry into your job search, into your career, into every room you walk into asking to be seen as a leader. "I am bad at networking." "I am not leadership material." "I don't have the right experience." We say these things as if we are reporting facts. As if we looked into the world and observed something real and immovable. But we didn't. We picked up a story somewhere - from a manager, a rejection, a comparison, a moment that stung - and we held onto it so long it…
Corporate
Career decisions are filtered through beliefs about readiness, permission and identity before they ever become tactics. A strong strategy can still stall if the person assumes they do not belong in the rooms the strategy requires.
Recruiter
Sometimes the obstacle is not another résumé edit. It is the story that says “people like me do not get that role.” Changing the actions usually starts with noticing the belief underneath them.
Fun
The story in your head can become a career ceiling. 👀
Colby Baskin commented on this
Post by Tash Durkins, CPC
37d ago
✓ Commented
Colby said
Quitting too early can keep you from seeing what the season was building in you. Some lessons only show up after you stayed in it long enough to earn them.
Original post
The hardest chapters of leadership don't feel like growth. They feel like confusion. Pressure. Effort with no proof yet. I've coached leaders through seasons that reshaped their entire careers. Not one of them felt inspired in the thick of it. They felt uncertain. And they kept going anyway. That's the whole secret. Not confidence. Just the willingness to take one more step while the outcome is still unclear. A lot of leaders get this part wrong. They wait for clarity before they move. They wait for proof before they trust themselves. They wait for the chapter to make sense before they commit to it. But the chapters that end up changing everything don’t announce themselves while you're in them. They…
Corporate
Leadership development is often retrospective because difficult seasons do not announce the capability they are building while they are happening. The useful discipline is staying responsive enough to learn without romanticizing exhaustion as proof of growth.
Recruiter
Some chapters only make sense after you are out of them. “Keep going gently” is the important part—you can stay in the lesson without pretending being exhausted is the goal.
Fun
Some leadership seasons only make sense in the rearview mirror. ❤️
Colby Baskin commented on this
Post by Christopher Harvey
37d ago
✓ Commented
Colby said
Huge result. Congrats, keep stacking wins! 👊
Original post
We closed $1.5M in one month from cold email for a client who had already given up on the channel. Cold email had already failed for this medical‑device company before we arrived. They'd tested it, gotten bad results, and written it off completely. After spending a few days inside the account, we weren't exactly shocked. We asked for 30 days and got to work. Before a single email went out, we spent 14 days on infrastructure alone. → Lookalike domains set up correctly → MX records configured → Full warmup cycle running through Smartlead You can skip this part if you enjoy landing in spam folders. People learn the hard way on this one. Then we found 3 things their previous setup had completely ignored:…
Corporate
$1.5M in one month from a channel the client had written off is meaningful because it moved EBITDA and enterprise value, not merely lead volume. That is the difference between an outbound metric and a business result.
Recruiter
Turning a “this channel does not work” account into $1.5M in a month is a serious win. The EBITDA impact makes it a lot more than a vanity pipeline number.
Fun
$1.5M in 30 days will make anyone reconsider cold email. 📈
Colby Baskin commented on this
Post by Jimmy Lai
37d ago
✓ Commented
Colby said
This is what I call low-risk fandom.
Original post
Belgium vs USA today. I'm wearing the Belgium jersey. Does that mean I want Belgium to win? Honestly? I have no idea. Could be I support Belgium, or maybe I secretly support the USA. Or, perhaps, whichever jersey I wear just ends up losing anyway. The beauty of being on an E2 visa in America? I'm not an immigrant, not fully American yet, just living on good vibes. I get to root for whoever I want with zero guilt. But if I ever become American? 99.9% chance I'm wearing USA red, white, and blue until they get eliminated. Then I'll quietly switch to another team. P.S. This is the most stress-free sports decision I've ever made. What's your go-to strategy for picking a team when you have no real skin in t…
Corporate
Low-risk fandom is a rational tournament strategy when identity is still negotiable. Commit to the jersey until the result forces the next allocation.
Recruiter
Picking the team with a reversible commitment until citizenship makes it permanent is elite low-risk fandom 😂
Fun
Low-risk fandom is an excellent tournament strategy 😂
Colby Baskin commented on this
Post by Luís Rodrigues
37d ago
✓ Commented
Colby said
This is a good resource. The more you understand how AI is built, the better you can decide where it actually belongs in the business.
Original post
NVIDIA just released FREE online courses on AI. Zero cost. Zero filler. Just hands-on skills straight from the company driving most of today's AI breakthroughs. Here are 8 NVIDIA courses worth your time. Grasp AI → Build with AI on devices → Scale AI in production. 𝟭. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔 𝗕𝗿𝗮𝗶𝗻 𝗶𝗻 𝟭𝟬 𝗠𝗶𝗻𝘂𝘁𝗲𝘀 How neural networks use data to learn, and the math behind a neuron. 🔗 https://lnkd.in/gWiXhWQS 𝟮. 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗱 Generative AI concepts, real-world applications, and the challenges ahead. No coding required. 🔗 https://lnkd.in/g63pyDFH 𝟯. 𝗔𝗜 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀 A two-hour starter on generative AI, RAG, and data science techniques…
Corporate
Free technical training from NVIDIA is useful because better business AI decisions depend on understanding enough of the underlying systems to separate feasible use cases from attractive demos. Technical literacy improves strategic judgment even when the leader is not the builder.
Recruiter
Engineering expertise is not required to benefit from understanding how the pieces work. A little technical depth makes it much easier to spot where AI genuinely fits the business.
Fun
Free NVIDIA AI courses are hard to argue with. 🤖
Colby Baskin commented on this
Post by Suad Fakih
37d ago
✓ Commented
Colby said
Agreed. A personal brand carries history, proof, and customer confidence. The money better be worth what you can no longer build with it.
Original post
So many of us are building a business with our name, a company, a newsletter, a brand. Nobody is talking about how to protect it as an asset. Most of us think the big money gets made the day we sell. Often, this is wrong. Because when you're building a company around your own name, you're building two assets at once:  💮 A tangible business 💮 An intangible one, tied to your identity (brand equity) Most people think an exit is about selling the business. But the name is what continues to compound wealth. It’ll make it easier to spin off your next company, & the one after that, for years. But ONLY if you still OWN it. 💎 Right now, so many are betting on personal brands as the straightest road to f…
Corporate
A personal brand can become an asset with accumulated trust, search history and customer recognition that is difficult to rebuild under a new identity. Any sale involving the name should price the future option value being surrendered, not just current revenue.
Recruiter
Selling a name is very different from selling a product line. You are giving up years of recognition and the ability to keep building on it, so the number would have to reflect more than today’s cash flow.
Fun
If your name is the asset, the sale price better respect that. 💎
Colby Baskin commented on this
Post by Shirley Braun , Ph.D., PCC
37d ago
✓ Commented
Colby said
A leader needs more than opinions from people inside the outcome. They need someone willing to question the logic without worrying about politics.
Original post
McKinsey asked 2,207 executives to grade their own companies' strategic decisions. Only 28 percent said the quality was generally good. Sit with the rest of that finding for a moment. Sixty percent said bad decisions were about as frequent as good ones, and another 12 percent said good decisions were altogether rare. These are senior people with full information, capable teams, and every analytical resource money can buy. So the missing ingredient is not intelligence, and it is not data. Here is my candidate, after twenty years inside companies and years advising them: unstaked challenge. Nearly every person in a leader's orbit has an interest in the outcome. Their feedback arrives pre-filtered through what…
Corporate
Decision quality improves when someone can challenge the reasoning without protecting a budget, title or prior recommendation. The McKinsey numbers suggest the problem is not a shortage of opinions; it is a shortage of independent friction around important assumptions.
Recruiter
The person with nothing to protect can sometimes ask the question everybody inside the decision has learned not to ask. Leaders need at least one relationship where honest pushback is safe.
Fun
Good strategy needs at least one person with nothing to defend. 🎯
Colby Baskin commented on this
Post by Nick Payne
38d ago
✓ Commented
Colby said
Congrats. I’m almost at a year! Feels so good everyday now. Love me some zero beers in the heat!
Original post
377 days ago, I quit drinking — not because I had to, but because I wanted to and being honest I needed to. I had no idea how hard it would be to find social settings, let alone work events, that didn’t revolve around alcohol. But going alcohol free has made me a better husband, father, leader, and employee. Every day is a clear day. Here’s to everyone working toward the better version of themselves — however you get there, make sure you get there. #NABeer #AlcoholFree #Leadership #BetterEveryDay
Corporate
More than a year alcohol-free is a meaningful behavior change because the benefit appears across family, leadership and daily clarity rather than only in a single health metric. Sustaining it through social and work settings is the harder operating achievement.
Recruiter
377 clear days is huge. The “zero beers in the heat” era sounds pretty good once you start noticing how much better the next morning feels too.
Fun
377 clear days is a milestone worth celebrating. 👏
Colby Baskin commented on this
Post by Serena Kanline
39d ago
✓ Commented
Colby said
Happy Birthday, Hudson! Hope you both have a great day celebrating. 🎉
Original post
While you all are celebrating Americas birthday I will be celebrating my baby boy turning 13. Yes he was born on the 4th of July and that makes me more American than all of you (minus military) The sweetest, most thoughtful boy to ever exist, Hudson James
Corporate
Thirteen is a big milestone, especially on a birthday the whole country is already celebrating. Wishing your family a memorable day together.
Recruiter
Happy 13th to Hudson! A July 4 birthday is hard to beat for built-in fireworks. Hope you both have a great celebration. 🎉
Fun
Fourth of July birthday is elite timing. Happy 13th! 🎉
Colby Baskin commented on this
Post by Cowtown Logistics
39d ago
✓ Commented
Colby said
Happy 4th everyone!
Original post
Happy 4th of July from all of us at Cowtown Logistics! 🇺🇸 Today we’re grateful for the truck drivers, dispatchers, warehouse teams, shippers, receivers, brokers, agents, and everyone behind the scenes who keep America moving every single day. While many are enjoying time with family, there are still thousands of people working to make sure shelves stay stocked and freight keeps rolling. We appreciate everything you do. We hope you get to enjoy some great food, time with family and friends, and an incredible fireworks show. Stay safe, and thank you for everything you do. Happy Independence Day!
Corporate
Holiday logistics make the invisible network visible: while demand patterns shift, thousands of operators still coordinate movement so stores, plants and households function normally. That continuity depends on people working while others are off.
Recruiter
Hope the people keeping freight moving get some time with their own families too. A lot of holiday convenience rests on somebody still being on the clock.
Fun
Happy 4th—and thank you to everyone still moving freight. 🇺🇸
Colby Baskin commented on this
Post by Ryan ®️Suydam
40d ago
✓ Commented
Colby said
Cheap freight is not cheap when it creates a customer problem.
Original post
LTL can be a black hole. It looks like the cheapest option on the quote screen. Then the reweigh and reclass bills start hitting your desk. Suddenly that "savings" is gone. The LTL model is built on terminal handoffs and volume consolidation. Every handoff is a potential risk. Every terminal is a potential delay. It is a system designed for the carrier, not your schedule. At RKC Logistics, we look at the data before we book. If you are moving 1 to 3 pallets under 3000 lbs, you are in the danger zone. A Transit Van often beats LTL on total landed cost. Why? → Point-to-point service. → Zero terminal handoffs. → Fixed pricing with no "gotcha" reclasses. → 100% visibility from dock to dock. Stop choosin…
Corporate
Transportation cost should be evaluated on expected landed outcome, not the initial quote alone. Reclass charges, terminal risk and delay probability can make a higher-priced point-to-point option economically better for the right shipment profile.
Recruiter
The cheapest line on the quote screen is not much of a win if the customer ends up dealing with surprise charges or a missed delivery. Reliability belongs in the cost conversation.
Fun
Lowest quote and lowest cost are not the same thing. 🎯
Colby Baskin commented on this
Post by Tash Durkins, CPC
40d ago
✓ Commented
Colby said
The leader owns more than sending the message. You have to make it safe for people to question it and say what they really think. That is how you find out whether the team is aligned or just being polite.
Original post
"The greatest enemy of communication is the illusion of it." That line has stayed with me all week. Pierre Martineau said it, and I keep coming back to it. A quiet room is not the same as an understood one. We spent this week thinking about silence. Teams that go quiet. Leaders who keep the peace instead of building trust. The voices that fade before anyone notices. So much of what we call communication is just the appearance of it. The meeting happened. The update was sent. The heads nodded. And we walk away certain we were understood, when all we really confirmed is that no one felt safe enough to say otherwise. Agreement and understanding are not the same thing. Sometimes they are opposites weari…
Corporate
Communication is incomplete until the sender has evidence of shared understanding. Leaders need explicit mechanisms for dissent and clarification; silence only proves that nobody spoke, not that everyone agreed.
Recruiter
A quiet room can look like alignment when it is really caution. The leader has to make “I do not see it that way” safe enough to say before the decision becomes expensive.
Fun
Quiet is not the same thing as aligned. 👀
Colby Baskin commented on this
Post by Hayden Cohen
40d ago
✓ Commented
Colby said
The opportunity is there for leaders willing to look beyond the usual places. 👊
Original post
Only eight countries have ever won the World Cup. Three of them are from Latin America. Americans forget this. We get so locked into what's happening here that we forget there's world-class talent everywhere else. Argentina is the reminder that should stop you. A country of about 46 million people, consistently beating nations many times its size at the most competitive sport on earth. That's not luck. The scale isn't there for it to be luck. But here's the part people miss: Latin Americans don't only show up on the pitch. They show up on the professional stage too. The same drive, the same edge, the same refusal to be outworked, it's the exact thing I see in Latin American talent every single day. When L…
Corporate
Latin America’s record of producing world-class performers is a useful reminder that geography is a weak proxy for talent. Hiring advantage often comes from looking seriously at markets competitors still treat as secondary.
Recruiter
The World Cup analogy works because nobody questions whether world-class talent can come from the region on the field. There is no reason to use a narrower lens when building a team.
Fun
World-class talent is not limited by the usual hiring map. 🌎
Colby Baskin commented on this
Post by Shirley Braun , Ph.D., PCC
40d ago
✓ Commented
Colby said
Agreed. A good coach or advisor should challenge the thinking, not just support every decision. Growth needs honest feedback at the top.
Original post
Founders are often coached on strategy, fundraising, hiring, and growth. But one of the most underleveraged areas may be the founder’s psychological capacity to keep thinking clearly while everything is moving. A 2024 experimental study by Hinkelmann, O’Connor, and Passmore looked at coaching for early-stage entrepreneurs. What stood out is useful: evidence-based coaching was associated with increases in solution-focused thinking, hope and agency, goal orientation, psychological wellbeing, and progress toward coaching goals. That matters because early-stage leadership is not only a strategic challenge. It is also a cognitive and emotional load-bearing role. The founder is often the decision-maker, meaning-m…
Corporate
Founder coaching has leverage when it increases the psychological capacity to make decisions under uncertainty, not when it simply adds encouragement. Independent challenge, clearer thinking and agency can matter as much as another strategic framework during rapid growth.
Recruiter
Founders get plenty of advice. The valuable coach is the one who helps them stay clear enough to think, challenges the story they are telling themselves and is not afraid to disagree.
Fun
The best advisors challenge the thinking, not just cheer it on. 👏
Colby Baskin commented on this
Post by Cowtown Logistics
40d ago
✓ Commented
Colby said
Wow, you could cool down the backyard with that thing!
Original post
This is the kind of AC unit you need on the 4th of July. 🇺🇸🥵 Hope everyone has a safe Independence Day. While most people are enjoying the holiday, there are a lot of drivers, warehouse teams, dispatchers, and shipping departments keeping America moving. We appreciate every one of you. Happy 4th from all of us at Cowtown Logistics.
Corporate
Extreme heat is a reminder that freight infrastructure also has a human operating limit. Drivers, warehouse crews and shipping teams working through a holiday need safe conditions as much as the freight needs to move.
Recruiter
That unit looks big enough to air-condition the cookout 😅 Hope everyone working through the holiday stays cool and safe.
Fun
Backyard-sized AC feels reasonable in July 😂
Colby Baskin commented on this
Post by Jonathan Whipple
40d ago
✓ Commented
Colby said
This applies beyond job hunting too. Assumptions stop people before the real competition even begins. The person willing to act already has an edge over everyone who counted themselves out.
Original post
5 jobs everyone assumes are dead. You'd be the only real applicant. Job seekers see these three and keep scrolling: ❌ "500+ applicants" → assumed dead ❌ "Posted 3 weeks ago" → assumed filled ❌ "Reposted" → assumed cursed But from the recruiter side, those are the openings with the least competition on the platform. Take the applicant count. LinkedIn quietly swapped its own label in 2024, from "X applied" to "X clicked Apply." Median click-to-application rate is 8%. So "500+ applicants" is really about 40 people who finished the form. You walked away from a job because of a number that was never real. That's one of five. Swipe through for the other four and the exact move to make on each. Which of th…
Corporate
Applicant counts are noisy signals and can create false scarcity when candidates assume every click represents a qualified competitor. Acting on the actual opportunity rather than the visible counter preserves options other people abandon prematurely.
Recruiter
A scary applicant number can make people reject themselves before a recruiter ever gets the chance. If the role fits, let the company tell you no instead of the counter doing it for them.
Fun
Applicant counts stop a lot of people before the race begins. 🎯
Colby Baskin commented on this
Post by Coach Dave
40d ago
✓ Commented
Colby said
A lot of frustration comes from expecting people to care about a goal they cannot connect to their own work. Strong leaders explain why the goal matters to each person involved. Shared interest creates real commitment.
Original post
You may not be ready to hear this. Everybody is focused on their own success first. Not just at work. In every part of life. That's not a character flaw. That's not proof you work with selfish people. That's how we're wired. Maslow mapped this out decades ago. Before anyone shows up for a team, a cause, or someone else's goals... They secure their own footing first. Safety. Stability. A sense that their needs are met. Your manager isn't withholding the promotion because they don't see your work. They're protecting their own position. Their own budget. Their own narrative to their boss. Your coworker isn't hoarding credit because they're a bad person. They're doing what every human does when the groun…
Corporate
Alignment improves when goals are translated into each stakeholder’s incentives and responsibilities. Shared interest does not require identical motives; it requires a credible explanation of how the outcome creates value for the people being asked to support it.
Recruiter
People do not have to care about your goal for the exact same reason you do. Good leaders connect the goal to what matters to each person instead of demanding borrowed motivation.
Fun
People care more when they can see themselves in the goal. 🤝
Colby Baskin commented on this
Post by Andrew Marsham
40d ago
✓ Commented
Colby said
Success doesnt mean much if your health keeps you from enjoying it. Work will always demand more time, so taking care of yourself has to be a firm decision. You do not find time for your health, you make it.
Original post
"I'm just getting old" is the biggest lie you tell yourself. The truth? Your body isn't failing you - you're failing your body. Neglect your health now, and you’ll watch your grandkids grow up... from a hospital bed. Most "aging" is just years of neglect wearing you down. Here's what I see in my executive clients: • Blame low energy on "getting older" • Accept joint pain as "normal aging" • Think slower metabolism is "just life after 40" • Consider brain fog "part of aging" The real causes? • Chronic inflammation from processed foods • Muscle loss from sitting 12+ hours daily • Accelerated aging from 5-6 hour sleep nights • Hormonal decline from chronic stress I've seen 60-year-old CEOs outperform 30-yea…
Corporate
Health rarely receives leftover time because work expands continuously. A defined minimum system—strength training, sleep and recovery habits—turns long-term physical capacity into a scheduled commitment instead of an aspiration.
Recruiter
The calendar will never magically hand you three workouts and seven hours of sleep. If being active later in life matters, those things have to become appointments with the same weight as work.
Fun
Health does not magically appear in the free time. You schedule it. 💪
Colby Baskin commented on this
Post by Jason Rabine
40d ago
✓ Commented
Colby said
Amazing!! Wishing Nicholas a great start. 👏
Original post
My firstborn moved out yesterday. I’m not really sure how I feel about it. On one hand, I’m incredibly proud of the man you’ve become. On the other… your still my baby boy. For 7,129 days, my job has been to provide, protect, teach, and guide you. Yesterday, a new chapter began, and while it’s bittersweet, I know you’re ready. I still remember the nurse placing you in my arms like it was yesterday. In that moment, my life changed forever. You weren’t just my son, you were the greatest gift I’d ever been given. You saved me in more ways than you’ll probably ever know. Nicholas, it’s been an honor to be your dad. Thank you for trusting me, for loving me unconditionally, and for just being you. Go chase…
Corporate
A child moving out is a milestone that changes the parenting role without ending it. More than 7,000 days of providing, protecting and guiding is a meaningful chapter to close with pride.
Recruiter
That “7,129 days” line hits. Wishing Nicholas a great start and you a little grace with the very strange feeling of watching the firstborn walk into the next chapter.
Fun
Firstborn moving out is a whole new parenting chapter. ❤️
Colby Baskin commented on this
Post by Cowtown Logistics
40d ago
✓ Commented
Colby said
That is rare!!
Original post
Not to brag… but we found the unicorn. 🦄 A 3-axle Conestoga in the wild. This wasn’t just a cool picture. A customer needed the extra axle because of weight, but they also needed the weather protection of a Conestoga. That’s a combination you don’t find sitting on every truck stop. Our team tracked one down, got it booked, and kept their project moving without delays. Sometimes logistics isn’t about finding a truck. It’s about finding the right truck. That’s where relationships, persistence, and a little luck all come together.
Corporate
Finding a three-axle Conestoga is a good example of specialized capacity solving two constraints at once: additional weight support and weather protection. That kind of equipment match is where network depth and persistence become visible.
Recruiter
Extra axle plus Conestoga protection really is a unicorn. Finding equipment that solves both constraints is exactly where a strong carrier network earns its keep.
Fun
A three-axle Conestoga really is a freight unicorn. 🦄
Colby Baskin commented on this
Post by Fadé Adeniyi
41d ago
✓ Commented
Colby said
Agreed. A five-year plan can make you miss a better opportunity. Know where you want to go, but stay flexible on how you get there. Very little in business follows the original plan.
Original post
The five-year career plan is one of the most confidently useless exercises in professional life. I have never met anyone whose career went the way the plan said. The exercise produces a document. The document produces a feeling of control. The feeling of control is the point, except it is often purchased at the expense of the more useful work of building adaptability. The people navigating professional life most effectively are not the ones with the most detailed long-range plans. They are the ones with the clearest sense of their own capabilities, the strongest professional relationships, and the most developed ability to move quickly when circumstances change. Build skills that are genuinely transferable.…
Corporate
Long-range direction is useful; rigid sequencing is not. Transferable skills, durable relationships and portable proof of work create more strategic flexibility than a detailed five-year calendar built on assumptions that will change.
Recruiter
A career plan should help you recognize a good opportunity, not make you reject it because it arrived in the wrong year. Know the direction and keep enough flexibility to move.
Fun
Direction > rigid five-year choreography. 👏
Colby Baskin commented on this
Post by Will McTighe
41d ago
✓ Commented
Colby said
Agreed. People check the founder before they trust the company. That is just how business works now. An empty profile leaves too much for them to guess.
Original post
The CEOs I work with run companies worth >$60 billion. And they STILL review their own LinkedIn posts... Why? Because they know what most execs learn too late: That every candidate, buyer, and investor searches your name before they meet you. Your personal brand already exists. The only question is whether they like what they find. It matters in 3 places: 1/ Hiring. The best people take offers from companies with leaders they already trust. Content even improves employee retention - in larger companies, your team are more likely to read your posts than listen to you in all hands meetings! 2/ Customers. In AI right now, buyers have no idea how to choose between products. They all look great in demos.…
Corporate
Founder visibility reduces uncertainty in markets where buyers, candidates and investors evaluate trust before the first meeting. A blank profile leaves the market to construct a narrative from weaker signals; useful public thinking gives them better evidence.
Recruiter
People absolutely look up the leader before they decide how they feel about the company. Showing how you think makes that first impression less dependent on guesswork.
Fun
Founders are part of the trust surface now. 👀
Colby Baskin commented on this
Post by Dr. Angela Kerek MBA
41d ago
✓ Commented
Colby said
If one person’s revenue gives them permission to run off good people, the business is already paying for it. No employee should become untouchable.
Original post
The highest billing partner in the room gets the longest leash. And that's not a cultural failure. That's a financial calculation. The complaints come in. Leadership already knows. And then someone says the line that ends every conversation: "We can't touch him. He brings in the clients." What nobody models is what the rainmaker is actually costing the firm. Associates get quieter. They stop raising their hand. Then they leave, taking years of institutional knowledge and client relationships that belonged more to them than anyone admitted. Those associates were also the next generation of billers. Now they're billing somewhere else. Replacing a senior associate costs 1.5 to 2 times their annual salary. M…
Corporate
Revenue concentration cannot excuse behavior that drives out strong employees. The true contribution of a high biller should be measured net of turnover, lost collaboration, reputational damage and the management cost created around them.
Recruiter
If one person’s number is high enough to make everyone else miserable, the company is already paying part of that revenue back in ways the sales report does not show.
Fun
Revenue should never buy someone immunity from basic standards. 🎯
Colby Baskin commented on this
Post by Lee Ann Chan
41d ago
✓ Commented
Colby said
A long search can shake anyone’s confidence. That does not mean you are not qualified. It means finding the right fit can take time.
Original post
Job searching really does test you! Most people only see the polished version: the confident interviews, the “just following up” messages, the curated LinkedIn updates. What they don’t see is what’s happening underneath. The replaying of one interview answer that didn’t land. The uncertainty after submitting application #27. The hesitation about roles that feel like a step backward. The mental math of explaining gaps without overexplaining. This part rarely gets talked about, but it’s real, and it’s not a lack of resilience. It’s what happens when someone is navigating the job searching process with limited feedback and no clear playbook. The goal though is to keep moving forward in small, steady steps.…
Corporate
Extended job searches create a feedback vacuum where qualified people can start interpreting timing and market conditions as evidence about their worth. Maintaining confidence requires separating controllable improvement from the randomness of fit and process.
Recruiter
Application #27 can make anybody wonder what is wrong with them. A long search is exhausting, but it does not erase the experience and capability that were there before the search started.
Fun
A long search can shake confidence without changing your value. ❤️
Colby Baskin commented on this
Post by Kinza Azmat
41d ago
✓ Commented
Colby said
A big top-line number can hide a weak business. I care more about what we keep than what we bill.
Original post
15 finance terms every business owner should know (And most don't) You can run a business for years and still not know what it's actually worth. You watch revenue. You watch the bank balance. But the numbers buyers care about are different. Here are 15 terms that decide your enterprise value. 1. Cash flow ↳ Cash coming in minus cash going out over a set period. 2. Revenue ↳ Total income from sales before any costs or expenses are removed. 3. Gross margin ↳ Revenue minus the direct cost of making your product or service. 4. Operating profit ↳ Revenue minus all operating expenses, before interest and taxes are paid. 5. EBITDA ↳ Earnings before interest, taxes, depreciation, and amortization. Measures cor…
Corporate
Top-line revenue is a poor standalone measure of business quality. Margin, cash conversion, recurring economics and owner dependence often tell a more important story about what the company can actually retain or sell for.
Recruiter
A big revenue number sounds great until you ask what is left after the work is done. Knowing the finance terms is really knowing which number deserves your attention.
Fun
Revenue is loud. What the business keeps is the real story. 📊
Colby Baskin commented on this
Post by Emily Parcell
41d ago
✓ Commented
Colby said
I can think about a hard conversation all night and still have to face it tomorrow. Better to prepare what I can, then put it down. The rest can wait until it is time.
Original post
One question has changed more of my working life than almost any productivity system. I ask it in workshops all the time. "Right now, in this exact second... ...what is actually wrong?" The room usually goes quiet. Because in that exact moment... Almost nothing. The crisis is rarely in the room. It's the one from the morning meeting you're replaying. It's in tomorrow's difficult conversation you're dreading. It's in Friday's presentation you're procrastinating. It's in next quarter's targets you're constantly revising. Your body is sitting in one place. Your attention is somewhere else. That distinction matters more than most professionals realize. I've discovered this pattern: a surprising amoun…
Corporate
Naming the specific worry converts vague anxiety into a problem that can be prepared for or deliberately deferred. The productivity gain comes from distinguishing actionable preparation from rumination that cannot change tomorrow’s conversation.
Recruiter
“What am I worried about?” is a better question than letting the whole conversation run in your head all night. Prepare the part you can influence, then give yourself permission to stop rehearsing.
Fun
Prepare for the hard conversation, then let tonight be tonight. ❤️
Colby Baskin commented on this
Post by Betsy Tong
41d ago
✓ Commented
Colby said
I would start with ownership. Bad data and bad processes can be fixed, but not if nobody is responsible for the result
Original post
AI doesn't fix your mess. It scales it. The AI committee meeting gets scheduled. The first thing they do is start talking about the tools. Meanwhile... ↳ The data cleanup project required for cloud migration is 5 years behind. ↳ The simplified process for the vanilla ERP created 19 more human handoffs. That backwards order is how most organizations operate. AI amplifies what already exists. Clean data fed into AI finds patterns nobody spotted before. AI automation works when process actually can be repeated. ‼️ Duplicate records and human glue get turned into confidently wrong rejections at 10x speed. Rejecting claims that should have been approved Recruiting decisions that blocked the best people No o…
Corporate
Ownership should precede AI because data and process defects persist when accountability is diffuse. A named owner can prioritize cleanup, define acceptable quality and decide what the model is allowed to rely on.
Recruiter
Bad data is fixable. A process with no owner is much harder because everybody can agree it is broken while nobody has to change it. Start there before adding AI.
Fun
AI scales the mess fastest when nobody owns the cleanup. 🤖
Colby Baskin commented on this
Post by Will Stewart, MBA
41d ago
✓ Commented
Colby said
What a comeback for Matheus.
Original post
A five-year-old boy with leukemia showed Neymar a dance he'd made up. And asked him to perform it if he scored a goal. Neymar said yes. Then he actually did it. In 2012, a boy named Matheus was five years old and fighting cancer. He was a massive Santos FC fan. His mother arranged for him to visit the club's training ground to meet Neymar. When they met, Matheus showed him a custom arm-and-hand dance and made one request: perform it after a goal. In a subsequent match, Neymar scored and performed Matheus's dance on live television. His family later shared that seeing his idol do his dance on TV gave Matheus the emotional strength to push through his chemotherapy. That would have been enough. A promis…
Corporate
A promise from a public figure can have outsized emotional meaning when a child is enduring something as difficult as chemotherapy. The lasting part of this story is not the goal celebration; it is that a small act of follow-through gave a family a moment of hope.
Recruiter
What a story. The dance was a tiny promise for Neymar and a huge moment for a five-year-old going through treatment. Even better to know Matheus beat the cancer.
Fun
What a story. Matheus beating cancer is the real win. ❤️
Colby Baskin commented on this
Post by Richard Goold
41d ago
✓ Commented
Colby said
The best wins do not come with arrogance attached. You can be proud of the result and still show respect.
Original post
Champions win differently. They celebrate and they elevate. The winner was just announced. One boy celebrates whilst the other cries. The victor pauses, turns back. He bows, consoles, embraces his opponent. The overlay captures everything. "Winning is temporary. Character is forever." Excellence needs grace to matter. Grace needs excellence to inspire. The greatest competitors master both. True champions compete with everything they have. They also see their opponent clearly. Someone who pushed them to become better. That understanding separates winners from champions. The same truth applies in business. Win the targets, close the deals, celebrate fully. Then bring others along in how you do it. The leade…
Corporate
Results and conduct are separate dimensions of excellence. Winning with grace protects relationships and reputation while showing that confidence does not require diminishing the people who competed beside you.
Recruiter
You can celebrate the win without making somebody else smaller. The people who stay gracious at the top usually leave the strongest impression.
Fun
Grace makes a win look even better. 👏
Colby Baskin commented on this
Post by Coach Dave
41d ago
✓ Commented
Colby said
AI can speed up the work, but experience catches the risks the tool cannot see.
Original post
Leadership assumes AI can do your job now. That's not paranoia. It's a real conversation happening in performance reviews right now. Here's a stat worth knowing. Forrester's 2026 workforce data found more than half of employers already regret laying off staff for AI capabilities that weren't actually ready yet. https://lnkd.in/gxYdy-JS I've talked to a handful of IT pros this month who felt that shift. The "let's see if AI can do it" comment in a meeting. The sense that their value is being measured against an agent. Here's the thing most technical people don’t see. The code side, you've got covered. The people side is the undocumented legacy code nobody warned you about. Here's what actually works. 1. D…
Corporate
AI can automate visible task steps while still missing tacit context, exception handling and relationship knowledge accumulated through experience. Workforce decisions should test end-to-end capability before assuming task-level demos equal role replacement.
Recruiter
AI may be able to do the obvious part of the job, but experienced people know where the weird cases, hidden dependencies and human relationships live. That context is easy to underestimate until it is gone.
Fun
AI can accelerate the task. Experience still catches the edge cases. 🎯
Colby Baskin commented on this
Post by Eric Woodard
41d ago
✓ Commented
Colby said
Some people oversell average work. Others hide great work. Let the proof speak, but make sure it gets in the room.
Original post
The Pizza Place Lied To Us All 🍕 Because the story was better than the food. We made reservations and still waited 15 minutes. The people without reservations waited **90 minutes**... outside... with kids. 😳 There was a line around the block. People wearing the restaurant's t-shirts. Staff telling everyone it was the best pizza in town. The hype was REAL. 🔥 Eventually we sat down, ordered everything, waited some more... Then the food came. And... It was pretty bad. Definitely not worth standing in line. Definitely not worth the t-shirt somebody was proudly wearing three tables over. 😂 The service was slow, the food disappointed, and the whole experience felt like a let-down wrapped in marinara…
Corporate
Marketing can create demand faster than operations can justify it, but that gap is fragile. The durable advantage is when the story earns attention and the product experience validates the promise afterward.
Recruiter
The lesson is not “hype wins.” It is that great work still needs a story strong enough to get people through the door—and then the work has to deserve the line.
Fun
Great story gets the line. Great product keeps it. 🍕
Colby Baskin commented on this
Post by Susan Chen
41d ago
✓ Commented
Colby said
A title can become a cage when losing it feels like losing your value. Work should add to your life, not become your whole identity.
Original post
Careers can give you purpose. They can also erase you. A client came to me recently, wrestling with a decision to leave a job he loved but no longer felt aligned with. The hardest part wasn't the uncertainty. It was letting go of who he'd become because of that title, that team, that role. So much of his identity was wrapped up in it. Without it, who was he? Maybe you've felt this too. I certainly have. We pour ourselves into a career so completely that we forget we existed before it. This is one of the reasons I teach meditation. When we give the mind a chance to settle, something shifts. We stop identifying with the job title, and start connecting to something deeper - A sense of self so expansive…
Corporate
Career identity becomes fragile when title, team and status carry too much of the person’s self-worth. The healthier model is to bring a full identity to the role rather than asking the role to define the full identity.
Recruiter
A title can be meaningful without becoming your whole name. The hard part is remembering who you are outside the role before a change forces you to figure it out all at once.
Fun
A career title should be part of you, not all of you. ❤️